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Ion, by Rock Content

Ion, by Rock Content

Overview

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

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Recent Reviews

TrustRadius Insights

Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
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An absolute must!

10 out of 10
July 26, 2021
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 12 features
  • Embedded CTAs (108)
    10.0
    100%
  • Forms / Gated content (107)
    10.0
    100%
  • Content performance analytics (116)
    10.0
    100%
  • Campaign optimization dashboard (107)
    10.0
    100%
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Pricing

View all pricing

Managed Services + SaaS

Custom

Cloud
per year

Entry-level set up fee?

  • $5,500 per customer
    Optional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Content Creation

Features related to the creation of content for marketing purposes.

7.5
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

8.7
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8.5
Avg 7.8
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Product Details

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.

Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.

Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.

CONTENT FORMATS

• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates

Ion, by Rock Content Features

Content Creation Features

  • Supported: Ideation
  • Supported: Content collaboration

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: A/B Testing

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.Screenshot of ion provides a full range of services to expand your bandwidth and get you the results you need without blowing your budget, calendar or hours in the day. Our award-winning work takes full advantage of our platform and experience.Screenshot of ion interactive enables digital marketers to generate real business results from their content. Using ion's agile, developer-free platform and services programs, hundreds of leading brands generate, qualify and deeply profile more leads with interactive content. Data-driven experiences like calculators, assessments, report cards, quizzes, interactive infographics, lookbooks, interactive white papers, configurators and more — are all created, launched and tested without development resources.

Ion, by Rock Content Video

Overview of Ion's Interactive Content Marketing Platform

Ion, by Rock Content Competitors

Ion, by Rock Content Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.

Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.

The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).

Ion, by Rock Content Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)60%
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Comparisons

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Reviews and Ratings

(210)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.

Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.

Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.

Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.

Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.

Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.

Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.

Attribute Ratings

Reviews

(101-125 of 135)
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Matthew Lloyd | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're looking to use Ion across marketing and content to expand our interactive content and allow us to do the work on our own without needing a developer and the time and money that comes from that. We wanted an easy to use platform that could be used quickly to build out quizzes, interactive guides and several other pieces of content.
  • Love the idea and possibilities with the themes
  • Easy to place pixels for remarketing
  • Great professional looking feel
  • The learning curve
  • Initial builds look like they'll take a while, but get easier once done
  • Lots of little things to remember
If you're looking to create interactive content and have your marketing or content team be the ones to do this, it's a great product for you. Also the easy sync with Marketo and Salesforce are great. If you've got a full set of devs that can build these out for you quickly, it may not be for you.
Aneliya Georgieva | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use ION interactive across the whole organization - from landing pages and micro sites to embedding a short form on our public site. We use it to create landing pages with registration for events as well.
  • I love the support from our account manager. He responds quickly and is extremely helpful. It is extremely rare for a SAAS company to have the same account manager for 4 years.
  • ION is great for interactive content creation. You do not need to be a designer to create elaborate and beautiful experiences.
  • I love the speed to market. That's why we chose ION over our internal IT. I can create and launch new landing pages on the fly, run A/B, MVT tests without having to submit any project requests to IT and wait for approval and estimate of hours and cost involved.
  • I love the fact that they constantly innovate and improve. Learning is a big factor for me and they stay on top with current trends and tricks of the trade. They do a great job with their webinars and tutorials.
  • One feature I wish to see is a change log. It is good to be able to know who made what change and at what time when you have multiple users in the platform.
  • There is a learning curve to it. Don't expect to know everything in the first week of use. You have to learn through practice.
  • One feature they lack is being able to have short forms where people can upload pictures. You can have forms collect customer data, but no images.
ION is great for organizations that need a speedy and creative delivery of landing pages and micro sites. If you are thinking of using ION to build your website, then it really is not designed to serve that purpose.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Last year, our Marketing Department was searching for a solution for interactive web content to actively engage users in what is considered boring, static content. We wanted to "spice up" our product offerings and showcase a type of "choose your own adventure" when insurance agents are helping their clients select the right product for clients. We also wanted to provide a less linear approach to researching key components of each product and allow agents to actively compare products side-by-side rather than sift through dozens of web pages and/or product brochures.

We chose ion to not only address these needs, but it was very user friendly - no code or developer experience needed. Anybody without an IT background can use ion's software. We are very happy with our initial ion projects and the data is showing great promise.
  • Support: Their support team is extremely helpful, knowledgeable & patient. They helped us establish a successful integration to our CMS (Eloqua).
  • Training: To begin our first experience, they provided step-by-step training to help create our first ion experience. They also followed up after our first experience was complete for a Q&A session. They've been helpful in answering questions regarding analytics & they've provided excellent documentation to help us learn more offline.
  • System availability: No matter what you throw at ion's system, it is always operational with no slowness or other issues. We can count on ion's system to function the way they promised: perfectly, 24/7.
  • Upfront information: When we initially started the process to get our data integrated, we were not aware ion already had a partner agreement with our CMS. We planned for an intensive data integration, but it turned out they only needed a few pieces of information. It was a mis-understanding, but it turned out to be a really good thing in the end.
  • Level of detail: There is quite a bit to learn about their product. If you are not a good/fast learner, you will need to either start on a small project or pay ion to do your first few projects for you.
  • Honestly, there really isn't much more "bad" to talk about. It's been a very positive experience so far.
ion interactive works great for us for many reasons. In a sense, they act as a great Web IT resource. Our IT team is busy working on other projects, so without ion, we may never be able to get out of flat/static websites. They expertly provide a fantastic product that is generating excitement among our users. It allows us to break free from the creative boundaries and explore new ways to promote our products and services that is engaging, yet much more educational than flat sites or product brochures. We can guide users step-by-step through a decision process, or provide them a simple eBook for more detailed information. We can make surveys more engaging, which provides more respondents for more accurate data analysis.

I do see ion as a sort of a niche product. If a company has IT resources to build interactive web applications, or if the company did not have the resources to create and design this type of user experience, then it may not be a good fit. There is a basic level of understanding of how the web works, but ion will build your experience for you if the need arises.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use ion interactive in many of our marketing campaigns by driving digital ad traffic to an ion landing page. The marketing department manages several pages for various uses - from event marketing, to national advertising initiatives, to franchisee-supported campaigns. These landing pages are flexible and allow us to do things like take a simple registration for a trade show, all the way to accepting an inbound lead which integrates to our CRM.
  • Customer support via phone and email.
  • I wish it was a tad easier to use.
ion users in our organization must be HTML inclined. We've tried to train marketing generalists and that has not resulted in success.
Laura Baugh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This is a wonderful landing page solution. it is easy to use and implement on all of our marketing campaigns. It integrates seamlessly with our database and is a great way to measure the success of our campaigns. The WYSIWYG editor makes it easy to reuse and re-purpose pages without having to know how to code websites. Amazing!
  • WYSIWYG editor to easily create pages
  • Full data picture with detailed reports and exports
  • Great support staff to answer all of your questions
  • Can be a little glitchy at times, especially if you have a lot of information on a page
ion interactive is perfect for marketing campaigns.
Laura Medley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ion interactive (ION) for all of our marketing landing pages in support of each distribution channel. We use it for direct to consumer, paid search, B2B and affiliate and affinity group pages as well as white and private label pages we have for clients. We needed something that would allow us to utilize customer data as well as passed data for hyper-targeting purposes. We also liked the capabilities it offered non-technical users to work in it and create pages that could be used fairly quickly. We use a lot of API connections between the ION pages and our ESP and CRMs.
  • They allow for multiple connections between data sources, which helps in personalization and dynamic content generation for specific target audiences.
  • It offers the dynamic capabilities I mentioned before in which we can send over our segments in an API and create very personalized landing pages based on that data. It also has a lot of internal data it can use to help hyper-target content to segment. You just need to know how to use it.
  • It has many templates for non-developers. If you have a business that needs landing pages (and they all do), then it's pretty easy to use one of their prebuilt landing pages to get rolling right away.
  • If you want to create more of a branded page for your company... something that goes outside the template experience, then you really need a developer that knows ION to make the magic happen for you. Good thing is ION can do it for you.. but expect to pay extra.
  • The reporting is shiny, but not really good. It is much better to use your Google Analytics (or whoever you use) for those details.
  • You can't test a page before it saves live. That's a big issue. You want to change text or adjust something and see what that would look like live... oh no! Don't you dare, unless you make a copy first and try it on that.. otherwise it'll save live and if you broke it, it's broke to the world.
I would say its great if you are a power user and have a Liveball developer on staff who can create frameworks and understand how the details of the actions work so they can build the complicated stuff out or if you have a decent budget so you can use ION's consultants to build the pages you need. Otherwise [it's great for] a smaller user who needs to be able to do some complicated looking things that happen to already be built into a template. All you would need to do is change out logos, copy, images... easy.
Steve Surya | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Content marketing is an ongoing issue with everyone as search engines are changing the algorithm frequently. ion interactive is used to help and provide support in the right direction with content marketing. We started using this some time back and a few users are using ion interactive services. We are trying to improve our lead generation strategies.
  • Well designed custom themes are provided by iON interactive, which helps a lot.
  • Integrations with other tools have been helpful really.
  • Analytics and reporting are good with this service. Analytics are a really important part of any business and we have seen great help here.
  • The user interface is something which can be improved really. It is good but does not meet with latest WEB standards!
  • Optimization techniques need to be improved.
  • I guess the support ticketing system needs to be managed well.
I guess this is great for lead generation. We have seen good results using ion interactive and plan to continue in the near future. But for sure there needs to be improvements with the user interface area.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use ION Interactive for all of our landing pages and microsites. It is quick and easy to use. It is a great CMS and I highly recommended for any company who does not want to do their own back end coding. It is easy to adapt to after some weeks of training. Not everything is intuitive in the CMS but I am sure it will continue to get better with further upgrades.
  • Quick and easy to use
  • Cloning features
  • The tracking
  • Needs better analytics
  • Could be easier to use
  • Better training
ION Interactive is appropriate for most companies who need an easy to use CMS.
February 03, 2016

Incredible tool

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ion Interactive has been a great solution to bring our static PDF content to life in the form of beautiful interactive web pages.
  • Responsive design technology
  • Animations/transitions
  • User friendly
  • More templates
ion interactive is well suited for creating beautiful web experiences.
February 01, 2016

Ion rocks!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We chose ion interactive (ION) to build engagement sites where our customers could hop on and interact with a calculator, and take a quiz to help determine which products best fit their needs.
  • Responsive.
  • Easy to update content.
  • Efficient.
  • You have to jump from desktop to mobile and make individual edits to the design layout.
  • More flexibility.
  • More Interactive apps.
It is best to build a simple and elegant website.
Emily Farrar | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
ion interactive has been a great tool for our marketing department to build and test landing pages without requiring a web developer. The pages look professional and are easy to build.
  • We are building customized landing pages for search engine marketing campaigns, and ion interactive has allowed us to create and manage a large number of pages.
  • The app can be a bit buggy, and the web interface isn't the most intuitive or user friendly.
ion interactive is great for use by marketers without development resources.
Allison Reiter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We utilize ion interactive to build custom landing pages for our clients. Personally, I have little to no graphic design experience, as well as many members on my team. ion interactive's tools are so easy that even I can make a landing page for a client that looks extremely professional and polished, like a professional graphic designer put it together.
  • Widgets are extremely easy to use.
  • Offers interesting and cutting edge features.
  • Easy to use interface.
  • I do find that the site can be a bit buggy now and then when editing widgets.
  • Create a more basic version of the dashboard for new users to use.
ion interactive is well suited for simple landing page build. The site can get a little funky if you try to do too much on the page.
Paul Stainton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We first tested ION on a small scale for some landing page testing. Since the initial and significant success using the platform, we have expanded to cover various programs and campaigns and many of my colleagues now use ION as well.
  • A/B Tests and Multi-Variant Tests.
  • Conditional formatting, such as changing site content based on URL variables.
  • Populating backend databases (e.g. SalesForce) with unique identifiers based on the campaign and/or the test.
  • Saved performance data needs to be cleared out regularly in order to keep from going over the user "quota" and incurring additional costs.
  • Challenges on breaking out reports to show conversion by action type (sale vs. lead vs. signup).
  • It would be really helpful to have automated reports that accumulate and report on data since the test start, you can only (as far as I know) set a time period but can't select "From Date xx/xx/xxxx onward".
ion interactive (ION) is a testing platform, and as such should be used for testing. If you find yourself in a situation where you have declared a winner that will stay as is for a longer period of time, it's best to move that off of ION because of the data and usage issues.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Actually I am currently working for Deluxe corporation. Deluxe corporation marketing sites are designed by using ion interactive. Mostly ion interactive is being used by marketing designing department. It is very helpful for designers to design the site in easier way so that the end user can easily understand the content in an effective way. Most of the designing constraints are getting reduced because of using ion interactive and the responsiveness of the site to any type of window devices.
  • Ion interactive is excellent in providing a site which is responsive for any size of window.
  • Users can view the site in any width independently.
  • We never have any compatibility issues.
  • I really had difficulty with the restriction of the "undo" option. The undo option is available for one time after deleting an object. If something in the design gets misaligned during that time the undo option is not available.
  • The site is little bit slow in peak hours. I think it's because of heavy traffic with the servers.
  • Sometimes there are some misalignments after reloading a page.
ion interactive is one of the best platforms to learn and develop using designing skill. A new user can easily learn all the options that are available for him within a short span of time. With the use of ion interactive we can design a site with more responsiveness. It takes only short time to design a big site. It is free of code complexity.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Before ION we developed interactive content by hand, this took time and money. ION has assisted us in decreasing development time for interactive content, effectively increasing our ROI on projects that include interactive content. This tool is primarily used by our Creative and Technology Departments. As an agency, ION is great for multi-client/multi-project scenarios. With the use of themes and micro-themes, we are able to quickly create a thoroughly engaging content piece that stays on-brand quickly, and efficiently.
  • Staying on-brand with ION Themes.
  • Quick, efficient builds with very modular styles.
  • Great UI, easy to use and really takes the coding out of developing.
  • Mobile. There is a lot of showing/hiding entire sections to make things work right on mobile.
  • Sometimes inserting a new element can be tricky. It'd be nice if we could drag a new element from the palette directly into the "List" view.
  • Undo only allows you to go back a single change. A real undo would be nice, possibly with CTRL/CMD+Z as a keyboard shortcut.
  • Speaking of keyboard shortcuts, those would be an incredible addition.
ion interactive (ION) is great in almost every scenario. I actually do not see a use case for not using ION when creating interactive content.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our marketing team has used ion interactive for the last year for building landing pages for SEM, CPC, and traditional marketing campaigns. ion interactive has allowed us to launch campaigns more effectively and efficiently.
  • ion interactive provides thorough customer training on their platform as well as offers services that allow non-technical users to be more effective.
  • Easy to use, easy to learn tool that has a lot of flexibility.
  • Works great with Marketo.
  • It would be nice to be able to build more interactive content as a user.
  • Ability to reverse out of changes.
For our team, ion interactive has worked really well for building a large volume of landing pages that have slight variations. We tend to stick to similar templates and swap out content, repurposing the pages over and over. Building a new page from scratch can take some time.
January 29, 2016

ion interactive review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We (the SEM part of our company's Marketing Department) were looking for a web page creation tool that would allow us to bypass developers in order for us to be able to make the pages ourselves without waiting for developers to have the time to dedicate to helping us. Ion interactive was able to provide us with a comprehensive "what you see is what you get" (WYSIWYG) option that made our page creation efforts much more nimble and effective.
  • We really liked the drag and drop capabilities.
  • We also liked having access to the HTML coding so we could manually make more specific changes to the look and feel of our pages.
  • We also liked being able to use the custom templates feature.
  • We would have liked for it to be a little easier to duplicate pages.
  • We also wish ion interactive would have given us a larger number of tracking capabilities to choose from.
As a newer member of the SEM part of our Marketing Department, ion interactive was a very easy tool to learn quickly, thus decreasing my overall learning curve. Without any prior knowledge or experience in web development or landing page creation, I was able to confidently come in and start making changes and updates with little assistance.
Jared Kimball | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ion interactive is being used mostly by the marketing department and within that our content team has really grabbed onto the software and run with it. Our product marketing team has really liked how quickly they can deploy landing pages that feature new software updates we are developing. With very little editing they can take an existing design template, edit some copy, add some images and publish it. It's really helped us launch and deploy interactive content for our blog readers, leads and customers. People have even made comments about how they like using the interactive guides we've created. It really is a great tool.
  • We like how we can use our branding CSS style sheets, which allows a non-designer to easily create, edit and publish a fully interactive piece of web content without having to rely on a design expert getting involved. It has boosted many of our turn around times on projects.
  • The ability to create a truly interactive experience is awesome! No coding involved. Is a true strength of the software.
  • Being able to view your interactive content in a desktop, tablet, mobile phone with the click of a button is extremely helpful. You can see how the responsive design interacts based on the width of the device, which allows us to make edits quickly.
  • Initially setting up the software is difficult if you try and do everything on your own. Luckily, they have a dedicated team who will work with you to get ion interactive integrated with your software systems and get your branding installed very quickly.
  • There are a lot of options when creating an interactive piece of content. If you want to create really intricate interactive content pieces you will need to understand basic coding concepts like storing variables and data and giving them names so you can refer to them in other parts of the content. If you're not very technically savvy then try your best to stick with using the Quick Start templates.
  • It can be confusing sometimes when building a piece of content and trying to select certain areas in the piece of content. You can easily "tab" through to get to the area you need to edit, but you have to sometimes experiment with styling or "micro-themes" to see what the end result will look like. Expect to pour in time to create your content.
It is well suited for creating interactive content. For example, when someone selects a specific item like a checkbox it will display a specific result like an image. Being able to create something so interactive is a huge strength. It also works well when creating mobile responsive landing pages. All you need is an initial template and then rolling out new landing pages can be executed quite quickly.
Josh Jameson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently we utilize ION Interactive as the primary landing page design tool for a number of sites. The structure with which we can build and deploy template based landing pages over our sites is of high value to us. Easy previews, easy banner management, easy script integration. It has a balance of WYSIWIG and code based development. It easily allows us to manage our sites and maintain a uniform presence. I highly recommend its use if you have more than 4 sites.
  • Image Edits. Upload switch and test in under a minute.
  • Domain redirect management. Stacked and organized over all sites. Only takes a few minutes to modify redirects, without dealing with .htaccess files.
  • Script Integration.
  • Format. It can be a bit harrowing to navigate and takes some time to adjust to it if new. So far, this is my only issue.
I do not see it as solution for a small business owner. However, I do see it as an effective solution for those wanting to maintain over five sites at any given time and to maintain a similar look and feel. The advantage of doing so easily, makes it ideal for franchise and chain establishments.
Brina Kaiser | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ion interactive to speed up delivery of creative assets by enabling a much wider array of personnel to create, edit and publish landing pages (primarily). Most users are in our marketing org, with a few on our people team (e.g. internal comm). The primary problem solved for is limited creative team resources. With ion interactive our creatives can focus on creating templates and layouts that look great and that other users can edit as they make (frequent) changes based on their own initiatives and stakeholder input.
  • I have confidence that creative assets produced using ion interactive look beautiful because I can preview them on every size device (desktop, tablet, smart phone, etc.).
  • Editing is incredibly quick - an intuitive double click on a text box, image, headline or other item instantly opens it up so I can edit or replace the content.
  • My live content is protected from accidental, post-launch changes. Once it's live and attached to a published URL (traffic source), no one can edit it without purposely unpublishing the page.
  • The learning curve is steep. With such a robust platform there are understandably lots of features, but discovering them is not intuitive. Simply figuring out how to add a new button CTA or image to a page was exceedingly difficult. I dream of a simpler true drag and drop interface.
  • We have a standard set of tracking scripts we want to run on each page. Having to individually select each one slows down the publishing process.
  • Getting instruction on how to add a particular element is not easy. If my in-org expert isn't in the office on a particular day I'm probably stuck until he gets back because self help resources are difficult to find, navigate and consume. I'm a researcher who really digs for info so I can do it myself, but even with that internal drive it's been challenging to boost my expertise.
Ion Interactive is perfect for maximizing your asset output and quickly seeing analytics on any published asset. If you're in a fast paced environment that leverages lots of hands to produce rapid results with a high level of trust, it's incredibly valuable. If you have a much more regimented marketing org with creative production locked down, it's more difficult for me to see this speeding up production for a few employees who are already experts.
January 28, 2016

Ion is great!

Shannon White | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ion interactive is being utilized across our company (different departments) but is generally used by designers and content writers. ion interactive allows us to produce interactive content without getting a developer involved.
  • Provides various templates to build interactive content from without the need of a developer
  • Provides a variety of ways to display interactive content whether its infographics or quizzes etc.
  • Customer service is awesome. The Ion team is super helpful, friendly and have quick turn-around times.
  • Undoing is a bit difficult.
  • It can be buggy at times, when dragging in divs, and replacing images.
ion interactive is better suited within a larger company that can afford the cost. It is suited for companies that are focused on marketing content and want to provide the content in fun, interactive ways. There is no limit to how ion interactive could be utilized as far as target markets. Any company could easily use this tool for marketing (internal and external) and informational purposes.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My department uses the ion interactive platform to design and build landing pages for a client organization. The landing pages are created in conjunction with direct marketing campaigns to drive customer sales, and are seen by people all over the country.
  • ion interactive has a clean and organized interface. The ability to create and organize multiple campaigns is also very important due to the high volume of ion interactive landing pages my department produces.
  • The tools for creating ion interactive landing pages (and microsites) are very powerful. There is a bit of a learning curve involved when starting to use the platform, but once you know the basics it's easy to create interactive and advanced pages.
  • ion interactive includes the ability to create urls for multiple traffic sources, so clients can know where the customers are being driven to the landing pages from.
  • Variables can be set up while creating a landing page, but as of now there is no way to connect to an external database or data extension.
  • Some of the steps when setting up and creating pages are confusing and have too many steps. There is no quick navigating around ion interactive. The interface on some pages, such as when setting up multiple traffic sources, could be greatly improved.
  • The system can be very slow, or even completely unresponsive at times.
With the way my client organization is structured, ion interactive is a very important and essential tool. There are certainly ways that ion interactive could be better utilized in marketing campaigns, but it will always be necessary.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We started using ion interactive some time ago. Through our company, I was chosen as the employee who would receive the training necessary to implement ion interactive software into our customer-facing audience. The ultimate goal in our collaboration with ion interactive is to provide dynamic landing pages for our inquiring consumers to land on, and receive the necessary information they needed in order to work with us. These landing pages are being used across several of our sister companies to provide a similar landing page experience. These pages have a unique WYSIWYG that allows me to build up a page to where I want it. Launching the page to a live platform is simple and includes a safety measure to ensure I understand what I am sending out for search engine recognition. Furthermore, incoming data is clearly measured and I can continue to make adjustments to pages as I see fit.
  • Training - I spent several hours, over several days going through an invasive training session with our account representative. This rep was able to answer all my questions, via phone or email.
  • Follow Up/ Help Desk Support - The help desk support I received was second-to-none. The person I worked with responded to my emails requesting assistance within a small window of time, and his explanations were extremely clear, concise and stated exactly what I needed to know in order to effectively build up my product.
  • Software - The software itself is very simple to use. Even for a novice, this software is very self-explanatory in many ways and anybody with zero knowledge could easily learn how to use it fairly quickly.
  • The inclusion of certain technologies made simpler. For example, the ability to include data URIs would be very helpful. Especially, having the option to include them for background images, without having to lose the GUI.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use ion interactive to create landing pages for some of our email oriented content. It gives us a quick and easy way to get a new landing page up using the drag and drop system ion interactive provides. It also makes changes super easy to make at any point during the process.
  • Ease of use
  • Creating custom landing pages
  • Support
  • The reporting, it would be nice to have more functionality behind the data.
  • Some of the widgets are very outdated looking.
  • Making forms easier to work with.
I find that creating mobile sites is a little wonky, because it is hard to get things exactly how you want them to flow. The widgets that are out dated are hard to control for some of the mobile pages. It is well suited in terms of the reporting that it offers. It would be nice to have heat maps generated in the performance panel.
January 27, 2016

ion Rocks

Timothy Murray | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ion Interactive is being used to create iterative lead generation landing pages. It helps us to quickly prototype and then launch into production staying focused on content and usability and not getting bogged down in technical issues.
  • The testing engine is excellent. It makes testing a page simple.
  • The integrations with other platforms is intuitive and works flawlessly.
  • The Quickstarts are a great way to get started quickly.
  • There is no versioning feature for reverting back to previous iterations.
  • The data requires manual flushing of suspicious clicks from bots.
  • There is no "undo" button when designing.
If you don't have a development team and you are looking for quick design then this is a great tool. It allows a lot of customization too, if you're technically savvy. If you're not comfortable with WYSWYG designing, then this may not be the platform for you.
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