Overview
What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
Great platform, empowers non-technical marketers to utilize data and provides robust off the shelf analysis
Sailthru adds smarts to any growing customer-focussed business
An expensive & complicated ESP
Email has never been easier with Sailthru
Honest B2C review of a long time user
Sailthru: The Good, The Bad, The Ugly
I’m sailing smoothly
Detailed and accurate results
Sailthru's great with tracking newsletters!
Great for some, but not all.
Sailthru Review
Sailthru ESP at a glance
A fully featured platform that tends to fly under the radar. Worth exploring.
Top of the inbox
Peddling Pants Through Sailthru
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Marigold Engage by Sailthru?
Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.
Its key capabilities and functions are:
- Email management
- Site personalization
- Mobile-based campaign management
- Predictive segmentation and analytics
- Retention analytics
Marigold Engage by Sailthru Integrations
Marigold Engage by Sailthru Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(44)Community Insights
- Business Problems Solved
- Pros
- Cons
Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams rely on Sailthru to manage campaigns and lifecycles for triggered email series, saving them valuable time on email setup and allowing them to focus on other tasks. Similarly, engineering teams integrate Sailthru's APIs to seamlessly incorporate features such as triggering email series and setting/getting custom variables for users.
Sailthru's ability to deliver personalized emails efficiently and automatically has been highly praised by users. The platform optimizes engagement with users through personalized send times, ensuring that the right message reaches the right person at the right time. Additionally, Sailthru supports both transactional and campaign emails, making it a valuable tool for SaaS companies looking to enhance their marketing communications and prospecting efforts.
Furthermore, Sailthru proves its worth by providing accurate and detailed reporting on advertisement performance in e-newsletters, aiding clients in making informed decisions. Its effectiveness in managing email campaigns has been recognized by businesses across various domains, including digital publishing, advertising firms, legal divisions, and even business development, sales ops, and marketing departments. In each case, Sailthru streamlines the process of sending newsletters and targeted email sends while offering insights about the customer base and driving personalization efforts.
Overall, Sailthru is appreciated for its efficiency in automated email campaigns and ease of use across different departments. By solving issues related to manual sending, enabling testing and error-checking prior to sending newsletters, and providing valuable insights about the customer base, Sailthru proves to be a valuable asset for organizations seeking effective email marketing solutions.
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User-Friendly Platform: Many users have found Sailthru to be a user-friendly platform that allows for easy list segmentation and management. Several reviewers mentioned that complex list segmentation is made easy, and they can manage user lists and groups effortlessly.
Intuitive User Interface: The simplicity and intuitiveness of the user interface in Sailthru have been praised by users. They appreciate the ease of navigation and understanding, even for those without advanced coding skills. Users also value the ease of use of the campaign editor and the ability to set up and manage a large number of campaigns quickly.
Effective Personalization Features: Sailthru's personalization features have received high praise from users. Many reviewers mention how Sailthru makes it very easy to build an audience based on specific criteria such as geo-targeting and engagement. Users highly appreciate the ability to personalize content based on user behavior and content consumption, considering it one of the most important aspects of email marketing.
Difficult to filter lists by date: Several users have found it challenging to filter lists by date created or date modified, making it difficult to track down specific lists or remove older ones.
Limited integrations with other applications: Some users have mentioned the lack of breadth and depth of integrations with other common SaaS applications compared to competitors like Mailchimp. This limitation can restrict the overall functionality and productivity for users who rely on seamless integration across different platforms.
Occasional outages during peak send times: A few users have experienced occasional outages during peak send times, such as Black Friday or Cyber Monday. While these issues have improved in recent years, they still pose a challenge for users relying on Sailthru's services during critical sales periods.