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Salesforce Sales Cloud

Salesforce Sales Cloud

Overview

What is Salesforce Sales Cloud?

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that…

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Recent Reviews

Salesforce

10 out of 10
March 26, 2024
Incentivized
Salesforce Sales Cloud plays a pivotal role in our organization, addressing various business problems and enhancing our sales pipeline …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features
  • Customer data management / contact management (242)
    8.6
    86%
  • Opportunity management (236)
    8.5
    85%
  • Customizable reports (234)
    8.2
    82%
  • Workflow management (233)
    7.9
    79%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

User Review: Salesforce Makes Organizing & Managing a Growing Company's Pipeline Effortless
04:17
User Review: SalesForce Proves To Be a Critical Tool In Managing Customer Outreach
05:26
User Review: SalesForce Stretches It's Capabilities For Individual Business Needs
05:40
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Pricing

View all pricing

Starter

$25.00

Cloud
Per User/Per Month

Professional

$80.00

Cloud
Per User/Per Month

Enterprise

$165.00

Cloud
Per User/Per Month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.salesforce.com/products/sal…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Features

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

7.8
Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

7.4
Avg 7.5

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

7.7
Avg 7.6

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

7.5
Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

7.8
Avg 7.6

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

8.1
Avg 7.6

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.7
Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

7.5
Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

7.8
Avg 7.2

Platform

7.2
Avg 7.5
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Product Details

What is Salesforce Sales Cloud?

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently.

Salesforce Sales Cloud is used for, and supports:

  • Buyer Engagement
  • Sales Engagement
  • Enablement
  • Sales AI
  • Sales Analytics
  • Team Productivity
  • Sales Performance Management
  • Revenue Optimization
  • Partner Relationship Management

Salesforce Sales Cloud Features

Sales Force Automation Features

  • Supported: Customer data management / contact management
  • Supported: Workflow management
  • Supported: Territory management
  • Supported: Opportunity management
  • Supported: Integration with email client (e.g., Outlook or Gmail)
  • Supported: Contract management
  • Supported: Quote & order management
  • Supported: Interaction tracking
  • Supported: Channel / partner relationship management

Customer Service & Support Features

  • Supported: Case management
  • Supported: Call center management
  • Supported: Help desk management

Marketing Automation Features

  • Supported: Lead management
  • Supported: Email marketing

CRM Project Management Features

  • Supported: Task management
  • Supported: Billing and invoicing management
  • Supported: Reporting

CRM Reporting & Analytics Features

  • Supported: Forecasting
  • Supported: Pipeline visualization
  • Supported: Customizable reports

Customization Features

  • Supported: Custom fields
  • Supported: Custom objects
  • Supported: Scripting environment
  • Supported: API for custom integration

Security Features

  • Supported: Role-based user permissions
  • Supported: Single sign-on capability

Social CRM Features

  • Supported: Social data
  • Supported: Social engagement

Integrations with 3rd-party Software Features

  • Supported: Marketing automation
  • Supported: Compensation management

Platform Features

  • Supported: Mobile access

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Salesforce Sales Cloud Video

Salesforce Sales Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Salesforce Sales Cloud starts at $25.

Borneosoft, ClinchPad, and SAP Sales Cloud are common alternatives for Salesforce Sales Cloud.

Reviewers rate Single sign-on capability highest, with a score of 8.8.

The most common users of Salesforce Sales Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(3225)

Attribute Ratings

Reviews

(101-125 of 374)
Companies can't remove reviews or game the system. Here's why
Hans Hong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our entire business uses Salesforce.com to run customer-centric processes, sales, marketing, quoting, customer service, and field service. Because of this, it is actually very advantageous because everyone is using the same data and we can build entire business and customer processes around it. All of our associates have wide and deep visibility, and this is especially useful for customer-facing field teams (sales, service).
  • Declarative business automation
  • Accessibility on multiple platforms
  • Ability to design just about any sort of business process/automation you can imagine
  • Mobile apps and compatibility with their lightning components is sometimes lacking
  • Field service mobile app, while modern, could evolve faster with better offline capabilities
  • Performance and speed even on modern browsers and computers is sometimes not great
Running CRM, customer flows, just about anything is excellent. But it is still not really purpose built in ways that could replace a legacy or more expansive ERP system like Oracle. For example, invoicing and billing modules could be built in SFDC but would require some very heavy modification, whereas applications like Oracle and SAP already have an out-of-the-box ability to just hit the ground running.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce across our entire organization. Sales, marketing, accounting, claims management, client facing portal, etc. It helps us with organizing leads through the sales funnel, marketing to them, client communications, handling the entire claims management, billing, and recovery process, reporting, forecasting, budgeting, tracking payments, sales commissions, accounting, internal communications with staff.
  • Lead management
  • Account management
  • Reporting
  • Campaigns
  • Marketing
  • Reporting
  • Search and duplicates
I would say Salesforce is well suited to any company with a sales team, account managers, client service, etc. Salesforce could be more intuitive and user friendly, especially with functionality and changes. The fact that you have to purchase apps to do things the software should be able to provide can be disappointing.
July 19, 2021

Best sales tool

Score 9 out of 10
Vetted Review
Verified User
It is one of the best platforms to perform sales lead generation and to follow them till they get capitalised.
It is used by [our] sales department people. It keeps track of every single opportunity and allows [the] sales team to follow up [with] them.
  • Tracking of sales lead
  • Increase lead generation
  • Help us in closing the deal
  • Follow up reminders should be incorporated
  • Categorisation of prospects
  • Quotation should be made through app only
Best suited for organisations having more than 100 sales persons and managing 300+ sales per month.
Ron Toth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Everyone at the company uses Salesforce. I find it close to impossible to be effective without a CRM system like Salesforce. Whether it's SDR team or sales or account management the entire company uses Salesforce for every task done. It allows us to track every communication possible so there is a record that will never go away. We ensure everything goes in Salesforce and have the mentality here that if it's not in Salesforce, it didn't happen. It almost becomes an extension of you as there really isn't a work task you can do without logging it somehow in Salesforce.
  • They allow every Contact you interact with a profile page with unlimited information. This allows you to store their history which helps in future interactions.
  • It also allows you to track every company you work with. Every detail can be saved which helps you the salesperson or SDR to better work that Opp through the sales funnels from lead to close won deal.
  • Reporting - this is by far my favorite feature salesforce has. As it allows you to track every bit of data it also allows you to report on that date. This can help you group information better which allows you to sell better or figure out the next steps.
  • Salesforce is like Google in that it's perfect as is. I really can't think of a feature Salesforce needs to improve on. I've used Quote generation in salesforce before and that can be a hassle but honestly, that isn't a salesforce issue. That is how the company implements that instance of salesforce. Any issue salesforce might seem to have is really the companies fault for not setting it up better.
It's basically impossible to be effective as a company without Salesforce. There are other competitors out there but honestly none that can hold a candle to salesforce. I would recommend to anyone - also - I would need to re-think working at a company that does not have salesforce yet as it's that important to the life of a salesperson.
Vítor Hugo Pacheco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're using Salesforce all across the organization so we're able to keep track of all leads, opportunities, converted and non converted customers.

It gives us a clear view of all the steps of the sales funnel and a 360º view of the customer journey, providing our business valuable feedback so we can correctly direct our sales and service efforts.
  • Keep track of a lead lifetime event
  • Great analytics
  • User friendly interface
  • Interface gets a little slow sometimes when working on multiple tabs
  • Too much functions that are not customizable
  • Expensive
Salesforce is an almost ready-to-use tool when we're talking about a B2B web-based business, the structure of leads, contracts and interactions is well designed for this purpose.

However, if you run a B2C "old fashioned" business it needs a lot of customization so your customer journey/roadmap is well designed.
Quentin Goin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
[Salesforce.com] is being used across a large part of the organization to track customers, prospects, partners, sales and much more. Having a single platform for users to easily access on their mobile device or web is beneficial for IT tracking and managing data. From expense reports to managing visibility of parent/child companies, Salesforce can be configured to do it all.
  • Easy on the eyes. Present data effectively on the screen.
  • Manage many different objects.
  • Easy access for all users from mobile to web.
  • By default there is usually a lot of scrolling by the end users.
  • Permissions are confusing if get too detailed.
  • API limitations can be frustrating to data integrators.
  • Have seen slower load times than some other competitors.
[Salesforce.com] does well tracking prospects, customers, opportunities, orders, etc. It is easy to add custom fields and create your own objects. It looks nice and users appreciate the usability.
It does not do as well when you need to customize permissions to many degrees or in great detail. If a methodology is not followed, troubleshooting permissions can be confusing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce.com is used at our organization to manage growth opportunities globally by our sales and account teams. It helps provide visibility in areas where we are growing, pursuing opportunities, where we are in that process and can reveal the health of our pipeline (for example, help expose areas that may need more pipeline).
  • Effective CRM tool when configured to meet the needs of your business.
  • Native reports provide tools to the user.
  • Simplicity
  • Free educational tools available via the Salesforce website.
  • Thoughtful design and configuration is needed to gain value from the tool.
  • Can be seen as an administrative task rather than a value add by some sales or account groups.
Salesforce should be leveraged as a CRM tool, which is what it's best at! When you have quality data, growth leaders can leverage it to create white space mapping for accounts, hold pipeline reviews, and create financial forecasts based on pipeline data as an input. It can also be used to manage the movement of opportunities through sales stages. Salesforce is best used when enabling value-adding business processes, rather than just as an administrative or reporting tool.
Nichole Pelaez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce to manage our customer database and store information for all departments to use such as marketing, sales engineers, and customer support. It solves the problem of having all information stored in one easy-to-use place for everyone versus pieces of information stored in different places within our ERP and each department having to fish for it which can be time-consuming. Overall having customer profiles with all the information in one place allows us to serve our customers better and faster.
  • Salesforce is so user-friendly. The design is so intuitive, very little training is needed before you're off running and getting value out of it. It feels like a digital Rolodex with all the information you need to be successful.
  • The comprehensive reporting functions make it easy to manage teams and see where improvement can be implemented. Easily see how each representative is doing generating leads, following up, and meeting goals compared to the past.
  • Customization allows you to see what's important to you, not what Salesforce thinks is important. Easily manage goals, track progress, and manage business units to understand how your organization is performing.
  • With greater flexibility to customize, Salesforce can become overwhelming. Taking the time to set it up to truly meet your specific needs can get frustrating, but once it's done you'll be glad you spent the time.
Salesforce is well suited for larger organizations that have a large sales department, or large customer-facing unit. If you require a lot of customer touchpoints then your organization can benefit from the complexities of asoftware like Salesforce. It helps manage the intricate details of customers to build lasting relationships and close deals. You can easily see all of the activity with clients if your team is doing a great job inputting the data. It is less appropriate for startups or solopreneurs since it can be time-consuming to manage all of the data input required to give you good output and make the tool useful and valuable. Having a team and managing the data together is what will make the difference of this tool helping or hindering your success.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce is used by our revenue teams to manage customer and prospect information. It is used from the beginning of the sales funnel to manage leads all the way through to customer success and managing existing customers.

It solves the problem of keeping all the prospect/customer data in a single location. For Sales, it allows them to manage their funnel and work deals through the entire sales cycle. Not only do we use it as a CRM but it's our central location for data and reporting. We do some reporting directly in Salesforce reports, but we have also built Tableau dashboards in Salesforce for the Sales team to quickly view their KPI and view their funnel.
  • Salesforce can basically do anything you need it to do. If you know how to use it and possibly have a Salesforce admin, you can customize it to meet your business's specific needs without trying to build a homegrown CRM from scratch.
  • When it comes to data, Salesforce is exception[al]. The Salesforce reports are decent, but basically any BI tool should connect to it and you can pull vast amounts of data using SOQL.
  • It does take some work to get stood up. This isn't a plug and play CRM.
  • Sometimes search can be difficult. It's alright for the most part, but they could definitely enhance it.
Salesforce likely isn't going to be your first CRM. However, if you have a Sales team and are looking for a more advanced and possibly customizable way to run your funnel from Sales to Customer Success, you can't go wrong with Salesforce. It truly is the industry standard.
Kurt Johansen | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce as our main CRM. Almost all aspects of our business are dependent on Salesforce and use it every day. Our Service team uses the Field Service component to Salesforce, mainly because of the main SF app does not cache data in any capacity, rendering it useless without a cellular connection, which is a reality in suburban areas of the country. Our Sales team is forced to use the SF Mobile App for their end of the business as there is no 'sales' version of the Field Service app to allow caching of future appointments. The main plus for SF is forcing all ends of the business to work on the same platform, making everything uniform for business practices. If all information, processes, and data go through the same funnel, everything is easily located, tracked, and communicated.
  • Automation: The ability to streamline complex processes is a nice benefit of the platform. It can become an amazing time-saver.
  • User Management and Creation, one initial profile and role setups are complete, is really simple and very quick.
  • Reporting, once your customization is complete, is very easy to build and export for whatever data visualizations you may need.
  • Costs vs. ROI: The initial cost to BUILD whatever instance your SF sales rep presents to you and sells; the COST associate to get to that build is NEVER explained or discussed.
  • The Salesforce sales rep's job is to sell you on an idea and hope, rather than practical application, implementation, and realistic expectations of the egregiously cantankerous and universally overpriced CRM.
  • They do not vet, manage or hold accountable their 'implementation partners'. Again, the sales rep for Salesforce; their job is to sell you the platform, not what you they showed you the platform can do. There is extreme neglect in discussing the actual cost to get their CRM platform to do WHAT they have showcased to you. Not to mention the time it takes to get there. Not to mention the partners they refer to you are random. These 3rd party companies do ALL the work and make ALL the money on behalf of Salesforce, for themselves. You get stuck in contracts with mediocre service or lackluster results and there is NO recourse for you as the consumer against these 'partners'.
  • If I want to sell GM cars, GM has standards and minimums they require in order for me to represent their brand. If I do shady dealings, rip customers off or am just a terrible business to be in business with, GM would strip me of my dealership title for their brand. Salesforce does no such thing. I could start a company to implement Salesforce, have you sign a contract and deliver a garbage product. If you go to SF to complain about that; "Our hands our tied" as I have been told.
  • Salesforce does not care about your user experience, they just want you to buy more. It is a Sales organization, not a software company. Again, they do not care about your business, the negative impact of their CRM rollout, or how terrible their 3rd party support partners are. They. Dont. Care. They just want your money.
  • SF is aware they are the biggest player on the block. They have all the cards. You, the consumer, as an individual business, have no power or say.
In the Field Service package of Salesforce, the auto-routing of work order tickets is REAL nice, as well as the automations you can set up based on rules, to allow specific scheduling of specific types of calls to be automatically assigned to specific people is a huge time saver. Report automation (scheduled reports sent to specific people on specific days) is a real handy tool as well. As a DB Admin, instead of being asked every few days for data, I can schedule the report to be sent to someone without them asking me for it or me having to think about it anymore.

On the other hand; Those perks I stated about took almost 2 years to achieve, thousands of dollars and untold hours of time. The biggest lie of Salesforce touts is its 'ease of setup'. We have been using it for roughly 8 years and are so deeply indebted to its use, walking away from it means we spent 10's of thousands of dollars each year, for almost a decade, for nothing. They are not a peddler of CRM, they have institutionalized indentured servitude on the business level.
Kelly Cokorudy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
[Salesforce.com] is my everyday need for getting in touch more closely with my customers and to make the sales and purchase very effective and convenient as well. Through [Salesforce.com] I am capable of managing my database and asset related to my entire customer-to-business services. Salesforce sales cloud has enabled me to track back any of the client’s history so that I can better tackle the queries in near future and provide me a limitless tracing of the previous data and this feature helps me to have a grip on my customer relation.
  • It is user-friendly software which is providing me a crystal clear idea about my sales processes in the form of graphs and helps to revise my business strategies.
  • We have designed a CPQ system that helps us to generate the quotations in a very short time and helps in maintaining the receipts so that the billing system becomes more transparent and fast.
  • Now the receiving of the payments has become more transparent and easy.
  • Salesforce is very easy to use and implement.
  • Sales Cloud is heavy software which needs much time for launching.
  • Also many times I find difficulty in searching for the right tool because there are so many features available so they need to place in well-organized categories
  • It is expensive software and only large companies could purchase it conveniently.
[Salesforce.com] is built for a variety of businesses. Financial services, healthcare, and all the manufacturing companies can implement this tool in their organization and it will equally benefit all. For small organizations; [Salesforce.com] has much to display but the pricing policy restricts it. It will help your team to discover new strategies for generating revenue.
Theo Pillich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Salesforce for CRM and it is used by many departments across the organization (sales, account managers, support, success). It helps streamline entering account information and keeping track of account records for all our customers. It has helped make everything much more streamlined and more efficient. Salesforce is the best.
  • Easily allowing us to enter client information.
  • Easily allows up to access client records.
  • It integrates with other software.
  • Ease of use.
  • The reporting could be a bit easier to navigate.
  • The dashboards could be a bit simpler.
  • Report customization could be easier.
Salesforce is instrumental for entering and accessing client account records and other information. It is the best CRM program on the market and it has helped to streamline everything from an account record perspective. Looking up contacts on accounts is extremely easy, as well as accessing other client/account information.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is used by the whole organization. One dept. uses to track financial tasks. It is used organization-wide for CRM. Another dept. uses it for tracking checking in and out documents from secure location.
  • Configurable to meet a variety of needs of an organization (inventory tracking, managing tasks, tracking services provided to customers, tracking contacts made with customers)
  • Available on a wide variety of platforms (mobile app, Internet browser, etc)
  • Hosted in cloud
  • Cost (have to weigh return on investment to verify use justifies the cost)
  • Helpful to have someone knowledgeable with Salesforce in IT to customize Salesforce to meet the needs of the organization
  • Smaller organizations may need to hire outside firm to create the solution that meets what they desire from Salesforce as some more complex solutions may require Apex programming
Salesforce is an expensive solution so it is recommended the organization have the buy-in from the end users. We have used Salesforce for CRM purposes. We have also used it for tracking financial tasks in one of our departments. Another department uses it to check in and out sensitive documents from a secure location. I would recommend Salesforce if it can be guaranteed to be used by the end users.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sales Cloud is a critical business system used by our company to bring in data and serve it up to our inside sales team. Our outside sales team also uses Salesforce.com to track their Accounts, Contacts, and opportunities. Because there is so much rich data in the system, a lot of our departments are in Salesforce so that they can gain visibility into business insights and use the data to their advantages. Auxiliary departments that are in Salesforce include Marketing, Account Management, Implementation, Support, and Operations.
  • Automation - Sales Cloud provides an extremely powerful tool that allows you to automate business processes, saving time and creating efficiencies
  • Reporting - Sales Cloud does an excellent job of providing a user-friendly UI where you can drag and drop tables to create stunning visual dashboards and reports to see a high-level business overview or drill down into the details
  • Data Validation - Sales Cloud provides several tools that help keep your data clean and consistent whether it's with validation rules, automations, or alerts
  • Security - Sales Cloud provides an incredible level of security to the data and records stored, providing even security level down to the field or record itself
  • Reporting - Although reporting is a positive for Sales Cloud, it also can be negative due to its limited capabilities. For instance, you can't join objects that are not related, something that can be easily done in SQL or outside database. This is one con to focusing on UI rather than functionality
  • Big Data Manipulations - For big companies that have millions of records constantly being uploaded/deleted/updated in Sales Cloud, you can run into data optimization challenges and other technical limits
  • APIs - On a more technical note, Sales Cloud is extremely specific when interacting with its API's and this can be often cumbersome and not intuitive
  • $$ - Sales Cloud is on the more pricey side and it's hard to break away once you get into it, but it can definitely pay off in the long run
If you have a giant team of Sales people, or even a fair sized team, I highly recommend utilizing a CRM system such as Sales Cloud. There are several smaller CRM competitors out there, but Salesforce just provides such a suite of tools that all aspects of the business can take advantage of, it's hard to compare Salesforce to another other CRM platform. Even if you are a Care or support center, the ServiceCloud provided by Salesforce gives you a lot of out-of-the-box functionality you never knew you needed. If you're tracking things in excel, it's hard to argue again migrating that process into Salesforce to take advantage of the automations and data integrity features that Salesforce provides. Take caution, if you are simply trying to use Salesforce as a data source and visualization tool, you will fail!
Derek Biondi | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Salesforce is being used across the whole organization to manage prospect and current client data. It allows us to manage data between different offices (and now between different homes with work from home now). Because we are a software company, it helps us to manage a lot of data that only exists digitally. Also, it offers the ability to communicate between departments on things like Sales and Customer Onboarding.
  • Cloud collaboration
  • Record keeping
  • Reporting
  • Metric Tracking
  • User friendliness
  • Automated record updates
  • More seamless transitions between records
Salesforce is very well suited for SAAS companies where the majority, if not all, of their data exists in the digital realm. Salesforce is great for acting as a digital file cabinet and/or Rolodex. It's a place where we can easily store and access all sorts of prospect and client data which can be used for marketing, sales, or just general communication with our client base. It also allows us to keep track of things in that nature. For example, we utilize Salesforce to track sales calls and email efforts so we know who's doing what, who contacted whom when, and determine what team should be handling a certain prospect or territory.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Salesforce is only being used in our sales department. There are eight people in the sales department. In our other departments, they use another CRM but they have been talking about moving over to Salesforce. The problem that it addresses is that it manages all our clients and prospect in the software. It keeps us organized.
  • Keeps clients and leads organized.
  • Easy to schedule appointments with Salesforce.
  • Integrates other software.
  • Can be a little smoother.
  • Lightning is not organized well.
  • Classic is slower than lighting but more user friendly.
Salesforce is the best CRM I have used. It is user-friendly and easy to manage clients and prospects in the CRM.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Sales team uses Sales Cloud to manage all of their activities, from prospecting to opportunity and account management, including contract renewals. Automated notifications alert the downstream teams (Professional Services, Customer Support, Accounting and Marketing) of new deals as well as requests for pre-sales assistance. Our Community and Learning team uses the contact and account information to manage campaigns (such as annual CSAT surveys) and track product training. Reporting provides revenue forecasting and other business insights. We've integrated Salesforce with our Customer Success Management and Customer Support systems so that Account Managers can see in one place any risks and support effort associated with their accounts. We are currently integrating our Accounting system so that invoice status is also provided on the account record.
  • Easy access to a wide variety of interconnected data. It's easy to add custom fields, create custom objects, and report on data using advanced filters. Although designed for the Sales process, it's extremely flexible and can be used to manage almost any kind of data.
  • Easy to connect to other systems so that data can flow between them. There are a huge number of connector apps available (many of them free), and well-documented APIs are available for those who want to write their own code.
  • Training, documentation, and community. Salesforce's Trailhead learning journey is very well designed, and there is extensive documentation, user forums, and independent groups that provide support on all aspects of the platform.
  • The Lightning interface has come a long way since it was first introduced, but it still has room for improvement. Compared to the "Classic" UI, pages take longer to load, less information is visible on a single page, etc. It's not designed for power users.
  • Custom workflows are easy to build and run efficiently, but workflows built with Process Builder are more difficult to develop and often hit CPU limitations. I have not worked with Flows yet so I can't comment on whether they're better than Process Builder.
Best suited for managing all Sales activities, including prospecting, opportunities, etc. It can be easily extended to manage any kind of customer data.
Well suited for reports and dashboards that provide business insights - pipeline, conversion rates, etc.
Well suited for automated workflows (notifications to teams that need to be aware of updates to accounts).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce.com as our CRM. We have all of our customer information in Salesforce.com. We use it for health checks, quotes, tracking risks of customers, basically everything we do for a customer is tracked in Salesforce.com.
  • Tracking health of customer--We use Salesforce.com for our health checks and this makes it easy and efficient, since we can create our own fields and report on them
  • Providing quotes to customers via CPQ--Our sales team uses Salesforce.com to provide quotes to our clients or prospects
  • Tracking the products our customers use--Salesforce.com is super helpful in providing info regarding the products our customers are utilizing
  • I'd like to see Salesforce.com improve their speed in rendering pages. Sometimes the page I am looking for either doesn't render or takes a bit of time to show up
  • Oftentimes I try to open another tab by right clicking and it doesn't work
I've been using Salesforce.com over the years as a CSM to keep track of our customers' health. We are able to have an entire section of the customer record solely for the purpose of keeping up-to-date notes on the check-ins we have with clients. This is extremely helpful to us in keeping a history of what has gone on with the customer. We are able to create fields dedicated to the products our clients use and in what amount.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce CRM is being used by the majority of the departments and especially by Marketing and Sales folks. It is used for prospecting, lead scoring, buyer journey, lead management and more.
  • Tracking prospects
  • Tracking Marleting Campaigns
  • Lead nurturing
  • Very complex
  • Requires training
  • Data migration
It is well suited if you are looking for a platform to manage your marketing and sales prospects and capture MQLs and SQLs and lead scoring and managing next steps in lead nurture.
Not well suited when looking to run particular campaigns or if you do not have skilled personnel who know how to work on it. It can be a complex experience at times.
Jonathan Thommarson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Salesforce to help with client lead management. We also use it for our referral partner management. Salesforce is a fairly intuitive program to use and our company provides great raining for it along with training inside Salesforce. Allowing us to have "Nurturing" campaigns that are mostly hands off is a great asset to our business as it keeps the brand in the forefront of the customer or prospect's mind.
  • Automated
  • Intelligent
  • Feature rich
  • High road to entry
  • Very detailed and complex
  • Not easily navigable fro new users
I believe with the proper training and exposure to Salesforce, it can be a huge win for your company. It has a ton of detailed fields and analytics that can help your business grow it's customer base and drive your dashboards higher. Plan to have a lot of upfront training and ongoing training with the software. If you are not a large organization, you might be better off skipping Salesforce for the time being.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Salesforce.com across the whole globe for our CRM and marketing integration with Marketo. Salesforce.com is the top CRM tool in the market. Within Snow Software, we use it mainly for sales, marketing orchestration, support cases, and customer success. We have found that the automation rules and workflow rules from Salesforce.com are top of the line in generating business continuity.
  • Reporting
  • Visual force
  • Quoting CPQ
  • Automation/workflow rules
  • Third-party integrations
  • User interface is not friendly in classic
  • Lighting is so different from classic that it is hard to transition to the new UI
Salesforce.com is perfect for any SMB company that needs to integrate with multiple third-party applications. It is definitely a must for any sort of big company or an enterprise company.

You shouldn't use Salesforce.com if you are a small business. Salesforce.com does offer some economical options, but to make the best of Salesforce.com, your company has to have the right size environment and complicated processes that need automation. There are even free CRM that are a good start.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce.com through out our sales, implementation, support, and renewal phases. It gives us a central repository for tracking leads, companies, contacts, cases, renewal opportunities, and many other activities. Salesforce allows different functions to see the customer in different ways but still have a full view of the complete lifecycle, what is working, what is not.
  • Flexible
  • Robust
  • Customizable
  • Can be difficult to maintain
  • Too much data?
  • Some settings are buried
I don't know how we would run our business without Salesforce.com. The ability for all of our functions to have the ability to track their interactions in one place is important and no other tool works as well. From a client being an initial lead through a long standing customer, it is all here.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The entire organization uses Salesforce as a task manager and order database, keeping track of everything with an automated dual identification system. We can track and manage multiple job request through multiple departments simultaneously while focusing on the task at hand. The messaging system within Salesforce is a great way to record and communicate.
  • Implementing rules that cannot be broken
  • Transparency in tasks and assignments
  • Ease of communication with your team through SF
  • Lack of spell check continues to be an issue
  • Implementation of a style guide would be helpful
  • Learning curve is steep with older demographics
For any business where tasks are initiated and completed through multiple departments, Salesforce is a great tool that boosts productivity and efficiency. In companies that have offices across the country that initiate tasks to a central office, Salesforce is ideal for workflow and communication because it's easy to use for seasoned computer users.
Daniel Cooper | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
[Salesforce.com] is the automated CRM platform that helps the marketing team follow leads until they are ready for conversion, track all customer information and interactions, and provide a central location to store the customer data. The dashboard displays real-time sales data and custom reports from a mobile device or web browser.
  • Tracking deals and amplifying winning performances of sales representatives to promote healthy competition.
  • Managing of customer experiences while on the go using the native mobile apps for iOS and Android.
  • Creation of a systematic pipeline through automation of the whole marketing process to generate quality leads.
  • For us to get the most out of Salesforce we had to pay for add-ons.
  • The setup and configuration of the Salesforce system is complex and time-consuming.
  • There is something new to learn everyday.
[Salesforce.com] is well suited for creating campaigns, tracking clicks, cutting the sales cycle and automating the whole marketing process. Salesforce provides a full view of the customer, such as communication history, activity history, social mentions and so much more using contact management. It may not be appropriate for small businesses because of its price.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce to create "Cases" in the service module. Once we have created a case, we can add information from the customer, the problem they are having[,] and our planned solution for that problem.
We also use that case to keep track of what has been done to solve the problem, what parts will be sent, what [paperwork]/parts have been received back from our service techs in the field.
  • Searching for a customer by zip code is great!
  • Keeping all the info for one system in one place is good.
  • When you close SF and open it the next day it tends to open old cases (tabs). You'll end up with tab overload if you don't put time into closing old ones.
  • If you start a case and don't have all the required fields completed, you'll lose it all if you try saving it too soon.
It is really good for us but a lot of time and money has been put into getting to work as well as it does.
From what I have seen there is no way to integrate mapping. By that I mean, how far is x unit from y unit. If you are planning to visit x unit, you should also know there is another unit down the street. This would be great but I have not seen this as an option.

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