TrustRadius Insights
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
Compare with
Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(101-125 of 133)Companies can't remove reviews or game the system. Here's why
March 25, 2016
ion interactive: A marriage that's always engaging
- We are fairly new in our post-campaign analysis, but so far the data shows an increased level of engagement in key product areas. In a few short months, this level of engagement is already beating out our current channels that showcase product information.
- With the integration, we are able to add another level of total user engagement to our user profiles & personas. This allows us to create more targeted campaigns that allow us to provide content to the users who want to receive it.
- ion helped us create several templates that we can easily whip up a campaign with very little extra work. Our designers and project managers are impressed at how quickly and easily they are able to create campaigns.
March 10, 2016
Product with great flexibility
- We can move faster in the creation of landing pages without waiting for IT.
February 25, 2016
Perfect landing page solution!
- Faster lead conversion and big picture view of our campaigns
February 08, 2016
You Can Make this Easy or Hard on Yourself - You Decide
- It has been helpful to get us out of our internal IT department when it comes to creating pages. We can get nothing done internally, so from that perspective it has been a godsend! We have hundreds of pages in Liveball and although there are bugs, Liveball is very helpful. Our internal IT - not so much sometimes.
- Lets us create pages faster - ok, wait... copy pages faster. Create multiple copies faster. We can go things we couldn't do before faster. I'm sure we could do even more if we understood all the capabilities better.
- We have our data safely tucked away. We have internal data issues, but with ION, all of the lead data coming through the landing pages is safely tucked away in their database where we can access in emergencies (internal systems failures, et al). Yes we pay for storage above our standard cost, but it's worth it to us.
February 08, 2016
Faster Lead Generation with best Content Marketing tool
- Better optimized strategies.
- Fast lead generation.
- Great reporting than what we had in past.
February 04, 2016
ION Interactive is awesome!
- Fast and secure way to get your marketing on the web
- Faster lead conversions
- Good way to send out gated content
February 03, 2016
Incredible tool
- Faster lead conversion
- Better customer service
- Increased employee efficiency
February 01, 2016
Ion rocks!
- Increased employee efficiency
- More engagement
- Elegant
February 01, 2016
Good for building landing pages, but not user friendly
- Positive ROI on SEM
February 01, 2016
Easy Tool, Once you get familiar with the product!
- Since we utilize a custom drive to features within ion interactive that is created specifically for our company, it entices many clients to work with us.
- Better customer service as this tool helps us include landing page builds as added value on plans.
- We've seen significant improvements in lead capture and qualification rates through vigorous testing of landing pages and lead forms.
- Testing of lead vs. purchase flows have also allowed us to understand the best path to purchase an increased total revenue.
January 29, 2016
Just go with it, Explore more with Ion Interative
- It gave me confidence to build a site without other help.
- With the help of ion interactive I am able to create a site with a good looking and attractive UI and also with more numbers of available options.
- Sometimes due to the restriction of the undo option, it takes more time to redesign the site as it took previously.
January 29, 2016
ION is our go-to tool for creating interactive content
- Decreased development time has led to a positive impact on ROI.
- The learning curve was not dramatic, but did have an impact on ROI in a slightly negative way.
- Extremely helpful customer service leads to less down time, therefore, positively effecting ROI.
January 29, 2016
Flexible platform, great customer support
- Optimizing landing pages for better lead conversion.
- Flexibility to get a landing page published more efficiently, which has allowed us to do more with less people involved.
January 29, 2016
ion interactive review
- Ease of use freed up our marketing team to spend more time focusing on campaign management and positive ROIs.
- ion interactive is a good value for the investment costs.
- We were able to use ion interactive for conversion rate optimization.
January 28, 2016
Best Interactive Content Creator Around!
- We've been able to launch new content pieces that have helped us generate hundreds of leads within days with very little spend on advertising. That in itself is awesome.
- We were able to run and track content tests. Gated at the beginning versus gated at the end of the content. It has given us a lot of useful insights.
- Our content team can share data easily and quickly. This in of itself is amazing, because in the past they had to rely on other departments to pull data for them and then manually cross-reference that data.
January 28, 2016
ION Cannon Sets Target to Stun!
- Increased efficiency
- Quick engagement information
- Integrated SEO functionality.
January 28, 2016
Powerful, complex and tricky to learn - but worth it.
- We're clearly seeing page bounce rates and conversion rates so we can quickly retire, edit or increase promotion of the page. We're wasting less time overall.
- It's amplifying the power of our email marketing by having extremely targeted pages to back them up and drive email clicks and program signups (page conversions).
- We're saving real dollars by increasing employee productivity across the org in lieu of adding headcount.
January 28, 2016
Ion is great!
- Increased efficiency
- Increased sales
January 28, 2016
ION is a great tool, but there's definitely room for improvement
- ion interactive has made it possible to create customized, campaign-specific landing pages.
- Faster lead conversion, and improved tracking capabilities.
January 28, 2016
Excellent company, amazing product, great people!
- We have not yet launched the landing pages made with ion.
January 28, 2016
Ion is great for creating landing pages with ease
- Increased efficiency
- Quick edits made to pages
- Able to produce pages faster
January 27, 2016
ion Rocks
- Higher lead conversion
- Increased design efficiency
- Increased relevancy metrics
January 26, 2016
Ion Interactive is key to improving customer experience and ROI
- Improved conversion rate, and thus ROI increased.
- Increased efficiency of A/B testing.
- Great indicator for offerings and in un-gated content use the ability to see landing page metrics.
- Lead conversion on interactive infographics and other interactive features like quiz questions etc., help to drive traffic and lead gen.
- Easy interface allows multiple users to be trained and create more content.