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ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective …
Starting at $20 per month
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What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email…
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Popular Features
- Email deliverability reporting (21)8.181%
- Dashboards (22)7.373%
- Standard reports (20)6.868%
- Custom reports (16)4.646%
Pricing
Elements
$20
Cloud
per month
Elements Plus
$525
Cloud
per month
Professional
Custom Pricing
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.validity.com/everest/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
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What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest (Return Path + 250ok) Features
Email & Online Marketing Features
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
Additional Features
- Supported: Competitive Intelligence
- Supported: List Validation
- Supported: Reputation Monitoring
- Supported: Engagement Analytics
- Supported: Customized Alerts
Everest (Return Path + 250ok) Screenshots
Everest (Return Path + 250ok) Video
Everest Overview
Everest (Return Path + 250ok) Competitors
Everest (Return Path + 250ok) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English, German, French, Italian, Spanish, Portuguese |
Everest (Return Path + 250ok) Downloadables
Frequently Asked Questions
Everest (Return Path + 250ok) starts at $20.
Reviewers rate Spam Testing and Email Previews highest, with a score of 9.
The most common users of Everest (Return Path + 250ok) are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(51)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective communication with their customers and avoid negative consequences. These tools offer a range of features that help users monitor and manage their email deliverability, measure the success of their campaigns, and adapt to changes in email consumption habits.
With ReturnPath, users can monitor their email deliverability, track the success of their campaigns, and make necessary adjustments to optimize their email templates across platforms. This tool ensures high deliverability rates with minimal bounce rates and helps improve inbox placement for email marketing efforts. Additionally, ReturnPath is leveraged by marketing organizations to diagnose and resolve inbox issues at different ISPs, particularly with Microsoft - Hotmail and Outlook.
250ok, on the other hand, allows users to identify and manage email deliverability issues in one account. Users rely on this tool to review their email campaigns, track engagement metrics, and address potential issues with ESPs. It provides a comprehensive view of deliverability issues across clients and helps monitor inbox rates of email campaigns.
The Everest suite, which combines ReturnPath and 250ok into one platform, offers various features for tracking email performance, analyzing sender score, and measuring message effectiveness. This suite is utilized by professionals in the deliverability team to generate reports and provide support for issues such as spam IP score trends, complaints metrics, and spam traps.
While some users find certain aspects of these tools to be valuable in improving their email deliverability and campaign performance, others have expressed underwhelming experiences. Additionally, there have been concerns raised about contract terms and customer service provided by ReturnPath leading some users to discontinue using the product.
Overall, ReturnPath and 250ok serve as crucial resources for businesses and marketers looking to maintain strong email deliverability practices. These tools enable users to overcome challenges related to inbox placement, spam scores, sender reputation, and engagement tracking in order to optimize their email campaigns and ensure effective communication with their customers.
Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.
Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.
Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.
Ineffective email verification for small company domains: Some users have reported that Return Path's email verification service is not effective for small company domains, leading to improper verification. This issue has been mentioned by multiple reviewers.
Issues with customer support: Users have experienced significant issues with the customer support provided by Return Path. Many users have stated that the support team lacks knowledge and struggles to address certain issues.
Lack of clear explanations in the 250ok dashboard: Users have found the 250ok dashboard to be lacking clear explanations for its tracking and monitoring tools. As a result, many users often resort to self-help resources for guidance on how to use these features effectively.
Attribute Ratings
Reviews
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January 26, 2022
The biggest name in email deliverability
Score 10 out of 10
Vetted Review
Verified User
Return Path is the most user-friendly and feature rich platform based on the alternatives that we have evaluated or used in the past.
January 20, 2022
Return Path
- eDatasource and Goodmail
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
Score 10 out of 10
Vetted Review
Verified User
I don't know of anything that has a patch on what ReturnPath—specifcially certification—offers elsewhere.
December 30, 2020
Manage and Measure Your Email Marketing Effectiveness and Reputation
As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest (Return Path + 250ok).
October 23, 2020
Excellent Software to Help With Email Deliverability
I looked into some other competitors before 250ok was brought out by Validity, but 250ok seemed like the best fit for the price and features included.
September 02, 2020
250ok is a must for those who care about email deliverability
We have used both and they're both excellent systems. 250ok has the edge with reporting and function but Return Path has a bit more data when it comes to Sender Score data. Either is a really good system and I'd recommend either for those looking for a toolset to help resolve their deliverability problems.
July 22, 2020
My Return Path Review
ReturnPath is best in the industry for managing email deliverability. There are other adequate competitive options, but ReturnPath can offer a custom solution for your brands.
- Litmus and Email on Acid
Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path.
July 09, 2020
Return Path Review
We have no experience with competitors in the 4 1/2 years I've been with the organization.
July 02, 2020
Return Path is good, but not perfect. As an experienced email marketer I know how to work around its weaknesses.
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
October 05, 2019
Good for email deliverability
It’s cheaper than its competitors and it has dmarc tracking.
After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.
Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path that much more.
January 08, 2019
Visibility into the inbox - at last!
250ok provides much greater insight into email deliverability, compared to email marketing platforms. Typically, email marketing platforms only provide you the following: open rate, clickthrough rate, spam complaints, and bounces. 250ok actually shows you where you're landing in the inbox -- are you missing completely? Are you ending up in spam? How many spamtraps are being hit?
December 08, 2018
Tool - yes, certification - no
Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable.
March 22, 2016
ReturnPath - You have reached your destination.
We use Exact Target every day as well - While we use these 2 for different functions - both are great to have and essential to our team.
July 15, 2014
Return Path gets to the root cause of deliverability issues and helps you course correct
When reviewing competitors to do the audit and to give us insight into our deliverability, Return Path seemed to have a more strategic sense of the issue and they were able to dive deep to get to the root cause, whereas some of the competitors where diagnosing on the phone before understanding the magnitude of the issue and the fragmented system that was in use; they wanted to sell their product vs. understand and help fix the issue.
July 15, 2014
Return Path Email Delivery Program Review
I used to host and manage email internally. I moved this into the cloud with an ExactTarget email marketing hub to manage all of the email being sent. The plus for Return Path is that the white listing features offered are not offered by other vendors or not to the same degree as Return Path. However, a lot of the delivery functions and reporting with email open rates and bounce rates was replaced with the functionality in ExactTarget.
July 14, 2014
Words of Wisdom -Return Path
Score 7 out of 10
Vetted Review
Verified User
We looked at 250ok and Pivotal Veracity. Each has their own perks. Return Path has the best inbox monitoring by far but is the most expensive and that isn't even close. 250ok has the best blacklist monitoring capabilities and was the best priced but the inbox monitoring wasn't as good yet. 250ok is a growing company so they will keep expanding and growing on their capability. I was new to Pivotal Veracity, and from others feedback it didn't look like they made any changes to their tool in many years.