ZoomInfo Operations

Formerly OperationsOS / RingLead

The number of qualified opportunities has greatly increased and has minimized the time we spend qualifying new opportunities and leads.

• Increased lead quality.
• Better penetration into key accounts.
• Improved ability to connect and resonate messaging with the intent data driving the initial (internally identified) reason to connect.
• Verify technology stack usage to qualify accounts right away.

In my role, anything that improves the number of accounts is great, but it's the quality that really makes the difference. Easily identifying companies that are a strong match for our product allows us to make the best use of the SDR's time by focusing them on companies that are more likely to buy.
This, of course, has had the nice knock-on effect that we have a greater number of opportunities and deals.

EverString has given me more time to construct personalized emails, which evidently improves our workflow. This month I have been able to set up 8 qualified meetings. Our sales team has been able to provide themselves with leads without having a marketing team. Tremendous upside and impactful results after using EverString.

The solution helped us identify in-market organizations and helped the SDR team target new contacts.

We have a very long sales cycle so I don't think we have seen the impact yet.

EverString has had a large impact on the top of our sales and marketing funnel. We have more leads that are of a better quality than we had in the past. EverString makes collaboration between sales operations and marketing operations simple and scalable. EverString has been a great tool for both departments!

We've been able to create a large amount of pipeline simply from running campaigns to the target accounts we've generated in EverString. More importantly, it's brought Sales and Marketing together to begin speaking a common language about a common set of accounts; gone are the days where Marketing targets one subset of accounts while Sales goes after another subset. EverString allows us all to be on the same page about who we're targeting.

not much impact on sales and marketing teams working together. it's been helpful for my job as a sales development rep but I can't speak for the rest of the team or another department. It's just made it so I can find information faster I don't know what we were using before.

Early on when we were using Everstring for the 1st month to create lists for our BDR team. In that 1st month, we found nominal success within the section of emails that were verified. Granted we want to avoid insert access amounts of defunct contact data. Everstring for us it a great tool to check for account/contacts in our CRM regardless if the list was made in Everstring and they provide us with weekly updated intent scores of what other companies are searching for, this helps us focus our BDRs in terms of outreach priority. Unfortunately, we have not been able to tie that data to any actual results yet.

New to Everstring, so hard to say just yet.

It definitely helps increase the volume of leads and prospecting. But it lacks in quality right now.

EverString has helped increase our lead count and provide quality leads based on the ability to find similar companies.

I know sales funnel wise it’s helped, but I don’t do much work with the marketing team.

We've seen a roughly 10% increase in engagement.

I can't speak on that, but it has helped me find quality leads.

It worked in my early tenure however, I do not use EverString very much anymore because of its inaccuracies.

Everstring has definitely prompted a more work-together strategy for bringing in more company business. Several of my colleagues were able to generate a lead and turn it into a potential contact for the company.

It's had a good impact, as this has allowed us to create specific nurture for our new leads.

It's helped me find much better leads for accounts that care about the call if they are the ones causing the surge at the company.

It helps us reach out to prospects in a timely fashion.

EverString has had a huge impact on our sales and marketing funnel. Our number of quality leads shot up, as did our opportunities and deals. Marketing has been able to align their strategy to match what the customer is looking for from LinkedIn content to blog posts on searched topics and advertisements.

Everstring allows us to identify accounts who maybe be interested in our product ahead of when we would without it. Everstring also shows with products a company is using + researching. This gives our sales team leverage when working on a deal. Usually, we have to spend time with a company figuring out if they are compatible with us. Using Everstring and other ABM tools allows us to qualify accounts faster than ever before.

We have increased our number of meetings set with EverString. Almost all of the accounts we have surfaced and set meetings with are accounts showing intent.

I think it has great potential- don't think our marketing team has leveraged it enough in outreach as I feel they should, but I am working on that. From a sales perspective- we have found a few opportunities from Everstring data- its great when filtering out reports in our Salesforce database- picking a high fit score and intent prospects.

A few qualified leads - but nothing reaching demo or proposal - in three months.