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Marigold Engage by Sailthru

Marigold Engage by Sailthru

Overview

What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

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Recent Reviews

TrustRadius Insights

Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams …
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I’m sailing smoothly

8 out of 10
November 14, 2018
Incentivized
We’ve been using Sailthru for a few years. It’s relatively easy to set up campaigns and to send them to targeted audiences. Setting up an …
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Awards

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Pricing

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What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

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Product Details

What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution from Marigold. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.

Its key capabilities and functions are:
  • Email management
  • Site personalization
  • Mobile-based campaign management
  • Predictive segmentation and analytics
  • Retention analytics

Marigold Engage by Sailthru Competitors

Marigold Engage by Sailthru Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Iterable, Cordial, and Klaviyo are common alternatives for Marigold Engage by Sailthru.

The most common users of Marigold Engage by Sailthru are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(44)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams rely on Sailthru to manage campaigns and lifecycles for triggered email series, saving them valuable time on email setup and allowing them to focus on other tasks. Similarly, engineering teams integrate Sailthru's APIs to seamlessly incorporate features such as triggering email series and setting/getting custom variables for users.

Sailthru's ability to deliver personalized emails efficiently and automatically has been highly praised by users. The platform optimizes engagement with users through personalized send times, ensuring that the right message reaches the right person at the right time. Additionally, Sailthru supports both transactional and campaign emails, making it a valuable tool for SaaS companies looking to enhance their marketing communications and prospecting efforts.

Furthermore, Sailthru proves its worth by providing accurate and detailed reporting on advertisement performance in e-newsletters, aiding clients in making informed decisions. Its effectiveness in managing email campaigns has been recognized by businesses across various domains, including digital publishing, advertising firms, legal divisions, and even business development, sales ops, and marketing departments. In each case, Sailthru streamlines the process of sending newsletters and targeted email sends while offering insights about the customer base and driving personalization efforts.

Overall, Sailthru is appreciated for its efficiency in automated email campaigns and ease of use across different departments. By solving issues related to manual sending, enabling testing and error-checking prior to sending newsletters, and providing valuable insights about the customer base, Sailthru proves to be a valuable asset for organizations seeking effective email marketing solutions.

Note: 264 words

User-Friendly Platform: Many users have found Sailthru to be a user-friendly platform that allows for easy list segmentation and management. Several reviewers mentioned that complex list segmentation is made easy, and they can manage user lists and groups effortlessly.

Intuitive User Interface: The simplicity and intuitiveness of the user interface in Sailthru have been praised by users. They appreciate the ease of navigation and understanding, even for those without advanced coding skills. Users also value the ease of use of the campaign editor and the ability to set up and manage a large number of campaigns quickly.

Effective Personalization Features: Sailthru's personalization features have received high praise from users. Many reviewers mention how Sailthru makes it very easy to build an audience based on specific criteria such as geo-targeting and engagement. Users highly appreciate the ability to personalize content based on user behavior and content consumption, considering it one of the most important aspects of email marketing.

Difficult to filter lists by date: Several users have found it challenging to filter lists by date created or date modified, making it difficult to track down specific lists or remove older ones.

Limited integrations with other applications: Some users have mentioned the lack of breadth and depth of integrations with other common SaaS applications compared to competitors like Mailchimp. This limitation can restrict the overall functionality and productivity for users who rely on seamless integration across different platforms.

Occasional outages during peak send times: A few users have experienced occasional outages during peak send times, such as Black Friday or Cyber Monday. While these issues have improved in recent years, they still pose a challenge for users relying on Sailthru's services during critical sales periods.

Attribute Ratings

Reviews

(1-21 of 21)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Sailthru across our business units for email and overlays. Our editorial and marketing staff utilize it to drive personalization and curation. We really value Sailthru's culture to solicit customer feedback and use it to prioritize their roadmap. I also appreciate how the platform lends itself to use by both the technical and non-technical users.
Russell Preston | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our marketing team uses Sailthru to manage campaigns and lifecycles for various triggered series of emails. The engineering team integrates features using Sailthu's APIs including triggering lifecycle email series and setting/getting various custom variables for users, removing sensitive information when requested, triggering individual emails and watching their engagement levels/open rates to gauge their interest in the brand or certain offeres. We also use Sailthru's personalized send times to best optimize for when the user is most likely to engage.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Sailthru was being used as our primary ESP and the main communication method with our active customer base. We used Sailthru to support all marketing communications that were sent via email to members. We also tested it as a prospecting channel in attempting to convert leads to customers, with varied success.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Sailthru for all of our email campaigns. Our email team is the only department that uses Sailthru. We use Sailthru to send our batch and blast sends and all of our automated email programs. It's helped us send dynamic emails to various lists. It's solved the issue of having to manually send all of our emails.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Sailthru is currently our primary marketing automation engine. We use it to orchestrate and deploy the majority of our email campaigns, including promotional, lifecycle, and trigger based programs. Additionally we use Sailthru as a source to store and manage customer segmentation for the majority of our campaigns
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We’ve been using Sailthru for a few years. It’s relatively easy to set up campaigns and to send them to targeted audiences. Setting up an actual newsletter on a daily basis — as I have for a few years — is a breeze. I have run into only a few issues, the biggest being working around Sailthru’s periodic maintenance.
Cassidy Ebert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sailthru is being used by our department to generate reports on how well advertisements did in our e-newsletters. It helps us give our clients accurate and detailed reporting so they can make informed decisions about which newsletters and days of the week perform best for them. Our team does a lot of reporting, so Sailthru is very helpful to us.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Sailthru is used within the operations and business team. It allows us to test newsletters and see if there are any errors prior to sending it out to our subscribers. Additionally, it allows us to see how many clicks, opens etc., each email gets -- seeing the growth as time progresses.
Mark Armstrong | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We are a digital publishing and advertising firm. We own and operate several websites and collected email addresses on those sites for the purpose of sending newsletters. In the newsletters, we would put advertisements and hopefully drive traffic to our sites to see other advertisements. Another service we offered was targeted email sends for clients based on information collected by Sailthru. Sailthru at the time we implemented said that they wanted to provide support to publishers and we were an ideal new client for them.
April 19, 2018

Sailthru Review

George DiGuido | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At Dotdash, we used Sailthru to manage the creation and deployment of our email newsletters. It was the primary tool used by the email marketing team and it allows us to send personalized email communications through to our newsletter subscribers. The email marketing department at Dotdash was a centralized service, meaning it worked with all of the great brands within the organization. The platform was responsible for sending email newsletters for The Spruce, The Balance, Very well, and the other brands under the DotDash umbrella.
January 04, 2018

Sailthru ESP at a glance

Jake Bodmer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Sailthru as our main ESP to communicate our content to our entire audience. It's used across our entire organization, across multiple departments. Sailthru's been great at helping us deliver more personalized emails to our audience in a more efficient and automated way. The workflow from start to finish has helped multiple departments spend less time setting up emails and lists and more time solving other problems.
Joe Strouth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used primarily in our Marketing and Technology departments, though its impact on sales effects all others. It covers the majority of our email marketing and marketing automation needs, from promotional campaign blasts to personalized transactional sends. Email is our most effective marketing channel, like many other companies, and sailthru plays a major role in that fact.
Justin Adler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Sailthru to manage all of company's email marketing and transactional email strategy. A big reason we switched to Sailthru was to have all of our email efforts under one roof. The platform is primarily used by our ecommerce and engineering teams, who work together to make sure our email strategy is functioning properly and effectively.
Yolanda Vann | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are using SailThru to send newsletters for the publications in our legal division, it is not used across the whole organization. I'm not sure why the company switched from Adestra to SailThru, as I am not a part of the decision making process; they seem to do the same thing.
Score 5 out of 10
Vetted Review
Verified User
SailThru is used to generate and track most email campaigns through out my company. Its used by the editorial department, advertising operations and the analytic department. It helps manage all email content in one place.
Amanda Gaeta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sailthru is being utilized to manage our email campaigns for two product lines - our dinner and catering menu. It is being used by our Business Development, Sales Ops, and Marketing team to send general email blasts as well as personalized follow ups for our customers. Overall it addresses the problem of efficiency not only as an automated email system but as a simple one to use and learn. Even if you aren't using "if" statements and A/B testing or coding, you can use it and experience the value.
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