TrustRadius Insights
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
Compare with
Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(126-135 of 135)Companies can't remove reviews or game the system. Here's why
January 26, 2016
Ion Interactive is key to improving customer experience and ROI
I currently use ion interactive's LiveBall product to conduct A/B and multivariate testing on our landing pages. We use it to test theories on our landing page layouts to improve customer and user experience as well as conversion rates. Like most businesses, we want to improve our conversion rate from paid search efforts in order to work toward an optimal ROI, and LiveBall helps us achieve that goal.
- User friendly interface - I am not very knowledgeable about CSS, but LiveBall's platform makes it easy to customize without having to delve into site code.
- Their customer support is superb.
- Easy, at a glance overview of the results of our efforts.
- LiveBall has recently integrated a fairly seamless experience for creating responsive landing pages, but it could use a few tweaks.
Our marketing department uses ion interactive exclusively for all of our landing pages that are used by our email lead generation tool. Our website is not responsive so ion's pages are great and the easy interface allows us to create nicely designed mobile landing pages.
- Interface is very intuitive and easy to understand both designers and non-designers alike can use.
- Great customer service any time we have a question it is immediately answered and we just keep learning more about the platform.
- Interesting and informative trainings/webinars that keep you abreast of new initiatives.
- The analytics leave something to be desired, I would like to see more in depth tracking and connection to Google Analytics.
- The interface is great perhaps more tutorials for advanced users.
January 22, 2016
The last content platform you will ever need
We are using ion interactive to provide our prospects and existing customers with a better user experience, and to convey our visual and verbal brand identity in a better, more up-to-date fashion. I have created ion experiences for many divisions at our company, as we have six different sales departments that are each unique and have different brand messaging parameters. In addition, I have created a number of institutional landing pages, new business presentations, email landing pages, and online customer surveys. While each of these ion experiences has a specialized target audience, they work together to build our brand. Prior to using ion interactive, we had to design custom CSS pages on our website and use several third-party resources to create the multitude of web-based marketing initiatives that we needed. Now, we are able to create everything that we want with one platform: ion Interactive. This streamlines my workflow and keeps everything consistent in terms of look and feel.
- Excellent technology for custom-branded landing pages. Our ion representative and creative contact set up our account so that one click is all that is needed to add our company’s branding colors, logo, fonts, etc. All of this populates instantly on the ion experiences I build.
- Ahead of the curve designs and functionality. The ion interactive templates and functionality are leading edge and at the forefront of today’s design standards. One thing I have noticed during my first year of using ion Interactive is how they consistently add new themes and updates. This is great because browsers, pixel settings, and mobile device viewing modes are often changing.
- Responsive designs that work! The ion Interactive templates have a really cool option when it comes to setting them up. I am able to customize the on-screen content for desktop computers, tablets and mobile phones. This is a huge benefit because we want less text on our mobile ion Interactive pages.
- The ion Interactive platform is so comprehensive and involved, it can be difficult to master at the start. It took me a few weeks to fully grasp the easy and intermediate templates, and I am still learning the advanced templates. However, once you finish an ion Interactive template, you will see that is well worth the time and effort (to learn).
- We use a leading email automation application and incorporated it into our ion campaigns, but it was hard to set up at first. Maybe they will simplify this process in the future.
- When I am working on the more involved ion Interactive experiences, I sometimes need to contact David, who is always willing to help and promptly assists me via email with great feedback and assistance. If ion continues to grow and acquire new clients, maybe they can add a live online chat function for paid customers only.
February 01, 2014
LiveBall sets lead capture on fire!
Score 9 out of 10
Vetted Review
Verified User
LiveBall is used as a tool in Executive Education to market professional programs thru the use of microsites. We used paid and organic digital campaigns to drive traffic to these microsites for lead capture, follow-up and registration. Liveball provides management reporting, integration with Salesforce. We also integrate our forms with Hubspot allowing us a full picture of or digital marketing efforts.
- Ease of wireframe creation for branding of multiple sites
- Custom Reporting
- Responsive Sites displaying content for pc's, laptops, ipads, and mobile devices
- Online lead capture form data
- Lead management
November 27, 2013
Easy and friendly way to set up campaigns
Score 7 out of 10
Vetted Review
Verified User
- User-friendly way to create landing pages.
- Easy to clone the campaigns.
- Easy to set up metrics.
- It's not possible to personalize reports.
- Merging data with our CRM tool.
November 27, 2013
Great tool to create landing pages to PPC campaigns
Score 8 out of 10
Vetted Review
Verified User
- Easy to create and implement Landing for PPC campaigns.
- Great AB testing tool to landing pages.
- Fair reports to collect results.
- More flexibility on customized reports.
November 18, 2013
liveball - ion interactive review
Score 5 out of 10
Vetted Review
Verified User
- A/B testing - switching out images and text.
- We were sold on the fact that it's easy to use and a non-developer can use it. However, every time we needed to create a form or use sliders where javascript/jquery was needed, we had to get developers to help either from Ion interactive or our own team. So conclusion: it's not easy to use.
- When A/B testing the URL doesn't change so when submitting forms to Eloqua (where we collect the data) we don't know which A/B link it came from. We figured out a solution to this where we are passing an extra form field we've named LiveBall Template where we set the value to A or B so we know. Would be nice if there was a query variable in the URL we could modify.
- Would be nice to have reporting showing heat spots where user clicks most etc on a landing page.
November 16, 2013
LiveBall Not On Par
Score 1 out of 10
Vetted Review
Verified User
- The product's main advantage is speed to market. It empowers marketers to build webpages without having to rely on dev resources and release cycles which can tie up marketing initiatives.
- Basic alteration to pages are very simple such as changing text and images.
- If you need a custom solution built in the platform, their developers do not QA the product they've created which can result in a lengthier deployment process.
- While this is suppose to be a user-friendly tool, there are many back end logistics that you need to understand which a marketer doesn't come equipped with.
- Their customer service is not on par. Instructions for development are often ignored. Clients with more complicated sites do not have a dedicated LiveBall engineer who can familiarize themselves with the nuances of a client's site, so there's constant miscommunication and incorrect deployments due to the number of "hands in the pot".
November 15, 2013
On the Ball--LiveBall Performs When You Need it Most.
- The multiplicity of options is amazing. Anything and everything you want or need is right at your fingertips.
- The customer service and interaction is beyond any other company I have ever worked with. If I had a question, concern or just needed guidance, they were always more than happy to help.
- The end results always look very impressive.
- It is very complex. To get to the final product, you must be able to patiently navigate while imputing a lot of information.
- It is quite time consuming. To get to the page I need, it takes a lot of digging, imputting, and trial and error.
November 09, 2013
Great for marketing managers
Score 7 out of 10
Vetted Review
Verified User
- Excels at wysiwyg as well as hardcoded development styles.
- Able to easily add in reusable custom css and javascript implementations.
- Able to easily assign and reassign multiple url's to the same page.
- Easy access to built-in analytics tools.
- Allows for easy reuse of pages or parts of pages..
- User flow is odd at certain places.
- Pencil icon for editing page is not straightforward, maybe too small.
- Assigning url's and activating pages to be live is not straightforward.