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Ion, by Rock Content

Ion, by Rock Content

Overview

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

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Recent Reviews

TrustRadius Insights

Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
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An absolute must!

10 out of 10
July 26, 2021
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 12 features
  • Embedded CTAs (108)
    10.0
    100%
  • Forms / Gated content (107)
    10.0
    100%
  • Content performance analytics (116)
    10.0
    100%
  • Campaign optimization dashboard (107)
    10.0
    100%
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Pricing

View all pricing

Managed Services + SaaS

Custom

Cloud
per year

Entry-level set up fee?

  • $5,500 per customer
    Optional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Content Creation

Features related to the creation of content for marketing purposes.

7.5
Avg 8.0

Content Publishing

Features related to the organization and distribution of marketing content.

8.7
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8.5
Avg 7.8
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Product Details

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.

Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.

Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.

CONTENT FORMATS

• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates

Ion, by Rock Content Features

Content Creation Features

  • Supported: Ideation
  • Supported: Content collaboration

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: A/B Testing

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.Screenshot of ion provides a full range of services to expand your bandwidth and get you the results you need without blowing your budget, calendar or hours in the day. Our award-winning work takes full advantage of our platform and experience.Screenshot of ion interactive enables digital marketers to generate real business results from their content. Using ion's agile, developer-free platform and services programs, hundreds of leading brands generate, qualify and deeply profile more leads with interactive content. Data-driven experiences like calculators, assessments, report cards, quizzes, interactive infographics, lookbooks, interactive white papers, configurators and more — are all created, launched and tested without development resources.

Ion, by Rock Content Video

Overview of Ion's Interactive Content Marketing Platform

Ion, by Rock Content Competitors

Ion, by Rock Content Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.

Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.

The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).

Ion, by Rock Content Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)60%
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Comparisons

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Reviews and Ratings

(210)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.

Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.

Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.

Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.

Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.

Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.

Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.

Attribute Ratings

Reviews

(76-100 of 135)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
ion interactive is being used by our corporate marketing team to build interactive content. We leverage existing whitepapers, surveys and data sheets to build interactive infographics. Recently we have built out a plan to use ion to create quick product tours of our software. ion serves as a tool to prolong our contents shelf life.
  • Purpose built, easy to use templates
  • Compelling display of content
  • Knowledge base and training is fantastic
  • Customization can be difficult if you do not have a coding or design background
  • Quick start templates are not easily modified - you have to want that exact layout...if you make changes things start to get messed up.
ion is great for data heavy content. We have had a hard time finding a good application for more narrative content.
Shannon Feldpush | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Ion across the organization and for clients as an engagement tool (lead generation and nurturing), educational tool, and survey tool. We are able to address the challenges of delivery the right content to the right person in a fun and engaging way. Interactive content is the way to go!
  • SUPPORT! Ion's support is phenomenal!
  • The training modules in Ion U are very informative without being overwhelming.
  • Ion provides the possibility for level of reporting which is very granular.
  • The concepts (tagging, containers) are a bit confusing and not necessarily intuitive. Training and support make using the tool much easier!
  • The reporting modules could use a bit of tweaking. I would love to see most common path to conversion.
Ion is well suited for an organization with a marketing operations team. The tool is great and will take any marketing department to the next level but it does require someone who knows how to use the tool. Creating the creative and then making sure it is tagged appropriately for reporting are very important.
September 18, 2017

Robust Content Creator

Samantha Cossum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Ion Interactive to support our campaign initiatives for both inbound and outbound marketing channels. The platform allows us to build robust, interactive and dynamic assets for our different campaigns. We are also able to update and build pages quickly giving us the flexibility to enhance our campaigns as needed. The ease of use also makes it extremely scalable for our large-scale campaigns.
  • ion makes it very easy to make content on their experiences dynamic. Giving you the ability to build one asset that can work for many different leads types.
  • Once you have a few experiences under your belt, building pages is super quick and easy. This allows us to get pages up and running quickly and make changes to them with little to no fuss when needed.
  • The platform is integrated in Marketo and the integration is very easy to set up!
  • The ion team does a great job at supporting customers. They are always helpful when I have questions and very quick to respond.
  • I think there is still some functionality missing. A big example of this is that there is not a universal undo button. Occasionally when removing pieces of an experience you will see the option to undo but not always.
  • ion does have a training portal but it currently consists of watching videos and then being directed over to your portal to try what you have just learned. I think the training would be much more efficient if you could practice and watch the trainings in the same interface.
Landing pages are what we have had the most success with. Some of the other templates, while great, we haven't found as much practical use for. I also wouldn't recommend trying to build pages with too much functionality. While it usually is possible it is not something an average user (unless they are a website developer) will probably be able to achieve without enlisting help from ion support.
Chiqueta Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a new user of ION Interactive and currently the tool will be utilized as part of our digital marketing strategy. We are going to incorporate the interactive content to our engagement campaigns, as well as through social media and our content hub. IT will be used within our marketing department and we are introducing the solution to our subsidiaries. With ION Interactive, we will now be able to provide content that is more engaging to our customers while capturing their behavior. This will help us to better identify what our customers are looking for.
  • Their on boarding experience has been excellent. I have had to onboard other solutions in the past and I think this has been the easiest.
  • I like how their are videos, training and live support available to assist you.
  • The only con I see so far is that I wish their was an undo button. As a new user, their are several times when I need to undo what I just did. This is the only thing I have identified and I am able to work around it.
ION Interactive is well suited for recreating your current content. I am a firm believer in taking what you have and making it better.
September 01, 2017

ION Interactive Review

Score 6 out of 10
Vetted Review
Verified User
Incentivized
ION is currently being used by multiple parts of my organization but not the entire organization. We currently use ION as our microsite hosting platform, for creative and strategy for these microsites, and to send the leads generated to our CRM.
  • The capabilities to change and adapt creative quickly; to do this on your own or with an ION team member is a great advantage.
  • The ION platform allows you to be nimble and efficient.
  • The data is always there accessible 24 hours a day to pull on your own so there is no waiting; you can get what you need immediately. Additionally, they have online resources to help you learn the platform and always chat functionality if just need a quick question answered.
  • When working with ION team members greater insights and strategy for the bigger picture of the campaigns running overall.
  • While I love the independence this tool allows having a few dedicated technical resources to your account, if extremely complicated, would be wonderful as each help desk person may not know the intricacies and complexities of the account.
  • For me the ability to pull data in summary for multiple campaigns is missing. Example I have 1 large campaign that is broken into numerous segments while I need to look at each individual segment I would love to be able to easily pull all segments together into a summary report.
ION is well suited for testing creative and multiple iterations of creative. It has great flexibility and the ability to test without being cost prohibitive. It is great if you are the type of person or someone who has the time to pull and analyze the data yourself. If you don't have a lot of time to learn the tool and or you need help pulling your data this may be a time when you need to include additional scope of work to include ION team members interaction to do so.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using ion interactive across the whole organization as way to develop quizzes for users to take on our website. It provides an easy way for us to create and push quizzes to our webpage without having go through a website update. It's also nice because we can place container tags and scripts throughout the quizzes without having to physically access the source code.
  • You can access the HTML and CSS of the site in a quick and timely fashion.
  • You can insert scripts into sites as well as buttons.
  • The pages load very fluidly while taking the quiz.
  • The UI can be updated a little. The graphs look a little dated.
  • An explanation of the campaigns and how they work [could be] more readily available.
  • The ability to run scripts globally.
It's very well suited to how we use it. Essentially, we have multiple user quizzes on our webpage that we run through ion. We can create quizzes easily, we can track what pages people are getting to, and on top of all that we can tag individual pieces of the quizzes with html/javascript tags. We can also drop all of our tags into a script and apply it to the whole campaign. This makes it easier to manage from a marketing perspective.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Travelers Insurance is using ion interactive to create interactive quizzes for visitors to our website. We are using this in one department right now but it will be on our website that can be accessed by any and all visitors. This implementation will allow us to perform deeper analysis of user behavior.
  • Integration of third party tags.
  • User friendly interface.
  • Built in reporting dashboard.
  • Training documents for the tool would be helpful.
This scenario we are using now -- for interactive quizzes -- appears to be very well suited for ion interactive. I will likely learn more in the near future about where it may be less appropriate.
Georgia Dardick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ION Interactive is used by our marketing firm to create effective landing page experiences for our clients. We are able to significantly improve the visitor experience by customizing the experience to the marketing campaign. iON interactive has improved their platform several times over the years we have worked with them. It is reliable and robust and the service is second to none. Their team is responsive and really understands our business needs. I deal with several vendors and iON interactive is by far the most reliable and customer focused. It is my pleasure to recommend them.
  • Customer service and help desk - any issues are addressed quickly.
  • Ease of use - the platform is easy to understand, doesn't require a developer to create effective pages.
  • We have had considerable success with customized autoresponders to engage visitors.
  • Cost for special projects were prohibitive on a couple of occasions.
  • There are multiple features that we don't use. Ongoing training or webinars might help.
  • The option to archive campaigns within a client portfolio could be useful.
Well suited to customize landing experiences for marketing campaigns. Particularly good for lead generation. We have not been successful in fully integrating ion interactive (ION) with our Adobe Omniture Analytics.
Jessica Hill | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have begun using ION Interactive to create digital experiences including calculators, quizes, and informational tours for our online audience. Prior to ION this type of content was created through the use of Flash and other animation/web design software that required a large time commitment from staff and was not easily changed on the fly to comply with market or regulatory changes. ION has greatly streamlined this process allowing us to create richer and more relevant content while keeping pace with industry changes.
  • ION's templates have provided us with great jumping off points for our content. We can easily look at the examples and see how our existing content, both digital and print, can be created or enhanced through the presentation offered by ION.
  • ION's customer support has been stellar. The support team has helped us learn the system faster and create pieces that would have been difficult if not for their assistance and prompt responses.
  • During the on-boarding process ION's staff created a custom theme and color pallet incorporating our branding that we can easily apply to any of the templates already in the system again reducing the time required for us to begin utilizing the tool and creating valuable content.
  • Some of the functionality we would like to see in ION's system is only available in a rudimentary form or requires more indepth and customized coding efforts. Specifically the ability to perform complex equations and calculations which incorporate many data points behind the scenes while keeping the visitor facing interface as simple as possible.
  • It would be nice to have the training and online support materials available as online articles with step-by-step instructions and visual examples in addition to video tutorials which can be difficult to watch while actively working on a project.
  • Providing quick reference sheets for the built in micro-themes would be quite valuable.
ion interactive (ION) is well suited to creating content that needs to be timely and easily edited to respond to market changes keeping in mind the fact that it will be hosted through ION's systems. However, if content is core to your business and planned to be used for long term marketing I would recommend it be created using tools that allow you to host it within a company's own systems and not through a third party.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ion interactive is currently being used mostly by acquisition marketing. We create a variety of landing pages based on our promotion at the time. Due to the ease of use, other areas of our organization are also starting to reach out wanting landing pages of their own to support their business needs.
  • ion interactive is easy to use for someone that is not a web developer. Changes are quick and easy to implement which is imperative in my organization as it's constantly changing.
  • Our account rep and customer support team at ion interactive are incredible. Highly knowledgeable and very responsive. Additionally, they offer many online resources to help train and solve issues.
  • ion interactive is flexible and has the ability to adapt to many of our business needs. If there isn't a solution out of the box, the team creates one at an affordable cost.
  • There are some features that are not available, such as adjusting to different monitor sizes when you are not using the lookbook feature.
  • It would be helpful for me if our account reps would meet with me on a quarterly basis to review our account and provide any recommendations on how to improve our account (from organizing the dashboard to how to simplify the quantity of landing pages we have).
  • An ion interactive app that would allow me to access and monitor our account through my phone would be amazing.
ion interactive is well suited for a company with a lot of red tape with their IT or web departments. It makes it easy to create your own materials and not have to wait on big releases to push new content. I would say it's less appropriate for organizations that need hundreds of landing pages that have unique content because it gets hard to manage.
Chris Schultz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ion interactive is being used by MINDBODY as our marketing landing page platform. It is being used exclusively by our marketing department to generate leads related to selling our software. It address the need of our organization to quickly generate landing pages and microsites quickly without the help of IT.
  • Creating webpages quickly using prebuilt templates or you can build your own page from scratch. It has a drag and drop builder that allows us to use a GUI interface instead of hand coding everything. Extensive logic built in to allow completely customizable pages such as an interactive whitepaper.
  • A/B testing is awesome! We can quickly set up a/b tests to test any aspect of our landing pages. You can control the percentage of traffic and can even tell it when to shut off the test or it can optimize the winning traffic source for you automatically.
  • Customer support is outstanding. Anytime I have a question, it is answered quickly and expertly. I always get the help I need when I need it. They also have a ton of other resources available for use such as a help suite and videos.
  • One room for improvement within the platform is their ability to handle spam traffic. I would like to see ION blacklist bad traffic before it hits our pages. We have to go through every week and remove spam content. ION does have built in tools to help remove spam content but it would be nice to not see the spam even reach our pages.
  • Pricing model is a bit confusing as they measure by traffic and data storage. As we are a high traffic site, our pages quickly meet our quota so we have to purge data to stay in our limits. It would be nice to have unlimited storage so we could analyze our data over time.
ion interactive (ION) is an amazing landing page platform. It is a supplement to your current website, not a replacement. It is very well suited for specific campaigns and testing such as PPC. Since the pricing model is based on traffic, your budget is a guiding factor on the types of projects and campaigns you use it on.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ion interactive is being used by my department to create interactive content for corporate blogs. It addresses the need for an easy to use interactive content creator. This includes making content such as quizzes and interactive infographics. We're currently using this exclusively for our department. It also has potential to be used for tracking and optimizing user journey. This is something I'm very interested in.
  • Ion has a very enthusiastic and helpful support staff. This is helpful because there is nothing worse than losing time on a project because you had to wait for tech support to answer a question.
  • Ion has a vast library of videos and textual guides for using it's many content creation platforms. Again, learning the software is made easy if you want to go at your own pace with the library of guides.
  • Ion offers a robust array of options for creating content. This includes e-books, infographics, animated infographics and quizzes.
  • There is always room to improve the learning curve of the product. There could be more video tutorials and detailed guides.
  • Some of the interfacing is a little confusing at times. It's a little difficult to go from an Adobe program like Indesign to Ion.
  • I'd prefer it if we could keep the content that we produce after we cancel the subscription.
Ion interactive is great for monitoring customer interaction and user journey experience across a content marketing campaign. It offers a robust amount of features, comparable to Adobe Marketing Cloud. It also boasts some simple web design options to help make minor optimizations to web pages. I'm still on the fence about how it's design capabilities compare to Adobe products. There's still a learning curve to Ion's CAD programs. I'm on the fence about whether it's worth learning CAD programs or investing time in something that isn't Adobe.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
[I] have been using ION interactive to design and host several landing pages for several departments at my company.
  • Has design resources available
  • Can host landing pages on your behalf
  • Account management can be a little slow at times.
  • Design resources execute upon request well, but does not push our thinking.
ION interactive is great for light design work (we've used them for landing page design in the past) and for landing page hosting when internal resources are tight or hard to come by.
Preeti Rao | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use ION in the marketing department for building landing pages for our business partners. All our search ads lead to landing page built through ION.
  • Easy to use interface. The drag & drop especially helps non-technical users to build a page instantly.
  • Customer service is always well informed, and has always been able to resolve my concerns or provide the needed answers in a very timely manner.
  • Exports can include more data like age, gender etc., of the visitors.
As mentioned earlier ION helps build landing pages instantly. The simple and friendly user experience makes it a great tool. It is backed by a strong support team that helps resolve any issue within less time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
At the company I work on we use ION as a tool to create digital interactive content. The use of ION is both internally for our own content and externally for our clients content that we are helping out with. We use ION to create valuable assessments to see how far our customers have come in the digital transformation.
  • Tracking user behavior.
  • Creating valuable assessments.
  • Easy tool for everyone to use.
  • The user interface is something that could be improved.
We are using ION to create valuable content with teams spread out around the world. When we are using ION it is available over the cloud which makes our collaboration easy since it's just a login away. One more thing is that it's easy to connect other platforms with ION.
October 24, 2016

iOn review

Score 6 out of 10
Vetted Review
Verified User
Incentivized
ion interactive is being used as a branding tool for our online interactive content within the marketing department. The main issue we come across which ion interactive helps to solve is branding and consistency.
  • Fantastic support staff when facing difficulties learning how to use ion for the first time.
  • Very intuitive and relatively easy system to use for beginners through to more experienced users.
  • Very easy to embed onto company website. And great help from the beginning in keeping within brand.
  • Step by step written guides on how to use easy quick starts.
  • More accessibility to support staff - however I am based in UK which makes it harder.
Where I have struggled with certain aspects, when possible, the training staff have been extremely helpful and supportive all the way.
October 17, 2016

ion interactive review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
My organization uses ion interactive to build customized web links that we use to present customized itineraries to our clients. This is used primarily by my department, and not by other departments as far as I am aware. It presents a way for us to provide personalized service to our clients, making them more likely to book with us and share the details with their friends and family.
  • Very user friendly, and easy to learn.
  • Consistently reliable template with minimal issues.
  • Occasionally when creating a new website, the functionality of certain features can be quite slow to load.
Based on my personal experience, ion interactive is great if you need to create a quick and simple website on the fly as a means to support a presentation. It is consistent and easy to use, and great as a basic marketing tool. The websites I create using ion interactive are nothing fancy, but I appreciate how quickly I can get them turned around.
October 07, 2016

Ion Interactive Review

Corinne Nacin-Martinez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses Ion Interactive to develop and build a variety of landing pages for all the different newspapers within Gannett. We utilized the landing page creation feature for acquisition pushes, contest entry pages, and lead generation capture. Mainly our Digital Marketing Managers utilize the program, but, our Consumer Managers also need to utilize the product.
  • Variety of templates to choose from.
  • Great coding features - to pull in promo codes and other variable data throughout the entire page without having to re-enter over and over.
  • Picture adaption and layout creation.
  • Copying pages - there seem to be glitches within the system that won't allow you to copy sometimes.
  • Saving - I like that the page automatically saves as you are working on it, but, I would also like to hit a button that says 'save' to be sure the most recent updates have been saved.
The only real features of the program I know are for landing page creation - which the program does quite well (from my limited experiencing creating pages, the older programs we used to have were very plain with little room for creative edge or variation). This product works well for me - but, I am sure there is so much more it can do that I am unaware of!
September 22, 2016

Make ION Your Best Friend

Bill Johnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our company has used ION across multiple business units. Thanks to the testing capabilities it provides, we have been able to build and refine our landing pages so that they incorporate the most effective design for generating conversions. We did not have that kind of agility when we were relying on our in-house web team, due to limited bandwidth. ION solved that problem for us.
  • ION's interface is very intuitive. Non-technical users can use it with ease to build webpages.
  • The ION platform is great for both A/B and multivariate testing, as it has the ability to split traffic from one url between multiple creatives.
  • The ION platform has a number of built-in widgets for almost any need.
  • Newer users are often daunted by the fact that a change to a page goes live as soon as it is made. If there were a "save" function, that would improve the product.
  • Platform navigation could be a little more intuitive.
  • Setting up a traffic source can be confusing to newer users.
The ION platform is probably best suited for simple product pages, and in environments where a lot of A/B testing is conducted. This is probably not a platform for a team of experienced web developers in environments where web pages require a lot of complex coding.
robert nicholson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used by key marketing teams - we needed a way to build feature rich interactive experiences such as landing pages, quizzes, etc., and both reduce our costs on custom development as well as allow users to build out more of these experiences.
  • interactive engine that can drive a number of custom interactions
  • integrates with your marketing automation platform
  • strong wysiwyg editor allows rich designs to be created
  • 40+ templates
  • The interactive engine is still tricky to use and not as intuitive as possible
  • Training of staff could be improved
We need quizzes and interactive infographics - rather than spend $10k on each one - we can deploy 15+ at no cost.
July 19, 2016

ION Review

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We used ION for one of our big projects. It was a fun interactive platform that did as expected. It was pretty easy to pick up but I would still make sure you can a direct contact to reach out to if you get hung up.
  • Creates a fun interactive environment that adds value to people's experience with your brand.
  • Form integration, form integration, form integration
It was great as a visual platform but as for integrating to our CRM system, it didn't work out as well. It was also hard to get support while actively building.
Eric Gradberg | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We actually are still figuring out how to implement ion interactive in our marketing channels. The program is robust (even if a little more complex than advertised), but the potential is there. There is a steep learning curve to this program but ion interactive offers plenty of recorded and live training.
  • Lots of options. Plenty of room for the creative marketer to find creative uses for the program.
  • Plenty of support.
  • The availability of templates is both a blessing to getting up and running quickly and a curse as it could stifle out-of-the-box thinking.
  • Training staff tends to go through features a mile a minute leaving new users in the dust.
  • Far more complex of a system than was advertised in the sale.
Customer interactive scenarios are well suited for ion interactive. I am not sold on its B2B potential.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Ion interactive to create web-based educational resources for students, researchers and colleagues.
  • The design platform is very easy to use.
  • The ion team is very responsive and provides helpful resources.
  • The web hosting feature is a little clunky when using it for the first time. If you use another service like "GoDaddy" for domain names, it takes a little time and coordination to host your creative on the domain. After that, it is error-free.
Ion is particularly good for hosting interactive, educational content, in my experience. We explored several alternatives and this was our favorite.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ION is used across all of our publications as the front end of our subscription process. It acts as our landing page builder for presenting our subscription options to potential customers.
  • Pretty intuitive with drag and drop functionality. After some basic training, just about any user can start laying out pages.
  • Also has the ability for further customization, for users who have front end development experience.
  • Does a great job of integrating with third party APIs, which is essential to our process.
  • The basic training can be rough for users who are starting from scratch, and it can take a little while to get a hang of it - but not necessarily any more than I would expect from similar tools that allow so much customization.
I think it's best suited for digital marketers who have at least a little bit of web dev experience, who want to create landing pages that blend well with overall campaigns. I really enjoy using ION, but I can understand why some users who don't have any design or development background can be frustrated by using the platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ion interactive as a landing page tool, mainly for direct mail and social media campaigns. We utilize the geo-IP services for creating localized versions of the content in other languages and have also created customer portals and multi-page mini-sites.
  • The layouts are intuitive and easy for users who don't know HTML. We have used other landing page platforms that are supposed to be 'drag and drop' but actually require significantly more technical knowledge.
  • Features that you can take for granted because they are well-done: the ability to turn URLs off on a schedule, A/B testing, geo-IP versioning.
  • Finding creative assets when you only know the URL and there is no naming structure is a massive, massive challenge. I spent hours one day going through the entire portfolio hierarchy until I found the page I needed to edit.
  • It's not always easy to understand what data you are deleting when you run out of space.
We have a couple primary templates, but there are times we need more flexibility in what we do.

Because of strict branding guidelines, we have to have the ion team make changes to our templates on a regular basis. This is cost prohibitive and we should be able to do this ourselves.
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