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Salesforce CMS

Salesforce CMS

Overview

What is Salesforce CMS?

Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content…

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Recent Reviews

Organize it all!

8 out of 10
May 24, 2021
Incentivized
They offer a lot of good solutions for our business uses. It is really handy in keeping all of our content organized and in one place. A …
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Streamline your data!

8 out of 10
May 12, 2021
Incentivized
Salesforce CMS is used across a few different departments at my organization. ExCo, Client Succes, Implementation, Sales, and a few others …
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Salesforce CMS Review

7 out of 10
March 17, 2021
Incentivized
Salesforce CMS is used by our whole company to manage and track institutional prospective entities throughout our whole sales and selling …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Community / comment management (19)
    8.9
    89%
  • Code quality / cleanliness (18)
    8.5
    85%
  • API (22)
    8.5
    85%
  • Role-based user permissions (23)
    8.5
    85%
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Pricing

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What is Salesforce CMS?

Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Verbis Translation & Localization for Salesforce CMS DEMO

YouTube

Introduction to Salesforce CMS

YouTube

Introduction to Salesforce CMS

YouTube

Salesforce CMS Demo | Salesforce

YouTube
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.7

Web Content Creation

Features that support the creation of website content.

8.4
Avg 7.6

Web Content Management

Features for managing website content

8.5
Avg 7.3
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Product Details

What is Salesforce CMS?

Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user wants to deliver content onto a third-party site, experience, or mobile app, the system's headless APIs can deliver the content. Salesforce' "unlimited" content management for experiences at scale is available at $10,000 per org / per month.

Salesforce CMS Video

Salesforce CMS Demo | Salesforce

Salesforce CMS Competitors

Salesforce CMS Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user wants to deliver content onto a third-party site, experience, or mobile app, the system's headless APIs can deliver the content. Salesforce' "unlimited" content management for experiences at scale is available at $10,000 per org / per month.

Adobe Experience Manager, WordPress, and Drupal are common alternatives for Salesforce CMS.

Reviewers rate Community / comment management highest, with a score of 8.9.

The most common users of Salesforce CMS are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(1575)

Attribute Ratings

Reviews

(1-5 of 5)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce CMS is used across a few different departments at my organization. ExCo, Client Succes, Implementation, Sales, and a few others all have access to the database. It is exhaustive, deep, and has many features. Sales uses Salesforce for pretty much everything - all activities must be tracked and logged, tasks and opportunities are created and then followed up on, Won / Lost deals are in there too. It's very handy for managing all aspects of the sales cycle from cradle to grave. There are filters you can play with to sort by your owned accounts, you can see who is reaching out to them, and it syncs up with our activity from other tools like Outreach and ZoomInfo. It really is an entire database that works nicely across the board. Any communications with prospects or clients are synchronized and used for reference. Additionally, it forecasts projected revenue, and keeps track of what team member is doing what.
  • Organization
  • Tracking
  • Delegating
  • Forecasting / Projecting
  • Referencing
  • Learning
  • Clunky
  • Slow computer
  • Could use a modern UI refresh
  • Better IOS app
Salesforce CMS is well suited for anything sales. If you need information on an account, want to touch your old accounts, need to get a better idea of ownership by vertical, or want to estimate revenue from your pipeline, it is very A-OK. We use Salesforce to open, close, and study prospects to later convert them into closed deals. There is a section for notes to detail about each and every account. You can add contacts in, complete with their title, email, cell phones, and other additional info, and since our program is sync'ed up with Outreach.io you can make an immediate call from the Salesforce page. It's a must if you are growing your company and want to stay organized within multiple departments.
Web Content Creation (8)
27.5%
2.8
WYSIWYG editor
N/A
N/A
Code quality / cleanliness
90%
9.0
Admin section
80%
8.0
Page templates
N/A
N/A
Library of website themes
N/A
N/A
Mobile optimization / responsive design
50%
5.0
Publishing workflow
N/A
N/A
Form generator
N/A
N/A
Web Content Management (5)
26%
2.6
Content taxonomy
N/A
N/A
SEO support
N/A
N/A
Bulk management
70%
7.0
Availability / breadth of extensions
N/A
N/A
Community / comment management
60%
6.0
Platform & Infrastructure (2)
75%
7.5
API
80%
8.0
Internationalization / multi-language
70%
7.0
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
CMS programming language or framework
N/A
N/A
  • Central location for content
  • Deployment strategy
  • Increased success
  • Better time management
  • Unification
Salesforce CMS beats the competition due to UI, user friendliness, support, and ease of use as well as deployment. The entire system and process is simple to understand, has many different places for you to store key information, and is easily implemented at your company. You're getting a trusted brand with reliable customer service. I could not think of using any other program.
Outreach, ZoomInfo, Provana
March 17, 2021

Salesforce CMS Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce CMS is used by our whole company to manage and track institutional prospective entities throughout our whole sales and selling process, starting with pre-sales. The tool gives us data on usage and adoption, helps us track sales numbers and conversion, is used to track engagements for both sales and marketing departments, and a number of other great features.
  • Visually appealing dashboards
  • Organizational Tools
  • Easy to read metrics
  • Mobile App is lacking functionality
  • certain export features could be improved
  • Updating fields can take longer than needed
The tool is greatly suited for reviewing and managing our sales pipeline. We are able to create customized reports that are easy to share and review across all teammembers. This ability has enabled better communication between sales, client service, operations and marketing teams.

The tool has not been as beneficial with outbound marketing campaigns and customized drip campaigns. This may be a limited function with enterprise software license but not having this ability has created a big gap.
Web Content Creation (8)
26.25%
2.6
WYSIWYG editor
N/A
N/A
Code quality / cleanliness
N/A
N/A
Admin section
N/A
N/A
Page templates
40%
4.0
Library of website themes
N/A
N/A
Mobile optimization / responsive design
40%
4.0
Publishing workflow
80%
8.0
Form generator
50%
5.0
Web Content Management (5)
62%
6.2
Content taxonomy
50%
5.0
SEO support
40%
4.0
Bulk management
100%
10.0
Availability / breadth of extensions
60%
6.0
Community / comment management
60%
6.0
Platform & Infrastructure (2)
35%
3.5
API
30%
3.0
Internationalization / multi-language
40%
4.0
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
CMS programming language or framework
N/A
N/A
  • Clearer prospect management
  • increased communication across internal teams
  • Great reporting
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce CMS is used by Marketing and Branding teams extensively.
Global Marketing team uses this for content creation as our organization has presence in India, China, Japan, Indonesia, United Kingdom, Unites States of America and Canada.
Most of the marketing campaigns in Southeast Asian countries are done in their native language and this is where Salesforce CMS comes into the picture [as] it allows content creation in different languages.
  • One content database for a large team size.
  • Content creation can be done in several languages.
  • Content can be viewed and used in multiple countries at once.
  • Collections are allowed to make static lists which should be dynamic in nature.
  • Defining the rules of Salesforce CMS is difficult.
  • There should be an [easy] tick box option.
Salesforce is well suited in the below scenarios:
1. Salesforce CMS provides a common platform to manage content.
2. Assign roles to contributors and decide specific projects as per the upcoming marketing campaigns.
3. Distribute your content across different teams such as B2C, B2B.
4. Content creation is very easy with just a few clicks.
5. One of the best features is Language Translation which can meet global team demands.
Web Content Creation (8)
73.75%
7.4
WYSIWYG editor
70%
7.0
Code quality / cleanliness
80%
8.0
Admin section
70%
7.0
Page templates
80%
8.0
Library of website themes
90%
9.0
Mobile optimization / responsive design
70%
7.0
Publishing workflow
60%
6.0
Form generator
70%
7.0
Web Content Management (5)
78%
7.8
Content taxonomy
70%
7.0
SEO support
80%
8.0
Bulk management
80%
8.0
Availability / breadth of extensions
70%
7.0
Community / comment management
90%
9.0
Platform & Infrastructure (2)
80%
8.0
API
80%
8.0
Internationalization / multi-language
80%
8.0
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
CMS programming language or framework
N/A
N/A
  • Return on Investment is great as one app can be used in multiple countries.
  • One database system for all content creation.
Salesforce has a wide variety of services and its user interface was easy to understand and use.
Our teams [thought] Salesforce to be better. When we were comparing the features as per our Marketing and Branding teams needs and uses, Salesforce came out on the top.
Liferay Digital Experience Platform (DXP), ServiceNow Now Platform, Oracle WebCenter Content
I like the product and it's widely used in our organization.
Salesforce has a good Customer Support team.
Any solution needed is promptly provided.
TAT to solve queries is also great.
January 06, 2021

Salesforce CMS Review

Tim Eddington | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce CMS is used by our whole company to to manage and track customer[s] through the whole process, starting with pre-sales. It gives us data on usage and adoption, helps us track sales numbers and churn, is used to track KPI's for both sales and CS departments, and a number of other things.
  • Detailed, customizable dashboards.
  • Customizable to fit any org's needs.
  • Great reporting tools.
  • Make it easier to build reports and dashboards.
  • Speed - seems like SFDC can run a bit slow at times.
  • The mobile app could use some work.
Salesforce is well suited for any company that wants to effectively manage relationships with their customers while getting useful data at the same time. We used other CMS's in the past, and they just couldn't give us what we needed. We are a relatively small company, but it seems to me that having these tools in place is even more vital for a growing company.
Web Content Creation (8)
N/A
N/A
WYSIWYG editor
N/A
N/A
Code quality / cleanliness
N/A
N/A
Admin section
N/A
N/A
Page templates
N/A
N/A
Library of website themes
N/A
N/A
Mobile optimization / responsive design
N/A
N/A
Publishing workflow
N/A
N/A
Form generator
N/A
N/A
Web Content Management (5)
32%
3.2
Content taxonomy
N/A
N/A
SEO support
N/A
N/A
Bulk management
N/A
N/A
Availability / breadth of extensions
80%
8.0
Community / comment management
80%
8.0
Platform & Infrastructure (2)
40%
4.0
API
80%
8.0
Internationalization / multi-language
N/A
N/A
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
CMS programming language or framework
N/A
N/A
  • More clear reporting has helped us find gaps in our processes, helping us to save money.
  • Has made it much easier to track KPI's.
  • Much easier to track leads through the whole sales process.
Salesforce is by far the most complete tool of its type I've seen or used. We haven't even scratched the surface of all the things we can do in Salesforce, and with other products we couldn't get our most basic needs fulfilled.
Once set up, it is decently easy for users to navigate. It can be difficult at times to build reports and dashboards if you aren't well versed in Salesforce. It seems like you have to read a manual to do a lot of stuff within Salesforce - this is largely due to how complex the tool is.
we've always been able to get our questions answered and help with whatever we need.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce CMS across our whole organization, and it has been a lifesaver for managing our online content. Having one central place to store content that is fast, secure, and easy to use and can be managed from everywhere is what makes this solution a great success, especially this past year during the epidemic.
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
  • The interface for keeping things organized could use some improvement, with more options for tagging and sorting. It's not bad but there are better interfaces out there.
  • Reporting and dashboards on content would be a nice addition, and is something that will probably be coming.
  • It can be tough to get a public URL for image content - the kind you would embed into a page. The interface wants to drive you to the interactive page which is great in most cases but when you just want a direct URL it can be tough to find. The official documentation from Salesforce tells you to right click save as on the preview page, where instead they should have it built in to the interface and displayed somewhere.
If you already use Salesforce, then this is a no-brainer. There is no need to go to another platform for your CMS needs. If you don't have Salesforce at all, this is still a good choice but may not always make the most sense. There are cheaper options out there and also ones that might integrate with your platform better, but as always you will usually get what you pay for.
Web Content Creation (8)
95%
9.5
WYSIWYG editor
100%
10.0
Code quality / cleanliness
80%
8.0
Admin section
80%
8.0
Page templates
100%
10.0
Library of website themes
100%
10.0
Mobile optimization / responsive design
100%
10.0
Publishing workflow
100%
10.0
Form generator
100%
10.0
Web Content Management (5)
86%
8.6
Content taxonomy
80%
8.0
SEO support
90%
9.0
Bulk management
60%
6.0
Availability / breadth of extensions
100%
10.0
Community / comment management
100%
10.0
Platform & Infrastructure (2)
100%
10.0
API
100%
10.0
Internationalization / multi-language
100%
10.0
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
  • Since we are already a Salesforce shop, ROI is amazing since the CMS is already built into the platform. It frees up costs and resources that were spent on other CMS solutions.
  • There will be some costs involved when converting content away from things like Sharepoint, but the end rewards of platform consolidation will outweigh those costs.
  • Since it is already integrated into your Salesforce platform, support costs will go down and therefore have a positive ROI impact in that area.
The Microsoft solutions were used previously, and were probably easier to use since they integrate with windows desktops so well. However, Salesforce is more integrated with mobile and the cloud platform, therefore it is inherently client device agnostic, which is ultimately more powerful. 10-20 years ago I would have recommended the former, but in the modern mobile age the latter is a must-have.
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