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Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
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Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(26-50 of 135)Companies can't remove reviews or game the system. Here's why
April 11, 2018
ION's Customer Service and Flexibility are awesome!
My company uses ION to create, manage, and test landing pages for our clients. We currently use it on 3 main clients to develop dynamic, personalized pages that convert media leads.
- Flexible templates - ability to create pages to meet clients' needs without being forced into pre-created templates. this helps us to make changes to constantly meet our client's needs
- Excellent customer service - this is one of the greatest things about working with ION. They have a wealth of knowledge on their support pages, but also have people who are available to answer questions and troubleshoot through issues. They are extremely responsive and helpful whenever we need something. We don't see this with other technology providers.
- Undo button - it would be great if there was an undo button so that when you make a change that you don't like, or accidentally remove something from a page you have the option to revert back to the previous version.
- The reporting could be more user-friendly and intuitive. We currently have to export reports to Excel and slice and dice the data to get the insights we need.
- Heat mapping and click mapping would be a useful layer on top of the current reporting. This would help to see where people are interacting most, and easily pinpoint areas of opportunity.
April 06, 2018
Great tool for media landing pages
I use ion to support a client's digital media strategy. ion has the most robust tool as compared to the providers I vetted and great customer service that I have not found anywhere else.
- Customer service support is technically minded and answers questions immediately
- The Interactive content allows for a unique page experience I did not find with other drag and drop providers
- Training and support articles are vast and helpful
- The tool definitely has a learning curve but once you get the hang of it it's very easy to use
- The custom build fee is one standard fee, it is not based on the level of effort or time put behind the build
- I was surprised to find out there is a $250 fee for SSL certificate integration, this is high for the effort needed
- There is no undo button, I tend to save versions of a page when I feel it's in a decent place so I don't lose time in page build
April 06, 2018
ION Interactive
Our team manages and builds landing pages for our clients. Through ION, we execute A/B tests to gather learnings and optimize the landing page experience for our clients' visitors. We have constructed platform recommendations and competitive reviews, and have utilized ION for more than 5 years.
- ION's customer support is superb. They always respond promptly and actually jump into the creative to help understand what's going on and recommend solutions. They're extremely knowledgeable in the platform.
- Desktop and mobile setup are not responsive, so you can't forget to build out both version of pages. This can get frustrating at times, as some content may appear in different places than desktop.
- There is no undo button, so you better get used to copying your creatives! There have been many times where we accidentally deleted the wrong item on the page and had to rebuild everything from scratch. There are rare instances where the page allows you to undo your most recent action, but there is no pattern with that appearing.
April 06, 2018
Easy to learn - lots of functionality
We use ION to create landing pages and micro-sites for specific campaigns and products. During my time at both Iron Mountain and BCA Research, it has, and is, being deployed to allow marketing teams more autonomy and creative control over the execution of campaigns that require landing pages; without the need of a development team to make alterations through our primary CMS.
- Fairly simple to learn the basics
- Surprisingly feature-rich, once you know where you look
- Robust back-end; can plug into most CRMs and marketing automation platforms.
- Fairly fiddly; it can take some time getting used to placement boxes and containers
- Lack of a robust undo feature. Deleting something presents you with a tiny undo box which vanishes after a few seconds. Miss it, and you miss your window to undo that 1 action.
- Greater on-page SEO tools and recommendations would be useful
March 30, 2018
Keep your eye on Ion--they're going places!
Score 10 out of 10
Vetted Review
Verified User
Our marketing department uses Ion to generate interactive landing pages for email campaigns that we launch. With its robust page-building platform and great customer support team, the possibilities for customization are almost endless! Form building is quick and easy; I love being able to just create whatever we need, as we need it. And the option to tag interactive elements on the page is very helpful in figuring out what content viewers are drawn to, helping us better plan our future landing pages.
- The Ion Interactive platform enables you to do pretty much anything you set your mind to. The Creative Studio is robust with built-in features that make building and customizing your landing page easy. There's always free resources on the internet that can help you build pages like this, but all of them have paled in comparison when it comes to the ability to customize and ease-of-use.
- Learning such a robust platform can be hard. However, the support resources offered at Ion Interactive are top-notch. From their built-in Ion-University training courses to the helpful and friendly chat support staff, we've always had access to the expertise to figure out the best ways to accomplish what we set out to do. This is a breath of fresh air after working with some other web-building platforms and marketing automation systems.
- Communication with Ion has always been really easy. They're quick to respond to questions and concerns, and maintain a level of professional accountability that you don't always find with tech support staff.
- If there was a way to have an "undo" key when building these interactive experiences, that would be awesome... However, I recognize that isn't how these work.
March 27, 2018
Simple program, big payoff
Our design team uses ion for interactive web content like motion graphics and quizzes. It is a great program to use in place of After Effects for motion graphics when you want to do something simple. Only a few people on the team work with this program, but it is easy to learn and easy to use. One of the best/worst features of this program is the autosave feature. Once you make any change to a page, the change is immediate. There is no going back. This can be good for someone who is forgetful in saving their work, but when you make an accidental change, this feature can be devastating.
- Autosave feature - amazing for people who are forgetful in saving their work
- Easy to use interface
- Autosave feature - once you make a change, there is no going back
- Add an undo button!
- More aesthetically pleasing home screen
March 26, 2018
How I can create and publish landing pages in one day
The marketing department currently uses Ion Interactive to easily create microsites for marketing purposes. For example, we create contest landing pages that are limited by terms & conditions. We also create landing pages for eBooks, whitepapers, and infographics. Ion Interactive is great at helping us get landing pages created very quickly.
- Allows for a lot of customization, and there are a lot of options and features to use to create a landing page that captures attention.
- Chat support is great.
- Ion Interactive is great at quickly implementing changes, keeping your landing page up to date when changes are necessary.
- It's a tough product to learn. Not very intuitive when you first start building out landing pages.
- There is no undo button!
- Simple tasks like adding in text links, and changing spacing can be very difficult. As a marketer, and not web dev, it can be very frustrating trying to figure out how the widgets work.
March 09, 2018
Great product!
Our marketing department uses Ion Interactive for quick but effective web development without needing to burden our web development team with requests every single time we need to create a landing page or other web asset.
- Intuitive user interface
- Drag-and-drop functionality
- Competitive pricing
- It would be helpful if you could move web pages from one portfolio to another, rather than having to copy or recreate
- It would be nice if you could create web pages that allow visitors to upload videos
February 13, 2018
ION for user friendly web page
To be able to use such an easy and user-friendly platform for web development is fantastic. For digital marketing, the name tells everything, we need to keep track of users' recommendations in order to maximize results and performance inside our web pages. For that capacity and as a non-experienced web developer I thank ion.
- User-friendly
- Easy reporting
- Great chat service for issues
February 07, 2018
ion interactive, a great shortcut for interactive web content--if you have an on-staff developer
At our company, we are using Ion Interactive in the creative services (subset of marketing) department to create interactive landing pages, quizzes, and assessments to have more engaging online destinations to send our potential customers and hopefully get them closer to a sale. The biggest problem it addresses for us is that we are a very small team, and we don't have the manpower available to create the interactive websites that our internal clients desired--so Ion is an effective shortcut for us, only requiring a single designer/developer to build what we need.
- large template library
- easy to re-use chunks of things you build in other projects
- great chat support
- no revert option/revision history if you make a bad mistake
- some simple styles that should be just there for you have to be made through custom CSS
- some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
February 05, 2018
ION is great for end to end management of stand alone landing pages
We are using ion for our B2B clients in conjunction with the paid media efforts that we are managing for them.
- ion is great for rapid, iterative deployment and testing of landing pages
- ion is great for interactive content
- The user interface of the console could be further improved for better organization and usability
January 24, 2018
Project Manager's ion interactive Review
We are using it across our entire organization to create engaging content based off our news and research.
- Easy to use templates
- Visually engaging
- Beautifully designed
- Simpler backend interface
- Drag and drop features
- Better chart integration
January 22, 2018
Ion interactive for marketing
We use Ion Interactive to develop our landing pages.
- Great for A/B and multivariate testing
- Excellent customer support
- Great for developing interactive content
- There is a learning curve for new developers when using the system for the first time
January 19, 2018
Great Content Building
We use ion to create eNewsletters and microsites for our clients. The design department is the only users. It resolves the need for quick turn around and some analytics.
- Templates that are available to use.
- Ease of uploading items for use.
- Navigating through the build.
- Gather reports for our clients on the analytics.
- Cannot make PDFs of the creative performance.
- Overall analytics needs to be improved because our clients are asking for more details that just summaries.
January 19, 2018
ion another planet!
Multiple departments will have access. It will be a way we better present content and research on our website.
- Track user activity.
- Layout content in a digestible way.
- Make information more interactive on the website.
- Too many pre-training videos.
- The overwhelming amount of information in regards to functions.
January 18, 2018
ion interactive landing page review
ion is currently used in my organization in the marketing department. It is used to advertise our websites to a target audience and we utilize it to measure traffic to programs and collect market information. I work in the department where these landing pages are built and test them. We currently have probably thousands of landing pages built out, some active and some not. We're able to do A/B testing and determine if specific verbiage works better to entice a prospect to consider our product.
- The best feature is that we're able to use creatives to build a single webform, and use that webform across as many pages as we desire. This allows us to save time by not having to build out hundreds of individual webforms.
- We're able to use these pages for specific campaigns or just to a single group, such as a corporate company's employees. The pages allow for dynamic content to be pulled in so we can create a single page, but utilize it for as many individual companies as we choose.
- It can be used to create a single tabbed page with as much or little content as we choose, or we can create a multi-tabbed landing page that will offer viewers a more robust page with more information. We're able to map this information over into our CMS system with ease and troubleshoot where a prospect came from, if they were from one of our pages.
- I recommend adding an "undo" option to the product. We've had instances where the content administrator clicked an item and inadvertently dragged a part of the page elsewhere. Sometimes you can't even tell if you did this. A simple undo or revert option would significantly improve the ease of use.
- I would like to be able to see iterations of a page. In another platform we use, we're able to create staging and production environments and see the difference between an old version of the page and the new one. While content going "live" immediately is a pro, the fact that we can't see what existed previously on the page once we save is a con.
- I'd like to see a better way of viewing mobile responsiveness. At times, when I size my browser down, if a page was cloned, I'll see different images or content depending on my window size. It would be beneficial to have a feature where the page creator can see all mobile versions of the page with ease.
January 17, 2018
ION Interactive Review From a QA POV
We currently have paid media landing pages using the ion platform. Our content team creates and maintains the pages. Our media team determines which sites will have paid media campaigns. Our quality assurance team confirms the functionality and accuracy of the pages. Our business was looking for unique ways for paid media without having to involve a lot of cost to build a site. We wanted small pages which could be tailored to the individual and program the individual was interested. ion's platform works perfectly for these business needs.
- Easy to create new pages/content
- Excellent customer service
- Easy to use and be trained on
- It would be helpful to have an Undo button
- The copy/paste should be more user friendly from a word doc to template
- Difficult to customize the templates
January 17, 2018
Benefits of Choosing Ion Interactive for Your Digital Needs
Within my organization my department uses ion's platform LiveBall to host our microsite landing pages. This platform allows us to quickly launch a landing page to get our content into market prior to the launch of a larger website, and, allows us to capture user-generated lead information and route it through our CRM.
- Scalability is one of ion's most impactful quality to my company. The template structure allows for a uniform look and feel while allowing enough flexibility to meet the needs of our individual clients.
- Information capture and routing is also another thing the platform does well.
- I find the rule-based substitutions a tremendous help because it allows more granularity in customization of more nuanced elements within a single creative.
- Some of the template structures/themes are more rigid than other CMS I use in terms of their development.
- The platform does not have a versioning system for the individual components.
- Some of their features and the functionality of these features are inconsistent across different creatives. The out-the-box approach can be very time-consuming when not using existing creatives and templates as a result.
January 16, 2018
ION Landing Pages are the BEST!!!
We use ION in our Demand Gen team for different marketing activities across the world. In our US office we use them for PPC landing pages, mini sites, and converting boring PDFs into interactive experiences.
- Easy to use templates
- No undo botton
We use ion interactive to extend our media optimization strategies, ensuring our clients' investments are working from pre-click to conversion confirmation. ion interactive allows us to work smart: nimble, fluid, and forward-thinking. We've launched thousands of landing experiences and helped increased client revenues by the millions. Some prospects have issues with the proxy set up, others aren't always willing to add more tags to their sites, but none of them ever complained once we've got things going.
- Lookup tables and server-scriptlets let us create hundreds of dynamic local pages from a single template. This allows us to optimize performance in one place and positively affect all of the locales.
- ion interactive has worked overtime to keep the technology fresh and have managed to sustain a quality user experience throughout all the evolution. Being able to offer out of the box experiences that are flashy, light-weight and totally customizable helps our speed to market positioning and makes our overall creative approach that much more efficient.
- The lack of a decent mobile interface has been an issue. Sometimes we have client issues or data worries that can't be solved from a hand-held.
- There have been some extra cool features in the platform that, as power users, we've uncovered in a variety of ways. We aren't creative-less WYSIWYG users and it can be a burden to dig and dig for something that isn't openly documented when trying advanced integrations or the like.
Score 8 out of 10
Vetted Review
Verified User
We utilize this for management of our campaigns within the Liveball platform. This is specifically designed with the idea of pulling in content and managing not only the design of the pages we utilize for lead generation, but also the analytics and in-depth reporting to show how the campaigns are converting in a very granular fashion.
- Setup and design of pages is relatively easy
- Customer service is very responsive
- Ability to learn on the fly and help/support knowledgebase is excellent
- Design at times can be not intuitive
- The ability to get to reporting can be a bit difficult based on how many clicks it takes
- Expanded reporting to give even more functional use would be great.
ion interactive is used for its landing pages at my organization. Landing pages are primarily built and deployed by our development department, with other departments (including data/analytics, media, and account management) making adjustments on an ad-hoc basis. A/B testing is straightforward, and pages can be set up and launched quickly. As senior data analyst, I have been especially happy with ion because of its exhaustive data collection capabilities and its ability to parse and export said data into a CSV. Especially of note is ion's ability to capture data (interaction, engagements) from users that don't ultimately convert, which gives insight into how to optimize conversions and use of specific landing pages.
- ion collects data on both converted AND non-converted users of the landing pages. This is great because it allows insight into the customer 'journey'/use for non-converted users, and identify optimization points.
- ion allows tags to built into landing pages, which let users' experiences be captured in a variety of ways. For instance, if a user clicks a link or opens a lightbox, those events are captured.
- ion integrates with a number of platforms, including CRM systems and SQL instances. This makes gathering and manipulating data much more straightforward.
- ion should have lifetime client exports that don't require exporting global respondents/all client data.
January 09, 2018
Great Webpage Creator and Manager
We use ion interactive for specific clients' webpages, landing pages, mobile pages, and emails. It is currently only used in the performance content department, which is responsible for creating content for our clients. We are able to put our designs and creations together and onto ion interactive, and have the client help add links, clickTags, TFNs, Promo IDs, etc. This allows for the project to be created, tested, and pushed live very quickly rather than many back-and-forth communications that would be present in basic workplaces.
- Organizing campaigns, portfolios, and creatives.
- Flexible editing within the creative studio.
- Testing and pushing creatives live while giving thorough analytics and reports.
- The layout and design of its main interface.
- Easier to use frameworks; they always seem harder to edit and configure to function properly with Ion's creative studio capabilities.
- Missing the ability to gather emails for a database.
January 09, 2018
Work with the grain, or spend lots of time.
We're an advertising agency using ION primarily for our largest client. Our goal using Ion is to easily create interactive content without the time and expense of a developer. We're also able to re-purpose existing content by putting it into an Ion experience. And from there, we can quickly pull pieces from within ION and use it for additional experiences. The tracking is also extremely helpful in providing a tangible ROI calculation to our clients.
- It's easy to add images or video.
- Applying a theme to any template is super quick and easy.
- The reporting is wonderful!
- It is difficult to hyperlink text within body copy, which seems to be an easy concept.
- There is no way to undo an action unless you delete content.
- It's impossible to consistently, vertically center type.
January 08, 2018
ion - a smashing good tool
We wanted some landing pages with an extra level of interactivity and data tracking. For the tech group, this is very helpful since we are looking for new ways to deliver content to people who are needing to read it the most. ion is for those "high value" pieces of content that we want to drive effort behind.
- It's great for design and more advanced techniques without extra web dev time.
- It allows you to integrate with trackers and pixels easily.
- You can set up projects with an organized look and feel.
- It can do so much, it can be overwhelming. You need someone with web design experience creating the pages. Not for beginners.
- Templates are great, but limited.
- While specificity is great for proper data collection, it can be frustrating when you forget to check a box and it throws you for a loop.