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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.

Overview

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (139)
    8.4
    84%
  • Email deliverability reporting (119)
    8.3
    83%
  • Dynamic content (140)
    8.1
    81%
  • List management (116)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Account Engagement

$1,250

Cloud
per month

Engagement

$1,250

Cloud
per month

Intelligence

$3,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo

YouTube

How to Use Pardot Salesforce Engage

YouTube

Pardot Demo: A Pardot Introduction for Beginners

YouTube

Pardot Marketing Automation Demo

YouTube

Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo

YouTube

Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1350)

Attribute Ratings

Reviews

(1-25 of 316)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It’s not very user friendly and requires support from multiple teams to pull things together. Often coding and scripting are needed to do things one might assume is already built in or that the platform is capable of. Seems like there are many opportunities for growth or improvement in order to make this a ten.
Score 9 out of 10
Vetted Review
Verified User
As previously mentioned, I personally find Salesforce Marketing Cloud to be very well equipped with all the resources that we need to use as part of the CRM team. The fact that it offers all these features under one application if commendable. Once you create the mailer content, it was a piece of cake to build the journey based on your preference & select the target audience. Once that was done, it was just a case of duplicating the scenario/journeys and customizing it according to your set targets.
March 01, 2024

Scalable and Robust

Yassir Sahnoun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It’s great for large scale email marketing and sending, as well as data driven b2c businesses like my client’s. However, if you’re a small business with fewer needs and tools that you need to integrate, I’d recommend against it due to complexity and high cost.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
To fully utilize Salesforce Marketing Cloud, you need a full team of IT engineers, SQL writers, email designers that know HTML, and customer experience strategists. A small team may be able to use it for the basics and do it well; but anything complicated requires a lot of technical knowledge.
I do appreciate the Salesforce Trailhead that makes learning how to use the tool fun and interactive - so learning how to use it feels more approachable.
Salesforce Marketing Cloud is best used when you already are invested in Salesforce products - CRM and CDP. IF you want a basic email sending tool, this is not for you. If you have many complex use cases, Salesforce Marketing Cloud is what you need!
Score 5 out of 10
Vetted Review
Verified User
Incentivized
It's challenging to set up and requires a lot of backend Salesforce knowledge and experience. It suits any company selling B2B or B2C, email marketing, looking for sales intel, monitoring prospect interactions, campaign reporting, and effectiveness. Custom reports are not the best, so it has some limitations.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud is a perfect fit (almost a must-go) if your organization uses Salesforce/service cloud as part of its CRM solution and needs to automate the email/message-sending process based on user segments and behavior. On the other hand, if you are a small business with a limited budget for your CRM software and a customer database that is not so big and does not require full marketing automation, I would not recommend Salesforce Marketing Cloud.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is well suited to complex marketing journeys that need various actions to trigger the journeys.

It is a little too complicated for the simpler marketing actions where other platforms are easy to use the interface in a few steps where Marketing Cloud would be perhaps 10 or 11 steps just to make sure that everything is ready for a simple send
Score 3 out of 10
Vetted Review
Verified User
Incentivized
I think Salesforce Marketing Cloud is a very elaborate Marketing platform that does many marketing functions. It depends on the organization and what they do. If they do more than just mass emails and segmentation, such as journey building, social media engagement, and other marketing functions, then explore it but you either have to know every aspect of marketing, or be experienced enough, and I would even go to say that a certificate is required just to manage it all.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If the organization has multiple audiences and complex segmentation and requires a sophisticated tool and is willing to invest the time to learn the software, then Salesforce Marketing Cloud fits the bill. If the organization does not have a person with the technical acumen and time to learn the tool, then Salesforce Marketing Cloud may be less appropriate.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud is standard to set-up and use for more multi-channel use cases especially starting off. It does the basics well but, As your use cases get more complex and you would like a more easy to use UI it can struggle to use and feel clunky and hard to use at times. and data extensions need improvement to improve the use of the data model.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud is well suited for medium and large organizations to deploy marketing and automated emails. Salesforce Marketing Cloud is a great platform for multi-channel customer journeys. The integration with other Salesforce clouds make it a good fit to many organizations.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It depends on your marketing infrastructure - if your company uses this 100% so do you too for as long as you work there. It's less appropriate to be using something else when the marketing team is all in on Salesforce Marketing Cloud, but I wouldn't necessarily say this product is above others.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Overall, I find SFMC to be a great tool. It's easy to navigate, and there's a helpful community of professionals available to assist with any issues. Trailhead is also a useful resource for beginners looking to learn more about Marketing Cloud. Also, there are so many great tools like Journey Builder and Email studio that help to personalize emails to each subscriber.
Erin Easterberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Small business marketing and exposure. Huge sales coming up and the ability to market these to all the platforms you want it to. The ease of use. A helping hand and time saver for the one woman show!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you have a large customer database and want to integrate with a platform that can talk between your CRM and the sales platform to track the profitability of actions, this platform works well. It is good in the sense that once something is updated in one location, it's updated everywhere.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's great for creating email templates and HTML modules, setting up marketing automations, and AB testing. I find it very useful in creating a journey flow for automated or one-off emails. We can also use it to create task automation that would communicate with salesforce and create tasks for our reps.
Nicoline Tordrup Lage | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud is very well suited for large organizations where they need a connector to an advanced sales tool like Salesforce Sales Cloud. It also works well for communicating with large groups of recipients with their engagement studio. This is a feature I like compared to some other softwares. However, the engagement studio could work on options for further segmentation.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Suited to: Email/Push/SMS sends and automating communication to a customer base. Along with more regular boutique email/push/SMS sends. It is not suited to Small businesses that send infrequently or do not require automated sends. There are better, cheaper alternatives that would be easier to use.
Score 10 out of 10
Vetted Review
Verified User
The platform in general is easy-to-use and it doesn't require a deep understanding in Marketing Automation. A marketer with no background in Marketing Automation can learn the platform in 6-8 weeks with 2 hour training per week. Pardot handles lead management, scoring and visitor tracking easily. While out-of-box reporting capabilities in Pardot is not great, B2B Marketing Analytics can be used to join multiple datasets and prepare custom dashboards.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice.
Juan Pablo De Sabato | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio is a very good option for publishing administration, following digital marketing campaings performance and results, social listening an monitoring your brand image in social media and other digital media. It has good features for engagement, but falls a little short for customer service. I'm surre it would work much better integrated with Salesforce as a CRM, but we use another CRM platform and it was not possible to integrate.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Treat our customers to a personalize unique experience. Use behavioral insights to not only attract but retain emerging users. Capture real time customer affinities to automatically deliver relevant products. Ability to optimize for conversion through AB testing. Increase lifetime value with connected customer journeys across any touchpoint at any time.
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