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Salesforce Marketing Cloud Social Studio (discontinued)

Salesforce Marketing Cloud Social Studio (discontinued)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (discontinued)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

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Learn from top reviewers

Salesforce Marketing Cloud Social Studio Review

Rating: 10 out of 10
May 19, 2025
IncentivizedVetted ReviewVerified User
Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us consider...
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Verified user
Employee
Salesforce Marketing Cloud Social Studio (discontinued)4 years of experience

Cost effective, reliable and all inclusive

Rating: 9 out of 10
June 11, 2019
IncentivizedVetted ReviewVerified User
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the pl...
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Adam Keys
Manager - Marketing
Senior Social Media Executive
ScS
Salesforce Marketing Cloud Social Studio (discontinued)2 years of experience

Radian6 - Monitoring of Social Media

Rating: 8 out of 10
April 17, 2018
IncentivizedVetted ReviewVerified User
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has ...
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Mahesh Aluvala
Consultant - Information Technology
Senior Consultant
Capgemini
Salesforce Marketing Cloud Social Studio (discontinued)1 year of experience

Jack of all trades, master of none

Rating: 6 out of 10
April 13, 2018
IncentivizedVetted ReviewVerified User
As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company ...
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Jeremy Cowles
Strategist - Professional Services
Senior Strategist
Ebiquity plc
Salesforce Marketing Cloud Social Studio (discontinued)2 years of experience

A great tool for big organizations

Rating: 7 out of 10
December 18, 2017
IncentivizedVetted ReviewVerified User
Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers....
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Andrea Casano
Employee - Sales
Web Sales Manager
Enel Energia S.p.A.
Salesforce Marketing Cloud Social Studio (discontinued)3 years of experience
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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.5
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.4

Reporting/analytics

8.3
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.0
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Product Details

What is Salesforce Marketing Cloud Social Studio (discontinued)?

Social Studio (formerly Radian6 and Buddy Media) enabled users to listen, engage, and publish within a social media marketing and management suite. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio was retired in November of 2024.

Salesforce Marketing Cloud Social Studio (discontinued) Competitors

Salesforce Marketing Cloud Social Studio (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

Bottlenose, Brandwatch, and Verint Channel Automation are common alternatives for Salesforce Marketing Cloud Social Studio (discontinued).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (discontinued) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 52)

Easy To Use

Rating: 8 out of 10
October 18, 2013
JB
Jeff Bachmann
Social Media Manager
Blick and Staff Communications (Public Relations & Communications, 1-10 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
2 years of experience
Pros
  • It allows companies to easily publish engaging content on their Facebook page. Whether it was a sweepstakes, poll or photo contest, we were able to turn them around on a dime.
Cons
  • The only issue we experienced was during publishing status updates. There were times when it wouldn't publish to the entire public.
Likelihood to Recommend

Buddy used to be a Leader; SalesForce Over Promises Under Delivers

Rating: 5 out of 10
July 15, 2013
DP
David Pierpont
Director of Social Media
Ansira (Marketing and Advertising, 501-1000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
2 years of experience
Pros
  • If your company needs a complex role-based permission set for seeding social posts, scheduling, work flow, Buddy is pretty good.
Cons
  • What used to be leading edge on deploying engagement widgets (aka sapplets) has become too cumbersome for simple deployments, usually requiring help from Buddy to put it together.
  • Since being bought by SalesForce and marketed as a bundle with Radian6, they force you into the bundle when nothing is integrated, not even billing.
  • Buddy along with most platforms in this category are still using number of social accounts as the threshold for increases in costs. When this is taken to scale for large brands like QSR's this is not a feasible or cost effective solution. This puts Buddy in direct conflict with Facebook and G+'s move towards hyper local (which by the way other than reviews I'm against)
Likelihood to Recommend

Radian6 - Robust and Powerful

Rating: 8 out of 10
December 02, 2013
WW
Weston Woodward
Social Media and Support
StableLift (Political Organization, 11-50 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
2 years of experience
Pros
  • Radian6 captures a ton of sources across the internet.
  • Very robust system.
Cons
  • After being purchased by Salesforce.com, I know that their level of personalized customer support fell off a bit. I had become friends with a good amount of the folks over there, but now most of them have left due to culture change.
  • Difficult to use if you are not savvy with tech.
  • Sentiment analysis was off a bit. We had to manually correct sentiment tags that were clearly wrong.
  • Pretty expensive.
Likelihood to Recommend
Make sure you have a dedicated person to clearly understand the extent of how the tool works. It takes quite a bit of time to get your profiles set up. You will also want to make sure you have very clear objectives of what you want to accomplish. If you do not have tons of folks talking about you online, then you may want to get another tool.....this is definitely best used to handle lots of data and would not be as great of an ROI if you are a baby brand due to the cost.

Radian6 - Strengths and Weaknesses but Still at the Top

Rating: 8 out of 10
October 30, 2014
NP
Nolan Perry
Social Media Community Manager
Apollo Group (Higher Education, 10,001+ employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
2 years of experience
View profile
Use Cases and Deployment Scope
While Salesforce SRM/CRM tools are being implemented across my organization for use in various departments for customer-facing roles, my review will focus on our use for social media monitoring and engagement. We have a team of seven community managers currently using Radian6 to monitor three Twitter accounts. Also note that this review covers the Radian6 Engagement Console, not their new web version, Social Studio, which is currently in development and launch.
Pros
  • Social media monitoring: Radian6 excels in pulling in mentions of our brand as well as a detailed assortment of key words. Topic Profiles allow an incredible amount of filtering and let create separate stacks or queues for different topics. It also allows "Does Not include" key words in the Topic Profiles. Different profiles can be designed for different teams, also.
  • Categorization of posts: Radian6 offers more categorization of posts than any tool I've used. This includes post tags, source tags, sentiment, priority, engagement level, classification level, and assign to user. Users can create their own system for how they want to use these, but it's not required.
  • Macros: One of my team's favorite things about Radian6 is that we can create macros. These are shortcut buttons within the engagement console that we can program to do multiple actions. For example, a macro for "Alumni Association" may mark a post positive, add a post tag of Alumni, add a high priority flag, and assign the post to a specific user. Multiple workflow actions taken care of with one click.
  • Analytics: This is still emerging but Radian6 does a pretty good job once you know what you're doing. only down side is that you have to open and log into a separate window to access it, which happens to be the Radian6 Dashboard. This is the same place you create and design your Topic Profiles and keyword groups, etc. The Analysis Widgets, Rivers of News, etc. provide a lot of flexibility for viewing things like mentions per time period, pie charts by post tag, and word clouds. It's also easy to export all posts from a chart.
  • Assigning and managing posts: User assignment is easy and flexible within Radian6. Users can quickly create their own My Tasks stack, as well as other stacks to monitor effectively.
Cons
  • Setup: Radian6 is incredibly difficult to get up and running. I'm the only one on my team that took the time to learn it. Two years later, there are still things I have to have our account rep walk me through. Once set up correctly though, it functions great.
  • Fragmentation: Because of all the companies and tools they've acquired and incorporated, the Salesforce ecosystem is quite fragmented. Use the Engagement Console for monitoring and engaging, use the dashboard website for setup, filtering, and analytics, use the Social Hub site for more details filtering and automated rules, use the Summary Dashboard site for other broad view analytics. I just want it all to be in one system. Fortunately, this is exactly what they're working on.
  • Managed Accounts: I still don't entirely understand what these are and why they need to be set up this way. The execution could definitely be better.
Likelihood to Recommend
I think Radian6 is best suited to large organizations with multiple social accounts to monitor. Also, if you don't need a lot of categorization for tracking social data yet, it's overkill.

Apps made easy

Rating: 7 out of 10
March 31, 2014
PT
Paul Theunis
Software Development Engineer
Microsoft (Internet, 11-50 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
1 year of experience
Pros
  • It makes creating Facebook applets really easy, it takes away the the hassle of doing all that work on Facebook itself.
Cons
  • Customizing is a pain, or I should say used to be. The support team is great and tried to help me with whatever issue I had but some features were just missing back then
Likelihood to Recommend
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