Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio Reviews

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Lisa Franks | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Score 7 out of 10
Vetted Review
Verified User
Review Source
ExactTarget had just launched Interactive Marketing Hub when I started using it. Before they didn't have anything similar and their other tools were much more developer back end focused. This legacy clearly showed in the product which was quite clunky and technical looking. It dod not have a clean marketing-like UI.

Salesforce Marketing Cloud Email Studio Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
69%
6.9
WYSIWYG email editor (2)
70%
7.0
Dynamic content (48)
78%
7.8
Ability to test dynamic content (2)
53%
5.3
Landing pages (2)
41%
4.1
A/B testing (49)
78%
7.8
Mobile optimization (2)
73%
7.3
Email deliverability reporting (4)
82%
8.2
List management (3)
75%
7.5
Triggered drip sequences (3)
67%
6.7
Reporting & Analytics (3)
43%
4.3
Dashboards (2)
53%
5.3
Standard reports (3)
49%
4.9
Custom reports (2)
27%
2.7

What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce.

This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution enables the creation of tailored and relevant content in any language. With the drag-and-drop tools, you can create an email in minutes and send real time transactional emails such as cart abandonment and shipping confirmations. Additional key features include A/B Testing Tools, Real Time Tracking and Graphical Reporting.

Whether you're looking for standard email marketing features or sophisticated cross-channel campaigns, you'll never outgrow our capabilities. From increasing email send volume and empowering users around the world to adding new customer communication channels to your brand strategy, we can help. Connect to your customers in a whole new way with the Salesforce Marketing Cloud.

Salesforce Marketing Cloud Email Studio Features

Email & Online Marketing Features

  • Supported: Dynamic content
  • Supported: A/B testing

Additional Features

  • Supported: Deliverability Tools
  • Supported: Email Tracking and Reporting
  • Supported: Playbooks
  • Supported: Advanced Content Management
  • Supported: Drag-and-Drop Segmentation
  • Supported: Triggered Messages
  • Supported: Automation Solutions
  • Supported: Distributed Sending

Salesforce Marketing Cloud Email Studio Screenshots

Deliver the right message, to the right person, at the right time with targeted, 1:1 messagingAutomate messages triggered by customer actions, such as an abandoned cartEasily draft emails to capture your customers' attentionQuickly and easily send emails to build real-time relationships with your customersKeep track of - and - optimize every message you send with advanced tracking options

Salesforce Marketing Cloud Email Studio Integrations

Salesforce Marketing Cloud Email Studio Competitors

Salesforce Marketing Cloud Email Studio Pricing

Salesforce Marketing Cloud Email Studio Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAsia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported LanguagesChinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish

Frequently Asked Questions

What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

What is Salesforce Marketing Cloud Email Studio's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.2.

Who uses Salesforce Marketing Cloud Email Studio?

The most common users of Salesforce Marketing Cloud Email Studio are from Mid-size Companies and the Marketing & Advertising industry.