TrustRadius
Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.https://media.trustradius.com/product-logos/lM/pg/T1EPPTEZW4E2.PNGGreat way to start emailing, but be ready to upgrade!We used Salesforce Marketing Cloud for our field sales team to communicate with prospective and current customers. It helped close the loop on site visits, calls, etc. The team had dedicated templates that were easily editable to plug in specific customer info and details. We also used dynamic content to help serve the relevant info and content related to the customer's point in the buying journey. We were able to use the analytics and reporting offered by the platform to track performance on open rates, CTR, bounce rates, etc.,Reporting, History, and Analytics: Easily track performance based on multiple metrics. Automation Features: Schedule sends and creates logic based campaigns Drag and drop email builder allows teams to be agile without the need to know HTML or any coding,More A/B testing options to help optimize content, messaging, and creative. The interface is a bit stale and follows suit with the rest of Salesforce. Could be updated to match competitors and be more intuitive. Knowledge base is not updated fast enough when things change in the platform.,7,Closing more deals than ever before. The automated sends have helped the sales team reach out to thousands of customers and prospects at the same time. The team has saved countless hours that are now spent on customers that need a high-touch approach and personal calls/tactics. The marketing team has the ability to easily analyze performance and tie it directly to sales data to articulate the impact they are making for the organization through the automated campaigns they are building for the sales team. The cost of the platform is much higher than anticipated, but after implementation, there is a clear positive impact on ROI.,Marketo and Pardot,250,000 to 1 million,Both,Marketo, Braze (formerly Appboy), Tableau Online, Slack, Google AnalyticsSalesforce Marketing Cloud Email Studio Expands Marketing Capabilities for UsersI use Salesforce Marketing Cloud Email Studio in my own role to learn more about Salesforce as an entire universe and system. I use it to learn about how the products complement each other so that I can create more effective marketing content to pass along to our clients and prospects. Our consultants implement products like Salesforce Marketing Cloud Email Studio after conducting thorough business analysis to determine whether or not it's the best fit for the client.,A comprehensive email marketing suite. Provides a good segue into other Salesforce Marketing Products. It's important for marketers today to use and implement with clients to create more effective outcomes.,None that I can think of -- this platform is comprehensive in terms of functionality, integration, and ease of use.,10,It's good for our consultants to be aware of and know so that we can make the most informed suggestion to our customers in terms of implementing marketing automation or email service provider. It helps broaden our resource set and knowledge-base as a team.,Pardot, ClickDimensions, Marketo and Act-On Software,10,000 to 25,000,B2B,ClickDimensions, Act-On SoftwareEnsure Brand Consistency in Mass Email GenerationOrganizationally, we are using Salesforce Marketing Cloud Email Studio for consistency. Our brand is a huge priority for us, so by using the tools in the Studio, we're able to maintain a consistent brand feel over thousands of emails.,Brand Consistency Scalability Drag and drop functionality,Overlap with other Marketing Automation tools Lack of customized fields Tough mobile experience,8,No loss of business due to poor branding. Acceptable CTR's. We are not using it for form fills.,Marketo and Mailchimp,10,000 to 25,000,B2B,HubSpot, Sendoso, SalesLoftGreat for Internal and External Communications!We used Salesforce Marketing Cloud for email automation to our external partners and also our homebuyers or future prospects. We were able to create email journeys for specific products or groups of buyers, but we were also able to make one-off emails for things like seasonal items, new products, alerts, or holidays. We also used Salesforce Marketing Cloud for internal communication to employees. This way, we were able to ghostwrite for executives and stakeholders within the company, and pre-schedule communications to go out in advance. It also allowed for use to use and analyze reporting and metrics to check things like open rate, click-through, or bounce rate. It helped us find the best day to send emails and which senders (i.e. CEO, CIO, etc.) had the greatest impact on the open or click through rate (CTR).,Reporting, tracking history, and analytics. Scheduled sends and automation tools. Coding and HTML formatting, with a content builder tool for easy use for first-time users. Ability to send as someone else (ghostwriting).,The content builder is glitchy and frequently crashes. Salesforce cloud stacks go down frequently and you cannot send emails. A better scheduling feature with a built out calendar would be nice. Needs a better translation to Outlook; emails don't always display properly, and functions don't work when integrating with/sending to Outlook recipients.,9,Positive: Kept internal and external communications under one roof. Positive: Been able to track and review analytics to senders via one platform. Negative: Has limited our ability to communicate with internal employees due to restrictions from the Marketing Cloud to Outlook.,250,000 to 1 million,Both,JIRA Software, TrelloBadass way to get to know your customer while making them HAPPYI am using the Salesforce Marketing Cloud Email Studio for multiple clients. It's great for planning and monitoring social network interactions. What it comes down to, is the ability to really get inside the behaviors and heads of your clients. Because you are personalizing interactions, as a brand, you are giving the client what they want, while really learning more about your audience and their wants.,Connecting with clients in a personalized fashion Tracking customer behaviors to build better marketing and branding personas Finding new clients in creative ways,The contact import feature sucks. Sometimes when updating files on the platform, they have become corrupted and unrecoverable. When trying out the product as a free trial, you don't get the kind of support that you should to seal the deal - for smaller companies with limited time and budgets, that also sucks.,9,I have multiple clients working with this platform who have seen exponential NPS score increases in customer satisfaction. This platform has been valuable in persona building. Being able to connect with customers in a way that makes them feel like they are the only customer (when done right).,HubSpot and Sailthru,10,000 to 25,000,Both,Shopify Plus, Squarespace, Amazon Web ServicesSalesforce is unbelievably powerful if you can afford it.With Salesforce we are able to easily automate all of our customer engagement. One of the cool things that Salesforce Marketing Cloud lets us do with their email marketing software is to create custom channels and workflows and build out extremely detailed drip campaigns. The email templates they give are pretty basic, but also idiot-proof. It's really easy to use and give us all of the data we need to figure out the likeliness of user conversion based on their funnel path.,Easy to use funnels. Action based paths that people can go down based on clicks, open-rate, engagement, etc. Easy to use templates for building. Easy to segment lists.,It's crazy expensive. Would love if they dropped the price. Could be a cleaner interface, but that is just me. Looks like the rest of the Salesforce backend, which is pretty simple. More A/B testing options would be appreciated.,9,Helps lower our costs on sales follow-ups from actual team members. It takes over all of our mass email sending which is great for customer services. Keeps clients in the know about what is going on based on their interests and products they are using.,Zoho Campaigns, Marketo, Drip from Leadpages and HubSpot,25,000 to 100,000,Both,Zoho Campaigns, HubSpot, Drip from LeadpagesRobust Email Marketing SolutionSalesforce Marketing Cloud is primarily used by our Marketing Department. However, employees across the organization will benefit from it. Our organization has not had any formal email marketing solutions during my tenure. Employees tends to implement their own solutions - mainly mass emails from their address books - and then they need to "log" Opens, Clicks, Responses into our CRM system (if at all). Additionally, this method is not CAN-SPAM compliant, so we run a risk of FTC complaints.,Salesforce.com integration including a connector app, bundled permission sets, user profile permissions Customizable Data Extensions that use either Campaigns or Reports from Salesforce.com Customizable Subscription Center for mailing list recipients to manage emails they do and do not want to receive.,Administrative interface is quite a bit different than Salesforce.com Likely a legacy holdover from it's roots in ExactTarget Security configuration is confusing again a holdover from ExtactTarget Knowledge articles lag behind each release,9,With only year of use, we are unable to quantify monetary ROI yet, however the annual subscription is five figures It has centralized a previously decentralized set of end-user "solutions" It provides visibility to all users of our CRM,MailChimp,10,000 to 25,000,B2C,TeamGantt, Cvent Event Management, Conga Composer, Webroot SecureAnywhere, Zix, Cisco Umbrella, Salesforce for NonprofitsWe Love Salesforce Marketing Cloud Email StudioWe used Salesforce Marketing Cloud Email Studio in conjunction with a few other tools to manage our marketing and customer outreach campaigns. Salesforce Marketing Cloud Email Studio was mostly used by a few departments (marketing, UX, customer service and our leadership team), but the effects were felt by the entire company. Salesforce really helped us manage and customize our customer experience via email and other forms of outreach.,Salesforce Marketing Cloud Email Studio is great at managing our customer base which happens to be very large. We were able to create detailed segments and handle them all individually The tracking and analytics provided by Salesforce Marketing Cloud Email Studio are great Along the lines of segmentation and tracking, Salesforce is great at allowing us to target customers or segments of customers with the content best suited for them.,Salesforce Marketing Cloud Email Studio is quite expensive. This was a real issue for us when evaluating a vendor to use. Because of the amount of control that Salesforce Marketing Cloud Email Studio provides, it follows that learning the tool is fairly complicated. It takes us a good amount of time to train new users. We have had some issues with importing email templates that we have used previously into Salesforce Marketing Cloud Email Studio.,8,Salesforce Marketing Cloud Email Studio has provided us with incredible data on our customers and their behavior which has lead to increased conversion. Being able to handle thousands of customers at once and segment them has saved our marketing team an incredible amount of time. Though the initial cost is high, we have seen a great ROI after using Salesforce Marketing Cloud Email Studio for the past couple of years.,250,000 to 1 million,BothA Powerful Marketing Tool with a Steep Learning CurveSalesforce Marketing Cloud is used by our marketing team. We use it currently to create broadcast emails and automated messages for the marketing and communication departments, as well as supporting other business units by building out campaigns for them as they have not yet been given access to build these out on their own. We use this as a way of stewarding, cultivating, and soliciting supporters.,Visual editor Scheduling campaigns Reporting,Integration with Salesforce CRM is clunky and isn't intuitive Inbox placement / deliverability insights,6,Positive: we were able to stop using an all in one solution and use a more cost-effective modular approach Negative: we were steered in the direction of using a dedicated IP address when I don't think was needed. This has made our deliverability much more of an undertaking. Negative: we needed to hire an implementation partner to help set up Salesforce Marketing Cloud,Streamsend, MailChimp and Aurea Campaign Manager (formerly Lyris HQ),25,000 to 100,000,B2C,250ok Inbox, Salesforce for Nonprofits, Camtasia, Slack, Microsoft 365 Business, 8x8 Virtual Office, Dropbox, OneDriveTake your e-newsletters to next level.Salesforce Marketing Cloud Email Studio was used by my department to send e-communication to our clients. It helped us understand how our emails and communication is being taken in by our clients, the opening rate, and how we can improve our communication. We used the data to analyze and further improve our email blasts.,Easy to use and very well versed user interface. Great customer support service support A lot of templates available to help you start your campaigns with.,The implementation was not easy. A lot of training was required to train users.,6,It has great benefits. It has helped us change our strategies completely and as well helped us understand our audience.,Less than 10,000,B2B,Skype for Business (formerly Lync),Yes,8A great program for emailing clients and customersSalesforce Marketing Cloud Email Studio is used within the sales department of our organization because we sell advertising space to clients, and that advertising space often comes in our e-newsletters. We send out e-newsletters every day, with my department in charge of: Financial Planning, On Wall Street, and Bank Investment Consultant. This program allows us to send these newsletters out on a set schedule, to specific email distributions, and allows us to customize the emails to the user who is receiving it. There is little room for error!,Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us. Manages newsletter subscriptions and allows us to deploy on specific dates/times. Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.,It would be nice if the interface was more user-friendly, it's simple to me because I've used the service for a while but it can sometimes take a while to train new employees.,9,Positive Impact - Saves us a lot of time by automating newsletters and distribution lists. Positive Impact - Saves us money because we do not need to hire an outside organization or individual to manage our emails.,100,000 to 250,000,Both,Sailthru, OpenX, SlackSalesforce Marketing Cloud Email Studio is GREAT if you send a lot of emails frequently!Salesforce Marketing Cloud Email Studio is being used by the marketing department of our company. It helps create highly personalized emails with the easy tool of drag-and-drop. It helps address the problem of not having an organized system to send out emails to a large number of people. It keeps your email marketing campaigns organized which helps your whole team with productivity.,Easy to create email marketing campaigns. A lot of helpful tools and help if you get stuck somewhere along the way. Integration with other programs, such as Salesforce CRM is phenomenal. Easy to set up and track A/B campaign testings.,Extremely expensive. If you're a small business, forget about it, unless this is your ONLY option. There may be other great email marketing platforms out there that work just as well A very long process to send out an email. Step by step... Sometimes the platform is slow and buggy,7,It has reduced our 'to-do' list which makes it easier for us to get other stuff done,HubSpot and Constant Contact,Less than 10,000,Both,Slack, OneNote, HubSpot CRMGood For Group OrganizationThis is used to for group collaboration and cross channel campaign tracking. Salesforce Marketing Cloud Email Studio helped our team stay on top of deadlines and track upcoming ad buy campaigns.,Organization Tracking User friendly,I have nothing negative to add.,6,We have been more organized. Our incoming data is easy to track.,,Less than 10,000,B2CSFMC - the complete email marketing solutionSFMC is being used by the digital team to manage our marketing communications. The application improves our ability to send targeted, regular communications to our consumers.,Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions,Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go,7,SFMC enabled us to bring multiple brands onto the same platform whilst allowing them to remain autonomous. This allowed us to reduce emails being sent from 3 systems down to 1 Having email data from multiple brands in the same system allows us to make informed consumer decisions and share with the business Although not designed to be a CRM tool, SFMC has allowed us to segment emails in a very detailed well. Numerous campaigns can be created easily, all with very small differences which can generate large ROI,SmartFocus and MailChimp,100,000 to 250,000,B2C,Gigya, Salesforce Commerce Cloud, Google Analytics, Salesforce Service Cloud, Adyen, WorldPay, SmartFocusReduce churn and improve conversions with Salesforce Marketing Cloud Email StudioWe have used Salesforce Marketing Cloud Email Studio not only for designing email creatives and templates but also for personalizing, AB testing, Multi-variate testing and customizing onboarding experience for new and prospective customers. It has immensely helped us in improving efficiencies, decreasing CAC, reducing customer churn and improving conversion of visitors to customers and customers to our loyal customers base.,Ability to create powerful and feature-rich segments to personalize campaigns. Easy to use tool for data operations as well as for creating email templates and creative. Ability to leverage platform capabilities to do effective AB and multivariate testing.,Simplify the creation of multi-variate testing. Simplify role management.,9,AB testing capabilities help to determine the best performing message content and template Cloud integration enables us to create dynamic and powerful customer affinity groups,Oracle Responsys,1 to 5 million,Both,Oracle Responsys, Benchmark Email, MailChimpDecent Product if you can afford itWe use the Salesforce Marketing Cloud Email Studio for mostly promotional emails and our newsletters. All admins create their own emails so it's used across all departments. It helps our org create professional and sleek emails without having to waste too much time on templates and formatting. It also helps with campaign management, analytics, and tracking what gets attention in our emails.,Templates E-commerce emails Interface that's user friendly for admins,Cost ROI Database not particularly admin friendly Email lists not intuitive + we wished there were more options,7,Email tracking has gotten easier Open rates gone up slightly Clickthrough rates gone up slightly.,MailChimp,25,000 to 100,000,B2C,Blackbaud CRM, WordPress, Yoast Wordpress SEO PluginsGood if you can spend the time to get to know itSalesforce Marketing Cloud Email Studio is one of several email tools in use, and a couple of different marketing departments use it in different areas of the world. As you might expect, it's primarily used for marketing emails, usually blasts to existing customers and prospective customers, although it's sometimes used for transactional messages, too.,It's quite intuitive to use and I'd say it's pretty good as just about everything you might reasonably expect from an all-in-one email tool. There's a lot of flexibility - perhaps too much in some areas, but nothing that some oversight can't contain. The ExactTarget feature is apparently very good - I haven't used it enough to know its full capabilities, but I've heard a lot of good things about it.,Not a criticism of the tool itself, but it can be difficult getting everyone to use it in the same way, due to the flexibility offered. This is something for businesses to figure out and get alignment on. I've not had to contact their support, but I've heard people aren't always impressed by the service received. Same with a lot of tools, unfortunately. It is kind of expensive. There are surely cheaper ways to achieve what you need if you don't need anything too sophisticated.,8,At this price point, I don't know whether the level of use has resulted in much ROI. You'd want to be using it a LOT to justify the expense. Certainly we've seen leads and sales attributable to email campaigns sent using the tool, but we see those in our other email tools, too. I guess what sets this tool apart from others I've used is the targeting capabilities. Taking the time to understand and design campaign audiences around those features is probably where real ROI happens, with greater personalization, etc.,Constant Contact,25,000 to 100,000,B2B,Adobe Experience Manager, Google Search Appliance, Hootsuite EnterpriseSalesforce Marketing Cloud is the Best Around if you can Afford it!Salesforce Marketing Cloud Email Studio was a product we consulted with and used for our university's marketing and communications department. We used it in the CRM department specifically to sent emails for a large graduate program we have in the college. This was able to solve issues we had with sending email broadcasts with upwards of half a million contacts or more.,Ability to send a large number of email broadcasts at one time Ease of use in creating new email from templates or from scratch Analytics on email campaigns were top notch The simple but robust nature of it was very nice and something you don't see in a lot of software,The price of the platform was ultimately a sticking point Charging per contact as well as other costs were a big downside Some of the more detailed features were somewhat hard to find,7,We were able to send out a great number of campaigns that were very well recieved We had no delays which had previous cost us money when we ran into problems with other platforms The ease of use allowed more people to comment and allowed for a better email campaign,TargetX and Radius,250,000 to 1 million,B2C,MailChimp, TargetX, RadiusGreat Solution for Marketers in the Salesforce EcosystemWe use Salesforce marketing cloud for A/B test analysis and CRM enabled digital marketing. Marketing Cloud is a central component of our digital strategy since it contains email, social, triggered and drip marketing. If you are running on a salesforce platform then it is especially robust since it integrates well with the CRM.,Salesforce Marketing Cloud connects well with Salesforce Sales Cloud. Journey Builder is incredibly robust and allows customized one to one email marketing. Predictive content from the Einstein engine is extremely useful in customizing emails by segments.,Sluggish development of email basics. I feel that competitors are showing Salesforce Marketing Cloud up by having better templates. Content Builder is a move in the right direction. Faster UI. I feel that the Marketing Cloud UI can be a bit dated and slow Better inbox viewing and delivery testing.,7,Better segmentation based on Sales Cloud activity Quicker development time with new content builder tools (classic builder was slow) Centralized digital marketing platform that touches SMS, email, drip, and triggered marketing.,MailChimp,10,000 to 25,000,Both,MailChimp, Wrike, BoxSalesforce - Mass campaigning and CRM toolWe do not use Salesforce, but before deciding which CRM to go for, Salesforce was one of the major players in our choices. I, as an analyst had evaluated pros and cons of around 6 different CRM tools and presented them to top management and then we finalized on one. However, those were with respect to our company, what best suits for our needs.,Salesforce works well in different browsers No. of apps available Email campaigns feature is a plus,Installation seemed a hassle, it is handled by third party Complexity of the CRM system, for our company size And the price of the tool seemed high for our company,6,It is expensive The ROI is the transparency it can bring in the front end sales And also the leads management will be more simplified,Insightly and Base CRM,Less than 10,000,B2C,Adobe Illustrator CC, Adobe Acrobat DCSFMC has a Ferrari engine under the hood. Unleash the power via AMPScript and/or pair it with the Salesforce CRM to deliver awesomeness to your Marketing and Sales teams!The SFMC is used as the platform of choice for TELUS Business to: - Build and deploy communications for Marketing and Sales online initiatives - Automate various emails based processes - Generate leads into the SFDC CRM via build and hosted web pages (with lead generating web forms). - Synch, update and get updates with and from SFDC data (contacts, leads, cases, surveys, etc.),Tight integration with SFDC - easy to create, update and retrieve records information from our CRM of choice (Salesforce). Customization power - through the available AMPScript language you can really take the customization to the next level for all your data capturing, tagging and reporting needs. Intuitive interface - it offers a good user experience for its users whether they are seasoned developers with direct access to code or less technical folks that prefer drag and drop or WYSIWYG editors.,(Lack of) Web Tracking - it offers minimal tracking capabilities for web visit(or)s and the ones that are in place don't provide an easy way to allow you to use that data in building reports or automation. No Web Forms - if most of your marketing campaigns include a call to action pointing to a web form submission, the SFMC doesn't have a "web form asset" per se that you can build. You could still achieve the same functionality by deploying cloud pages and/or microsite AMPScript pages that use Data Extensions as tables to hold data but that doesn't come out of the box. Customization brings Complexity - OK, maybe this is not a con but sometimes it feels like one. In order to build your own custom way of segmenting, importing, filtering data, having triggered sends, etc. you need to create a lot of assets on the platform. Think of it like small Lego bricks that you need to build first then combine them in a larger brick that is part of an even larger construction.,8,Positive - better ROI from "bundling" the Salesforce products; getting the same features for less money or even getting more features for the same money compared to other platforms choices. Positive - customization power. Through the use of AMPScript we can now offer to marketing and sales teams technical solutions and features that are not available out of the box or even possible by using other email marketing platforms. Negative - lack of web tracking that can be used in lead scoring made us look at other platforms to achieve that functionality (i.e. Pardot),Marketo, Callidus Channel, Pardot and Oracle Eloqua,250,000 to 1 million,Both,Salesforce Communities, Clicktools, Dropbox for Business,9,YesReview of Marketing Cloud Email Studio by SMESalesforce Marketing Cloud Email Studio is being used as an add-on with Marcomm Central. We used the Marketing Cloud to send emails and create templates on behalf of dealers. The dealers were able to select emails in Marcomm then send the email out to their perspective lists based on product-specific templates.,The email WYSIWYG is great. You can create custom templates for less experienced users to easily drag and drop images or text without the whole email breaking. The integration with other systems is also something that has been beneficial. Salesforce in particular. Dynamic content is super simple with the marketing cloud. You don't have to create any custom script or utilize another language to make this happen.,The speed of the system could definitely be improved. Lists could be loaded faster. Also creating complex lists can be difficult. It really isn't a drag and drop type of functionality. Programming has to be used to get really complex. You have to buy multiple tools for what other marketing automation platforms provide out of the box. You also have to move from one "studio" to another. It needs to be tied together more.,5,Marketing Cloud makes it easier for you to track what campaigns are working and not through analytics. This helps us determine where to spend our resources. Tieing in multiple channels is great. Social, web, etc. You can see the whole picture of the customer's journey throughout their lifecycle. Again, not having one tool to rule them all also hurts return since you're paying for multiple areas.,,250,000 to 1 million,Both,Marketo, PardotSalesforce doesn't work for small bizI used Salesforce Marketing Cloud for about six months when I worked for a popular county tourism agency. We had very high hopes for its email platform, but were disappointed. I used it to email our list of about 12,000 people twice a month (people across the country who signed up for our e-news), and another smaller email list once a month (locals in our industry). My team was under the impression that we could use all sorts of automation features, dynamic content, and other tools that would increase our capabilities and marketing effectiveness. Instead, we found that the interface was difficult to use and quite outdated for 2016. Every task took tons of research, even though our entire team was quite tech-savvy, and we were constantly paying more than we expected.,They make a good sales pitch. I think for really large companies that sends huge emails every day to consumers, it could be more useful. They have many types of products to offer.,The interface was really challenging to use because it was out of date and not user-friendly. It doesn't even compare to any of the other platforms I've used (MailChimp, Constant Contact, or Emma). Emails did not look like they did in the editing phase, so things turned out unattractive and out of our control despite having a designer on our team with plenty of coding skills. Dynamic content turned out to be way harder to set up than we were told, so we couldn't use it, and that was the main reason we signed up for the Marketing Cloud.,2,Negative: Less efficiency because everything took too long to create. Negative: More expensive than we anticipated. Negative: We had such a bad experience that we switched to Emma.,,10,000 to 25,000,Both,MailChimp, Constant Contact, Adobe Photoshop, Adobe Acrobat DCNot even close...We needed an HIPAA-compliant platform for our company. Our only choices were Eloqua and Salesforce/Marketing Cloud. We use Marketing Cloud as our automated marketing platform, for marketing only.,Secure data,Bad User Experience. June 2017 and it reminds me of a Microsoft Wizard tool from the 90s. It's clear that the functionality is several different companies/platforms mashed together with very little thought to the end-user's day-to-day needs, or any concept of integrating the separate functions. Expensive & difficult to set up. Do not think you can set this up yourself in a day and get marketing (unless you have dev/Salesforce admin training). This tool is overly-complicated. Reporting needs to be configured. Don't think that your automated email programs will automatically report on key campaign KPIs for you or that Marketing Cloud will create a slick homepage dashboard. Nope. You need to pay someone to do that for you. Or spend a few hours in dev tools trying to build it yourself. Even then, it looks like I've traveled back in time to 2008. Doesn't use HTML5. For some very stupid reason, someone thought it was a great idea to not use standard, internationally accepted code. Think that you'll be able to upload a CSS folder and all of your email templates will pull your email style? Think again. Unless you create locked templates, every time you add a CTA button, you'll have to re-select your brand colour from the default blue. Over and over. Link tracking is dumb too. Again, someone really smart decided that instead of a normal tracking parameter, MarketingCloud will actually redirect/interupt your URL to track the click/conversion. So, device detection is gone. If your link is going to either open an app or open a web page - you'll need to turn OFF MarketingCloud tracking. (God I miss MailChimp) How-tos are still outdated. Dev Tools & How-to demonstrations are outdated with old screenshots and some even use Exact Target wording. MarketingCloud wants you to spend money with their 3rd party partners in setting it up, so they don't make set-up easy. Unsubscribe Default Page. Ready to laugh? Do you know that their default unsubscribe page still asks for your customers if they want to opt-in to HTML or text only? Like this is 2008 or something... Also, this page isn't really 'brandable'. You'll opt for the "BrandBuilder" option. That basically means that your logo appears on 2 pages. That's it. You can't update the fonts, upload a CSS file for styles... nothing like that. BrandBuilder means your logo will appear in the top left when you log in, and on your Subscription Preferences page that your customers see.,3,Couldn't afford a Salesforce-certified dev team to set up, so it's been an expensive and lengthy process to get marketing. Took too much time to get to bare minimum viability. CloudPages is buggy, and the marketing team are not developers. Consistently get 505 publishing errors which cause pages to be offline/unavailable. Mobile rendering isn't ideal. Consistent Gmail rendering issues with tables.,10,000 to 25,000,Both,Pardot, Typeform, MailChimpFar from best but not so bad once you get used to itSalesforce Marketing Cloud is used across the whole organization. It is mainly used for email marketing purposes.,Creation of Data Extensions - for target lists. It's easy to set up A/B Testing campaigns. The mobile app is not bad.,Very poor analytics for tracking email campaign performance. The platform is not intuitive at all and requires a lot of work to maintain. It can be very slow sometimes.,5,Hard to tell,,250,000 to 1 million,B2B,Microsoft Access
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Salesforce Marketing Cloud Email Studio
347 Ratings
Score 7.8 out of 101
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Salesforce Marketing Cloud Email Studio Reviews

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Salesforce Marketing Cloud Email Studio
347 Ratings
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Score 7.8 out of 101

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Score 7 out of 10
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Return on Investment

  • Closing more deals than ever before. The automated sends have helped the sales team reach out to thousands of customers and prospects at the same time. The team has saved countless hours that are now spent on customers that need a high-touch approach and personal calls/tactics.
  • The marketing team has the ability to easily analyze performance and tie it directly to sales data to articulate the impact they are making for the organization through the automated campaigns they are building for the sales team.
  • The cost of the platform is much higher than anticipated, but after implementation, there is a clear positive impact on ROI.
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Return on Investment

  • It's good for our consultants to be aware of and know so that we can make the most informed suggestion to our customers in terms of implementing marketing automation or email service provider.
  • It helps broaden our resource set and knowledge-base as a team.
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Score 9 out of 10
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Return on Investment

  • Positive: Kept internal and external communications under one roof.
  • Positive: Been able to track and review analytics to senders via one platform.
  • Negative: Has limited our ability to communicate with internal employees due to restrictions from the Marketing Cloud to Outlook.
Read Taylor Martz's full review
Sylvia Flores profile photo
Score 9 out of 10
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Return on Investment

  • I have multiple clients working with this platform who have seen exponential NPS score increases in customer satisfaction.
  • This platform has been valuable in persona building.
  • Being able to connect with customers in a way that makes them feel like they are the only customer (when done right).
Read Sylvia Flores's full review
Chris Lesner profile photo
Score 9 out of 10
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Return on Investment

  • Helps lower our costs on sales follow-ups from actual team members.
  • It takes over all of our mass email sending which is great for customer services.
  • Keeps clients in the know about what is going on based on their interests and products they are using.
Read Chris Lesner's full review
William Reese profile photo
Score 9 out of 10
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Return on Investment

  • With only year of use, we are unable to quantify monetary ROI yet, however the annual subscription is five figures
  • It has centralized a previously decentralized set of end-user "solutions"
  • It provides visibility to all users of our CRM
Read William Reese's full review
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Score 8 out of 10
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Return on Investment

  • Salesforce Marketing Cloud Email Studio has provided us with incredible data on our customers and their behavior which has lead to increased conversion.
  • Being able to handle thousands of customers at once and segment them has saved our marketing team an incredible amount of time.
  • Though the initial cost is high, we have seen a great ROI after using Salesforce Marketing Cloud Email Studio for the past couple of years.
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Score 6 out of 10
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Return on Investment

  • Positive: we were able to stop using an all in one solution and use a more cost-effective modular approach
  • Negative: we were steered in the direction of using a dedicated IP address when I don't think was needed. This has made our deliverability much more of an undertaking.
  • Negative: we needed to hire an implementation partner to help set up Salesforce Marketing Cloud
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Gareth Beer profile photo
Score 7 out of 10
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Return on Investment

  • SFMC enabled us to bring multiple brands onto the same platform whilst allowing them to remain autonomous. This allowed us to reduce emails being sent from 3 systems down to 1
  • Having email data from multiple brands in the same system allows us to make informed consumer decisions and share with the business
  • Although not designed to be a CRM tool, SFMC has allowed us to segment emails in a very detailed well. Numerous campaigns can be created easily, all with very small differences which can generate large ROI
Read Gareth Beer's full review
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Score 8 out of 10
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Return on Investment

  • At this price point, I don't know whether the level of use has resulted in much ROI. You'd want to be using it a LOT to justify the expense.
  • Certainly we've seen leads and sales attributable to email campaigns sent using the tool, but we see those in our other email tools, too.
  • I guess what sets this tool apart from others I've used is the targeting capabilities. Taking the time to understand and design campaign audiences around those features is probably where real ROI happens, with greater personalization, etc.
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Score 7 out of 10
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Return on Investment

  • We were able to send out a great number of campaigns that were very well recieved
  • We had no delays which had previous cost us money when we ran into problems with other platforms
  • The ease of use allowed more people to comment and allowed for a better email campaign
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Score 8 out of 10
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Return on Investment

  • Positive - better ROI from "bundling" the Salesforce products; getting the same features for less money or even getting more features for the same money compared to other platforms choices.
  • Positive - customization power. Through the use of AMPScript we can now offer to marketing and sales teams technical solutions and features that are not available out of the box or even possible by using other email marketing platforms.
  • Negative - lack of web tracking that can be used in lead scoring made us look at other platforms to achieve that functionality (i.e. Pardot)
Read Bogdan Enache's full review
Sherice Dominguez profile photo
Score 5 out of 10
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Return on Investment

  • Marketing Cloud makes it easier for you to track what campaigns are working and not through analytics. This helps us determine where to spend our resources.
  • Tieing in multiple channels is great. Social, web, etc. You can see the whole picture of the customer's journey throughout their lifecycle.
  • Again, not having one tool to rule them all also hurts return since you're paying for multiple areas.
Read Sherice Dominguez's full review
Leigh Nolan profile photo
June 12, 2017

Not even close...

Score 3 out of 10
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Return on Investment

  • Couldn't afford a Salesforce-certified dev team to set up, so it's been an expensive and lengthy process to get marketing. Took too much time to get to bare minimum viability.
  • CloudPages is buggy, and the marketing team are not developers. Consistently get 505 publishing errors which cause pages to be offline/unavailable.
  • Mobile rendering isn't ideal. Consistent Gmail rendering issues with tables.
Read Leigh Nolan's full review

Feature Scorecard Summary

WYSIWYG email editor (2)
7.0
Dynamic content (30)
7.5
Ability to test dynamic content (2)
5.3
Landing pages (2)
4.1
A/B testing (29)
7.5
Mobile optimization (2)
7.3
Email deliverability (3)
8.0
List management (3)
7.5
Triggered drip sequences (3)
6.7
Dashboards (2)
5.3
Standard reports (3)
4.9
Custom reports (2)
2.7

About Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce.

This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution enables the creation of tailored and relevant content in any language. With the drag-and-drop tools, you can create an email in minutes and send real time transactional emails such as cart abandonment and shipping confirmations. Additional key features include A/B Testing Tools, Real Time Tracking and Graphical Reporting.

Whether you're looking for standard email marketing features or sophisticated cross-channel campaigns, you'll never outgrow our capabilities. From increasing email send volume and empowering users around the world to adding new customer communication channels to your brand strategy, we can help. Connect to your customers in a whole new way with the Salesforce Marketing Cloud.

Salesforce Marketing Cloud Email Studio Features

Email & Online Marketing Features
Does not have featureWYSIWYG email editor
Has featureDynamic content
Does not have featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Does not have featureMobile optimization
Does not have featureEmail deliverability
Does not have featureList management
Does not have featureTriggered drip sequences
Reporting & Analytics Features
Does not have featureDashboards
Does not have featureStandard reports
Does not have featureCustom reports
Additional Features
Has featureDeliverability Tools
Has featureEmail Tracking and Reporting
Has featurePlaybooks
Has featureAdvanced Content Management
Has featureDrag-and-Drop Segmentation
Has featureTriggered Messages
Has featureAutomation Solutions
Has featureDistributed Sending

Salesforce Marketing Cloud Email Studio Screenshots

Salesforce Marketing Cloud Email Studio Integrations

Ambassador, Bound, Spredfast Experiences Unpublished, Strutta, Evergage, Aurea List Manager (formerly Lyris LM), Salesforce CRM

Salesforce Marketing Cloud Email Studio Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

Salesforce Marketing Cloud Email Studio Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase

Salesforce Marketing Cloud Email Studio Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages: Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish