Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.
Overview
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Powerful but Lacking in Multiple Ways
Salesforce Marketing Cloud - A piece of cake!
Scalable and Robust
Salesforce Marketing Cloud: As powerful as it is complicated
Robust features if you have the time to learn them all...
Expensive but powerful CRM product.
Salesforce Marketing Cloud Views
Love Salesforce Marketing Cloud
Salesforce Marketing Cloud is Very Complex but Rich !
Salesforce Marketing Cloud is very powerful
Salesforce Marketing Cloud Review
Salesforce Marketing Cloud Review
Using Salesforce Marketing Cloud in HR tech
How Salesforce Marketing Cloud Differs From Its Competitors
Campaign Performance
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The ability to personalize messaging is …
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- A/B testing (139)8.484%
- Email deliverability reporting (119)8.383%
- Dynamic content (140)8.282%
- List management (116)7.575%
Reviewer Pros & Cons
Pricing
Account Engagement
$1,250
Engagement
$1,250
Intelligence
$3,000
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $1,250 per month per installation
Product Demos
Pardot Engagement Studio: How-to Demo
How to Use Pardot Salesforce Engage
Pardot Demo: A Pardot Introduction for Beginners
Pardot Marketing Automation Demo
Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo
Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(110) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.2Dynamic content(140) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(100) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.6Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.4A/B testing(139) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.5Mobile optimization(98) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.3Email deliverability reporting(119) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7.5List management(116) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.1Triggered drip sequences(84) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.7Lead nurturing automation(100) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(100) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.6Data quality management(104) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 7.6Automated sales alerts and tasks(92) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.9Calendaring(93) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.9Event/webinar marketing(87) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.2Social sharing and campaigns(76) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(32) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.6Dashboards(107) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(111) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(88) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(81) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Role-based workflow & approvals(78) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.3Customizability(99) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.7Integration with Salesforce.com(101) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.8Integration with Microsoft Dynamics CRM(8) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.7Integration with SugarCRM(7) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.3Third-party software integrations(14) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
- Supported: Third-party software integrations
Salesforce Marketing Cloud Screenshots
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | All |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(1351)Attribute Ratings
- 9.5Likelihood to Renew112 ratings
- 10Availability11 ratings
- 9.6Performance9 ratings
- 6.1Usability35 ratings
- 4Support Rating35 ratings
- 8.1Online Training7 ratings
- 5In-Person Training4 ratings
- 3Implementation Rating17 ratings
- 7.9Product Scalability24 ratings
- 7Ease of integration2 ratings
- 10Vendor pre-sale2 ratings
- 8Vendor post-sale2 ratings
Reviews
(1-4 of 4)Good personalization tool
- Building Customer profile e.g. also customer about there business needs
- Contextual Ads
- Banners & interstitials
- It is not very easy to use for a marketer. You need a dedicated technical guy to use it
- UI/UX can be improved
- Support response can be improved
- Improved customer engagement
- Reduced time to execute caimpaigns
- Contextual ADs
- Customer profiler
- Banners
- Reduce support calls
- Improve personaliztion
- Cross selling products
- Improve customer engagement
- Improve NPS
- Customer help me modals
- Improve sales
- Reduce churn & customer support
- Price
- Product Features
- Product Usability
- In-person training
- Self-taught
- Marketing
- Support
- Marketing
- Google Analytics
- Exact Target
- Billing systems
- BI System
- File import/export
- API (e.g. SOAP or REST)
- Javascript widgets
Pardot Solid Choice for Small to Mid-Sized Enterprises
- Simple and straightforward set-up and implementation.
- Easy to use interface.
- Excellent support and very easy to do business with.
- Reporting is still a challenge, even with the OEM from GoodData. There are some nice default reports built-in, but you need to be a DBA to edit those default reports or build anything on your own in GoodData.
- Email creation is still a little kludgy. If you want to reuse or edit an email, you need to first create an email template then create an email to send. I understand Pardot is doing some work here to simplify.
- Drip logic is less granular than competing solutions like Marketo, i.e. shortest wait time in Pardot is 1 day. In Marketo, I could trigger workflow in an drip program by the minute.
- Sync time with SFDC is every 10 minutes. It would be really great to have real-time sync with the CRM.
- We did not need a dedicated person to manage the system. All members of the marketing team were able to use Pardot to do their jobs with pretty minimal training.
- We were able to end a subscription to Spredfast to manage our social posting once that functionality was built in to Pardot.
- Email marketing.
- Lead management (scoring, routing, follow-up, prioritization, nurturing).
- Visitor/prospect behavior tracking.
- Social media message delivery/engagement.
- Implemented in-house
- Online training
- In-person training
- Self-taught
- Pardot provides pre-built connectors that we used for Webex, Facebook, LinkedIn, Twitter, Google AdWords. They also offer connectors for other web event platforms, EventBrite, Wistia, etc.
- I also worked on consulting projects where we were able to use the Pardot API to connect to an organization's product and send data bi-directionally.
Pardot is a Head Above
- The UI is extremely easy to understand and operate. I can quickly view statistics on all of my emails, web-to-lead forms, landing pages, etc.
- Easy integration with our CRM and the ability to assign leads and tasks to reps based on customer actions is a huge advantage.
- Easily map out your marketing automation and customer/prospect tracking is a great tool for our sales team.
- Keep track of your search engine rankings with auto generated reports based on keywords you choose. Tracks Google, Yahoo, and Bing results.
- Their technical support and support community are very good. They actually take customer feedback and suggestions and implement them!
- It could use a little more work with social marketing integration. Need to add integration with more social networks, although big improvements have been made to this feature in the last 6 months.
- The benefits are big!
- Marketing Automation.
- Email Marketing.
- Lead Management, Generation, Segmentation, and Nurturing.
- Analytics.
- Vendor implemented
- Implemented in-house
- Online training
- In-person training
- Self-taught
Would love real-time integration with Salesforce!
- Marketing Automation in general can sometimes feel a little overwhelming. Meaning that these applications do so much, so where do you start first. Here is a quick glimpse into what Pardot does well for Advantix:
- Integration with CRM's. As I shared earlier Salesforce is one of Advantix' main operating platforms and with the use of this system over the last 10 years has become highly customized. Integration for us was important as we wanted to be able to drive specific account/contact records into Pardot. With the support of some minor code, Pardot + Salesforce met our need to be able to automatically send any new contacts created in Salesforce to Pardot.
- Identifying Implicit Behavior - Out of the 4 MA's apps we researched, Pardot was one of the applications that included Prospects Activities CRM integration as part of the monthly subscription fee. There is something to be said about the analytical data you receive from Google which is quite high-level (quantitative data about interaction with a corporate website), it's a whole different thing to get in-depth feedback as to your prospects 5 W's (who, what, when, where, why) and be able to build out marketing campaigns, dynamic content, etc tailored to prospect segments based on their behavior. Pardot allows us to do that. The possibilities to connect become endless.
- Supporting Sales & Operations marketing efforts - Building brand awareness is important for any business and while you have sales reps prospecting, operations staff supporting, Pardot's engine provides businesses with a way for us to duplicate our efforts to support marketing initiatives across multiple depts.
- Not sure if it is on Pardot's road map; however, the only downfall I see with this application currently is the ability to specify mutiple url's within an email (drip program or list email) that if clicked will allow the action to send that prospect to another drip program. For example, you have created an email that contains 3 urls for three different products you sell. If the prospect clicks on Widget A link and Widget C link I would like to send a follow-on email or send that prospect to both a drip on Widget A and a drip on Widget C.
- Today, Pardot only allows you to specify a single url to add a completion action.
- Marketing Automation as a whole instantly brings quantifiable benefits to any business. Initially, Pardot provided something that Advantix was lacking, more visibility and insight. The follow-on to that was the growth of knowledge, better communication, lead identification and development, etc...
- With the business won from utilizing this application it has more than paid for itself.
- Pardot is used to accomplish a plethora of items not visible to Advantix prior to our two year engagement including, but not limited to:
- Lead Scoring
- Lead Capture
- Implicit and Explicit Activities
- Email Marketing
- Social Data
- Detailed reporting and Analytics
- Connectors to 3rd party apps such as Facebook, Twitter, Online Meeting Apps
- Vendor implemented
- Implemented in-house
- Online training
- In-person training
- Self-taught
- Not applicable