Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.
Overview
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Powerful but Lacking in Multiple Ways
Salesforce Marketing Cloud - A piece of cake!
Scalable and Robust
Salesforce Marketing Cloud: As powerful as it is complicated
Robust features if you have the time to learn them all...
Expensive but powerful CRM product.
Salesforce Marketing Cloud Views
Love Salesforce Marketing Cloud
Salesforce Marketing Cloud is Very Complex but Rich !
Salesforce Marketing Cloud is very powerful
Salesforce Marketing Cloud Review
Salesforce Marketing Cloud Review
Using Salesforce Marketing Cloud in HR tech
Awards
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Popular Features
- A/B testing (139)8.484%
- Email deliverability reporting (119)8.383%
- Dynamic content (140)8.181%
- List management (116)7.575%
Reviewer Pros & Cons
Pricing
Account Engagement
$1,250
Engagement
$1,250
Intelligence
$3,000
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $1,250 per month per installation
Product Demos
Pardot Engagement Studio: How-to Demo
How to Use Pardot Salesforce Engage
Pardot Demo: A Pardot Introduction for Beginners
Pardot Marketing Automation Demo
Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo
Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(110) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(140) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(100) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.4A/B testing(139) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.5Mobile optimization(98) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.3Email deliverability reporting(119) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7.5List management(116) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.1Triggered drip sequences(84) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.7Lead nurturing automation(100) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(100) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.6Data quality management(104) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 7.7Automated sales alerts and tasks(92) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.9Calendaring(93) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.9Event/webinar marketing(87) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.2Social sharing and campaigns(76) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(32) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.6Dashboards(107) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(111) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(88) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(81) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Role-based workflow & approvals(78) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.3Customizability(99) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.7Integration with Salesforce.com(101) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.8Integration with Microsoft Dynamics CRM(8) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.7Integration with SugarCRM(7) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.3Third-party software integrations(14) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
- Supported: Third-party software integrations
Salesforce Marketing Cloud Screenshots
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | All |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(1350)Attribute Ratings
- 9.6Likelihood to Renew112 ratings
- 10Availability11 ratings
- 9.6Performance9 ratings
- 6.2Usability35 ratings
- 4Support Rating35 ratings
- 8.1Online Training7 ratings
- 5In-Person Training4 ratings
- 3Implementation Rating17 ratings
- 7.9Product Scalability24 ratings
- 7Ease of integration2 ratings
- 10Vendor pre-sale2 ratings
- 8Vendor post-sale2 ratings
Reviews
(26-50 of 316)Perfect for Customer Engagement.
- Pre-configured reports make it easy to get started with product.
- Automated marketing to recognize customers and to trigger personalized messages.
- Geo-location and referring source capture provide valuable insights.
- A/B testing for maximum effectiveness.
- Somewhat difficult for non-technical users.
- Price is pretty expensive.
- Difficulty in navigation, especially when setting up campaigns.
Salesforce Marketing Cloud Interaction Studio Review
- Unified User Profile analytics - big picture you need
- WEB and Email campaighn focus (no excessive CRM information for work with data flow)
- A/B testing for leaded campaigns - must have for any pro application
- Triggered experience use (returning customer)
- Segmentation and Targeting of your prospects and repeating sales to identify core factors
- AI - foe efficient use of neural networks it could be not enough for mid sized company to use only own customer experience quantified to recommend you best venue for sales promotion and lead generation. If there could be legal way to get connect to Sales Force Big Data - all customer experience, all companies, all industires with use only public data while personal data inaccessible by 3-d party, - so that would made predictions more solid in terms of statistical significancy. Now you are checking for reasonability and must have critical view for Salesforce Marketing Cloud Interaction Studio AI recom, no blind use.
- Integrations need also service market places inclosed (UpWork, Toptal or even Glassdoor)
- Add focus on active sales by call leads, meeting reports - to track influence on future sales. If we were growing regularly 5% via email campaigns, once we met key account customer on Conference and got growth rate 15%, we must see impact separately for both.
- Could be great to have a king of counter party Credit risk appreciation. Probably some financial or ESG rankings to filter insolvent counerparties or those who have minimum probability to be in demand of good or selrviece promoted to be sold (lost leads - you send but the company will have no intention to buy anyway). Could be added to Scoring Models for user profiles stats as additional or blocking rank. So if prospect is only talking but not working it must not be incuded in campaign.
- Customer Journey Flow - must be focust not only events (send to repeating customer), but we must collect data on features why leads was lost and have a kind of "reqirenments gathering parallel flow" to collect features as factos of lost leads and sales and Continuously improve Product first rather sending all those mentioned emails again and again. Focus on product featues first.
Great platform for personalized targeting!
- Personalized Website Experience
- Personalized Emails at Open-time
- Provides valuable data and Insights
- Low cost plan for small businesses
- Some bugs should be updated
- Should include a free trial
Driving Customer Engagement Has Never Been Easier.
- Manage the customer experience in one place.
- Drive engagement within the target audience
- View Real-time data
- It did take a little bit of training to understand how to use the program. If you have never used any of the Salesforce products, it can be confusing to navigate at first.
Best tool to improve customer engagement and revenues.
- Helped to build customer trust
- Retain loyal customers
- Nurture the leads
- UI
- Better Integration with salesforce core platform
- Pricing and licensing
Pardot: Effective for Sales, Easy for Marketers
- Marketing Automation
- Dynamic Customer Journey Campaigns
- Easy to Use
- Email Builder
- Email testing
- Adding more depth and conditions to completion actions
Great For Any Business
- Easy to read data
- Creates segments
- easy to use interface
- Policy regulations could use updating for specific companies
- Tablet/cell phone options could function better or have an upgrade
- Loading could be smoother
Great tool to for management of Sales workflows.
- This tool is very user friendly.
- The UI and UX of the software are really attractive and easy to navigate throughout the software.
- Two-factor authentication.
- Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
- There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
Highly-Effective Multiple Data Management and Powerful and easy Salesforce Platform to start.
- Different data management functions.
- Simple reporting features.
- Functional data transferring tools.
- On deep functions setting it has to involve their technical team.
- To pull various data with different sizes is very complicated.
- Not easy to categorise multiple data formats when new to this software.
- Enhanced productivity as a result of integration with the Salesforce ecosystem
- Setting up the platform such that it can host various workspaces for different teams
- An easy-to-use interface
- With flawed or inadequate datasets, gaining useful consumer insight may be challenging
- To get the most out of data science insights, you needed Einstein
- Non-Marketing Cloud MAPs might be more easily integrated with Marketing Cloud
Advertising and Publishing using Salesforce Audience.
- Customer data marketplace.
- Data management platform
- Advertiser.
- The advertising parameters could be bit more elaborative.
- Integration capability expansion with new technologies.
- Customer media experience can be enhanced.
Good software with great experience
- Lead/Opportunity lifecycle management
- Informative and customized reporting systems
- Understanding and manage customer requirements
- Dashboard's visualizations can be improved and may provide better charts.
- There is usually a lag when data processed is huge.
- Pricing
Very complete data management tool for strengthening customer relationships,Salesforce Audience Studio.
- Capturing and organizing data.
- Identification of more prospects.
- Audience Segmentation.
- Play a big role in enhancing marketing campaign strategies since it merges data from different sources.
- To be honest there is nothing I dislike, very reliable and user friendly.
Nice bolt on for marketing
- Journey touchpoints
- Rich Data sources
- Quality of data
- It does take some time to set up.
- Lack of reporting
- Centralized customer data from multiple sources.
- Automatic segmentation of the customers.
- Drive on-time and real-time customer interaction.
- Needs a lot of backend development before ready to go.
- Users will benefits from multi session training.
- Hard to explore potential data issues.
Most effective and to the point CRM management system
Value addition :
Event based complex data attributes functionality provides integration platform for marketing team to match and leverage on demand/ supply of professional services
BI reports highlight overall CRM alerts with unlimited dimensions
Intelligent resources staffing and guidance being evaluated based on the contract period inputed for employees
Regulation compliance management: Entire set of Metadata provides ready reckoner for country wise extraction of requisite client data that may be required as per local regulations
- Intelligent resource staffing
- Rfq specific project structure hierarchy specific data management and triggering levels
- Timely Client management through ensuring audit trial and activities optimisation levels/ department
- Customisation flexibility for industry specific AI capabilities such as extracting/ integration based on work center capability utilization requirment
- Development of readily available 'Quick to use' templates functionality portraying specific CRM capabilities
- Notes/ guidance on integration with sap tables
Less appropriate: not suitable for standard market driven companies
Analyses your Data
- Salesforce Audience Studio helps to create database of lead generated and helps to rectified each leads
- Salesforce Audience Studio can be integrated with any other software
- Salesforce Audience Studio uses AI which is latest technology to analyze and visualize data in any form
- As I am user i dont find missing features and as I am currently working with Marketing team so its best suited for us and our company
A great tool if integrated well
- Single customer view
- Audience management
- 360 view
- Very reliant on cookies
- Didn't play with with third parties CMP's
- Assumes an all digital environment
Excellent tool for client and prospect tracking.
- Excellent reporting.
- Integration with other apps.
- Customization of client information.
- Mass migration of files.
- Connecting relationships.
- Training on application.
- Dashboard and reporting
- AI and technology that is predictive
- Parent brand is strong - Salesforce
- I feel the pricing could be better were it a stand alone
- I wish there was more automation in terms of report dashboard and notifications
- There also could be better onboarding and customer support
- Simple and efficient UI
- Increased efficiency through connections to Salesforce ecosystem
- Configurability to ability to host multiple team workspaces within same platform
- Integration with non-Marketing Cloud MAPs could be more seamless
- Actionable customer insight could be difficult to gather with faulty/incomplete datasets
- Required Einstein in order to access full potential of data science insights
Additionally, unless your business is integrated within Salesforce's Marketing Cloud product suite, you may find that functionality of key data science features are slightly limited - specifically when you are trying to build out a customer journey or revenue attribution model.
Stable but old feature set
- Lead capture.
- Email marketing.
- Lead scoring.
- It has limited reporting capabilities.
- Landing page creation can be improved.
- Dated User interface.
Marketing automation leader in the market.
- Up selling and cross selling current customers.
- Better lead generation.
- Awareness for active customers and engagement with inactive customers.
- User interface is complicated and not marketing friendly.
- Price of the product is kept on the upper side.
- Email look different between different email clients which varies quite a lot.
Great Advertising Solution
- Social Functionality.
- Reach.
- Customization.
- Performance and Reliability.
- The user interface could use an update, but overall pretty easy to maneuver.
Easy audience management for advertising platforms
- Audience creation.
- Targeting users on multiple platforms.
- Reach more users that cannot be targeted with a pixel tracking.
- Easy connection with the advertising platforms, so that multiple data points can be shared in a hashed format.