Score 7 out of 10
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Return on Investment
- Closing more deals than ever before. The automated sends have helped the sales team reach out to thousands of customers and prospects at the same time. The team has saved countless hours that are now spent on customers that need a high-touch approach and personal calls/tactics.
- The marketing team has the ability to easily analyze performance and tie it directly to sales data to articulate the impact they are making for the organization through the automated campaigns they are building for the sales team.
- The cost of the platform is much higher than anticipated, but after implementation, there is a clear positive impact on ROI.