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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Learn from top reviewers

Salesforce Marketing Cloud Social Studio Review

Rating: 9 out of 10
May 1, 2024
IncentivizedVetted ReviewVerified User
Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us consider...
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Verified user
Employee
Salesforce Marketing Cloud Social Studio (retiring)4 years of experience

Cost effective, reliable and all inclusive

Rating: 9 out of 10
June 11, 2019
IncentivizedVetted ReviewVerified User
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the pl...
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Adam Keys
Manager - Marketing
Senior Social Media Executive
ScS
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

Radian6 - Monitoring of Social Media

Rating: 8 out of 10
April 17, 2018
IncentivizedVetted ReviewVerified User
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has ...
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Mahesh Aluvala
Consultant - Information Technology
Senior Consultant
Capgemini
Salesforce Marketing Cloud Social Studio (retiring)1 year of experience

Jack of all trades, master of none

Rating: 6 out of 10
April 13, 2018
IncentivizedVetted ReviewVerified User
As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company ...
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Jeremy Cowles
Strategist - Professional Services
Senior Strategist
Ebiquity plc
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

A great tool for big organizations

Rating: 7 out of 10
December 18, 2017
IncentivizedVetted ReviewVerified User
Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers....
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Andrea Casano
Employee - Sales
Web Sales Manager
Enel Energia S.p.A.
Salesforce Marketing Cloud Social Studio (retiring)3 years of experience
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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 7.9

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.4

Reporting/analytics

8.3
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.0
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Competitors

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 28)

Radian6 Review

Rating: 5 out of 10
November 05, 2013
EB
Eric Brown
Social Media Manager
CivicPlus (Apparel & Fashion, 501-1000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Pros
  • Incorporates tons of data, but allows for control of what and how much.
  • Has great data output for additional analysis.
  • Robust and allows for a large number of social accounts.
Cons
  • It is geared for industries where there is a large amount of chatter on social media. Not a good fit for the company I was at while using it.
  • Very easy to screw up data via the use of keyword hierarchies.
  • At times the platform was overly complex and really required a team of 3-5 minimum to get full use of it.
Likelihood to Recommend
Determine its usefulness in your industry before purchasing.

Radian6 is a solid tool that sets you up for success!

Rating: 8 out of 10
January 17, 2014
SM
Susie Mac Kinnon
Supervisor, Customer Relations Quality
CDW (Information Technology and Services, 5001-10,000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
3 years of experience
Use Cases and Deployment Scope
At CDW, we use Radian6 as our "listening tool" for mentions of our brand, products and competitors. Radian6 is used mostly with the Social Media Project Management team and Customer Service. With the Customer Service organization we are looking for "cries" for help or customers that may be experiencing a negative customer experience with our company. We have been able to indentify when pricing issues were taking place on our website my monitoring tweets, step in on blogs where customers were voicing opinions and experiences about our company, and even thank posted who would post positive recognition about our organization. For us, the main problems it addresses are the most urgent when customers aren't recieving calls back from our co-workers or not getting their desired resolution. The Social web allows customers an easy outlet to get help instead of calling a call center or sending an email. Radian6 helps us get access to those posts right away rather than waiting for a customer to have time to stop and email or call. Not to mention, the marketing tool that it creates for our customer service. People see us posting back publically to these posters, offering our services and wanting to help. Radian6 helps us maintain our presense of wanting to provide an unmatched customer experience to all of our customers.
Pros
  • Weeding out posts that don't pertain to CDW. We are able to set up filters that allow us to avoid seeing clutter from other posters.
  • Allowing direct access to the post from the portal. When a tweet comes accross with a CDW mention - the ability to click and access the site it is posted on is key for maintaining productivity and insuring our response gets out to the customer quickly.
Cons
  • There are sites where CDW has presense that Radian6 is not able to tap into to include in their search. This causes us to have to run separate searches on individual sites. It would be great if Radian6 could really be our "one stop shop" to searching all of the web for mentions of our organization.
Likelihood to Recommend
Radian6 is well suited for organizations looking to tap into Social Media and see what is out there and what opportunities monitoring Social Media will bring to their organization. What is great about Radian6 is that you can use the tool for as little or as much as you want to get out of it. Even using it a little opens the doors to some customer facing/saving opportunities that will help you get a better understanding for how your organization is viewed.

Radian6 is a lifesaver! Don't start a social media campaign without it!

Rating: 9 out of 10
October 31, 2013
RJ
Ryan Johnson
Client Manager
American Heart Association (Public Relations and Communications, 201-500 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Pros
  • Radian6 simplified tracking social media data for specific projects you or your client was working on and the reports were a great tool to drill down into the data.
  • Radian6 offered great tools and widgets to understand what coverage you were getting and what others were saying about you on a specific topic.
  • The entire Radian6 dashboard was user-friendly and easy to navigate, and there was always something new to learn!
  • If you saw a spike in content you can use the topic cloud to find the keyword that caused the spike and look at the interaction of your community. Great way to really get the cause of increased mentions
Cons
  • I remember that setting up topic profiles was a bit of a chore, especially if you had a longer list of terms. Adding items one by one was one thing I didn't like and should be improved.
Likelihood to Recommend
I would tell the colleague to do some training to get familiar with how the dashboard works but also let them know its a very user friendly platform that you won't be able to live without.

Radian6: measurements and insights

Rating: 6 out of 10
Incentivized
April 22, 2016
Verified User
Employee in Marketing
Insurance Company, 1001-5000 employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Use Cases and Deployment Scope
When I used Radian6 it was being used by one department/division. It addressed our need for measuring analytics on our social media and digital efforts. We used it to see how we measured up to competitors, and how we could better utilize content to reach our audiences. Radian6 helped us see who was talking about us, and where and when they were talking about us.
Pros
  • I liked that Radian6 measured multiple social media platforms.
  • I liked the easy-to-use interface of Radian6.
  • I liked the fact that Radian6 allowed for the export of information, charts and results to easily compile into a document that could be shared with upper leadership.
Cons
  • I frequently wished I could see a share of voice a little easier - how a company compares with competitors.
  • I had trouble setting up keywords to monitor certain companies or industry trends.
  • When I used Radian6, I wanted to be able to monitor in real time more effectively.
Likelihood to Recommend
I think Radian6 is great if you need a platform that will create reports for your business and allow you to export and share those reports. It's a little pricey so it's best for larger companies that can afford the robust tool. It's less appropriate for monitoring social or other online efforts.

Why Radian6 Might Not Be For You

Rating: 2 out of 10
May 14, 2014
Verified User
Manager in Marketing
E-Learning Company, 201-500 employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Use Cases and Deployment Scope
I used Radian6 as a social media manager at a mid-sized company (250-300 employees). Radian6 comes with two key features: a listening platform and an engagement console. The engagement console was only available on a desktop and could not be accessed online, which I found strange and inconvenient. Configuring the listening platform isn't intuitive and several of my coworkers found it confusing to understand. Radian6 allows you to build your own pages with widgets which could have been great, except the widgets didn't fit properly on the screen so things end up looking unorganized and chaotic. I suggest attending their five part webinar series if you're struggling with setting up your account. It especially helped me understand the reporting and analytics portion. The largest hurdle we faced as a company using this software was identifying the right keywords to track, other than our company name, products, and competitors. If your keywords are too broad you will bring in too many search results and exceed your data limit. Radian6 may be a good solution for a bigger company, but it was not the right fit for ours.
Pros
  • Radian6 integrates with other enterprise applications like Salesforce.com and analytics like Webtrends, Omniture and Google Analytics.
Cons
  • Radian6 does not pull data from a handful of major sites that provide extremely useful content, such as LinkedIn groups, Amazon reviews, and Google+.
  • Radian6 also does not capture comments made in response to Facebook fan page post or pick up posts proactively made by fans to pages unless the fans make all their content public.
  • The query search for Radian6 basically consists of "and" "or" and "not" as filtering tools but doesn't provide other valuable filtering options such as narrowing your search to specific sites or links.
  • Radian6's website is entirely in Flash, which makes your computer slow down quite a bit.
  • The collaboration process has some glitches. For example, when a user creates a campaign or keyword to track, everyone on the team can see it but will not have the ability to modify anything.
  • In addition to the license fee, there is a per-topic profile fee, which is where you tell it what data you want to pull in. If you want to separate data, there is only so much you can do within one topic profile. If you go over your data limit, you'll be charged!
  • It's very expensive. If you're a small - mid-sized company you can probably get the same results with a much more affordable software.
Likelihood to Recommend
Radian6 is a pricey software that is also almost too comprehensive. It could be a considerable option for an enterprise-level organization, but definitely overkill for small to mid- sized companies.
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