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Robly

Robly

Overview

What is Robly?

Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.

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Recent Reviews

TrustRadius Insights

Robly has become a valuable tool for many customers, enabling them to reach hundreds of people simultaneously for marketing purposes. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Email deliverability reporting (41)
    10.0
    100%
  • Standard reports (41)
    10.0
    100%
  • Mobile optimization (36)
    10.0
    100%
  • List management (42)
    7.0
    70%

Reviewer Pros & Cons

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Pricing

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Robly

$19

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.robly.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.4
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9
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Product Details

What is Robly?

Robly is an email marketing solution designed for beginners and experts alike.

According to the vendor, some key benefits include:

OpenGen
Robly's breakthrough OpenGen technology sends your first campaign as you would normally send it. OpenGen will then re-send your campaign 1-5 days later, with a different subject line, only to those subscribers who didn't open your first email.

Exit Intent Popups
Instead of a normal sign-up widget, use a pop-up widget with Robly's signature Exit-Intent technology to offer subscribers who are leaving your website incentive for joining your mailing list, and watch your list grow.

Patent Pending Robly A.I.
Instead of sending your email campaign all at once, patent-pending Robly A.I. sends each email one at a time, at the exact moment your subscriber is most likely to check their inbox.

Robly Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Additional Features

  • Supported: OpegGen
  • Supported: Exit Intent Popups
  • Supported: Robly A.I.

Robly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States
Supported LanguagesEnglish

Frequently Asked Questions

Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.

Constant Contact, Mailchimp, and Mad Mimi are common alternatives for Robly.

Reviewers rate WYSIWYG email editor and Dynamic content and A/B testing highest, with a score of 10.

The most common users of Robly are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(68)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Robly has become a valuable tool for many customers, enabling them to reach hundreds of people simultaneously for marketing purposes. Users have utilized the software's customized email templates, which include text-based and audiovisual formats, providing a dynamic platform for choosing the format of their emails. The ability to program automatic responses has helped establish trust with customers and improve feedback by notifying them that their information has been received and will be reviewed. Robly's integration with mail services executed through triggers has allowed users to inform customers about website features or send them similar products, effectively increasing the likelihood of customer conversion. Various organizations have utilized Robly to keep employees and communities informed about services, programs, events, and fundraising outlets. Its user-friendly interface makes it accessible to staff across organizations, including board members. Users can target specific segments of subscribers and utilize marketing tools and information to send mass emailings for monthly newsletters, concert updates, program updates, and program announcements. Robly's affordability, responsive design, and effective management of mailing lists have made it an attractive option for customers. The software also offers the flexibility of expanding its collection of templates by adding templates from other platforms or the computer itself. Users have found the helpdesk support to be helpful during high-specification marketing campaigns, with communicators being active and responsive to clients' needs. The software excels at executing mass mailings, making it suitable for large-scale marketing situations. In addition to marketing purposes, Robly has been utilized by various organizations such as churches, non-profits, community managers, educational institutions like the Waco Foundation, parks and recreation departments like Bloomington Parks and Recreation, communication departments, small business owners, mental health professionals, social media experts, real estate professionals, and more. Overall, Robly has proven to be a versatile email marketing solution that helps users effectively communicate with their audience while maximizing open rates and click-throughs.

Word Count: 290

Users commonly recommend the following about Robly:

  1. Try the free trial: Users suggest taking advantage of Robly's free trial to get a firsthand experience of its features. They believe it is worth trying and finding out if it suits the business needs.

  2. Explore the powerful and easy-to-use features: A common recommendation is to explore Robly's technology and features, as users find them easy to navigate and utilize. They appreciate the software's usability and ability to reach customers effectively.

  3. Compare with other programs: Users suggest comparing Robly with other similar programs to determine its value. They find Robly cost-effective and powerful, especially in comparison to competitors like Constant Contact. By evaluating different options, users can make an informed decision on which platform best meets their requirements.

Overall, users highly recommend using Robly due to its feature-rich software, helpful customer service representatives, and cost-effectiveness.

Attribute Ratings

Reviews

(26-42 of 42)
Companies can't remove reviews or game the system. Here's why
January 13, 2017

EG Library Uses Robly

JoAnn Jakiela | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Robly to send out email blasts to promote upcoming programs and events at the library or important new happenings to our patrons.
  • I love the OpenGen feature. This option has a lot more people opening the emails we send.
  • Making separate target email lists.
  • Easy to add photos and change templates.
  • I have had issues of the program freezing when I'm working on layout and haven't saved it so have to start over.
Good way to promote our programs a week and then a few days before an event. Great reminder to people and has boosted our attendance.
Melanie Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Robly for our weekly church e-newsletter, which has about 500 subscribers. It helps us communicate the work of the church and helps us provide connection within our community. We use it to share upcoming events, to provide registration for classes, to link to worship songs, share videos. All kinds of good stuff!
  • Ease of use. We switched to Robly from Constant Contact, and find it much more intuitive.
  • Reporting. At a glance, we can see how effective our campaigns have been.
  • I don't have a lot of experience with HTML, but I'm able to create good looking e-mails using the tools provided by Robly.
  • The price is right! Our non-profit saved money by switching from Constant Contact to Robly.
  • E-mails don't always look exactly as we intended them, depending on the recipient's e-mail provider.
Robly works well for our non-profit organization.
David Fant | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Robly to reach prospects and current clients with new products/services.
  • Ease of design
  • Multiple templates for use
  • Strong customer support for both design issues and operational issues.
  • None that I am aware of.
I believe Robly is best suited for newsletters, promoting new products/services to existing clients and new prospects.
Score 8 out of 10
Vetted Review
Verified User
We use Robly to provide our internal newsletter, to send technical bulletins and notices to our clients and to communicate with our staff and advisory board. It is used primarily by our PR department.
  • Gathers email addresses for three promotional lists directly from our website.
  • Gives us a variety of templates.
  • Allows us to incorporate our branding into the publications.
  • Most of our staff and board live with at least one type of disability. We have made Robly accessible to blind users with some work arounds. It would be nice if the company would add style features, such as headings, so that we don't have to rely solely upon anchors to provide navigation points for these users.
  • Does everything have to be in one skinny column? People with limited fine motor skills can grow tired having to scroll when we release a newsletter. We would also prefer if Robly newsletters looked more like other e-newsletters by having more width than length.
The price point and the customer service is far better than Constant Contact. Great for businesses with small budgets. Pricing increases as your list grows, so if you're small, you won't have to front much in the beginning.
January 12, 2017

Robly is dope!

Tony Colombini | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Email newsletters, used by the whole company, getting the message out to our customers and prospects
  • OpenGen is GENIUS!
  • Flexibility of templates
  • Easy to use Templates
  • Would like to capture archived newsletter code so I can put it on my/clients sites
  • Integration with WordPress
[It's] perfect to share new product information, company newsletters, and blast email announcements.
Erin Baber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As an on-site community manager, my staff and I use Robly to communicate to the residents. Not everyone checks social media each day, but everyone checks their email.
  • Easy to use website.
  • Love the live chat option.
  • Appreciate having trendy, cute formed emails ready to plug-n-play.
  • The change of adding a clickable PDF took some time to find/figure out.
  • Sometimes the site will stop offering the edit toolbar in the midst of typing. Will have to stop, save and reopen to get the toolbar back.
  • I'd love to see a "frequently used campaign" option when beginning a new campaign. We typically use a form that's on the bottom half of the options.
I love that I can separate by neighborhood, only sending emails to certain people.
Score 10 out of 10
Vetted Review
Verified User
It is being used by our scholarship program at the Waco Foundation. We send newsletters to our 2000 students we work with concerning financial aid and scholarships for college. Yearly we have students that cycle out of our program and a new group that comes in. Robly has made it very easy to add and delete large groups of students. We like the way Robly sends a second message to those that haven't opened the first one. Students are so busy they sometimes overlook emails so the second one usually picks up a few more opens. Robly also does not flood me with emails about their product or upgrades but they are always there to help if needed.
  • Second email to students that haven't opened the first.
  • Adding or deleting large lists of recipients.
  • They automatically delete email addresses that are non-existent or closed. I don't have to go in and manually delete.
  • The tool to change fonts and colors seems to have some glitches and could be improved.
Robly is well suited for our newsletters to students.
January 12, 2017

A No Frills Product

Score 10 out of 10
Vetted Review
Verified User
[Robly is being used for] newsletters and reminders.
  • Easy to assemble templates
  • Unlimited storage to upload an entire library of photos to use in newsletters or other online marketing
  • Easy for beginners or small and even large organizations. Excellent for small businesses, organizations, and entrepreneurs.
  • Uploading a new list is a little cumbersome, I and others seem to forget what steps come first and where the buttons are located. I recommend writing it down so you don't forget.
Appropriate for clubs, organizations, and small businesses.
Kathryn Gooding | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

We are a tiny company making decorated glassware which we sell to retailers across the country. We maintain a list of retailers and use Robly to email them regularly with new product announcements, specials, display ideas, and to let them know if we will be exhibiting our line at a trade show. Using email to keep in touch allows us to maintain contact with minimal intrusion into their work day, and at very little cost to us. Our marketing budget is small and as the owner/designer/manufacturer/accountant/marketer, so is my time. Robly works well for us.

Normally, we use the entire list, but occasionally, it's more appropriate to use a segment of it - as when we want to make an announcement only to our current customers, so we use the segmentation feature from time to time.

Emails are fairly easy to design - though customization of fonts, placement and sizing is limited - and I know that they will display well both on a desktop screen and on a mobile screen.

  • The cost can't be beat!
  • Building an email is quick and straighforward. The templates are well done.
  • The OpenGen feature is outstanding. Our emails get many more opens and almost no complaints when we use it.
  • It's difficult to tell what "opens" have occured most recently. For the newest emails, opening them and checking on the "opens" is simple, but if a recipient opens an older email, we may never see that unless we click on each email and check. Can there be a way to flag an email that has had an "open" in the last 48 hours or so?
  • The count of "opens" for each email on the dashboard is inaccurate and is only updated sporadically.
  • In the categories of Opt Out and Spam, if one contact clicks more than once, each click is counted. So one recipient clicking repeatedly can skew the picture.
  • The Segmentation feature is not very intuitive. I've used it several times and each time have to relearn it and then am not sure whether the results were what I was seeking.
  • I'd like more fonts when creating an email.
  • I'd like to be able to embed video when creating an email.
For basic, business email blasts, Robly works just fine. I like sending images of new products. Those get a good response. I wouldn't send informational email more often than once-a-month, otherwise they will begin to lose their importance and will be ignored or worse. Don't send long, detailed emails. Nobody wants to spend time slogging through them.
Julie Ramey | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Bloomington Parks and Recreation uses Robly to connect with both internal staff members and external customers and potential customers. We provide monthly newsletters, event announcements, and survey requests through Robly.
  • OpenGen feature improves open rates. We appreciate the automation and flexibility.
  • Simple, drag-and-drop design elements allow use by a variety of professional-level staff, not just the marketing team.
  • Reports are superb, and are a key part of determining marketing effectiveness. We appreciate this opportunity to collect data.
  • List segmentation allows us to experiment and to constantly improve our messaging.
  • WYSIWYG editor is flawed. Text occasionally changes size, color and font between sending computer and customer inbox.
  • Photos are not easily re-sized or manipulated within the system, requiring a lot of back and forth between photo editing software and uploads to Robly to optimize visual elements.
  • Spacing features especially in a bulleted or numbered list. When a bulleted list has a bullet with more than one line, it is extremely difficult (i.e. have to use the HTML source code to manipulate) to fix spacing.
  • Templates are deceiving, since headers, etc., are photos or art files and cannot be customized.
We like Robly best for short announcements and invitations. The newsletter templates are limited, blocky, and cumbersome.
January 12, 2017

Calling ALL Nonprofits!

Emily Rappe' Fisher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a nonprofit organization, we are always looking for the best deal. But we also want updated and clean design quality. That is what we love about Robly! Not only is it the best deal around, they also provided us with a design template free of charge. We also love how easy it is to push our emails to all social media outlets and the OpenGen feature to make sure as many people are seeing our emails as possible. What good does it do to create a great email if no ones sees it?!
  • Customer service is top notch!
  • Love the clean and updated design templates.
  • Easy to upload multiple email address at once.
  • I wish we could embed videos directly into the email instead of a link.
I highly recommend Robly to nonprofits who have a tight marketing budget.
January 12, 2017

Great Program

Chris Madden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Robly has been a useful tool for our department. We keep in contact with our client base through quarterly newsletters. Robly is easy to use and effective for distributing info to different groups based on their interests and the lists they are registered for. I'd highly recommend Robly to anyone.
  • Ease of use
  • Separate lists
  • Great support
  • Managing Facebook accounts associated with Robly
Robly is great for promoting programs and events.
Jenny Rowe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Robly for all of my email marketing.
  • Robly's design system is elegant and simple.
  • Robly's contact management system is intuitive and works very well.
  • They are constantly adding new features.
Robly is great for email marketing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our marketing coordinator is the sole user of Robly. She sends messages out to clients and views reports. The data is analyzed to see who is opening our messages and when. Robly is used in conjunction with other marketing/client management software. For our company, it is our email promotion tool.
  • The templates are attractive and the emails look professional. The Robly team is great about helping your company set up a customized email template with your official logos/colours.
  • Robly AI is an amazing feature! This feature records data on when each person is opening their emails. From that data, it sends an email to them right around the time that they typically open their emails. This way, our email should theoretically appear at the top of their inbox every time.
  • The support staff is very helpful. Each time we have had an issue, Robly is quick to respond to chats and phone calls. It is a very personable company.
  • Robly is fairly easy to use, but sometimes can be a little clunky.
  • It is easy to import contacts from other email communication websites such as Constant Contact. You can also import contacts via Excel and email lists.
  • When editing an email, Robly is clunky. If you want to add a picture to your email you first have to insert a picture module then insert a text module after that to continue typing. Each time a new text module is put in you have to change the font so that it is consistent. When copying and pasting text from Word or anywhere, the formatting gets messed up and you have to highlight all of the text and fix the formatting manually.
  • Creating emails can take a lot of time because of con #1.
Robly AI is an amazing feature. It is overall really easy to use and the support team is very helpful and friendly. I don't know every platform that is out there, but our company has been happy with Robly after trying a few other email/client management programs out. Robly works well for our small start-up company.
January 06, 2017

Easy email with Robly

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Robly is primarily used for marketing purposes, although access is available to staff across the organization. We also use Robly to communicate with our board of directors. We currently use Robly several times a month for mass e-mailings to our subscribers in the following categories: monthly newsletters, concert updates, program updates, and program announcements. Robly allows us to target segments of our subscribers, as well as providing marketing tools and information.
  • Ease of use: Robly handles in much the same way that Microsoft Office does, which makes it very easy to use with very little training. The editing tools are clear and well laid out, and the process of creating a mass email is laid out in a step-by-step fashion which helps ensure that no steps are missed.
  • Great customer service: We switched to Robly because of, among other things, their great customer service. Questions are answered promptly, and there are excellent online support services including instructional videos, knowledge based posts, online chat, and email. It is always easy to interact with Robly, whether to resolve a glitch with payment, or to learn how to use a function of the platform.
  • Competitive pricing. We are a small nonprofit, so cost is an important factor for us. Robly offers a special rate for nonprofits, which allows us to get great service for a very reasonable rate.
  • I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
  • I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
Robly is well suited to nonprofit organizations looking to send mass emails. It is very useful for environments such as small nonprofits, where users may not be particularly savvy tech users, as well as for those who aren't particularly knowledgeable about media marketing because Robly provides a lot of support. Because the editing platform is so similar to Microsoft Word, most users will be able to do basic editing without needing training.
January 06, 2017

Robly is for anyone!

Christine Stafford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Here at Candy Crate we use Robly to keep customers informed. Be it new products, policies, sales, or promotions.
  • User-friendly
  • The ability to create lists that categorize people automatically by a survey they fill out. Like a birthday list!
I feel Robly is appropriate for anyone! If you sell LulaRoe, have a small business like us, or work for a large corporation, Robly is user-friendly and adaptable to your needs.
January 06, 2017

Robly Fan

Joni Conrad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Robly for our weekly and monthly e-newsletter along with special promotions and announcements. It is used primarily by the communications department, which creates messages for the entire organization. Thanks to Robly our open rate has increased over 50% and our related click-through rate has increased as well. We specifically like the mobile templates which gives our email readability across multiple platforms.
  • We send a bi-monthly e-newsletter to our members and through Robly our open rate for this general newsletter has increased over 50%.
  • We receive great feedback on the readability and execution of our e-news on mobile platforms. This ease of use has translated into additional open rate increases.
  • The mobile-ready templates have been easy to use while also ensuring readability across devices.
  • The ability to use the "HTML source" for additional flexibility is easy to access.
  • While they are built for a purpose, the mobile ready templates can, at times, not be flexible enough for what I'm trying to do in a specific publication.
  • I've had some issues with the delivered versions in Outlook during testing, although our office is running an older version, which is part of the part of the problem.
Robly is very well suited for the small business or non-profit environment. It is simple to adapt to, especially if coming from a similar platform and is cost effective for the number of emails we need to send. It was a seamless transition from our previous platform. In addition, customer service has been superb, whether through the FAQ page, an online chat or an email question.
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