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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Learn from top reviewers

Salesforce Marketing Cloud Social Studio Review

Rating: 9 out of 10
May 1, 2024
IncentivizedVetted ReviewVerified User
Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us consider...
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Verified user
Employee
Salesforce Marketing Cloud Social Studio (retiring)4 years of experience

Cost effective, reliable and all inclusive

Rating: 9 out of 10
June 11, 2019
IncentivizedVetted ReviewVerified User
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the pl...
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Adam Keys
Manager - Marketing
Senior Social Media Executive
ScS
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

Radian6 - Monitoring of Social Media

Rating: 8 out of 10
April 17, 2018
IncentivizedVetted ReviewVerified User
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has ...
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Mahesh Aluvala
Consultant - Information Technology
Senior Consultant
Capgemini
Salesforce Marketing Cloud Social Studio (retiring)1 year of experience

Jack of all trades, master of none

Rating: 6 out of 10
April 13, 2018
IncentivizedVetted ReviewVerified User
As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company ...
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Jeremy Cowles
Strategist - Professional Services
Senior Strategist
Ebiquity plc
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

A great tool for big organizations

Rating: 7 out of 10
December 18, 2017
IncentivizedVetted ReviewVerified User
Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers....
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Andrea Casano
Employee - Sales
Web Sales Manager
Enel Energia S.p.A.
Salesforce Marketing Cloud Social Studio (retiring)3 years of experience
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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.4

Reporting/analytics

8.3
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.1
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Competitors

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 19)

Great for Twitter monitoring.

Rating: 7 out of 10
February 12, 2013
Verified User
Manager in Marketing
Public Relations and Communications Company, 1001-5000 employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Pros
  • We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social.
  • Social Brand Analytics, Social monitoring & Competitive Analysis
Cons
  • FB analytics due to account privacy settings
  • Sentiment analysis
Likelihood to Recommend
Overall Radian 6 is useful. The cons are FB mention data due to user privacy settings and the lack of solid Sentiment analysis

Radian6 Review from an ex-agency side analyst

Rating: 9 out of 10
November 02, 2013
CG
Chirag Gupta
Strategy and Analysis Intern
Ajax Workforce Marketing (Marketing and Advertising, 5001-10,000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Pros
  • Sentiment Analysis - Radian6 does a good job of gathering and categorizing data from various social media channels. It also has a convenient export option that allows you to manipulate the data using your own external tools.
  • Social Listening - Radian6 is useful for brands that want to know the impact of a campaign in real time. Especially to answer questions like "Is our target audience responding the way we anticipated?"
  • Social Media Marketing - Radian6 is useful when planning a social media campaign or any integrated marketing plan which involves social media.
Cons
  • Quality Control.
  • Price.
  • Multiple User Access.
Likelihood to Recommend
Only use it for long term campaigns. It provides a lot of interesting data and insights, but they tend to only be actionable in the long term. Be sure to ask:

1. Is my audience large enough to justify using a tracking tool?
2. Is my audience actively using social media?
3. Which features will I be using most often? And are those features available for free somewhere else?

Radian6 Review

Rating: 9 out of 10
November 04, 2014
Verified User
Strategist in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
3 years of experience
Pros
  • The ability to dive into data various ways and bring user directly to source of mention. I love the ability to look at data and dig into the data. For example, looking at Topic Trends and then being able to dive into the River of News from a specific point in the Topic Trends. Another way would be to look at the keyword groups, dive into media type and then dive into a specific media type for more detailed data about Twitter or Forums specifically.
  • I really like the art of the Keyword Configuration and ability to filter noise.
  • Number of sources covered. One of the things I love about the tool is the ability to crawl so many sources including social media sites, blogs, mainstream news, forums, YouTube, Twitter, Facebook and more. The tool covers over 650 million sources of data the last rep I talked to in late July, 2013.
  • Ability to train multiple users across the organization.
  • I really like the Engagement Console workflow and use the feature to delegate mentions to the appropriate stakeholders. I also like to flag and prioritize mentions among team members. We can also respond to mentions from the tool specifically if we need to.
Cons
  • Provide insights based on data.
  • Customize Reports. Many times, I would like to see data a specific way. Currently, this tool does not allow me to custom build a report in the tool to send to my managers. I will need to export data and create my own dashboard based on the data I would like to see. The Summary Dashboard does not provide me the reporting I need.
  • Sentiment could be improved.
Likelihood to Recommend

Social Studio, great for scheduling and analysis

Rating: 8 out of 10
Incentivized
March 16, 2018
Verified User
Manager in Marketing
Consumer Electronics Company, 10,001+ employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Use Cases and Deployment Scope
Social Studio is being used by the marketing organization to manage social media channels, including for scheduling posts and analysis. It simplifies social media management.
Pros
  • Scheduling posts
  • Tracking social media metrics
  • Analysis
Cons
  • Doesn't allow you to tag other users/accounts in scheduled posts.
Likelihood to Recommend
Social studio is well-suited for environments where multiple social media channels are being managed by more than one individual, allowing for shared access and collaboration. There's no reason it wouldn't work equally as well for an individual user without a team needing shared access.

Radian6 - Robust and Powerful

Rating: 8 out of 10
December 02, 2013
WW
Weston Woodward
Social Media and Support
StableLift (Political Organization, 11-50 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Pros
  • Radian6 captures a ton of sources across the internet.
  • Very robust system.
Cons
  • After being purchased by Salesforce.com, I know that their level of personalized customer support fell off a bit. I had become friends with a good amount of the folks over there, but now most of them have left due to culture change.
  • Difficult to use if you are not savvy with tech.
  • Sentiment analysis was off a bit. We had to manually correct sentiment tags that were clearly wrong.
  • Pretty expensive.
Likelihood to Recommend
Make sure you have a dedicated person to clearly understand the extent of how the tool works. It takes quite a bit of time to get your profiles set up. You will also want to make sure you have very clear objectives of what you want to accomplish. If you do not have tons of folks talking about you online, then you may want to get another tool.....this is definitely best used to handle lots of data and would not be as great of an ROI if you are a baby brand due to the cost.
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