Salesforce Marketing Cloud Interaction Studio

Salesforce Marketing Cloud Interaction Studio
Formerly Evergage + MyBuys

Score 8.1 out of 10
Salesforce Marketing Cloud Interaction Studio

Overview

What is Salesforce Marketing Cloud Interaction Studio?

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.
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Recent Reviews

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Awards

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.evergage.com/why…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $199 per month
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Product Details

What is Salesforce Marketing Cloud Interaction Studio?

Evergage and MyBuys is now Salesforce Interaction Studio.

The vendor states that their cloud-based platform is designed to empower marketers to increase engagement conversions of website visitors and users through real-time personalization based on deep behavioral analytics...without the need for developers. The Interaction Studio RTIM solution boasts powerful real-time segmentation and sophisticated AI to determine and deliver contextually relevant experiences that inspire customers to take action.

Salesforce says companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio Features

  • Supported: Behavioral Tracking
  • Supported: Segmentation
  • Supported: Targeting/Personalization
  • Supported: Recommendations
  • Supported: Testing
  • Supported: Analytics/Attribution

Salesforce Marketing Cloud Interaction Studio Competitors

Salesforce Marketing Cloud Interaction Studio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, 6178772514
Supported CountriesUnited States
Supported LanguagesEnglish

Salesforce Marketing Cloud Interaction Studio Downloadables

Frequently Asked Questions

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio starts at $199.

Adobe Target, Monetate, and Coveo Qubit are common alternatives for Salesforce Marketing Cloud Interaction Studio.

Reviewers rate Availability highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Interaction Studio are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-3 of 3)
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Chris Martin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Evergage across nearly all of our websites, including those we build and control for major financial institutions' cardholder loyalty rewards programs. Evergage empowers our Marketing Department. In lieu of a ridiculously complicated CMS system, Evergage puts control that should be in the hands of the Marketing Department actually into the hands of the Marketing Department -- control over the ability to deliver a personalized UX, A/B/n testing, user segmentation, and more. We just could not do a great many things without it, in some cases because a particular use case might simply be technically impossible for our web developers to implement within the existing code base without having to rewrite chunks of code and make significant back-end database changes, etc., -- all very time consuming and always an important resource-related ROI consideration.
  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
  • Documentation could be more robust... I would love to see more detailed how-tos that get more technical than the basic use cases.
  • More out-of-the-box third-party integrations would be nice. I would love to see analytics integration with my favorite Heap Analytics.
We have not yet come across a use case Evergage is not well suited to handle. In fact, its flexibility is such an asset, it may be used in ways that go beyond what it was originally built to accommodate. While we have used Evergage to deliver pop-ups and modals, info bars, callouts, and in-line content swaps on the page, we have also used it to completely rebuild entire website pages with fully responsive CSS and server-side integration via API calls. We have also used it to bridge the attribution gap between website usage and offline (call center) transactions -- something we never could adequately solve prior to using Evergage.
  • We have measured double-digit+ lifts in online and offline transactions tied to Evergage campaigns. In one case, we launched a special offer campaign to residents of a particular region and saw a 19% lift in bookings that resulted from that campaign. In another case, we served destination-specific vacation offers to users based on flight destinations they had recently searched and saw a 17% increase in sales.
  • Considering ROI in terms of human resources, Evergage has saved us an unbelievable amount of man-hours as we have saved our Web Developers from time-consuming changes to their code in order to achieve our marketing / UX / testing objectives.
We looked at Monetate alongside Evergage and found Evergage to provide a comparable level of flexibility and features at a price point comfortable for us as we jumped into the brave new world of personalization. Plus, Evergage has the "no flicker" capability and from what we found, Monetate does not. Monetate claims to be more of an enterprise-level solution, but after three years of use, we have experienced nothing that would indicate Evergage -- a smaller player -- is not just as stable. It may not have all the bells and whistles (which you will pay dearly for), but maybe we're not the average user... we've successfully found ways to exploit Evergage's inherent flexibility to meet our precise needs thus far.
7
Evergage is currently used by 7 people in our Marketing Department, including specialists, designers and one developer. Of these, two are the primary users, and we have been able to achieve quite a lot with just these two. The rest of the team is getting up-to-speed on its use.
We have no need for in-house support. If we cannot find a solution ourselves, Evergage support has always been readily available and has always successfully addressed our questions/issues and provided solutions.
  • Delivery of relevant messaging and offers to segments of website users
  • Understanding the user experience and testing the efficacy of alternate experiences
  • Bridging the transaction attribution gap that once existed with "offline" (print, direct mail) marketing
  • Providing a means of quickly implementing some front-end website changes that might ordinarily take our web developers considerable time and resources to otherwise accommodate
  • We have used Evergage to completely rebuild entire pages of a website with content relevant to the particular user -- content provided via an API link to our internal CMS
  • We have seen success in serving special offers to geo-targeted website users
  • Better integration with the CRM to provide CSRs with insights into the caller's recent behavior on the website.
After a 3-year term of use, we recently renewed for another 3-year term. I would renew again!
No
  • Price
  • Product Features
  • Product Usability
Product features was the most important factor in our decision. Price was the secondary consideration. Overall, Evergage delivered the best value.
I would have liked to have a free trial of the product, but not many of the competitors offer this anyway.
  • Implemented in-house
No
Change management was a minor issue with the implementation
For most organizations, change management may not be an issue. For us, the issue is coordination between Marketing and our Web Development departments. In cases like ours, where there are several websites undergoing enhancements in a complex development environment with QA, UAT and Production branches, it is important to ensure Marketing and Web Developers are on the same page with regards to front-end changes being implemented with Evergage. If a front-end change relies upon certain CSS definitions, or the existence of specific DOM elements on a page, naturally you'll run into problems if these were to change... so both sides need to be aware of what the other is doing.
  • Coordination between Web Development and Marketing.
Ensure that systems are in place to communicate Evergage dependencies to Web Developers so those dependencies don't break with subsequent revisions or enhancements to the website.
  • Self-taught
No
We have not needed additional support beyond the standard support, which has been fantastic.
Our questions have always been answered and effective solutions provided. In the process, we always seem to learn something new about Evergage that is useful for future use cases.
No
I like to think of myself as a pretty technically proficient user. But there have been a couple instances when I just couldn't figure out how to accomplish something. Evergage support to the rescue! They didn't just talk me through the solution, but they actually built an example of the solution under my installation so I could adapt that to my particular needs. They're generous with their knowledge of the product. That's going above and beyond.
  • Defining user segments in a "sentence-like" structure and based on actions performed, KPI metrics, or third-party data.
  • Creating "campaigns" to swap content or otherwise deliver targeted messaging for specific user segments, or on particular pages of the website, etc.
  • Installing Evergage was simple.
  • Not exactly difficult or cumbersome, but complex and requiring carefully consideration is the ability to define how user engagement is scored.
  • Working with "regex" (regular expressions) for defining pageview actions can be difficult for non-technical users.
  • Evergage is a complex product that can accommodate both simple and very sophisticated use cases... naturally there is a learning curve if you wish to do more sophisticated things with the product.
Yes, but I don't use it
As a complex product with numerous features, Evergage strikes the right balance between flexibility and ease-of-use. Certain functionality does require a bit of experimentation and explanation (and I wish the documentation was more robust), but Evergage support has always been spot-on with solutions to complex use cases. Core features can be well-utilized by non-technical users, but the more technically-inclined will appreciate aspects of the user interface that enable them to dig into the HTML, CSS and Javascript code to build more complex use cases.
The product has been able to handle considerable web traffic without a problem.
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
March 11, 2016

Evergage Review

Score 9 out of 10
Vetted Review
Verified User
We use Evergage for a few different important things, we run our NPS system for our SaaS platform, we use it to gather user analytics and behavior, we use it to test out different layouts to the platform, and also as a tracking tool on our web page
  • Great analytics engine, where you are able to set up test out different user behavior among many other things
  • Great engine for A/B testing of layout and features
  • For last-minute changes to the platform, you can easily apply overlaying boxes and text without having to deploy code
  • It requires some time and on boarding to set up the integration with your product and Evergage
  • For applying elements to you platform, such as pop-up and text overlay, you should know a bit of CSS to make it look pretty
  • The templates that Evergage provides are not the best looking in terms of UI
Works very well for SaaS platforms
  • Evergage have had a positive ROI effect on our business, where the tool is enabling different departments solving problems more easily. Marketing gather insight, product team can set up specific flows to track different customer patterns, Tech-pub can add last-minute changes.
We never found anything that could do all of the things Evergage can do, both analytics and changes content publishing to the platform
  • It is easy to segment users, add groups and create clusters
  • It is easy to understand analytics and get an overview of the data collected
  • It is easy to navigate the platform, all the different ways to slice and dice data and functionality
  • It is hard to create UI for elements you want to present as an overlay
  • It is hard to setup the platform, to start collecting data and create campaigns
  • When creating either a campaign that will target a very specific customer segment, it is sometimes hard to filter the correct people
Yes
It is recently launched, but has a lot of promising functionality
Because, once you are all set and have the initial ramp-up, it is very usable
Josh Soupir | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Evergage for real time marketing, personalization, and testing across four websites. It has helped our entire department grow revenue and conversion rates.

We initially signed up for the A/B and multivariate testing capability, but soon discovered the power of the tool. Recommendations and real time marketing have become a huge part of our marketing strategy.
  • Evergage is agile and easy to use, even with little coding experience.
  • The segmenting tool allows for pinpoint campaign targeting.
  • Recommendations provide an easy way to increase revenue.
  • Implement more integrations with other providers.
  • Add additional info to the reports to make them more robust.
  • Get small bugs in the UI fixed.
Evergage is well suited for anything you need accomplished quickly and effectively. If you diagnose an issue or opportunity on your site, you can often kick a campaign off within a half hour. It has helped us avoid customer issues many times.

It isn't great for testing huge site changes like redesigning your product pages.
  • Easily a 20 time return each month.
  • We save thousands of dollars a month on development costs as our marketing department can create campaigns and alter experiences.
  • Apart from revenue, it has empowered our marketing team.
Evergage is more affordable, more agile, and overall a much better solution for our online business.

We save thousands of dollars using Evergage, and gain a lot more testing ability. The bandwidth to launch new tests is virtually endless, you aren't hard capped at a certain number of tests per month.
  • Real time marketing
  • User segmenting
  • A/B testing
  • General Reporting
  • Adding users effectively
  • Building recs from scratch
Yes
It is fairly simple, and doesn't allow you to do much other than check on your campaigns, which is fine.

It doesn't add a ton of value, but is nice to make sure things are running well if you are away from your computer. I don't think improving it should be a priority.
There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
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