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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.

Overview

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (139)
    8.4
    84%
  • Email deliverability reporting (119)
    8.3
    83%
  • Dynamic content (140)
    8.1
    81%
  • List management (116)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Account Engagement

$1,250

Cloud
per month

Engagement

$1,250

Cloud
per month

Intelligence

$3,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo

YouTube

How to Use Pardot Salesforce Engage

YouTube

Pardot Demo: A Pardot Introduction for Beginners

YouTube

Pardot Marketing Automation Demo

YouTube

Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo

YouTube

Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1350)

Attribute Ratings

Reviews

(1-25 of 316)
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Score 9 out of 10
Vetted Review
Verified User
  • The building of the entire customer journey
  • The segmentations based on customer preferences
  • Creation of marketing mailers, push notification & other content.
  • It could be a bit more user friendly
  • The switching between different tabs, sometimes lags the system causing us to have to reload the entire application
  • The content sometimes didn't save correctly, even after it was correctly edited and renamed.
March 01, 2024

Scalable and Robust

Yassir Sahnoun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Personalization
  • Customer journey mapping (b2c)
  • Integrated analytics
  • Learning curve (takes forever to get comfortable with, especially for a contractor/freelancer like myself)
  • Addons drive up the cost, making it harder to ask the client to add certain integrations or uses
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Offers flexibility with organizing the space
  • Easy email design - drag and drop editors
  • Maintains a large inventory of data
  • Setting up journeys to be automated
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Write scenarios for send emails/messages.
  • Integration with Salesforce Service Cloud.
  • The audience builder tool facilitates the creation of marketing segments.
  • Most documentation is in English (almost no Japanese documentation).
  • License cost pricey compared to similar products.
  • Need to be used in conjunction with other Salesforce products to be really efficient.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It can utilize conditional logic based on Salesforce data to segment the audiences.
  • Can create highly personalized email messages, merging in data from Salesforce.
  • It is very reliable.
  • There is a learning curve that requires time and training to master.
  • The user interface is not the most intuitive.
  • Very complex but also very powerful.
  • Requires a technical person to administer.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Email journeys where you have multiple touch points to engagement with a consumer.
  • Email deliverability and Opt-in/Opt-Out management
  • Connection of data with other products such as a CDP or visualization BI tool for reporting
  • Usage of connecting data and the view ability of consumer attributes
  • Outbound real-time use case connections for more transactional use cases
  • The clunkiness of having to use data extensions and the data model between email and mobile
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • SFMC has very good Journey builder functionality.
  • There some very good built in reports available.
  • Email studio has a lot of functionality for email personalization.
  • Automation studio is very hard to use. We need to create a Data extension with all required fields before we can run SQL. So it takes a lot of time.
  • Query Studio is much easier to use but it often gives an error while running the same SQL in Automation Studio works fine.
  • We were not able to set up SMS messages as SFMC is not supporting MMS which is a big problem.
Erin Easterberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Marketing automation.
  • Analytical analysis results help drive future motives.
  • Personalization is super easy to do.
  • It is not learning you - you have to learn it.
  • More intuitive help would be great.
  • Social media friendly but could use some more guidelines.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Data management and structure.
  • Reporting of data logged.
  • Automations of reports.
  • Customisation without the need for admins.
  • Clean up of the filtering process in reports.
  • Make automations easier to manage.
Nicoline Tordrup Lage | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • User friendly interface.
  • Connects well with Salesforce Sales Cloud.
  • User management and control works smoothly.
  • Automation rules works really well once you understand how to use it.
  • Dynamic content is not as user friendly as it could be.
  • Advanced reporting inside Marketing Cloud.
  • Better drag and drop functionality for landing pages.
Score 10 out of 10
Vetted Review
Verified User
  • Out-of-box lead scoring capability is great to start with lead scoring
  • Engagement components can surface prospect engagement data in Sales Cloud
  • Implementation is more straightforward compared to other Marketing Automation tools
  • Some automation capabilities are limited (for example: you cannot check if email A was delivered and trigger an automation)
  • New email and landing page builder capabilities need future enhancements
  • API capabilities need to be improved
Juan Pablo De Sabato | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
  • Better reports on the performance of agents in charge of customer interaction
  • Improve some instagram features, i.e., tags on stories, reels, etc.
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