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Right On Interactive

Right On Interactive

Overview

What is Right On Interactive?

ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know…

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Recent Reviews

TrustRadius Insights

Users have found the software to be extremely helpful for their email marketing needs. They have utilized its features to send out mass …
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Pricing

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Outreach

$500

Cloud
up to 2 users, up to 10,000 contacts

Engagement

$900

Cloud
up to 5 users, up to 10,000 contacts

Lifecycle Marketing

$1,400

Cloud
up to 10 users, up to 10,000 contacts

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.rightoninteractive.com/prici…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Right On Interactive?

ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage prospects and customers in an effort to build engaged relationships and convert more customers at a higher annual contract value, thus ultimately growing revenue and client satisfaction. 

Right On Interactive Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Visual Lifecycle Stages

Right On Interactive Screenshots

Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score IndexScreenshot of ROI Identified Visitors Report

Right On Interactive Videos

About the Right On Interactive solution
A New Dimension To Marketing Automation (Webinar)

Right On Interactive Integrations

Right On Interactive Competitors

Right On Interactive Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States
Supported LanguagesEnglish

Right On Interactive Downloadables

Right On Interactive Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)40%
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Comparisons

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Reviews and Ratings

(2)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found the software to be extremely helpful for their email marketing needs. They have utilized its features to send out mass emails and drip emails with merge fields, allowing for customized and targeted communication. This has resulted in enhanced engagement and better tracking of interactions with multiple platforms, providing valuable insights into the effectiveness of their campaigns. By analyzing the customer journey for each segment, users have gained a detailed understanding of the customer lifecycle and are able to address prospects and potential customers more effectively. Additionally, the software's ability to send customized emails has helped users attract targeted talent and track the lifecycle of customers more efficiently. With its email campaign functions, users can stay engaged with leads and clients, gaining insight into the lifecycle of contacts. The software also allows users to target audiences with relevant and timely content, increasing conversion rates and effectively moving leads through each stage of the customer lifecycle. Users have implemented campaigns that automate emails and phone calls to recruit previously lost business, with assistance from the software's programming capabilities. Overall, the software provides informative data regarding leads, tying together digital marketing efforts and improving overall communications. Users have leveraged it to manage marketing and communications with subscribers, prospects, clients, and advocates in a focused and effective manner. The software also helps users nurture leads with long sales cycles, reaching and nurturing more leads. Furthermore, users have made progress in scrubbing data and look forward to utilizing the software's capabilities once the data is in better condition. The software enables users to send emails to clients and track results using available reports, increasing deliverability and response rates as well as moving prospects down the funnel intelligently by creating segments based on demographics, firmographics, lifecycle stage, and engagement level which improves marketing effectiveness. Users also benefit from the software's lifecycle management features and its ability to aid in new customer acquisition while delivering communication through SQL segments efficiently handling workflows while providing features such as campaign management, tracking and reporting, email automation, contact management, and seamless integration with Salesforce and LinkedIn. Additionally, users aim to enroll more customers in self-service applications to increase satisfaction and reduce costs, and the software aids in achieving this goal. It increases the efficiency and execution of marketing campaigns, as well as sales readiness and visibility. Users have reduced the time required to execute marketing campaigns while providing sales with a better view of customers, enabling more effective communication. The software provides a single view of the customer, aiding in understanding and targeting their needs. Users have experienced significant growth in their email marketing program, measuring customer engagement and using the data to increase sales and revenue. The software has enabled successful email marketing campaigns integrated with Salesforce, resulting in high open rates and plans for further revenue growth. Users also utilize the software to drive new product adoption, increase participation among channel partners, develop community, and ultimately increase revenue through cross-selling and upselling. It has been particularly helpful in building segmented lists of accounts and contacts from ERP data and creating automated drip campaigns for targeted lists. Right On Interactive has provided a cost-effective marketing automation solution for SMB clients who were too small for enterprise solutions but too large for smaller ESP tools. The real-time reporting feature has allowed users to track the effectiveness of their marketing messages and segments sent. Additionally, the software has been used to create workflows and email notifications based on Salesforce activities without the need for a higher level of subscription to Salesforce. Overall, users have found value in the software's versatile features that streamline their marketing efforts, provide valuable insights, and help them achieve their business goals efficiently.

Intuitive and Easy to Use: Many users have found the platform to be very intuitive and easy to use, even without extensive instructions. They appreciate its user-friendly interface and straightforward navigation.

Responsive Support Team: The support team has received praise from multiple users for their quick responses and helpfulness in addressing any questions or concerns. Users value the prompt assistance provided by the support team, which contributes to a positive experience with the software.

Powerful Analytics and Reporting Capabilities: Several reviewers have highlighted the software's powerful analytics and reporting capabilities, which make it easier to forecast and conduct accurate assessments. Users find these features valuable as they provide insights into customer behavior, campaign performance, and overall marketing effectiveness.

Slow response times: Some users have reported experiencing slow response times with the web-based solution, resulting in delays and frustration. These performance issues have impacted their productivity and overall user experience.

Lack of certain functional features: A few users have mentioned that the software lacks certain functional features they expected or required. As a result, they have had to find workarounds or use alternative methods to achieve their desired outcomes. This has added complexity and inefficiency to their workflow.

Complex user interface and segmentation process: Several users find the software's user interface and segmentation process to be complex. They feel that it requires additional training and effort to navigate effectively. This complexity can hinder their ability to efficiently manage their marketing campaigns and target specific audiences.

Based on user reviews, here are the three most common recommendations for ROI:

  1. Involve the ROI team in the planning process for email or marketing automation campaigns to ensure smooth deployment. This helps to leverage their expertise and ensure successful implementation.

  2. Continuously improve product capabilities to stay competitive and meet evolving market demands. This reflects a desire for ongoing development and refinement of the platform.

  3. Seek strong support and integration options. Users recommend ROI for companies looking for a team that provides strong support and integration options. This highlights the importance of reliable customer service and seamless integration with other systems.

Overall, users appreciate ROI's user-friendly approach to marketing and value its customization options, ease of use, and value for inbound marketing needs. They also stress the importance of aligning CRM with ROI and going through training to fully utilize its capabilities.

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