Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.
Overview
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Powerful but Lacking in Multiple Ways
Salesforce Marketing Cloud - A piece of cake!
Scalable and Robust
Salesforce Marketing Cloud: As powerful as it is complicated
Robust features if you have the time to learn them all...
Expensive but powerful CRM product.
Salesforce Marketing Cloud Views
Love Salesforce Marketing Cloud
Salesforce Marketing Cloud is Very Complex but Rich !
Salesforce Marketing Cloud is very powerful
Salesforce Marketing Cloud Review
Salesforce Marketing Cloud Review
Using Salesforce Marketing Cloud in HR tech
How Salesforce Marketing Cloud Differs From Its Competitors
Campaign Performance
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The ability to personalize messaging is …
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- A/B testing (139)8.484%
- Email deliverability reporting (119)8.383%
- Dynamic content (140)8.282%
- List management (116)7.575%
Reviewer Pros & Cons
Pricing
Account Engagement
$1,250
Engagement
$1,250
Intelligence
$3,000
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $1,250 per month per installation
Product Demos
Pardot Engagement Studio: How-to Demo
How to Use Pardot Salesforce Engage
Pardot Demo: A Pardot Introduction for Beginners
Pardot Marketing Automation Demo
Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo
Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(110) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.2Dynamic content(140) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(100) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.6Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.4A/B testing(139) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.5Mobile optimization(98) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.3Email deliverability reporting(119) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7.5List management(116) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.1Triggered drip sequences(84) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.7Lead nurturing automation(100) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(100) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.6Data quality management(104) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 7.6Automated sales alerts and tasks(92) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.9Calendaring(93) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.9Event/webinar marketing(87) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.2Social sharing and campaigns(76) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(32) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.6Dashboards(107) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(111) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(88) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(81) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Role-based workflow & approvals(78) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.3Customizability(99) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.7Integration with Salesforce.com(101) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.8Integration with Microsoft Dynamics CRM(8) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.7Integration with SugarCRM(7) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.3Third-party software integrations(14) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
- Supported: Third-party software integrations
Salesforce Marketing Cloud Screenshots
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | All |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(1351)Attribute Ratings
- 9.5Likelihood to Renew112 ratings
- 10Availability11 ratings
- 9.6Performance9 ratings
- 6.1Usability35 ratings
- 4Support Rating35 ratings
- 8.1Online Training7 ratings
- 5In-Person Training4 ratings
- 3Implementation Rating17 ratings
- 7.9Product Scalability24 ratings
- 7Ease of integration2 ratings
- 10Vendor pre-sale2 ratings
- 8Vendor post-sale2 ratings
Reviews
(1-5 of 5)Good personalization tool
- Building Customer profile e.g. also customer about there business needs
- Contextual Ads
- Banners & interstitials
- It is not very easy to use for a marketer. You need a dedicated technical guy to use it
- UI/UX can be improved
- Support response can be improved
- Improved customer engagement
- Reduced time to execute caimpaigns
- Contextual ADs
- Customer profiler
- Banners
- Reduce support calls
- Improve personaliztion
- Cross selling products
- Improve customer engagement
- Improve NPS
- Customer help me modals
- Improve sales
- Reduce churn & customer support
- Price
- Product Features
- Product Usability
- In-person training
- Self-taught
- Marketing
- Support
- Marketing
- Google Analytics
- Exact Target
- Billing systems
- BI System
- File import/export
- API (e.g. SOAP or REST)
- Javascript widgets
Pardot Solid Choice for Small to Mid-Sized Enterprises
- Simple and straightforward set-up and implementation.
- Easy to use interface.
- Excellent support and very easy to do business with.
- Reporting is still a challenge, even with the OEM from GoodData. There are some nice default reports built-in, but you need to be a DBA to edit those default reports or build anything on your own in GoodData.
- Email creation is still a little kludgy. If you want to reuse or edit an email, you need to first create an email template then create an email to send. I understand Pardot is doing some work here to simplify.
- Drip logic is less granular than competing solutions like Marketo, i.e. shortest wait time in Pardot is 1 day. In Marketo, I could trigger workflow in an drip program by the minute.
- Sync time with SFDC is every 10 minutes. It would be really great to have real-time sync with the CRM.
- We did not need a dedicated person to manage the system. All members of the marketing team were able to use Pardot to do their jobs with pretty minimal training.
- We were able to end a subscription to Spredfast to manage our social posting once that functionality was built in to Pardot.
- Email marketing.
- Lead management (scoring, routing, follow-up, prioritization, nurturing).
- Visitor/prospect behavior tracking.
- Social media message delivery/engagement.
- Implemented in-house
- Online training
- In-person training
- Self-taught
- Pardot provides pre-built connectors that we used for Webex, Facebook, LinkedIn, Twitter, Google AdWords. They also offer connectors for other web event platforms, EventBrite, Wistia, etc.
- I also worked on consulting projects where we were able to use the Pardot API to connect to an organization's product and send data bi-directionally.
Pardot solid but has some holes
- The interface and work flow for completing marketing tasks like sending emails or designing forms is clean and easy to learn. It allows the people generating marketing pieces to get them completed and in use quickly.
- Pardot ties into a number of different CRM programs. In trying to work with all those different products it does not have a great interface with any of them. We used Marketo before Pardot and it is primarily designed to work with SalesForce. In Marketo any field changes made in SalesForce are copied by Marketo with no additional work by the user. In Pardot if you add a new field or add additional values to an existing picklist in SalesForce you also have to go into Pardot and do some additional work to be able to use the new value or new field in Pardot. Pardot also will not allow you to use the custom objects you create in SalesForce to either build lists or as a field on a form
- We are able to get a email out to the target about 20% faster than with Marketo. Our year over year sales have increased by at least 10% in the 2 years we have been using Pardot
Genius did not offer the marketing team all the tools they were looking for
Eloqua had more features than we needed and was more expensive than our budget allowed
- We use this to send mass emails, track website traffic, and generate forms for our website to allow prospects and customers to request more information.
- Implemented in-house
At that point we had been on Marketo for 3 years and had a very effective process in place and we did not want to make many changes to that process. We just wanted a software that would allow us to make that process run smoother which Pardot had trouble understanding.
- Online training
- Self-taught
The usability of generating and tracking marketing activities is a 10
The usability of the tool to generate lists is a 7
The usability of the interface with the CRM is a 5
- SalesForce.
- None at this time.
- File import/export
- Single Signon
- API (e.g. SOAP or REST)
Get more out of Automation
- Dynamic Content.
- Progressive Profiling.
- Lead Grading.
- Lead Scoring.
- Sometimes using the WYSIWYG is not completely intuitive when using dynamic content.
- Campaign Management within the product. It syncs to SFDC campaigns very well but the native campaign management within the product doesn't connect directly to SFDC campaigns.
- Higher qualified leads getting into the hands of my sales team.
- Using scoring & grading to help prioritize lead follow-up.
- Delivering relevant content to proper segments.
- Marketing Automation
- Lead Grading
- Lead Score
- Lead Round Robin
- Drip Programs
- Keyword evaluation
- Sales Intelligence
Eloqua was too expensive. Marketo, is a very slick product, and the pricing they offered us for the lowest-level version (Small and Medium Business) was competitive, but still about $3,000 per year more than Pardot. One big issue with Marketo though was the very aggressive sales process. The sales rep was so aggressive that it ultimately soured us on the company. Genius is really more of a bulk email tool and focuses less on the automation side of things which is really what we needed. It's a good starter tool, but does not have the depth of functionality that we were looking for.
- Implemented in-house
- Online training
- Self-taught
- Salesforce.com.
- Google Analytics.
- Google AdWords.
- bit.ly.
- GoodData.
- GoToWebinar.
- Facebook.
- Twitter.
- Not right now.
Great at prospect tracking; tough to pull data for reporting.
- It does a great job of lead scoring before connecting with our CRM. However, the three systems we use for our CRM, CMS and marketing automation are more or less duct taped together. Meaning, while they are great tools, they were either implemented incorrectly from the get go and have not been able to be easily changed as we have grown rapidly...or...they just aren't made to work together.
- What it does extremely well is track our prospect activity incredibly well. I am thoroughly impressed with the ability to track social media activity alongside email and web activity too.
- It is terribly cumbersome when it comes to trying to pull information from it for our reporting needs. Every asset we have on our website (white papers, webinars, etc.) is linked to a segmentation list. This list keeps record of every person who hits a landing page and thank you page for a particular asset. However, in order to take a snapshot of the unique responses from each asset for any specific period of time requires a few hours of list pulls and a few more spent in Excel, merging together this exported information.
- I like that it has the ability to post to social channels, however, the connectors are not that useful. So when I try and post a blog post to our Facebook page from within Pardot, it doesn't give me an option to choose the correct thumbnail to use. Just little quirks like that.
- We use Pardot to build out the top of the sales/marketing funnel. The records of prospect activity and the number of individual responses per asset are used to build out the top of the funnel.
- Full disclosure: I have not used any other marketing automation tool so while the ROI is great from being able to do my job, I cannot say if the amount of time I spend using Pardot is above, below, or on par with other marketing automation tools.
- The tool is used to capture responses on both our website as well as serve as our email automation for our marketing team. The information captured here is based on a point system that we set up and as unique prospects come back to our site (or receive emails from us), their activity is logged and ranked. Once a unique prospect reaches an appropriate threshold level, their user information is pushed over to our CRM where the inside sales pick up on the lead.
- Don't know
- Self-taught
- Clickability/Limelight CMS
- Sugar CRM
- I would LOVE to switch to using Wordpress or Joomla for our CMS and Salesforce for our CRM. I think it would solve a lot of our grief.