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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.

Overview

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (139)
    8.4
    84%
  • Email deliverability reporting (119)
    8.3
    83%
  • Dynamic content (140)
    8.1
    81%
  • List management (116)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Account Engagement

$1,250

Cloud
per month

Engagement

$1,250

Cloud
per month

Intelligence

$3,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo

YouTube

How to Use Pardot Salesforce Engage

YouTube

Pardot Demo: A Pardot Introduction for Beginners

YouTube

Pardot Marketing Automation Demo

YouTube

Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo

YouTube

Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1350)

Attribute Ratings

Reviews

(51-75 of 316)
Companies can't remove reviews or game the system. Here's why
Neal Sweeney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Setting up and sending emails
  • Building landing pages
  • Integration with other platforms
  • User interface demands a lot of clicking, loading, waiting, and restarting
  • A back button or 'parent folder' button could make navigating much more convenient
  • Make list segmenting more visual
September 15, 2021

Complex but Powerful

Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Email and marketing automation.
  • Data management.
  • Dynamic content.
  • The platform is extremely complex.
  • You will require at least one employee dedicated to setting it up and maintaining the platform.
  • Customer support is not great.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Trackable in salesforce
  • Sales team can use this as this is easy to use
  • Can segment the database well as we don't have to import product related data into Marketo and then segment them
  • User Interface can be improved
  • Expensive for small organizations
  • Initial onboarding takes time
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to share resources globally
  • Easy to copy and modify resources
  • Easy to organize
  • Lack of automated tracking redirects is frustrating
  • Things that should be easy to edit on an email or a landing page are sometimes very difficult for no rhyme or reason
  • While it's easy to organize, if your folders go down below the fold you have to scroll up to see everything.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • SalesForce Connection/Integration - While I found that most marketing automation software "sucks" in their own way, Pardot does the SalesForce integration the best. Which is really important if other departments such as the sales team uses it to follow up on prospects.
  • Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns. Also, with the SF connection, it is a 2-click process to go from a contact or leads report to having a new list in Pardot.
  • Uploading New Lead/Contact Lists - The uploading system automatically deduplicates by email address, which comes in handy all the time! Also, uploading big lists of client updates etc. is very efficient and easy to implement.
  • Reporting - I have yet to see an automation tool with strong reporting, but Pardot's is really lacking here. The reports are not very customizable, you can't filter out for things like previously imported leads, and their landing page/form reports are EXTREMELY unreliable.
  • Support - Honestly, trying to get someone on the phone is not only difficult, it is expensive. They just merged their pardot and salesforce support teams and even deciphering their emails can be difficult.
  • UX/UI - Similar to SalesForce, it is not very intuitive, they use marketing definitions that don't make sense (campaign), it isn't the prettiest or easiest system for landing page or email creation. Their navigation is really really bad.
Sekhar Bavisetti | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Form completion actions are good.
  • Ease of use.
  • Takes far less time to get hands-on.
  • Awesome integration with SFDC.
  • Very simple to launch email campaigns.
  • Don't limit on the number of automation rules to be used.
  • Add the time as well to schedule engagement emails.
  • Build a global module email template in Pardot.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Segmenting by one or two variables is simple and intuitive.
  • Changing email language is simple and quick.
  • Options for integration
  • Segmenting beyond two variables is not easy, or well-supported.
  • The UI and navigating through the platform can be time-consuming.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Email drip campaign automation
  • Advanced features such as landing pages and branded preference center pages
  • Builder feels great and is easy to use if you have coding knowledge
  • No robust drag and drop builder
  • Pardot is often slow to adopt new technologies and integrations
  • No Litmus integration
  • Pardot doesn't show ESP renderings well within its own infrastructure
Robert Nagelmaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
  • I would wish for them to improve the email editing, they have a very protected feature which makes editing sometimes harder to use than other tools. This is safe on one hand, but on the other hand its sometimes harder to use.
  • I would wish for them to improve the ease of use when it comes to user management and what roles in this can and can not do in the sense of their rights.
  • I would wish for them to improve the landing pages, they are not as advanced with their landing page coding and css as other marketing automation tools.
March 14, 2021

Top tier solution

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Data integration
  • Data visualization
  • Product support
  • Easier display testing
  • More emphasis on real-time push notifications
  • Data stream connection wizard for newer users
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