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Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
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Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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- Integrations
- Competitors
- Tech Details
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- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(101-125 of 135)Companies can't remove reviews or game the system. Here's why
May 06, 2016
Great for interactive content
- Love the idea and possibilities with the themes
- Easy to place pixels for remarketing
- Great professional looking feel
- The learning curve
- Initial builds look like they'll take a while, but get easier once done
- Lots of little things to remember
April 13, 2016
ION's customer support earns my business every time!
- I love the support from our account manager. He responds quickly and is extremely helpful. It is extremely rare for a SAAS company to have the same account manager for 4 years.
- ION is great for interactive content creation. You do not need to be a designer to create elaborate and beautiful experiences.
- I love the speed to market. That's why we chose ION over our internal IT. I can create and launch new landing pages on the fly, run A/B, MVT tests without having to submit any project requests to IT and wait for approval and estimate of hours and cost involved.
- I love the fact that they constantly innovate and improve. Learning is a big factor for me and they stay on top with current trends and tricks of the trade. They do a great job with their webinars and tutorials.
- One feature I wish to see is a change log. It is good to be able to know who made what change and at what time when you have multiple users in the platform.
- There is a learning curve to it. Don't expect to know everything in the first week of use. You have to learn through practice.
- One feature they lack is being able to have short forms where people can upload pictures. You can have forms collect customer data, but no images.
March 25, 2016
ion interactive: A marriage that's always engaging
- Support: Their support team is extremely helpful, knowledgeable & patient. They helped us establish a successful integration to our CMS (Eloqua).
- Training: To begin our first experience, they provided step-by-step training to help create our first ion experience. They also followed up after our first experience was complete for a Q&A session. They've been helpful in answering questions regarding analytics & they've provided excellent documentation to help us learn more offline.
- System availability: No matter what you throw at ion's system, it is always operational with no slowness or other issues. We can count on ion's system to function the way they promised: perfectly, 24/7.
- Upfront information: When we initially started the process to get our data integrated, we were not aware ion already had a partner agreement with our CMS. We planned for an intensive data integration, but it turned out they only needed a few pieces of information. It was a mis-understanding, but it turned out to be a really good thing in the end.
- Level of detail: There is quite a bit to learn about their product. If you are not a good/fast learner, you will need to either start on a small project or pay ion to do your first few projects for you.
- Honestly, there really isn't much more "bad" to talk about. It's been a very positive experience so far.
March 10, 2016
Product with great flexibility
- Customer support via phone and email.
- I wish it was a tad easier to use.
February 25, 2016
Perfect landing page solution!
- WYSIWYG editor to easily create pages
- Full data picture with detailed reports and exports
- Great support staff to answer all of your questions
- Can be a little glitchy at times, especially if you have a lot of information on a page
February 08, 2016
You Can Make this Easy or Hard on Yourself - You Decide
- They allow for multiple connections between data sources, which helps in personalization and dynamic content generation for specific target audiences.
- It offers the dynamic capabilities I mentioned before in which we can send over our segments in an API and create very personalized landing pages based on that data. It also has a lot of internal data it can use to help hyper-target content to segment. You just need to know how to use it.
- It has many templates for non-developers. If you have a business that needs landing pages (and they all do), then it's pretty easy to use one of their prebuilt landing pages to get rolling right away.
- If you want to create more of a branded page for your company... something that goes outside the template experience, then you really need a developer that knows ION to make the magic happen for you. Good thing is ION can do it for you.. but expect to pay extra.
- The reporting is shiny, but not really good. It is much better to use your Google Analytics (or whoever you use) for those details.
- You can't test a page before it saves live. That's a big issue. You want to change text or adjust something and see what that would look like live... oh no! Don't you dare, unless you make a copy first and try it on that.. otherwise it'll save live and if you broke it, it's broke to the world.
February 08, 2016
Faster Lead Generation with best Content Marketing tool
- Well designed custom themes are provided by iON interactive, which helps a lot.
- Integrations with other tools have been helpful really.
- Analytics and reporting are good with this service. Analytics are a really important part of any business and we have seen great help here.
- The user interface is something which can be improved really. It is good but does not meet with latest WEB standards!
- Optimization techniques need to be improved.
- I guess the support ticketing system needs to be managed well.
February 04, 2016
ION Interactive is awesome!
- Quick and easy to use
- Cloning features
- The tracking
- Needs better analytics
- Could be easier to use
- Better training
February 03, 2016
Incredible tool
- Responsive design technology
- Animations/transitions
- User friendly
- More templates
February 01, 2016
Ion rocks!
- Responsive.
- Easy to update content.
- Efficient.
- You have to jump from desktop to mobile and make individual edits to the design layout.
- More flexibility.
- More Interactive apps.
February 01, 2016
Good for building landing pages, but not user friendly
- We are building customized landing pages for search engine marketing campaigns, and ion interactive has allowed us to create and manage a large number of pages.
- The app can be a bit buggy, and the web interface isn't the most intuitive or user friendly.
February 01, 2016
Easy Tool, Once you get familiar with the product!
- Widgets are extremely easy to use.
- Offers interesting and cutting edge features.
- Easy to use interface.
- I do find that the site can be a bit buggy now and then when editing widgets.
- Create a more basic version of the dashboard for new users to use.
- A/B Tests and Multi-Variant Tests.
- Conditional formatting, such as changing site content based on URL variables.
- Populating backend databases (e.g. SalesForce) with unique identifiers based on the campaign and/or the test.
- Saved performance data needs to be cleared out regularly in order to keep from going over the user "quota" and incurring additional costs.
- Challenges on breaking out reports to show conversion by action type (sale vs. lead vs. signup).
- It would be really helpful to have automated reports that accumulate and report on data since the test start, you can only (as far as I know) set a time period but can't select "From Date xx/xx/xxxx onward".
January 29, 2016
Just go with it, Explore more with Ion Interative
- Ion interactive is excellent in providing a site which is responsive for any size of window.
- Users can view the site in any width independently.
- We never have any compatibility issues.
- I really had difficulty with the restriction of the "undo" option. The undo option is available for one time after deleting an object. If something in the design gets misaligned during that time the undo option is not available.
- The site is little bit slow in peak hours. I think it's because of heavy traffic with the servers.
- Sometimes there are some misalignments after reloading a page.
January 29, 2016
ION is our go-to tool for creating interactive content
- Staying on-brand with ION Themes.
- Quick, efficient builds with very modular styles.
- Great UI, easy to use and really takes the coding out of developing.
- Mobile. There is a lot of showing/hiding entire sections to make things work right on mobile.
- Sometimes inserting a new element can be tricky. It'd be nice if we could drag a new element from the palette directly into the "List" view.
- Undo only allows you to go back a single change. A real undo would be nice, possibly with CTRL/CMD+Z as a keyboard shortcut.
- Speaking of keyboard shortcuts, those would be an incredible addition.
January 29, 2016
Flexible platform, great customer support
- ion interactive provides thorough customer training on their platform as well as offers services that allow non-technical users to be more effective.
- Easy to use, easy to learn tool that has a lot of flexibility.
- Works great with Marketo.
- It would be nice to be able to build more interactive content as a user.
- Ability to reverse out of changes.
January 29, 2016
ion interactive review
- We really liked the drag and drop capabilities.
- We also liked having access to the HTML coding so we could manually make more specific changes to the look and feel of our pages.
- We also liked being able to use the custom templates feature.
- We would have liked for it to be a little easier to duplicate pages.
- We also wish ion interactive would have given us a larger number of tracking capabilities to choose from.
January 28, 2016
Best Interactive Content Creator Around!
- We like how we can use our branding CSS style sheets, which allows a non-designer to easily create, edit and publish a fully interactive piece of web content without having to rely on a design expert getting involved. It has boosted many of our turn around times on projects.
- The ability to create a truly interactive experience is awesome! No coding involved. Is a true strength of the software.
- Being able to view your interactive content in a desktop, tablet, mobile phone with the click of a button is extremely helpful. You can see how the responsive design interacts based on the width of the device, which allows us to make edits quickly.
- Initially setting up the software is difficult if you try and do everything on your own. Luckily, they have a dedicated team who will work with you to get ion interactive integrated with your software systems and get your branding installed very quickly.
- There are a lot of options when creating an interactive piece of content. If you want to create really intricate interactive content pieces you will need to understand basic coding concepts like storing variables and data and giving them names so you can refer to them in other parts of the content. If you're not very technically savvy then try your best to stick with using the Quick Start templates.
- It can be confusing sometimes when building a piece of content and trying to select certain areas in the piece of content. You can easily "tab" through to get to the area you need to edit, but you have to sometimes experiment with styling or "micro-themes" to see what the end result will look like. Expect to pour in time to create your content.
January 28, 2016
ION Cannon Sets Target to Stun!
- Image Edits. Upload switch and test in under a minute.
- Domain redirect management. Stacked and organized over all sites. Only takes a few minutes to modify redirects, without dealing with .htaccess files.
- Script Integration.
- Format. It can be a bit harrowing to navigate and takes some time to adjust to it if new. So far, this is my only issue.
January 28, 2016
Powerful, complex and tricky to learn - but worth it.
- I have confidence that creative assets produced using ion interactive look beautiful because I can preview them on every size device (desktop, tablet, smart phone, etc.).
- Editing is incredibly quick - an intuitive double click on a text box, image, headline or other item instantly opens it up so I can edit or replace the content.
- My live content is protected from accidental, post-launch changes. Once it's live and attached to a published URL (traffic source), no one can edit it without purposely unpublishing the page.
- The learning curve is steep. With such a robust platform there are understandably lots of features, but discovering them is not intuitive. Simply figuring out how to add a new button CTA or image to a page was exceedingly difficult. I dream of a simpler true drag and drop interface.
- We have a standard set of tracking scripts we want to run on each page. Having to individually select each one slows down the publishing process.
- Getting instruction on how to add a particular element is not easy. If my in-org expert isn't in the office on a particular day I'm probably stuck until he gets back because self help resources are difficult to find, navigate and consume. I'm a researcher who really digs for info so I can do it myself, but even with that internal drive it's been challenging to boost my expertise.
January 28, 2016
Ion is great!
- Provides various templates to build interactive content from without the need of a developer
- Provides a variety of ways to display interactive content whether its infographics or quizzes etc.
- Customer service is awesome. The Ion team is super helpful, friendly and have quick turn-around times.
- Undoing is a bit difficult.
- It can be buggy at times, when dragging in divs, and replacing images.
January 28, 2016
ION is a great tool, but there's definitely room for improvement
- ion interactive has a clean and organized interface. The ability to create and organize multiple campaigns is also very important due to the high volume of ion interactive landing pages my department produces.
- The tools for creating ion interactive landing pages (and microsites) are very powerful. There is a bit of a learning curve involved when starting to use the platform, but once you know the basics it's easy to create interactive and advanced pages.
- ion interactive includes the ability to create urls for multiple traffic sources, so clients can know where the customers are being driven to the landing pages from.
- Variables can be set up while creating a landing page, but as of now there is no way to connect to an external database or data extension.
- Some of the steps when setting up and creating pages are confusing and have too many steps. There is no quick navigating around ion interactive. The interface on some pages, such as when setting up multiple traffic sources, could be greatly improved.
- The system can be very slow, or even completely unresponsive at times.
January 28, 2016
Excellent company, amazing product, great people!
- Training - I spent several hours, over several days going through an invasive training session with our account representative. This rep was able to answer all my questions, via phone or email.
- Follow Up/ Help Desk Support - The help desk support I received was second-to-none. The person I worked with responded to my emails requesting assistance within a small window of time, and his explanations were extremely clear, concise and stated exactly what I needed to know in order to effectively build up my product.
- Software - The software itself is very simple to use. Even for a novice, this software is very self-explanatory in many ways and anybody with zero knowledge could easily learn how to use it fairly quickly.
- The inclusion of certain technologies made simpler. For example, the ability to include data URIs would be very helpful. Especially, having the option to include them for background images, without having to lose the GUI.
January 28, 2016
Ion is great for creating landing pages with ease
- Ease of use
- Creating custom landing pages
- Support
- The reporting, it would be nice to have more functionality behind the data.
- Some of the widgets are very outdated looking.
- Making forms easier to work with.
January 27, 2016
ion Rocks
- The testing engine is excellent. It makes testing a page simple.
- The integrations with other platforms is intuitive and works flawlessly.
- The Quickstarts are a great way to get started quickly.
- There is no versioning feature for reverting back to previous iterations.
- The data requires manual flushing of suspicious clicks from bots.
- There is no "undo" button when designing.