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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.

Overview

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (139)
    8.4
    84%
  • Email deliverability reporting (119)
    8.3
    83%
  • Dynamic content (140)
    8.1
    81%
  • List management (116)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Account Engagement

$1,250

Cloud
per month

Engagement

$1,250

Cloud
per month

Intelligence

$3,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo

YouTube

How to Use Pardot Salesforce Engage

YouTube

Pardot Demo: A Pardot Introduction for Beginners

YouTube

Pardot Marketing Automation Demo

YouTube

Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo

YouTube

Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1350)

Attribute Ratings

Reviews

(1-25 of 280)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
We leverage Salesforce Marketing Cloud, previous Pardot, as the marketing extension of our existing CRM. We are a Salesforce shop and we initially pass our leads to Salesforce Marketing Cloud for the first step in the SQL process. It is a valuable tool for collecting and aggregating leads, qualifying them, segmenting users into groups, and optionally targeting them with content.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketing communications on multiple channels as well as creating journeys for funnels. The main use is email marketing but we are continuing to leverage the platform tools to create multi channel programs for our products and solutions. Marketing insights are gained via Einstein and the suite of AI capabilities on our contacts and our content.
Score 9 out of 10
Vetted Review
Verified User
To create journeys, set up mailers, integrate the modals & push notifications for all our CRM related marketing content. These are done with the help of the different segmentations & preferences based on our customer data. The two main tabs being used by our CRM team is the "Content creation" and "Journeys Building". Aside from this we also used this platform for various other features, such as monitoring our tiered promotions for our VIP customers.
March 01, 2024

Scalable and Robust

Yassir Sahnoun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My client uses Salesforce Marketing Cloud. We use it mainly for email campaigns and tracking customer engagement. It's been a game-changer in how we personalize content for our audiences and has taken the guesswork out of which strategies are actually working. The real win has been in breaking down customer data silos, giving us a clearer picture of our marketing impact. It's a hefty tool with a lot to offer, and while it took a bit to get the hang of it, it's become invaluable for my client.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud helps us manage our multiple millions of contacts that we email daily, hourly, weekly through journeys. The drag and drop email builder helps us build emails quickly, and the contact manager helps us keep our data organized. We rely heavily on Einstein send time optimization to help ensure emails reach our consumers when they will be most likely to be read.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Marketing Cloud as part of our CRM solution. We use it to write marketing automation scenarios to automatize and optimize sending emails, messages, etc., to customers. This alleviates the need to execute that process manually and provides much better performance/ROI over time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We publish marketing campaigns on behalf of various clients using Salesforce Marketing Cloud. It's a wonderful tool to use to capture all party data that is essential to our position. We also use it for email content, as well as multiple engagement opportunities. It's a one stop shop, basically, for our field.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We used Salesforce Marketing Cloud because it offered a complete solution for Marketing. From journey building, to segmentation, to A B testing, to synchronizing our Salesforce CRM to Marketing Cloud as one central repository to manage all our constituents. We primarily used it to do mass email sends, with customizable template and many rich features.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Marketing Cloud to email prospects, applicants, and students. It is integrated with Salesforce. It allows us to send highly personalized messages to very particular audiences, based on data in Salesforce. We also utilize email journeys with conditional logic. It keeps track of whether the email messages were opened.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud is used to orchestrate marketing and eCommerce Campaigns in multi-channels such as Email, SMS and Ads. It addresses the need to connect with consumers in real-time and drives engagement and revenue increase because of personalization of attributes to connect with consumers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Marketing Cloud to deploy our marketing and automated emails. Salesforce Marketing Cloud helps us with advanced personalization and segmentation. Automation Studio allows our business intelligence team to send marketing data that we can use in campaigns.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The main foundation is CRM, and the functions that surround it, be it the creating of landing pages, setting up email campaigns, and managing leads, are some of the benefits you get from using Salesforce Marketing Cloud. I have worked for companies that have used all of these features and some who only used the email marketing part.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use SFMC to send emails and push notifications to our customers. We use all the main products Marketing Cloud offers: Email Studio, Mobile Studio, Automation Studio, and Journey Builder. We also use Einstein's Predictive intelligence for product recommendations and analytics builder for reporting. For building emails, we use content builder, and we find it very easy to use the drag-and-drop function to build email templates.
Erin Easterberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This software directs your business and keeps every minute operating in your marketing direction. Marketing automation is hugely a hit to maximize your results with less bandwidth. It provides you with analytics to help aid in your upcoming marketing business and motives. This software does it all. It’s moderately user-friendly. You have to put effort into understanding its capabilities.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it for lead routing, and then the management of those leads to drive sales in the other platforms. We have set up some campaigns to be able to tie this together with a mix of digital campaigns and in-person ones like events so that we can track the ROI on the activity.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to create one off emails, automation process and triggered email we send to our Merchants. I find the tool very useful, self-explanatory, allowing me to achieve a lot with automation. The integration with Salesforce makes it even more useful for us as we use Salesforce as our CRM. So, being able to connect data to our emails that way is very handy. We also find support very responsive which is great when we have an immediate question.
Nicoline Tordrup Lage | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Marketing Cloud for B2B marketing initiatives, meaning sending out personalized and automated emails, connecting Campaigns with Salesforce Sales Cloud, and following up on campaigns. I work for an agency, so I have numerous clients who use Salesforce Marketing Cloud, and the Lightning version certainly improved the look and feel of the program. The business problems that our clients usually address are everything from awareness campaigns for unknown prospects to more conversion-oriented campaigns for known prospects and upsells for current clients.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use SFMC primarily to store customer data for use in email sends and automation. As a data storage and email creation software, it serves its purpose quite well. However, it can often be slow and is quite difficult to use. The integration of ExactTarget (what SFMC used to be called before it was acquired by SalesForce) makes it so that it can be very difficult to use, with some things feeling arcane and lots of googling required.
Score 10 out of 10
Vetted Review
Verified User
My organization is using Pardot to track website visitor behavior and score leads based on their engagement. Being integrated with Sales Cloud directly, it enables us to sync lead, and contact data bi-directionally between platforms. We are also leveraging B2B Marketing Analytics platform for reporting purposes as it provides more capabilities compared to default reporting capabilities of Sales Cloud.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pardot is the solution for all prospect management problems and for massive email marketing campaigns in general, I count on Partdot every day for multiplex uses ranging from simple campaign creation to complex lead management. I like Pardot because we are currently using Salesforce and using these two tools is like using only one because it is very easy to work with both.
Juan Pablo De Sabato | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Marketing Cloud Social Studio to interact with customers in social media. The Digital Marketing team also uses Salesforce Marketing Cloud social Studio as a post schedule and monitoring tool, as well as tracking different KPI's regarding brand reputation, benchamrking with other competitors, influencers performance, etc.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud helps me automate my marketing processes so that I can focus on more important tasks. It also allows me to monitor the digital behavior of my customers and capture referring sources so that I can make more informed decisions about my marketing campaigns. It also helps my customers by recommending products and services and triggering personalized messages, which helps me to provide a better customer experience. The A/B testing algorithms have helped me to a large extent to optimize my campaigns for better performance.
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