Reviews (1-2 of 2)
February 03, 2020
Score 8 out of 10
Salesforce Advertising Studio (formerly Social.com) allows me to use my client's 1st party data to message their customers and look-a-likes within the customer journey. I used this across a variety of campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and Mobile. The primary use case if executing different creative variants for the right message to the right user.
Read Joseph Alleruzzo's full review
Overall, software is straightforward to use, and the interface is excellent. Salesforce Advertising Studio (formerly Social.com) is a tool that is quick to learn with opportunities to evolve and master. The best lean-in feature is maximizing data at scale and creating unique messages based on the consumer journey. Unfortunately, the platform takes a more broad-stroke approach. This means that to help your business, you do have to invest a significant amount of money in customization.
October 26, 2015
Score 8 out of 10
Social.com helps me connect with the most people possible with the least amount of work. I have engaged many more people through Social.com than I have been able to in the past.
- Market penetration.
- Picking markets to cater to.
- Getting my work out into the world and getting a positive response.
- The interface could use work but is okay once you are aclimated
- would like to be able to integrate across all my platforms
Read Nick Poikonen's full review
Social.com might be better suited for a bigger company with more data to collect.
Salesforce Advertising Studio Scorecard Summary
About Salesforce Advertising Studio
Social.com was a service designed to connects social advertising to CRM and social listening. It is now part of the Salesforce Marketing Cloud. Functionality of the former Social.com is supplied by the Salesforce Advertising Studio, which is designed to help brands power 1-to-1 advertising, using CRM data to reach customers wherever they are, including social media.
Categories: Social Media Advertising
Salesforce Advertising Studio Technical Details