Salesforce Marketing Cloud Email Studio Reviews

391 Ratings
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Score 7.6 out of 100

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Anonymous | TrustRadius Reviewer
May 20, 2020

Terrible Experience Resulting in HUGE Loss for Small Business!

Score 1 out of 10
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Likelihood to Recommend

If you are a large company with an unlimited budget and a team of Advanced Salesforce Developers this might be the solution for you! This is also great for those who need NO support or are well versed at deciphering cryptic manuals and incomprehensible emails from support staff in third-world countries who take their time getting back to you.

If you are a small company and are looking to manage your email marketing and don't have an unlimited budget and/or time - this might not be the right solution. Not good for entrepreneurs or people who don't have a high level of technical skill, large team and tons of time to dedicate to it.
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William Reese | TrustRadius Reviewer
March 13, 2020

Robust Email Marketing Solution

Score 10 out of 10
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Likelihood to Recommend

As the number of nonprofits and the options available to fundraise increases exponentially, it is important to distinguish our nonprofit from the others. One way of doing that is with email marketing in order to maintain engagement with our donors and volunteers. We have multiple "Giving Societies" based on contribution levels. A lot of our donors are members of more than one Giving Society. Marketing Cloud enables us to target our emails efficiently and accurately so that we do not overwhelm donor inboxes and that the messages they do receive are relevant and easy to understand in the context in which that message addresses for that donor.
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SENTHILKUMAR VSK | TrustRadius Reviewer
February 05, 2020

Technical Consultant

Score 7 out of 10
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Likelihood to Recommend

  • Small business who are particular about the one on one relationship to stay focussed and monetize the business relationship through behavior analysis.
  • Business units that are keen to leverage on omnichannel through Salesforce Marketing Cloud Email Studio.
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Michael Tantouri | TrustRadius Reviewer
November 06, 2019

Salesforce Marketing Cloud Email Studio Review

Score 10 out of 10
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Likelihood to Recommend

Email marketing campaigns for annual events can be using the scheduler tool - automation. Great way to save time and resources and plan ahead. Also Product, Sales and Marketing Campaigns for brand awareness and lead generation.

Less appropriate when working with external tools such as Outlook - requires better integration to Outlook as emails do not display
properly.
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Anonymous | TrustRadius Reviewer
February 29, 2020

Enterprise ready with great reporting

Score 7 out of 10
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Likelihood to Recommend

Well suited for large companies as the price tag is up there. For smaller companies, I recommend Zoho or SharpSpring. As email automation increases in value, however, it's going to get more expensive across the board. Go with Salesforce if you have over 50,000 contacts and plan to have over 100,000 in the near future.
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Anonymous | TrustRadius Reviewer
February 12, 2020

Once you get past the learning curve, the possibilities are endless.

Score 8 out of 10
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Likelihood to Recommend

Salesforce Marketing Cloud Email Studio is great for small and large companies, as long as you have a few people who would be using the platform. It doesn’t make sense to spend a ton of money on a platform that only one team member will be utilizing because one person can’t possibly use it to its full potential.
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Anonymous | TrustRadius Reviewer
January 09, 2020

Ensure Brand Consistency in Mass Email Generation

Score 10 out of 10
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Likelihood to Recommend

It is vital if your organization is crafting tons of emails across a large employee base and target base. This allows some control within the messaging to keep Brand compliancy at an all-time high even in a 1-to-many email setting.

It is less important if you are using other Automation tools that better connect into other Marketing streams. It does not allow for dynamic capabilities of Account Based Marketing objectives.
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Anonymous | TrustRadius Reviewer
March 05, 2020

Salesforce Marketing Cloud Email Studio is outdated and unfortunately a rip-off

Score 1 out of 10
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Likelihood to Recommend

Maybe it will work for companies that receive it for free and are not relying on social media as a key marketing function. If you rely on social media being part of your marketing strategy, you will need a less buggy, more functional system that is known for good customer service.
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Anonymous | TrustRadius Reviewer
February 12, 2020

My Salesforce Marketing Cloud Email Studio Review

Score 9 out of 10
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Likelihood to Recommend

Salesforce Marketing Cloud Email Studio seems to be suited for large companies that send a lot of emails. If not, it's quite expensive for a small business or someone that doesn't do this to utilize or benefit from it.
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Anonymous | TrustRadius Reviewer
June 11, 2019

Great way to start emailing, but be ready to upgrade!

Score 7 out of 10
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Likelihood to Recommend

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
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Anonymous | TrustRadius Reviewer
July 06, 2019

Salesforce Marketing Cloud Email Studio Expands Marketing Capabilities for Users

Score 10 out of 10
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Likelihood to Recommend

Salesforce Marketing Cloud Email Studio, I believe, accommodates a variety of technological experience and comfort. I think it's easy for new users to break into, but then again, I'm a marketer! If you have a sense of social media or other marketing tools, this will be second-nature. It makes even more sense, of course, if it's tied to your Salesforce Org so that you can leverage data and analytics to send more successful email marketing campaigns out to your contact lists. The design ability is also exciting.
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Taylor Martz | TrustRadius Reviewer
March 26, 2019

Great for Internal and External Communications!

Score 9 out of 10
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Likelihood to Recommend

Definitely great for external marketing communications, but doesn't have as much customization as many marketers would want to see. As for internal communication, it works, BUT it is very limited when sending to Outlook, and many things either break or no longer work properly. Extra spacing is usually added and Outlook can sometimes not perform the way Salesforce Marketing Cloud expects it to.
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Sylvia Flores | TrustRadius Reviewer
February 21, 2019

Badass way to get to know your customer while making them HAPPY

Score 9 out of 10
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Likelihood to Recommend

If you are already using Salesforce, everything within the Salesforce universe is exceptional. If you are using it correctly and taking every advantage, it will help you grow your business, by virtue of having robust data at your fingertips. Email Studio lets you get to know your customers and their behaviors while building a one-to-one relationship with them. It's great for small businesses that are looking to build their brand and create that value-add of customer service, while also building out personas. It can be cost prohibitive for some businesses. However, this is an expenditure that is well worth it. I find it to be very intuitive, but if you are a micro startup with limited time and people resources, you may not be able to get the bang for your buck.
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Chris Lesner | TrustRadius Reviewer
February 01, 2019

Salesforce is unbelievably powerful if you can afford it.

Score 9 out of 10
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Likelihood to Recommend

If you are trying to automate all of your emails by building funnels and paths that consumers can go through that help you feed them better content based on their interests. It's really great if you need to be able to rate a users experience based on their engagement with your organization and create rules that start and stop users from being sent emails.
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Anonymous | TrustRadius Reviewer
January 15, 2019

We Love Salesforce Marketing Cloud Email Studio

Score 8 out of 10
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Likelihood to Recommend

Salesforce Marketing Cloud Email Studio is a great tool for a larger organization that is looking to send targeted emails and other forms of communication to their customer base. You can follow the entire process through the tool and pulling analytics numbers is a breeze. This tool is not for smaller companies. The price alone could rule Salesforce Marketing Cloud Email Studio out for many.
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Anonymous | TrustRadius Reviewer
December 28, 2018

A Powerful Marketing Tool with a Steep Learning Curve

Score 6 out of 10
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Likelihood to Recommend

If an organization is using Salesforce CRM, Salesforce Marketing Cloud is a natural extension for email and mobile marketing. It does have a relatively steep learning curve, but once someone understands the integration between CRM and Marketing Cloud, it will generally work for all email applications. It's not suited for users with less technical backgrounds and/or people who have limited experience working in email marketing platforms.
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Cassidy Ebert | TrustRadius Reviewer
September 11, 2018

A great program for emailing clients and customers

Score 9 out of 10
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Likelihood to Recommend

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
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Gareth Beer | TrustRadius Reviewer
April 06, 2018

SFMC - the complete email marketing solution

Score 7 out of 10
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Likelihood to Recommend

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.
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Daniela Belevan | TrustRadius Reviewer
May 01, 2018

Salesforce Marketing Cloud Email Studio is GREAT if you send a lot of emails frequently!

Score 7 out of 10
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Likelihood to Recommend

It's well suited for a large company who sends a massive amount of emails to a LOT of people very frequently. If not, don't bother because it's very expensive. A small or micro business may not benefit from this platform due to the price. But if your company mainly focuses on email, then go for it.
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Bogdan Enache | TrustRadius Reviewer
October 16, 2017

SFMC has a Ferrari engine under the hood. Unleash the power via AMPScript and/or pair it with the Salesforce CRM to deliver awesomeness to your Marketing and Sales teams!

Score 8 out of 10
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Likelihood to Recommend

The Salesforce Marketing Cloud platform is well suited for companies looking to deploy and automate Marketing and Sales communications in general but where it shines is in the scenarios where you need a cross platform solution between the Sales and Marketing Clouds because your need involves either capturing data in the Salesforce CRM (email metrics, leads, etc.) or using some of the CRM data as part of the campaign itself (i.e. segment your audience, dynamic email content with CRM data fields or logic).

Its weak point is the web tracking capabilities if your web tracking needs go beyond displaying some charts of visits and visitors (aka use web metrics as part of your email automation, lead scoring, etc.)
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Rose Grant | TrustRadius Reviewer
February 01, 2018

Decent Product if you can afford it

Score 7 out of 10
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Likelihood to Recommend

It's great for organizations where admins want an easy way to create email campaigns. It saves time and gets results. It's also good for admins that don't like too many choices - this is maybe not for tech savvy users who want a ton of customization options. Some orgs would prefer only a handful of decent design and customization choices, which this is great for.
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Sherice Dominguez | TrustRadius Reviewer
September 25, 2017

Review of Marketing Cloud Email Studio by SME

Score 5 out of 10
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Likelihood to Recommend

I do not like the whole Pardot and Marketing Cloud model. They need to combine the two tools. It's hard to jump from one to another when you need to create a journey. Again, one tool to do it all approach would make for a better customer experience. I hope they have that planned for the future of the Marketing Cloud.
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Abby Perfetti | TrustRadius Reviewer
August 04, 2017

Salesforce doesn't work for small biz

Score 2 out of 10
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Likelihood to Recommend

It is probably better suited for very large retail companies that send lots of emails daily, with dynamic content depending on data like what users have bought, what their interests are, etc. It is not a good fit for smaller companies. It's too expensive, the interface looks like it was designed in 2001, and the features are really challenging to use even for someone who uses new technologies all day.
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Feature Scorecard Summary

WYSIWYG email editor (2)
7.0
Dynamic content (35)
6.6
Ability to test dynamic content (2)
5.3
Landing pages (2)
4.1
A/B testing (35)
6.7
Mobile optimization (2)
7.3
Email deliverability reporting (4)
8.2
List management (3)
7.5
Triggered drip sequences (3)
6.7
Dashboards (2)
5.3
Standard reports (3)
4.9
Custom reports (2)
2.7

About Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce.

This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution enables the creation of tailored and relevant content in any language. With the drag-and-drop tools, you can create an email in minutes and send real time transactional emails such as cart abandonment and shipping confirmations. Additional key features include A/B Testing Tools, Real Time Tracking and Graphical Reporting.

Whether you're looking for standard email marketing features or sophisticated cross-channel campaigns, you'll never outgrow our capabilities. From increasing email send volume and empowering users around the world to adding new customer communication channels to your brand strategy, we can help. Connect to your customers in a whole new way with the Salesforce Marketing Cloud.

Salesforce Marketing Cloud Email Studio Features

Email & Online Marketing Features

Has featureDynamic content
Has featureA/B testing
Additional Features
Has featureDeliverability Tools
Has featureEmail Tracking and Reporting
Has featurePlaybooks
Has featureAdvanced Content Management
Has featureDrag-and-Drop Segmentation
Has featureTriggered Messages
Has featureAutomation Solutions
Has featureDistributed Sending

Salesforce Marketing Cloud Email Studio Screenshots

Salesforce Marketing Cloud Email Studio Integrations

Salesforce Marketing Cloud Email Studio Competitors

Salesforce Marketing Cloud Email Studio Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

Salesforce Marketing Cloud Email Studio Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase

Salesforce Marketing Cloud Email Studio Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages: Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish