Salesforce Advertising Studio

Salesforce Advertising Studio
Formerly Social.com

Score 7.8 out of 10
Salesforce Advertising Studio

Overview

What is Salesforce Advertising Studio?

Social.com was a service designed to connects social advertising to CRM and social listening. It is now part of the Salesforce Marketing Cloud. Functionality of the former Social.com is supplied by the Salesforce Advertising Studio, which is designed to help...
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Recent Reviews

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Verified User
Consultant in Information Technology
Information Technology & Services Company, 10,001+ employees

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Pricing

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Salesforce Advertising Studio

Salesforce Advertising Studio

N/A
Unavailable

What is Salesforce Advertising Studio?

Social.com was a service designed to connects social advertising to CRM and social listening. It is now part of the Salesforce Marketing Cloud. Functionality of the former Social.com is supplied by the Salesforce Advertising Studio, which is designed to help brands power 1-to-1 advertising, using…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Salesforce Advertising Studio?

Social.com was a service designed to connects social advertising to CRM and social listening. It is now part of the Salesforce Marketing Cloud. Functionality of the former Social.com is supplied by the Salesforce Advertising Studio, which is designed to help brands power 1-to-1 advertising, using CRM data to reach customers wherever they are, including social media.

Salesforce Advertising Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Social.com was a service designed to connects social advertising to CRM and social listening. It is now part of the Salesforce Marketing Cloud. Functionality of the former Social.com is supplied by the Salesforce Advertising Studio, which is designed to help brands power 1-to-1 advertising, using CRM data to reach customers wherever they are, including social media.

Reviewers rate Support Rating highest, with a score of 6.1.

The most common users of Salesforce Advertising Studio are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

 (90)

Attribute Ratings

Reviews

(1-7 of 7)
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September 14, 2022

Best tool to improve customer engagement and revenues.

Verified User
Consultant in Information Technology
Information Technology & Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Salesforce Advertising Studio to promote sales through lead generation and nurture them, it helped us to better reach the customers on time, and we made good progress in increasing the sale of products. Combined with Social Studio, we were able to increase the customer data and campaign the special promotions to targeted groups.
Pros and Cons
  • Helped to build customer trust
  • Retain loyal customers
  • Nurture the leads
  • UI
  • Better Integration with salesforce core platform
  • Pricing and licensing
Likelihood to Recommend
Overall, it is a good product to have. When you are already a user of Salesforce marketing cloud and other clouds, definitely yes go ahead. When it comes to user licensing I'm not always a big fan of it as it gets very complicated for us when we keep on adding more Salesforce products.
December 23, 2021

Marketing automation leader in the market.

Verified User
Engineer in Information Technology
Computer Software Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Salesforce advertising studio is used in our organization for lead generation which makes it a relatively easy task to create new leads with more efficiency, moreover, we market new products to our customers on an individual basis which creates a good experience. It also helps us to engage with inactive customers which results in great marketing.
Pros and Cons
  • Up selling and cross selling current customers.
  • Better lead generation.
  • Awareness for active customers and engagement with inactive customers.
  • User interface is complicated and not marketing friendly.
  • Price of the product is kept on the upper side.
  • Email look different between different email clients which varies quite a lot.
Likelihood to Recommend
This software is well suited when we want to create professional-looking emails for our customers with just drag and drop we can add all the functionalities that we need. On the other side it is a technical product so marketing people find it difficult to use and may need to hire an Administrator/Developer to handle this tool.
December 01, 2021

Great Advertising Solution

KH
Kathy-Ann Haye
Customer Success Specialist
Smarter with Achieve (Higher Education, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Salesforce Advertising Studio (formerly Social.com) to used to target current customers and prospects. We use this across a variety of campaigns across platforms such as Google, Facebook, Instagram, Twitter, and LinkedIn. The primary use case is executing different creative variants for the right message to the right user which makes this pretty easy to drive leads for sales.
Pros and Cons
  • Social Functionality.
  • Reach.
  • Customization.
  • Performance and Reliability.
  • The user interface could use an update, but overall pretty easy to maneuver.
Likelihood to Recommend
Salesforce Advertising Studio is a powerful advertising solution. Salesforce Advertising Studio is the best application for big/small organizations. To maintain the relationship with the customers we have to be interactive, so by this platform, we can easily send emails to the customers so that they will be aware of our offerings. It also helps us to generate good leads for sales from our old customers, as well as from new customers.
November 29, 2021

Easy audience management for advertising platforms

Verified User
General Manager in Marketing
Apparel & Fashion Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Salesforce Advertising Studio to create audiences for Facebook targeting. The audiences cannot be created due to the Facebook pixel 180 days limitation or due to missing events in Facebook. The tool allows you to create multiple audiences and share them with external platforms like Facebook, Google, Instagram, Twitter & YouTube.
Pros and Cons
  • Audience creation.
  • Targeting users on multiple platforms.
  • Reach more users that cannot be targeted with a pixel tracking.
  • Easy connection with the advertising platforms, so that multiple data points can be shared in a hashed format.
Likelihood to Recommend
It is suitable when you need an easy connection with the advertising platforms You can share multiple data points with the advertising platforms (hashed) and improve the match rate for the audience It can be very expensive to just have this connection in place. An alternative is to build an in-house data connection with the advertising platforms to update the audience daily.
March 04, 2021

Salesforce Advertising Studio - Easy to Use, Maximize CRM

Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Associate Director, Client Leadership for Michelin
Havas Media Group (Marketing and Advertising, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Salesforce Advertising Studio (formerly Social.com) allows me to use my client's 1st party data to message their customers and look-a-likes within the customer journey. I used this across a variety of campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and Mobile. The primary use case if executing different creative variants for the right message to the right user.
Pros and Cons
  • It has a large network of resources
  • Good customer service
  • Tracking pixel usage is not consistent
  • No new tailored options in a while
Likelihood to Recommend
Overall, software is straightforward to use, and the interface is excellent. Salesforce Advertising Studio (formerly Social.com) is a tool that is quick to learn with opportunities to evolve and master. The best lean-in feature is maximizing data at scale and creating unique messages based on the consumer journey. Unfortunately, the platform takes a more broad-stroke approach. This means that to help your business, you do have to invest a significant amount of money in customization.
Support Rating
8
The website is straightforward to use and find answers to your questions. Since there is an existing contract across multiple Salesforce platforms, we get a direct line into human customer service management. They are swift to respond and helpful as they know the platform best for ease of problem-solving.
November 30, 2020

Awesome Marketing Studio

khayati jain | TrustRadius Reviewer
khayati jain
Market Analyst
Anvesak (Marketing & Advertising, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
It is being used for marketing purposes by the Marketing team. It helps us to do email marketing, content creation, EDM creation, and many more things. It securely drives your Facebook, Google, and displays advertising on a scale. It instantly syncs customer records from any digital channel. Easy to drive any campaign to get good leads for sales.
Pros and Cons
  • Integrate with advertising Channels
  • Manage your data
  • Creation of email
  • Features of the email templates
  • Data management
Likelihood to Recommend
Salesforce Advertising Studio is the best application for big organizations where we have tons of customers. To maintain the relationship with the customers we have to be interactive, so by this platform, we can easily send emails or newsletters to the customers so that they will be aware of our offerings. It also helps us to generate good leads for sales from our old customers, as well as from new customers.
Support Rating
6
Salesforce runs severals groups to train the people.
October 26, 2015

Crazy random happenstance

Nick Poikonen | TrustRadius Reviewer
Nick Poikonen
Creator
The Poikonen Dynamic (Music, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Social.com helps me connect with the most people possible with the least amount of work. I have engaged many more people through Social.com than I have been able to in the past.
Pros and Cons
  • Market penetration.
  • Picking markets to cater to.
  • Getting my work out into the world and getting a positive response.
  • The interface could use work but is okay once you are aclimated
  • would like to be able to integrate across all my platforms
Likelihood to Recommend
Social.com might be better suited for a bigger company with more data to collect.
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