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Salesforce Marketing Cloud Social Studio (discontinued)

Salesforce Marketing Cloud Social Studio (discontinued)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (discontinued)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

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Learn from top reviewers

Salesforce Marketing Cloud Social Studio Review

Rating: 10 out of 10
May 19, 2025
IncentivizedVetted ReviewVerified User
Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us consider...
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Verified user
Employee
Salesforce Marketing Cloud Social Studio (discontinued)4 years of experience

Cost effective, reliable and all inclusive

Rating: 9 out of 10
June 11, 2019
IncentivizedVetted ReviewVerified User
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the pl...
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Adam Keys
Manager - Marketing
Senior Social Media Executive
ScS
Salesforce Marketing Cloud Social Studio (discontinued)2 years of experience

Radian6 - Monitoring of Social Media

Rating: 8 out of 10
April 17, 2018
IncentivizedVetted ReviewVerified User
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has ...
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Mahesh Aluvala
Consultant - Information Technology
Senior Consultant
Capgemini
Salesforce Marketing Cloud Social Studio (discontinued)1 year of experience

Jack of all trades, master of none

Rating: 6 out of 10
April 13, 2018
IncentivizedVetted ReviewVerified User
As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company ...
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Jeremy Cowles
Strategist - Professional Services
Senior Strategist
Ebiquity plc
Salesforce Marketing Cloud Social Studio (discontinued)2 years of experience

A great tool for big organizations

Rating: 7 out of 10
December 18, 2017
IncentivizedVetted ReviewVerified User
Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers....
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Andrea Casano
Employee - Sales
Web Sales Manager
Enel Energia S.p.A.
Salesforce Marketing Cloud Social Studio (discontinued)3 years of experience
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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.5
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.4

Reporting/analytics

8.3
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.0
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Product Details

What is Salesforce Marketing Cloud Social Studio (discontinued)?

Social Studio (formerly Radian6 and Buddy Media) enabled users to listen, engage, and publish within a social media marketing and management suite. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio was retired in November of 2024.

Salesforce Marketing Cloud Social Studio (discontinued) Competitors

Salesforce Marketing Cloud Social Studio (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

Bottlenose, Brandwatch, and Verint Channel Automation are common alternatives for Salesforce Marketing Cloud Social Studio (discontinued).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (discontinued) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 35)

Radian6 - Robust and Powerful

Rating: 8 out of 10
December 02, 2013
WW
Weston Woodward
Social Media and Support
StableLift (Political Organization, 11-50 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
2 years of experience
Pros
  • Radian6 captures a ton of sources across the internet.
  • Very robust system.
Cons
  • After being purchased by Salesforce.com, I know that their level of personalized customer support fell off a bit. I had become friends with a good amount of the folks over there, but now most of them have left due to culture change.
  • Difficult to use if you are not savvy with tech.
  • Sentiment analysis was off a bit. We had to manually correct sentiment tags that were clearly wrong.
  • Pretty expensive.
Likelihood to Recommend
Make sure you have a dedicated person to clearly understand the extent of how the tool works. It takes quite a bit of time to get your profiles set up. You will also want to make sure you have very clear objectives of what you want to accomplish. If you do not have tons of folks talking about you online, then you may want to get another tool.....this is definitely best used to handle lots of data and would not be as great of an ROI if you are a baby brand due to the cost.

Fan Engagement Wizardry

Rating: 8 out of 10
January 10, 2014
Verified User
Employee in Marketing
Sports Company, 201-500 employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
1 year of experience
Pros
  • Buddy Media has a very intuitive user interface, which made it easy to both use and teach others to use.
  • The analytics were really helpful, especially when deciding which campaigns to try again and which to shelve.
  • The ability to customize the look and feel were key to our work with Buddy Media.
Cons
  • At the time that I was using it, there was a flaw in the system that allowed scripts to enter contests 1000s of times for users, which threw off the results.
Likelihood to Recommend
If you have the budget and time to let Buddy Media create campaigns and pages for you, they are great. Otherwise you need to have someone with a working HTML and CSS knowledge to get things customized correctly.

Social Studio - Great for Radian 6 Users looking for a team platform!

Rating: 9 out of 10
Incentivized
May 01, 2017
Verified User
Account Manager in Social Media
Marketing and Advertising Company, 501-1000 employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
2 years of experience
Use Cases and Deployment Scope
We currently use social studio in the client services department of our organization - in some cases, we are the account holder and in others we are simply users. For a payroll brand, we utilize both social studio and its counter-part, Radian 6. It allows us to do advanced social listening and modify the boolean searches to our liking - ensuring that we're only getting relevant chatter. This content pulls into streams, creating an efficient checklist and workflow for the social teams on the front line.
Pros
  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Cons
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
Likelihood to Recommend
Social Studio is great for owned channels and social listening - its Boolean queries allow for true personalization. Social Studio does not work well for Instagram, or if you're looking to track social influencers easily. This would work well for brands who are looking to do web-wide searches of related content - such as auto brands etc. But would not work well for small owned businesses looking for content on a lower-profile basis.

Social Studio takes the pain out of Social Scheduling and Reporting

Rating: 8 out of 10
March 13, 2015
Verified User
Director in Marketing
Financial Services Company, 10,001+ employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
2 years of experience
Use Cases and Deployment Scope
We use Social Studio for posting all of our content to Twitter, LinkedIn and Facebook. I collaborate with two agencies and having a single interface to work from has increased efficiency and improved the coordination of our efforts. Our support team from SFDC is very strong and they work with us weekly to address any issues and demonstrate best uses and any new features.
Pros
  • Single interface to our three main platforms; LinkedIn, Twitter, Facebook.
  • Aggregated calendar showing when posts and tweets are scheduled.
  • Dashboard access to performance reporting.
  • Shared workspace allows coordination with Agencies and others that are working remote.
Cons
  • Images do not always show up in posts, API issues.
  • Cannot toggle between calendar and posts easily.
  • More in-tool resources for researching topics and #s to use in posts.
Likelihood to Recommend
For me, this is best suited for scheduling out all posts and tweets so there is a single source for tracking, reporting and the event calendar. When selecting a tool like Social Studio, you need to be clear on the use and expected outcomes. Currently, Paid social activity cannot be managed through Social Studio, so if that is a big part of what you need to schedule and track you need to decide if Social Studio is the right solution for you.

A seamless solution for busy social media managers

Rating: 10 out of 10
May 26, 2015
NS
Nicole Swanson
Digital and Social Media Manager
University of Western Sydney (Higher Education, 1001-5000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (discontinued)
1 year of experience
View profile
Use Cases and Deployment Scope
Social Studio allows us to manage publishing, moderations and enquiries on our social media channels. We are also able to listen to conversations about our brand on other public social media channels. The reporting features allow us to analyse our efforts on our own channels and keep track of conversations on external channels. The ability to create numerous user accounts with different access levels and assign engage or publish access, along with approval rules for publishing really helps share the load for social media content creation. The ability to assign enquiries to other users and follow up on workflow through the system is also extremely useful in managing customer service workflow.
Pros
  • Superior publishing platform with the ability to share workspaces and content calendars between users
  • Seamless integration with external tools like Google Analytics and bit.ly allow for content creation in one place
  • Engagement of all channels in one place with he ability to assign enquiries to other team members and follow up on progress
  • Superior data collection from major social channels, as well as blogs, forums and mainstream news sites
  • Performance alanysis for own channels and the ability to create dashboards for reporting
Cons
  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Likelihood to Recommend
If there is only one person managing social media within the organisation, then the features of social studio would be under-utilised and therefor the cost may be unwarranted. But if you have anyone else supporting customer service or content creation, this is a great platform.
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