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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.

Overview

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (139)
    8.4
    84%
  • Email deliverability reporting (119)
    8.3
    83%
  • Dynamic content (140)
    8.1
    81%
  • List management (116)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Account Engagement

$1,250

Cloud
per month

Engagement

$1,250

Cloud
per month

Intelligence

$3,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo

YouTube

How to Use Pardot Salesforce Engage

YouTube

Pardot Demo: A Pardot Introduction for Beginners

YouTube

Pardot Marketing Automation Demo

YouTube

Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo

YouTube

Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1350)

Attribute Ratings

Reviews

(1-25 of 316)
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Score 9 out of 10
Vetted Review
Verified User
  • We witnessed an increase in the number of customers engaging with the campaigns being sent to them
  • Our Leaderboard results and customer wagering was improved
  • We were able to reach out to our VIP customers in time, with the help of the data collected while monitoring customer activity.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • We have been able to create mature lead generation opportunities using Salesforce Marketing Cloud in conjunction with CRM.
  • We have had to spend much more in technical support
  • We have been able to save on costs of daily maintenance emails through automation.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Abandoned cart programs are complex to set up but when setup we see high returns
  • The platform tech fees are higher than the more simpler platforms and implementation costs are also high so ROI realisation takes a bit of time.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • SFMC can personalize content based on subscriber preference. This helped us to improve click-through rates and revenue.
  • Einstein Predictive Intelligence builds customer profiles, helping us understand each subscriber and tailor our marketing communications accordingly.
  • Ad Studio connects our email profile to our social media profile, which helps us spend money on social ads more effectively.
Erin Easterberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • No need to hire a marketing person for all social media platforms.
  • Huge response to marketing plugs and huge ROI there - profits from pushes.
  • Analytics to back up your initiatives in sales.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It has helped highlight what doesn't work; we have long-term campaigns, so it's hard to track otherwise.
  • We have been able to see spend vs ROI at a glance, its just takes some setup.
  • Its made it easier to direct people to one location for data and not multiple.
Juan Pablo De Sabato | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Automation of tasks like content priorization, asignation, etc.
  • Colaboration between Marketing and Customer Service areas, given the posibility to share the same workspace ande asign relevant content between users of each area.
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