Cost effective, reliable and all inclusive
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had …
Salesforce Marketing Cloud Social Studio (retiring)Formerly Radian6 + Buddy Media
Starting at $1,000 Per Org Per Month
View PricingOverview
What is Salesforce Marketing Cloud Social Studio (retiring)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Recent Reviews
Popular Features
- Content planning and scheduling (10)10.0100%
- Broad channel coverage (10)10.0100%
- Twitter (10)9.090%
- Workflow management (10)8.080%
Pricing
Basic
$1,000.00
Cloud
Per Org Per Month
Pro
$4,000.00
Cloud
Per Org Per Month
Corporate
$12,000.00
Cloud
Per Org Per Month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud Social Studio (retiring)?
Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.
Salesforce Marketing Cloud Social Studio (retiring) Competitors
- Bottlenose
- Brandwatch
- Verint Messaging
- Digimind Social
- TotalSocial by Engagement Labs
- Engagor (discontinued)
- General Sentiment (discontinued)
- Hootsuite
- ListenLogic
- MutualMind
- Quid
- Social Suite by Reputation.com
- Oracle Social Cloud (legacy)
- PeopleBrowsr
- Social Data Intelligence SM2
- Simplify360
- Emplifi Social Marketing Cloud
- Sparkcentral (discontinued)
- Sprinklr Social
- Synthesio Social Intelligence Suite
- uberVu (discontinued)
- Viralheat (Discontinued)
- Visible Intelligence, discontinued
- muFusion
- Brand24
- Talkwalker
- Ubermetrics
- Tracx
Salesforce Marketing Cloud Social Studio (retiring) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).
Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.
The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(149)Attribute Ratings
Reviews
(26-50 of 51)Companies can't remove reviews or game the system. Here's why
January 18, 2014
Buddy Media Survey
Score 7 out of 10
Vetted Review
Verified User
Buddy Media was used on two teams; Social Media team and Campus Recruiting team. I managed and used the tool for the campus recruiting team while I worked at my previous company. The goal of the tool was to increase our candidate engagement from a campus perspective. We utilized the tool to showcase employee profiles, business articles, book reviews, pictures, and engagement questions. It was a way for our candidates to see current Alumni, view pictures from their campuses, and view upcoming campus events. Based on this, I utilized the tool to develop metrics for the business on our weekly calls with our vendor and meetings with the business.
- Able to modify and create a page that caters to the company.
- Develop metrics to the business for weekly, monthly, and YOY comparisons.
- Review the metrics to see what works and what does not.
- Building a better relationship with the company. Response time was slow.
- Provide training on the tool for the team.
- The data was not always clear/cut, needed a better understanding of the terms.
January 17, 2014
Buddy Buddy with Buddy Media
Score 6 out of 10
Vetted Review
Verified User
We use Buddy Media to track demand and interest generated by our recruiting videos that we post to social media and with minimal display advertising to see the rate of conversion and interest that we get for potential new hires.
- Its allows for great scheduling, seeding and workflow management for individual users
- Sapplets are easy to update and they are fed quickly and immediately published to accounts
- The dashboard that tracks page posts is very easy to identify performance and analyze results
- The packing and integration of Radian6 is costly and unnecessary for what I use BuddyMedia for
- The lack of expansion beyond Facebook and Twitter is annoying
- I am not in love with the frequency that I have to employ Buddy's help in deploying widgets, it can be tedious
January 17, 2014
Buddy Media Great Resource
Score 10 out of 10
Vetted Review
Verified User
We have used Buddy Media for several years in our social media department at AXS Television. At AXS we aimed to have deeper conversations with our customers and Buddy Media made it possible to create a relationship with those customers. Our department had 3 Twitter and Facebook pages that we had to maintain everyday and we aimed to post 12 or so times a day, without Buddy Media that would have been near impossible to do. Buddy Media especially became handy during our live concerts that we would live tweet along with our viewers and the band.
- Buddy Media was always reliable, especially during the times when we could not have an employee manning out Twitter or FB. We knew we could create engaging posts that would go out on time and gather the attention we needed.
- There were a few times when several posts would need to be created and schedule and Buddy Media would scramble them up and not keep them in order. Though the post always went out when needed, it was very hard to keep track of a post if it was scheduled for 9:00am, but fell under an 11:00pm post.
January 17, 2014
Radian6 is a solid tool that sets you up for success!
Score 8 out of 10
Vetted Review
Verified User
At CDW, we use Radian6 as our "listening tool" for mentions of our brand, products and competitors. Radian6 is used mostly with the Social Media Project Management team and Customer Service. With the Customer Service organization we are looking for "cries" for help or customers that may be experiencing a negative customer experience with our company. We have been able to indentify when pricing issues were taking place on our website my monitoring tweets, step in on blogs where customers were voicing opinions and experiences about our company, and even thank posted who would post positive recognition about our organization. For us, the main problems it addresses are the most urgent when customers aren't recieving calls back from our co-workers or not getting their desired resolution. The Social web allows customers an easy outlet to get help instead of calling a call center or sending an email. Radian6 helps us get access to those posts right away rather than waiting for a customer to have time to stop and email or call. Not to mention, the marketing tool that it creates for our customer service. People see us posting back publically to these posters, offering our services and wanting to help. Radian6 helps us maintain our presense of wanting to provide an unmatched customer experience to all of our customers.
- Weeding out posts that don't pertain to CDW. We are able to set up filters that allow us to avoid seeing clutter from other posters.
- Allowing direct access to the post from the portal. When a tweet comes accross with a CDW mention - the ability to click and access the site it is posted on is key for maintaining productivity and insuring our response gets out to the customer quickly.
- There are sites where CDW has presense that Radian6 is not able to tap into to include in their search. This causes us to have to run separate searches on individual sites. It would be great if Radian6 could really be our "one stop shop" to searching all of the web for mentions of our organization.
January 17, 2014
Radian6 Review
Score 9 out of 10
Vetted Review
Verified User
Radian6 is currently used by our Social Media and Quality Analyst teams. Radian6 assists us in reaching out to customers who post information regarding their personal experience with our company. It is extremely helpful in diffusing any negative feedback quickly.
- Pulls data containing our company name.
- Assists in being able to provide immediate Customer Service to customer's on the web.
- Makes managing social media easy!
- Being able to remove a post, that is not directed to your company.
January 10, 2014
Fan Engagement Wizardry
Score 8 out of 10
Vetted Review
Verified User
- Buddy Media has a very intuitive user interface, which made it easy to both use and teach others to use.
- The analytics were really helpful, especially when deciding which campaigns to try again and which to shelve.
- The ability to customize the look and feel were key to our work with Buddy Media.
- At the time that I was using it, there was a flaw in the system that allowed scripts to enter contests 1000s of times for users, which threw off the results.
January 10, 2014
Radian6 is Scalable - Great for beginners & advanced
Score 8 out of 10
Vetted Review
Verified User
- I like that I am able to quickly edit my keyword string to see how different keywords will change the overall results. I do not have to wait for results to load, as in other platforms. This is especially helpful when trying to figure out words that need to be excluded from a keyword string. If your client's name is a very common word, you have to figure out which other words should be excluded in order to get clean results. Radian6 makes this cleaning process very easy.
- This product can be scaled. It can be used by very technical analysts or on a more basic level by those who do not have extensive research experience. Very user friendly!
- I have always found the representatives from Radian6 to be very prompt and helpful. They are also proactive in suggesting uses for the tool based on specific clients.
- I think Radian6 could grow in its global capabilities. I do not always feel confident that it aggregates all conversation from a particular country or foreign language.
- I would like to see more capabilities for visual platforms, such as Instagram, Pinterest, and Vine. Clients are more frequently asking us to search content on those platforms.
- Exporting can be tedious. I would like to be able to pull a larger sample size at one time, rather than making a few smaller exports.
December 02, 2013
Radian6 - Robust and Powerful
Score 8 out of 10
Vetted Review
Verified User
- Radian6 captures a ton of sources across the internet.
- Very robust system.
- After being purchased by Salesforce.com, I know that their level of personalized customer support fell off a bit. I had become friends with a good amount of the folks over there, but now most of them have left due to culture change.
- Difficult to use if you are not savvy with tech.
- Sentiment analysis was off a bit. We had to manually correct sentiment tags that were clearly wrong.
- Pretty expensive.
November 20, 2013
Would be lost without Radian6
Score 10 out of 10
Vetted Review
Verified User
- Word Clouds.
- Twitter analytics to track hashtags.
- Finding where users are Tweeting from based on location.
- Having a longer time period for temporary profiles.
- Using less bandwidth so computers don't freeze running reports.
November 05, 2013
Radian6 Review
Score 5 out of 10
Vetted Review
Verified User
- Incorporates tons of data, but allows for control of what and how much.
- Has great data output for additional analysis.
- Robust and allows for a large number of social accounts.
- It is geared for industries where there is a large amount of chatter on social media. Not a good fit for the company I was at while using it.
- Very easy to screw up data via the use of keyword hierarchies.
- At times the platform was overly complex and really required a team of 3-5 minimum to get full use of it.
November 04, 2013
Robustly Glitchy
Score 3 out of 10
Vetted Review
Verified User
- Nice looking charts.
- Responsive to Twitter complaints.
- Simple to use.
- Not enough data pull options.
- Too many glitches - The other day I did a 90 day pull and it said "0 posts" when there were thousands just the day before.
November 02, 2013
Radian6 Review from an ex-agency side analyst
Score 9 out of 10
Vetted Review
Verified User
- Sentiment Analysis - Radian6 does a good job of gathering and categorizing data from various social media channels. It also has a convenient export option that allows you to manipulate the data using your own external tools.
- Social Listening - Radian6 is useful for brands that want to know the impact of a campaign in real time. Especially to answer questions like "Is our target audience responding the way we anticipated?"
- Social Media Marketing - Radian6 is useful when planning a social media campaign or any integrated marketing plan which involves social media.
- Quality Control.
- Price.
- Multiple User Access.
November 02, 2013
The answers you need from social media...
Score 8 out of 10
Vetted Review
Verified User
- Radian6 is helpful in locating target audiences by allowing the user to set a wide variety of preferences. This is hugely important to the interest of saving time.
- Radian6 has evolved to display results in graphs that make it easy for viewers (at all levels) to interpret. This cuts down on the extra work you have to do in order to present your finidings to clients and/or executives.
- Perhaps most useful, Radian6 quickly and accurately analyses trends. It really takes some of the guessing work out of crowd listening and allows the most up-to-date information to shine through the noise.
- I was honestly able do to what I needed to do (and more) with the platform the way it is...
Score 9 out of 10
Vetted Review
Verified User
- Radian6 simplified tracking social media data for specific projects you or your client was working on and the reports were a great tool to drill down into the data.
- Radian6 offered great tools and widgets to understand what coverage you were getting and what others were saying about you on a specific topic.
- The entire Radian6 dashboard was user-friendly and easy to navigate, and there was always something new to learn!
- If you saw a spike in content you can use the topic cloud to find the keyword that caused the spike and look at the interaction of your community. Great way to really get the cause of increased mentions
- I remember that setting up topic profiles was a bit of a chore, especially if you had a longer list of terms. Adding items one by one was one thing I didn't like and should be improved.
October 28, 2013
New Results with Radian6
Score 10 out of 10
Vetted Review
Verified User
- Understanding what consumers are saying about a product or campaign.
- Understanding sentiment.
- Finding advocates and influencers.
- Better beginners guide.
- Better examples of the types of analysis that can be done.
- New features.
October 28, 2013
Streamline your Social lead generation
Score 10 out of 10
Vetted Review
Verified User
- Radian6 is very user friendly and, since it is integrated with Salesforce.com, it is really easy to manage your leads and stay organized.
- Assigning leads to users in Salesforce is really easy so it streamlines the process of sharing social data and conversations with other colleagues
- Great user interface that makes navigating the dashboard and console very easy and fun to use.
- Streamlines various social accounts that keep your social profiling organized.
- More integration with LinkedIn.
- More access to other social websites like Quora or even RSS feeds like Feedly.
- More alerts and notifications for trigger events or social news relevant to the user.
October 24, 2013
Radian6 - Your Reporting All-Star
Score 9 out of 10
Vetted Review
Verified User
- Radian6 is an industry leader in social media monitoring. In terms of the results returned from the web at large I've always been extremely satisfied. They manage to return just about every company and entity mention out there. The widgets are quick and easy to create and provide C-Level teams with an overview of information they need to know while letting those using the tool daily dig deep into the data. It's the best of both worlds. I will say if you aren't used to a dashboard tool the setup and creation of this will be a bit of a learning curve but nothing you can't handle with the support of their customer service team.
- The profile setup is relatively easy although when it comes to clearing out spam results from Facebook it is a bit of a manual process. This is out of Radian's control as it is an API issue on Facebook's part.
- I find their proprietary influencer tool isn't very helpful or accurate. You can change influencer attribute settings in the report and it does give you results however it isn't fully comprehensive. Instead we use the tool to monitor conversations and hashtags to identify influencers.
October 21, 2013
What was once a great tool, now feels neglected and unloved
Score 2 out of 10
Vetted Review
Verified User
- Viewing data in a variety of formats and the ability to easily drill down into this data.
- Evolving - since the Salesforce merger in particular, the platform has hardly been updated and as a result is slow and cumbersome.
- The data tables can take a while to upload, which often makes it feel clunky.
- The tool cannot be used for engagement, despite the 'engagement console'. You cannot schedule content or post easily. Even dealing with inbound messages via this is overly complicated and the big application is slow - this is not browser based, but a standalone application you need to download and install. When using as a part of a team, the permissions are painful to set up as are the dashboards. There is also a delay in messages coming into the dashboard - around 5-10 minutes, meaning that it is no good for real-time engagement. It also frequently misses tweets.
- Communication/account management - all poor and not what you would expect from such a high cost platform. You can expect not to hear from an account manager for months at a time, plus they change frequently.
- Mention limits - this feels like an old-fashioned pricing model and as such greatly limits you on what you can actually track and therefore the benefit you can actually take from the system. To increase mentions, you will be looking at an equally big price hike.
October 18, 2013
Easy To Use
Score 8 out of 10
Vetted Review
Verified User
- It allows companies to easily publish engaging content on their Facebook page. Whether it was a sweepstakes, poll or photo contest, we were able to turn them around on a dime.
- The only issue we experienced was during publishing status updates. There were times when it wouldn't publish to the entire public.
October 15, 2013
Stay Away from Buddy Media
Score 1 out of 10
Vetted Review
Verified User
- Buddy Media is an OK platform if you are managing multiple clients and seeing a bunch of traffic across all channels. It also has supports app development within the suite.
- Platform is often down, I don't trust it and if we didn't have a contract with them I wouldn't use it. Support is ridiculously slow and it's often a challenge getting my "account manager" to respond to my emails in a timely manner. I feel like no one over there is very educated on the product aside from basic features and it is WAY too expensive for what it offers. Overall, I would never recommend this product to a colleague.
October 09, 2013
Buddy Media Self Serve Review (Social.com)
Score 10 out of 10
Vetted Review
Verified User
- After testing many Facebook self serve APIs, Buddy Media was unparalleled in ease of use, campaign segmentation and creation, creative rotation and swapping, and most of all in optimizing.
- The campaign creation user flow is one thing varies from tool to tool, however Buddy Media has really nailed it on the head with regards to scalability and granularity for reporting and optimizing.
- The visual widgets available not only allow for quick, actionable insights, but they also allow for optimizations to be made in real time within these widgets and charts, allowing those actionable insights to be actions immediately. For those familiar with Facebook advertising, you know how important turn around time is when optimizing.
- Like with any new product, there were some bugs with some of the ad units getting targeting stripped or creating empty shell ads. The tech team was very proactive in alleviating these issues and getting to the bottom of it. However relative to the volume of ads that we were turning out on a daily basis I would say these issues were minimal, however recurring.
Score 5 out of 10
Vetted Review
Verified User
- If your company needs a complex role-based permission set for seeding social posts, scheduling, work flow, Buddy is pretty good.
- What used to be leading edge on deploying engagement widgets (aka sapplets) has become too cumbersome for simple deployments, usually requiring help from Buddy to put it together.
- Since being bought by SalesForce and marketed as a bundle with Radian6, they force you into the bundle when nothing is integrated, not even billing.
- Buddy along with most platforms in this category are still using number of social accounts as the threshold for increases in costs. When this is taken to scale for large brands like QSR's this is not a feasible or cost effective solution. This puts Buddy in direct conflict with Facebook and G+'s move towards hyper local (which by the way other than reviews I'm against)
Score 2 out of 10
Vetted Review
Verified User
- Localized, keyword, social media monitoring
- The product had lot of "noise" despite filters; no easy integration with social intranet and natural employee workflow; standalone system.
- We needed a tool that integrated with our social intranet (in this case Jive).
- Additionally, we wanted workflow capability that would provide a clear process for all employees to follow, and not something we would have to buy an individual license for every user. It was crucially important to collect and filter the data, and then assign it to the right people within the organization to respond.
February 12, 2013
Great for Twitter monitoring.
Score 7 out of 10
Vetted Review
Verified User
- We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social.
- Social Brand Analytics, Social monitoring & Competitive Analysis
- FB analytics due to account privacy settings
- Sentiment analysis
December 12, 2012
Doesn't support Arabic keywords!
Score 6 out of 10
Vetted Review
Verified User
- Radian6 is the easiest platform to use. User experience is of great quality. Certain analysis and outputs of the platform are yet to be matched by other platforms (such as an analysis of most mentioned hashtags under a campaign)
- Provides data for only 30 days from starting date, but it builds up (day 1 gives you access to 30 days prior. Day 31 gives access to 60 days worth of data)
- Difficult to use 1 campaign (or profile) for more than 1 client (if the intention is to cut costs)
- Not good for Arabic.