Skip to main content
TrustRadius
Salesforce Sales Cloud

Salesforce Sales Cloud

Overview

What is Salesforce Sales Cloud?

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that…

Read more
Recent Reviews

Salesforce

10 out of 10
March 26, 2024
Incentivized
Salesforce Sales Cloud plays a pivotal role in our organization, addressing various business problems and enhancing our sales pipeline …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features
  • Customer data management / contact management (242)
    8.6
    86%
  • Opportunity management (236)
    8.5
    85%
  • Customizable reports (234)
    8.2
    82%
  • Workflow management (233)
    7.9
    79%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

User Review: Salesforce Makes Organizing & Managing a Growing Company's Pipeline Effortless
04:17
User Review: SalesForce Proves To Be a Critical Tool In Managing Customer Outreach
05:26
User Review: SalesForce Stretches It's Capabilities For Individual Business Needs
05:40
Return to navigation

Pricing

View all pricing

Starter

$25.00

Cloud
Per User/Per Month

Professional

$80.00

Cloud
Per User/Per Month

Enterprise

$165.00

Cloud
Per User/Per Month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.salesforce.com/products/sal…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
Return to navigation

Features

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

7.8
Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

7.4
Avg 7.5

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

7.7
Avg 7.6

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

7.5
Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

7.8
Avg 7.6

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

8.1
Avg 7.6

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.7
Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

7.5
Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

7.8
Avg 7.2

Platform

7.2
Avg 7.5
Return to navigation

Product Details

What is Salesforce Sales Cloud?

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently.

Salesforce Sales Cloud is used for, and supports:

  • Buyer Engagement
  • Sales Engagement
  • Enablement
  • Sales AI
  • Sales Analytics
  • Team Productivity
  • Sales Performance Management
  • Revenue Optimization
  • Partner Relationship Management

Salesforce Sales Cloud Features

Sales Force Automation Features

  • Supported: Customer data management / contact management
  • Supported: Workflow management
  • Supported: Territory management
  • Supported: Opportunity management
  • Supported: Integration with email client (e.g., Outlook or Gmail)
  • Supported: Contract management
  • Supported: Quote & order management
  • Supported: Interaction tracking
  • Supported: Channel / partner relationship management

Customer Service & Support Features

  • Supported: Case management
  • Supported: Call center management
  • Supported: Help desk management

Marketing Automation Features

  • Supported: Lead management
  • Supported: Email marketing

CRM Project Management Features

  • Supported: Task management
  • Supported: Billing and invoicing management
  • Supported: Reporting

CRM Reporting & Analytics Features

  • Supported: Forecasting
  • Supported: Pipeline visualization
  • Supported: Customizable reports

Customization Features

  • Supported: Custom fields
  • Supported: Custom objects
  • Supported: Scripting environment
  • Supported: API for custom integration

Security Features

  • Supported: Role-based user permissions
  • Supported: Single sign-on capability

Social CRM Features

  • Supported: Social data
  • Supported: Social engagement

Integrations with 3rd-party Software Features

  • Supported: Marketing automation
  • Supported: Compensation management

Platform Features

  • Supported: Mobile access

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Salesforce Sales Cloud Video

Salesforce Sales Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Salesforce Sales Cloud starts at $25.

Borneosoft, ClinchPad, and SAP Sales Cloud are common alternatives for Salesforce Sales Cloud.

Reviewers rate Single sign-on capability highest, with a score of 8.8.

The most common users of Salesforce Sales Cloud are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(3224)

Attribute Ratings

Reviews

(1-25 of 200)
Companies can't remove reviews or game the system. Here's why
Nikhil George | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Sales Cloud as our customer relationship management platform. We use it to keep track of leads, customers and past customers. Our sales team have all the information they need to evaluate prospects and leads, to nurture them, convert them and ensure appropriate handover to customer success. Other stakeholders in the company such as executives, finance, marketing and product benefit from the unified data.
  • Highly customisable application that organisations can tailor for their use cases.
  • Good integrations and powerful features for getting data on from other data sources, transforming the data and integrating it.
  • Stable, reliable, mature platform that promises consistent performance.
  • The learning curve to use Salesforce Sales Cloud is very steep.
  • It is a complex app that will request the assistance of external consultants to ensure it is set up correctly.
  • Pricing is expensive.
Salesforce Sales Cloud is suited for medium to large organisations that need to robust system for managing customers. To implement and maintain it, organisations will need assistance. It is not a platform that you can set up and leave, rather it needs constant nurturing and administration to get the most out of it. When done properly, it is worth the investment. The entire company will have the data they need to support customers and make good business decisions.
March 29, 2024

Love this solution!

Score 8 out of 10
Vetted Review
Verified User
We needed to be able to track, in a hybrid work environment, new sales, prospects, former clients, with more enhanced metrics. Sales Force Sales Cloud helps us do that, even when our Sales Reps are traveling, in office, working from home, etc. No one is stepping on each other's toes any longer.
  • Great technology
  • Excellent mobile app
  • great reporting!
  • The two factor authentication can be complicated
  • So many modules can be overwhelming
  • Sometimes there are too many fields within a page.
It's terrific for situations when our Sales Reps are on the road, and need to notate an account, assign tasks, etc. It keeps our business processes moving forward with excellent accountabilities. I find it very helpful too when you are in a growth phase, and have several new hires that need to be trained.
Gareth Gordon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Sales Cloud for our daily pipeline leads and opportunities management. Our sales teams are able to track their relationships through activity tracking and prioritization through standard features. Management are able to see an overview of how the sales teams are pursuing leads. Through personalized team dashboards and scheduled reports managers are constantly informed on progress or areas of improvement. All processes in the pipelines are automated through in-house automation tools, from approvals to auto-creating records based on user inputs. It's an easy platform to use once you get to know it and even better if you have an administrator on staff. There are multiple Salesforce consultants to partner up with for the development of the platform to suit specific business needs. The Salesforce support teams are awesome and helpful and there are multiple help articles online to assist with your customization of the platform.
  • user access control
  • customization of the platform
  • integrations
  • automation
  • more detailed error messages
  • updated help articles that doesn't refer to classic anymore
Sales Cloud is very well suited for the daily leads and opportunity pipeline management as well as user management. Sales process automation are very helpful for repetitive tasks. It integrates well with other platforms. It's easy to customize and report on data. Sales Cloud can be pricey so is only open to larger org's that need complex CRM. User adoption is slow to any new users that have no prior experience.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use this to manage relationships with customers and potential clients. It can sometimes take a while to get a client. This allows us to manage the relationship with clients as we develop the business. It also allows us to manage the return customer relationship and to stay in touch with potential return clients.
  • Keeping clients information centralized.
  • Reminding potential clients contact
  • Passing between several different members of our team
  • Very comprehensive platform
We have a client with offices in US, UK and Europe. This allows us to manage contact with the various groups and to stay in touch with each of them. It allows us to have our team up to date on the latest developments in the client group. We know wat has been happening said or suggested. There is no need to “start from scratch “.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Sales Cloud for our CRM and customer relationship management; all of our hand raisers and marketing leads go into Salesforce and are tracked through the entire cycle. We share access with Sales and commercial teams - it helps allow full visibility within the entire commercial part of our wider global business, in all markets, to see what's going on with every single potential prospect or existing client in the database. It shows all email marketing and sales engagement touchpoints, and it helps us to report on all of the quality of our leads, so we can then better inform our marketing lead scoring model in the rest of our tech stack. Salesforce Sales Cloud also connects to all of our other sales and martech stack to allow for seamless integration and reporting across the entire customer experience and funnel. Our B2B business really appreciates having this full funnel visibility at all times, so all teams can tap in and understand the wider company.
  • Connects sales and marketing
  • Shows a view of the customer journey touchpoints
  • Allows for better lead reporting
  • Helpful dashboards
  • Integrates well with other tech stack
  • More marketing touchpoints tracked
  • Allow for tracking of multitouch attribution
  • Less complicated dashboards
  • More straightforward training
Salesforce Sales Cloud is, in my experience, well suited to large B2B businesses who are driving demand and lead generation, and tracking customers through the funnel. It is a system we needed for a long time and has made a huge difference. However, I think it would have been more appropriate for a smaller business / a business who sets this up earlier on. There are great advantages to having historical data. It is really useful for allowing all commercial teams to work together, including sales, new business, marketing, client success etc. However, it relies too much too often on human error. If more things were automated and simpler, perhaps with AI queries, it could be easier to use.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used Salesforce Sales Cloud on both the Customer Success and sales sides. On the CS side, we used it to review sales notes and timelines, add tasks for onboarding and post-OB follow-ups, and note any big changes to the account, conversations, etc. On the Sales side, we used it to post information such as software they are coming from, others they are evaluating, what they like/dislike about our product, what are the main drivers for switching, their proposed ARR, any discounts that might be applied, and any referrals (who they were referred from, who they have referred).
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
  • It's robust: it's not an out-of-the-box solution. It can be, but you won't get the level of detail that is useful to most orgs unless you have an SF developer or someone who can figure it out.
  • Because it's a behemoth, Salesforce is slow to modernize. Some aspects are visually old, but that's expected when you're as big as Salesforce. It can make some workflows a bit cumbersome, but not enough to impede productivity.
  • As a standard user, you need some training or a good chunk of time to figure out how to customize views and other things to your liking. Once you 'get it,' creating custom views is a breeze, but it's not intuitive.
  • Their Help Center is massive, with loads of helpful information, making it challenging to find precisely what you're looking for. Sometimes, four articles answer your one question. Sometimes, you're lucky enough to find the answer you want in a single article you found right away.
SF Sales Cloud is well suited for teams with experience using robust CRMs and, ideally, a dedicated Salesforce developer to customize the product to what your specific team (or a subset of the team) needs to be productive. Without the latter, you'll find Salesforce to be more complicated than it needs to be, and at that point, it's probably not the best solution for your team. It is less appropriate for teams who need a simple, out-of-the-box solution without much of a need to customize. Ultimately, no one ever got fired for choosing Salesforce, so it's worth giving it a shot. If it doesn't work, you can always find something else. It'll do its job straight out of the box, but you won't be able to optimize the way you might want should you not have someone capable of developing custom aspects.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We were looking at using Salesforce to speed up work flows and assist in the efficiency of information handling between departments. Saleforce as a CRM allowed us to explore and see what a data lifecycle would look like using Sales Cloud in an education environment. The use case was looking at the student information data flow from an interested parent, through to enrollment and beyond.
  • Highly customisable
  • Best in class system
  • Access to support
  • Highly customisable, so you need consultants to assist
  • Expensive
  • Support turn around time
I think Saleforce is positioned to be a great system in almost all large organisations. Managing data across different areas of a business is important. But with system that is highly customised this adds complexity to workflows, over time this can lead to confusion between users and Tech support as any changes need to be carefully considered.
March 26, 2024

Salesforce

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Sales Cloud plays a pivotal role in our organization, addressing various business problems and enhancing our sales pipeline management. Leveraging the power of the cloud, Salesforce Sales Cloud streamlines our sales processes, providing a centralized platform for customer data management, lead tracking, and opportunity nurturing. Scoped across prospecting to post-sale support, it drives revenue growth and enhances customer satisfaction.
  • providing a centralized platform for customer data management
  • scope from prospecting and lead generation to closing deals and post-sale customer support
  • Better collaboration between sales teams and other departments
Salesforce Sales Cloud serves as our comprehensive sales solution, guiding us through every step from finding potential customers to closing deals and supporting them afterward. As deals progress, Sales Cloud provides robust tools for pipeline management, empowering sales reps with real-time insights and predictive` analytics to prioritize leads and accelerate deal closure.
Naveen Gabrani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We are a Salesforce partner. We have implemented Sales Cloud for numerous organizations. The business flow that is typically required is: web to lead or email to lead. After the lead is created then lead status is tracked and update in Salesforce. Once the lead shows interest, it is converted and an account, contact and opportunity are created. In the opportunity products are added, and quotes are created from Salesforce. The stages of Opportunity are updated by Sales persons. Salesforce is also used to track activities like tasks and events on the opportunities.

Management has access to reports related to Opportunity and leads.

This is a basic Sales cloud flow which is then customized based on business needs.
  • Management and customization of opportunity pipeline
  • Automation based on client needs
  • Lead management
  • Management of events and meetings
  • Keeping track of historical customers and opportunities
  • Enterprise edition can be pricey for small businesses
  • Professional edition and Group edition have limited ability to customize the functionality
  • Hiring Salesforce consultants can be expensive for small businesses
In Enterprise edition and above, Salesforce Sales Cloud can be customized to perform almost any client requirements. Several features like Flows, Formula fields, Apex, Validation rules, Approval processes etc are available to Salesforce consultants to customize the platform for business needs. Lightning Flows provide a drag and drop interface to perform powerful customizations. For advanced customization Apex and LWC is available. The user interface is easy to use. Salesforce Sales Cloud is the market leading CRM with abundant consultants available across the globe.
Daniel Cano Merizalde | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
During my tenure at Yalo I used Salesforce Sales Cloud on a daily basis both as a sales rep and as a sales manager for the region. I used it to track and organize all my sales process with my prospects and clients in the Andean region.
  • MUlti function
  • Highly customizable
  • IA once available helps you automate much of the process
  • Very difficult to set up and customize
  • Not intuitive usually needs hundreds of hours of training and dedication
  • Cost is high, and the more you use the more it costs
For managing your sales pipeline, uploading leads and recording notes, the CRM works well. You can fully manage your sales process and pipeline

Also you can use IA to improve and suggest
Thomas Young | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our use of Salesforce Sales Cloud is for tracking clients and potential clients, including information attached to said individuals. It does what is expected, and the information is presented in an easily consumable fashion. The reminders and overall database structure make it a good tool for staying on top of business conditions.
  • Reminders
  • Tracking clients.
  • Visualizing where the state of the client-acquisition part of the business is going.
  • Sometimes the syncing is less than optimal.
  • I wish I could control the whole thing with my phone, but I'm unsure of any advanced CRM platform with that functionality.
  • I sometimes come across duplicate records.
Well, perhaps the easiest situation where Salesforce Sales Cloud is most valuable is for companies that don't already use a CRM system. Sales Cloud is a way to improve your business and increase revenue. For companies that use another system, I'd say Sales Cloud is quite easy to get to know, and users don't complain too much about it.
Faheem Yaseen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Sales Cloud serves as a versatile tool for our organization, aiding us in multiple facets such as customer data management, lead tracking, analytics, and reporting. Its comprehensive capabilities have been instrumental in attaining our objectives and efficiently handling data management tasks, significantly contributing to our success. It helped us to achieve our goals and saved our time.
  • Data Management
  • Reporting
  • Analysis
  • User Interface
  • Offline Functions
Salesforce Sales Cloud is helping us a lot is various ways like with data management, reporting, analytics, etc. With this, our organization is not only achieving its objectives but going beyond that. On the other side, Salesforce Sales Cloud needs some improvement like working with user interface as it gets hard for non-technical people to use it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce helps us manage all of our customer's data in one place, such as leads, accounts, and opportunities. This data can be helpful during personalized marketing campaigns for targeted audiences. The email integration feature is handy for communicating with customers directly from the sales platform. It offers a free trial, which is good because you can try it before buying.
  • Sales cloud allows to customize the platform to fulfill their users' evolving needs as the customer's business grows.
  • Users can easily streamline their workflows and get extra time to focus on making strategy.
  • Customer relationship management feature is very helpful to understand customers behaviour.
  • Learning curve for newcomers.
  • Integrating with other tools may not always work smoothly and require extra time and effort.
  • The data storage limit is low.
  • Lack of continuous improvement of the platform.
Sales Cloud is a very powerful marketing tool that offers several benefits, including personalization and automation. However, it also needs improvement in some areas, such as platform complexity, analytics, and data storage limitations. Overall, it's highly recommended and requires some learning curve.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Sales Cloud was helpful for our business when we used it in the past. It was helpful to manage and operate sales funnels to better improve our business operation and flow of customers/patients. Salesforce Sales Cloud was user friendly and useful for many different situations for our business.
  • User friendly
  • Manage multiple sales funnels
  • works with small businesses
  • Costly
  • Hard to manage multiple users
Salesforce Sales Cloud worked pretty well for us as a small business, other than the product being a little costly for a small business. We were able to manage multiple sales funnels managing multiple different things at the same time which was nice. It was also pretty user friendly other than difficult to have multiple users.
March 19, 2024

Great enterprise CRM.

Mark Hautala | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use the Salesforce Cloud to forecast our pipeline and keep track of opportunities. We can see multiple contacts within accounts and assign the people involved with the sale to each unique opportunity. It is a great system of records. Leadership can review each representative's pipeline and check the notes to see what is going on with contacts and opportunities.
  • System of records.
  • Provide leadership timely details.
  • Add notes of what you need help with.
  • Review sales pipeline.
  • Navigating the user interface.
  • Make sure to save changes or they will be lost.
  • Too many fields and many aren’t used.
  • Accuracy of forecast, would be nice to have best vs worst case scenarios.
This is a very robust platform. There are many fields and places to input information. Internally (within the organization), you need to be sure representatives have the views they need, and leadership has the correct views they need. We had to edit fields so that it would be easier to review the pipeline and various opportunities. It’s a great system of records for seeing where deals stalled and when it may be more appropriate to reengage.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am using Salesforce.com to create the leads and good prospects for our sales team. Being as a Research Analyst I have to search the leads and maintain the data and update the profile on Salesforce. It is very helpful and helps us to identify the duplicate leads and we can easily merge if any duplication found on Salesforce. Dashboard creation on Salesforce.com is quite easy and easy to understand. Me and my team can prepare the reports on Salesforce in a quick manner and I can say it is very useful for us and helps our research team and Business development team to pitch their clients by using Salesforce.
  • I am very impressed with Salesforce dashboard. It's dashboard provide clear vision of our findings and helps our organization to achieve our goals.
  • Report creation is very easy and easy to learn for new joiners as well.
  • We can pull reports from Salesforce in a very asy manner and can do analysis as per our management requirements.
  • It helps and improve our team in decision making process.
  • It's configuration and setup is complex or I can say it is time consuming otherwise I liked this very much.
Salesforce.com is very useful for me and for my team. With the help of this we can create and generate leads and pitch them by sending them via email campaigns. It's user interface is customisable and we can customise as per our convience and requirements. We can generate 'n' number of reports for our analysis and create dashboard which can be accessible by anyone in our team. We can increase our sales and revenue by using this dashboard. Sometimes I felt that it's customer service is unresponsive and they replied after sending multiple follow ups rest is fine for us.
Soumya Subhadarshi Behera | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
What I like best about salescloud are the possibility offered at personalization and flexibility level, the very high number of apps offered in the appexchange to supercharge your platform and the high security level now offered by the platform and transparency.Also the fact that it could be administered either by non-developer admin or expert dev for more customized features and integrations.
  • Buyer Engagement
  • Enablement & Sales Programs
  • Sales Engagement
  • Sales Analytics
  • Data Cloud
  • Lead Generation
I have found that Salesforce can be customized to do ANYTHING I need from it. Initially, the out-of-the-box experience was not ideal for the unique sales model and workflow that governs our business. It took some time, but after learning the deep capabilities of the platform, I have been amazed at what I can do with it. It has evolved into a tight fitting glove that fits every contour of our business.I'm a huge fan. This is a powerful platform. Do not under estimate Salesforce.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our organization utilizes Salesforce Sales Cloud to manage our clients, track our product stages, and support our sales teams for success. In my experience in the Marketing Department, it is essential to have all of our client information in one place from prospecting to customer experience.
  • Customization options through custom objects
  • Integrations with other platforms (through Zapier)
  • Reporting options
  • Easier ability to build flows
  • Ability to choose what shows up in chatter
  • More reporting abilities within the platform
We use Salesforce Sales Cloud to manage everything from pre-sales to post-sales processes. It is a great tool to streamline data and integrate third party tools to track customer experience.
Michael Whited Jr. | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Salesforce as our source of truth for all of our operational data. This includes product data, marketing analytics, customer data, billing data, sales activities and deal pipelines, along with some other sources. Sales cloud allows us to to connect all of the dots that we need to create a wholistic picture our employees performance, our services performance (SLAs), and as well as how our clients choose to interact with us and our service. By having one source of truth it makes it very easy to drive alignment across department heads and spot trends in the business that may result in leadership wanting to make a pivot. No don't get me wrong, there are many ways to do this, but Salesforce strikes a great balance of powerful software with elegant design for your end users. And when it comes to driving optimization via automation and design, Salesforce has a very intuitive back-end, which can allow you to hire more of a BA background rather than need a true Engineer or DBA to manage it.
  • Automation
  • Configuration
  • Ease of Use
  • Integrations galore
  • Reporting
  • Speed of Lightning Platform
Salesforce is great for any business that is building to scale YoY; even with a very low spend amount you can get so much out of the tool and really tailor it to your liking. Any business that's GTM strategy includes a dedicated Sales team and Marketing team should utilize Salesforce in some capacity. However, Salesforce can work for small businesses, but the marketplace has became so fragmented with easy to use industry specific CRMs that are lightweight and built for an exact purpose. The downside to Salesforce is the initial lift and to configure it how you want it....it's not the most difficult thing out there, but it definitely takes time and thought, typically more than a smaller business owner would be willing to put it for a business with sub 15 employees or so.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Sales Cloud for most companies to primarily drive their lead to cash processes. My efforts include configuration, automation, process, data integrity, reports and dashboards, and integrations w other tools.
  • Provides flexibility for one to customize for any given business and/or sales process
  • Many ways to create automation and a good user experience
  • Forecasting options continue to grow
  • Easily provide ability to manage to quota
  • Lightning report builder is a time suck when compared to classic esp when selecting and moving fields around
  • Support often skips over the detail provided in support tickets and then calls or emails to schedule a call without trying to troubleshoot first.
  • For a long time, help articles did not have last updated date so couldn't rely on info being provided
  • They release and hype up new functionality before it is released when it is only half baked and not polished
  • The latency to.view recent configuration changes in lightning s just too long. It takes 15 hard refreshes and still sometimes doesnt work.
  • Flow error messages are just not intuitive for avg user. Depending on your profile you should have option for simplified error message or elaborate one
  • Personally think getting rid of profiles and replacing with permission sets is a terrible idea. We now have to consider 1000 permissions for each user rather than just look at their function
SF can be well suited for all industries of all sizes. But like anything, it is the people that will make it a success. End users just need to realize, it is not perfect and will not.sell for you. In addition, much patience is warranted when using new functionality.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are implementing Salesforce as an Enterprise CRM solution. Our goal is to have a shared use of data across our university. We currently have several instances that serve different "domains" of constituents including prospective learners (pre-enrollment), current learners (students), and external relations (corporate, employer, community, government). Where appropriate, we share information between the various instances.
  • Customization
  • Security
  • Declarative configuration, coding experience not required for most administration
  • nothing. they are constantly improving with input from users.
Salesforce is so customizable that I can't think of situations where you couldn't configure the tool to do what you need. If Salesforce hasn't developed the capability itself, there is a marketplace where anyone else can develop and upload their solution for others to use as well. Also, due to Salesforce's success and size, almost every other app/software that you can think of has or is working on an integration with Salesforce. So if you need to use a different tool for a certain function, you can more likely than not still integrate it with Salesforce to enhance value.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The software which will automatically provide you all the details from database instead of manual search. We create contents and store it such that it can be accessed easily. All the customer project history is tracked and checked. We use professional version which gives additional benefits. We can login to any other machine and get the track of all data in same server.
  • Data management
  • Automation
  • Marketing
  • User interface must be definitely improved
  • Customer support needs to be improved
  • Customisation requires high skills
All the sales related work is done here. It's extremely useful for that. I don't see real time usecases in other field where it is less appropriate. Since buying the license if it could do Jira like work then we can atleast have a multi tasking software.
But as of now I find it best for sales.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce is used as CRM by all customer-facing departments including customer support, back office and Sales in addition to Marketing (via Pardot). We use below Salesforce objects: - Leads: to ensure all leads are captured from marketing and handed over to Sales - Opportunities: to track all the different stages until an opportunity is closed won or lost - Cases: using email to case functionality but also from web forms and registering phone calls as cases - Contacts - Accounts - Products and Assets The company used Salesforce across all countries in our division but visibility is country-based. We also use dashboard and reports to keep track of performance and financial KPIs Salesforce main advantage is traceability and transparency. It also enables to have a Customer 360 view
  • Traceability on who owns a record and who has modified it
  • Customer 360 view allowing easy handovers between departments
  • Includes a lot of great functionalities for big companies to enable collaboration
  • The Knowledge module can be improved. It is still limited compared to regular CMS. Still not possible to have a filter view per data categories
  • Using the Community portal also comes with a limited Community reply function that doesn´t allow text formatting. Very difficult to move staff away from emailing customers when this text box is very poor
  • Rigidity when you work in a big organization with same template. It needs to be a one fits all instance and the local needs are deprioritized because SF doesn´t allow customization
I think Salesforce is great when you have an organization that aims to have a customer 360 view and wants to move away from old email forwarding to have a platform where all interactions are handovers are documented and well organized. Salesforce is great to track performance because you can work live reports and dashboards in-app and most times you don´t need to export sensitive data to an external party. On the other hand, I would not recommend the Knowledge module of Salesforce, it still needs to be further developed. Also, Salesforce can be very rigid, I guess this depend on the organization´s structure. I have used this platform in two different organizations and it was set up differently in both.
Anne Klosterman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our entire sales organization relies on Salesforce.com. It's where we create and view reports, submit orders and use our customer database. We simply wouldn't be around without Salesforce.com. Our Renewals team especially depends upon it to hit our daily goals. We used to use the Classic version, but now use the Lightning version.
  • Database Management
  • Reporting
  • Order Management
  • Systems Updates
  • Systems Integrations
  • Less Complicated User Interface
The Salesforce to Outlook extension is extremely helpful in keeping records updated and organized. It saves so much time over copying and pasting information between systems. It does tend to run slower than expected, so it's not ideal to use when you have to look up answers to customers' questions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tracking projects and maintaining customer information. Salesforce allowed my team to keep pushing sales projects forward even if team members changed jobs, are out of office etc.
  • Keeping customer and project information in a centralized location
  • Advancing projects through various stages/gates
  • Email marketing campaigns
  • Easily accessing attachments and sharing within an organization
  • Create a learning community within the SF environment that is easy for casual users to access
  • Honestly, TrailHead comes across as a lot of advertising / marketing content trying to sell additional modules, rather than an actual educational space
SF is very good to track projects/etc IF AND ONLY IF an organization embraces it fully. Advancing projects through different gates or stages is relatively intuitive, and tagging/flagging team members with tasks is easy. However, my organization did not use it as an active tool, but rather as a tracking tool. We still relied way too much on email.
Return to navigation