What is Sales Engine International?

Sales Engine International is a new company resulting from the merger of Manticore and Sales Engine in 2012. The product has email marketing and landing page functionality with strong template libraries. The product provides connectors to both Microsoft Dynamics CRM and Salesforce.com. Primary customers are SMBs.

What are Sales Engine International's top competitors?

Act-On Software , eTrigue DemandCenter , and LeadLife are common alternatives for Sales Engine International.

Who uses Sales Engine International?

The most common users of Sales Engine International are from Mid-sized Companies (51-1,000 employees).

Use Cases of Sales Engine International 2024

February 13, 2015

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Verified User

Administrator in Marketing

Marketing and Advertising Company, 51-200 employees

Score 3 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We used the Manticore Marketing Automation solution to handle all of our company's bulk correspondence and prospecting communications. We have implemented 50+ nurture/drip style campaigns, and are currently using the program to track website visitors, send sales alerts to our sales and lead generation teams, to connect with and send data to our CRM, manage our blacklist/do-no-contact list, and managed our lead scoring system.

The program has allowed our company to automate our email campaigns and helps with all of our different event planning and event registrations (i.e. monthly webinars, tradeshows, etc.).

All the reasons listed above and more was why we selected a new marketing automation platform. We migrated over to Marketo.

On top of everything, the Sales Engine International sales team was so difficult to work with during the migration period, that we were forced to up our timeline and complete the migration in under 30 days, or risk being locked into another auto-renewed annual contract.

Pros and Cons

Automating the marketing process
Allows us to be flexible with our campaigns and emails
Provides a repository of support/how-to documents

Technical/customer support
Overall compatibility with different internet browsers
Email/template designer

Likelihood to Recommend

We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline.

As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.

Return on Investment

Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning

Sales Engine International Feature Ratings

Email & Online Marketing (4)

22.5%

2.3

WYSIWYG email editor: 20%
2.0
Landing pages: 40%
4.0
Email deliverability reporting: 10%
1.0
List management: 20%
2.0

Lead Management (4)

22.5%

2.3

Lead nurturing automation: 10%
1.0
Lead scoring and grading: 20%
2.0
Data quality management: 20%
2.0
Automated sales alerts and tasks: 40%
4.0

Campaign Management (2)

10%

1.0

Calendaring: 10%
1.0
Event/webinar marketing: 10%
1.0

Social Media Marketing (1)

10%

1.0

Social sharing and campaigns: 10%
1.0

Reporting & Analytics (3)

10%

1.0

Dashboards: 10%
1.0
Standard reports: 10%
1.0
Custom reports: 10%
1.0

Platform & Infrastructure (6)

10%

1.0

API: 10%
1.0
Role-based workflow & approvals: 30%
3.0
Customizability: 10%
1.0
Integration with Salesforce.com: N/A
N/A
Integration with Microsoft Dynamics CRM: 10%
1.0
Integration with SugarCRM: N/A
N/A

Alternatives Considered

We migrated to Marketo approximately 6 months ago, and were extremely happy with the change. Besides the higher sticker price and the "everything's a sales pitch" communications from Marketo, we can't find any fault.

Sales Engine International - Manticore (commonly referred to as Manti-beast internally) created many problems for us. And while they did integrate with our Microsoft Dynamics environment, the software quickly ate through our purchased storage and forced us to constantly purchase more. That alone cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year. And, when confronted about it, Manticore support flat out lied about how much storage their activities were taking up in our system. So, while it integrates, it's a very poor integration.

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