Name: ROI Hunter Easy
Author: ROI Hunter Easy

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Enterprise Resource Planning (ERP)

Interactive Voice Response (IVR)

Enterprise

Accounting

CTRM

Revenue Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

International Payroll

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Data Governance

Data Pipeline

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integration Platform as a Service (iPaaS)

Metadata Management

Network Access Control (NAC)

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Remote Support

Security Validation

Software Defined Storage (SDS)

Solid State Drives

Static Application Security Testing (SAST)

Threat Hunting

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

App Store Optimization (ASO)

Business Card Scanning

Consumer Ratings & Reviews

Content Management

Digital Analytics

Digital Experience Platforms (DXP)

Email Marketing

Event Registration

Marketing Automation

Online Reputation Management

Real-Time Interaction Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Business Caller ID

Professional Services Automation

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Point of Sale

eCommerce

Sales

Microsegmentation

Security

Auto Repair

Building Information Modeling (BIM)

Car Rental

Church Management

Insurance Agency Management

Vertical-Specific

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ROI Hunter Easy is a marketing platform designed to assist businesses in optimizing their social media advertising campaigns, enhancing their return on investment (ROI), and driving revenue growth. According to the vendor, this software solution is intended for small to medium-sized businesses (SMBs) and large enterprises across various professions and industries, including e-commerce retailers, digital marketers, advertising agencies, online marketplaces, and direct-to-consumer brands.

## Key Features

**Product Insights**: According to the vendor, ROI Hunter Easy collects and consolidates product-level performance data from multiple channels with the product catalog to provide a reliable and comprehensive source of information. This feature enables businesses to review and analyze individual product performance, including metrics such as margin, return rate, and ad spend. It aims to identify the best-performing products, trends, and growth opportunities within the inventory.

**Product Segments**: The vendor claims that ROI Hunter Easy offers the capability to view and analyze groups of similar products, such as bestsellers, deadstock, poor performers, and new arrivals. This feature allows businesses to easily identify products that are not delivering desired results and those that require increased budget allocation. It facilitates quick adjustments and modifications to campaigns based on real-time insights.

**Campaign Insights**: According to the vendor, ROI Hunter Easy consolidates Meta campaign results, Google campaign results, and Google Analytics metrics in a unified platform, providing businesses with a comprehensive view of their campaign performance. This feature assists in analyzing and making informed decisions by identifying the best-performing categories and products, as well as their contribution to overall campaign spend.

**Analyse Product Data**: The vendor states that ROI Hunter Easy enables businesses to conduct in-depth analysis of product-level performance for each campaign. This feature provides insights into the best-performing categories and products, as well as their share of campaign spend. It helps identify trends and patterns within campaigns, allowing for data-driven optimizations.

**Template Editor**: According to the vendor, ROI Hunter Easy offers a user-friendly template editor that allows businesses to create Meta promotions without the need for graphic designers. This feature enables businesses to schedule promotions, automate product badges, and make ad changes without requiring additional review. It also provides customizable templates for dynamic product ads, ensuring consistent branding and messaging.

**Creative Factory**: The vendor claims that ROI Hunter Easy provides a scalable solution for video ad creation by converting static images into videos within seconds. This feature eliminates the need for videographers or motion design agencies and allows businesses to easily test variations by automatically applying templates to all products.

**Integrations**: According to the vendor, ROI Hunter Easy seamlessly integrates with various data sources, including BI, CRM, and inventory systems, to enhance collaboration and effectiveness. This feature enables businesses to integrate custom data sources, calculate true profitability, and improve decision-making. It serves as a centralized platform for connecting departments and aligning efforts.

**Automation**: The vendor states that ROI Hunter Easy automates ad creation and operation processes, saving businesses time and effort. This feature allows businesses to focus on analyzing and optimizing campaigns for further growth and profitability. It streamlines workflows and increases efficiency in campaign management.

**Refine Audience**: According to the vendor, ROI Hunter Easy enables businesses to identify and refine target audiences based on various criteria, such as time spent on site, pages viewed, and purchase behavior. This feature helps exclude audiences that are less likely to convert, thereby improving campaign effectiveness. It allows for more precise targeting and better allocation of resources.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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ROI Hunter Easy

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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ROI Hunter Easy

Overview

What is ROI Hunter Easy?