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Magnite

Magnite
Formerly Rubicon Project

Overview

What is Magnite?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

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Recent Reviews
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Pricing

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Magnite

Magnite

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What is Magnite?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

magnite - farming demo

YouTube

Nissan Magnite - AUTOFIRM Car Body Cover for âś… Dust Proof âś… Sun Protection | Unbox and demo.

YouTube

Nissan Magnite Demo in Tamil | Lord Of The Roads

YouTube

NISSAN MAGNITE AC VENT AND FLOW | Magnite ka AC flow kaisa hai

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NISSAN MAGNITE / RENAULT KIGER ME YOUTUBE KAISE CHALAYE | RUN YOUTUBE IN CAR STERIO | LIVE DEMO

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Nissan Magnite Demo – Customer Testimonial – Welcome Note – A Sneak Peak

YouTube
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Product Details

What is Magnite?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

Magnite Integrations

Magnite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(12)

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
October 21, 2019

Rubicon Project Review

HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Gameloft (Entertainment, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Rubicon Project is currently only being used by the digital advertising department and is used to sell Gameloft inventory through the open market or direct deals with clients.
Pros and Cons
  • Rubicon Project's UI is simple and user-friendly.
  • Their support team responded very quickly and are very helpful when trying to solve the issue.
  • Rubicon Project's reporting has multiple metrics that allow for a very detailed report.
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Likelihood to Recommend
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Magnite Feature Ratings
Ad Campaigns (5)
80%
8.0
Ad campaign creation
80%
8.0
Ad deployment
80%
8.0
Display advertising
80%
8.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
75%
7.5
Data Transfer
70%
7.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
73.33333333333333%
7.3
Ad dashboards
80%
8.0
Ad performance reports
70%
7.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
60%
6.0
Return on Investment
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Alternatives Considered
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has multiple metrics which allow you to have a detailed report.
March 06, 2018

Rubicon for Publisher Monetization

Verified User
Manager in Product Management
Marketing and Advertising Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
The organization is using Rubicon Project to manage and optimize advertising inventory monetization and yield. We use Rubicon to surface our inventory through Marketplaces for Private Marketplaces, Programmatic Guaranteed, as well as the open RTB marketplace.
Pros and Cons
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
Likelihood to Recommend
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.

Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Magnite Feature Ratings
Ad Campaigns (5)
50%
5.0
Ad campaign creation
50%
5.0
Ad deployment
40%
4.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
30%
3.0
Sequence targeting
30%
3.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (4)
90%
9.0
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
90%
9.0
Cross-channel ad management
90%
9.0
Return on Investment
  • ROI has been incredibly positive.
  • No negative impacts to our business.
Alternatives Considered
Rubicon had superior client services and monetization techniques.
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