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Ion, by Rock Content

Ion, by Rock Content

Overview

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

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Recent Reviews

TrustRadius Insights

Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
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An absolute must!

10 out of 10
July 26, 2021
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 12 features
  • Embedded CTAs (108)
    10.0
    100%
  • Forms / Gated content (107)
    10.0
    100%
  • Content performance analytics (116)
    10.0
    100%
  • Campaign optimization dashboard (107)
    10.0
    100%
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Pricing

View all pricing

Managed Services + SaaS

Custom

Cloud
per year

Entry-level set up fee?

  • $5,500 per customer
    Optional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Content Creation

Features related to the creation of content for marketing purposes.

7.5
Avg 8.0

Content Publishing

Features related to the organization and distribution of marketing content.

8.7
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8.5
Avg 7.8
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Product Details

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.

Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.

Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.

CONTENT FORMATS

• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates

Ion, by Rock Content Features

Content Creation Features

  • Supported: Ideation
  • Supported: Content collaboration

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: A/B Testing

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.Screenshot of ion provides a full range of services to expand your bandwidth and get you the results you need without blowing your budget, calendar or hours in the day. Our award-winning work takes full advantage of our platform and experience.Screenshot of ion interactive enables digital marketers to generate real business results from their content. Using ion's agile, developer-free platform and services programs, hundreds of leading brands generate, qualify and deeply profile more leads with interactive content. Data-driven experiences like calculators, assessments, report cards, quizzes, interactive infographics, lookbooks, interactive white papers, configurators and more — are all created, launched and tested without development resources.

Ion, by Rock Content Video

Overview of Ion's Interactive Content Marketing Platform

Ion, by Rock Content Competitors

Ion, by Rock Content Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.

Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.

The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).

Ion, by Rock Content Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)60%
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Comparisons

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Reviews and Ratings

(210)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.

Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.

Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.

Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.

Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.

Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.

Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.

Attribute Ratings

Reviews

(1-25 of 135)
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July 26, 2021

An absolute must!

Kelly Saux | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Direct response and content marketing testing puts ion interactive at its best! It's really geared towards marketers and can easily be managed without developers. Make sure to create a solid response theme that can be applied across experiences so that you can have consistent branding.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ION is well suited with our current needs in terms of being able to design landing pages quickly. However in cases where we want more complicated landing pages and reporting, it is not a tool that we would use.
Crystal Willett | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
It's easy to create very basic content. But if you want something more custom, it can be difficult to create and takes much more advanced training. You often run into problems that need trouble shooting. The ion team is happy to help with the trouble shooting, but this is not something you can easily learn in a few hours. To make your content look good on all screen sizes and work in many complex situations can be very tricky.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.

If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.

If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ion is good for smaller projects where interactivity is desired to help drive viewers to content. It's more of a marketing tool aimed at consumers, than something that our audience of medical professionals might want to view (unless the interactivity is kept to a minimum).
Score 8 out of 10
Vetted Review
ResellerIncentivized
My team handles marketing and our digital presence. Sometimes we'll have an idea for an email blast or something that we want to promote on our website. Should those promotions need to happen on a short timeframe, we may recognize that ion would have a great tool we could use, but it wouldn't be feasible.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Large marketing agencies should absolutely be using ion. Generally speaking, any company that runs a lot of paid advertising and has campaign-specific landing pages should try ion. Not only will you be able to create high-quality landing pages quickly, but you will also be able to track performance and make changes to improve that performance.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's a strong solution for landing pages or small micro-sites because it has a lot of built-in functionality that is powerful. But for things like complex web applications or large corporate content websites, I don't think it's the best solution.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you would like more engagement with potential clients, this is the software to use. Since passive content can be dull, interactive content keeps the mind awake and is sure to keep the visitor interested. It's the next level of publishing white papers to get more engagement with your target group.
Josh Howe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
With the built-in quick starts - you are never far from completing a project. The micro themes make it really simple to come up with an idea and publish that idea later that afternoon. The ability to have everything templated and ready to go makes this a huge competitive advantage.
Benjamin Hale | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ion Interactive is well suited for making landing pages with accurate record keeping and the ability to connect to different APIs, and it can be up and running quickly. It is also great for managing and maintaining these pages to help keep track of what is working and what is not working.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ion is great for teams big and small, but because there are so many different ways you can personalize a landing page, you need time or possibly outsource design help if you do not have the bandwidth to set it up yourself.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts.
Maria Carver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Very well suited for projects which demand interactive content, surveys, quizzes, dashboards for the management. Can be created really quick without much hassle. Templates are also very helpful to make work easy. Management really is engrossed with having such demonstrations.
Natalia Ransom | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I would recommend it if there is a dedicated person on a team who can devote enough time to learn ION and stay focused on it being their primary responsibility. Implementation doesn't require a developer, but a dedicated person would suit best.
Jonathan Hodak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If your company has multiple domains, tons of marketing campaigns, and the desire to have highly customized content, then it is probably a very good choice. Also if your company needs for landing pages to be extremely flexible in how they function and utilize dynamic content, then this tool is definitely a strong candidate.

If you simply want to build a website, this tool really is not for that. This tool is a bit expensive, they market this only to enterprise clients for a reason!
June 27, 2018

Ion Gets It Done.

Taylor Bornstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ion is great when you want to create an experience for your customers that is a bit more creative and hands-on. Their quizzes and assessments are particularly interesting, as the many formats make it possible for you to target different audiences with a type of content that will appeal to them.

That said, if you're looking for something very simple - say a survey to push through social channels - I might recommend something more basic that you can get done quick and dirty.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ion Interactive is very well suited for creating Landing Pages for your Paid or Social campaigns. It can also be used to create interactive infographics with relative ease and flexibility. The best way is to plan out a page as you would normally do so with wireframes, and then once it's built adding in the interactive elements that take your landing page to the next level.

It is not well suited for creating entire web pages (although it is possible).
Aubyn Scolnick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a former digital marketing manager, figuring out how to put together a landing page quickly and scalably that doesn't interfere with your website or SEO is critical. This solves that issue, allowing for ungating content for only the right audience, and having a reference point for future campaigns.
May 23, 2018

Fun with ION

Emily Pierson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ION is ideal for taking static e-Books and transforming them into an interactive and engaging experience. The analytics provided by ION are what really set this platform apart from others. I would not use ION templates if the experience needs to be highly customizable or have elaborate features requiring additional development.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ion is very well suited for an organization that needs to build a lot, fast by using the templates. However, changing back-end configurations is sometimes more challenging and requires you to pay support for project work.
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