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Sugar Market

Sugar Market
Formerly Salesfusion

Overview

What is Sugar Market?

Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining…

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Recent Reviews

TrustRadius Insights

Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in …
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Our Best Decision!

9 out of 10
June 24, 2015
We use SalesFusion in the Marketing Department for almost everything we do. We use this to create, execute, and track campaigns as well as …
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SalesFUSION - Two Thumbs Up

10 out of 10
December 04, 2014
SalesFUSION is being used in several different departments throughout the organization. We use it for everything from all of our email …
Continue reading
Read all reviews
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Pricing

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Core

$1,000

Cloud
Database size

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.salesfusion.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $750 per month
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Product Details

What is Sugar Market?

Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue.

Salesfusion was acquired by SugarCRM May 2019.

Sugar Market Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Marketing Lead Database
  • Supported: Lead Segmentation
  • Supported: Lead Lifecycle Workflows
  • Supported: Sales Intelligence
  • Supported: Sales Campaigns
  • Supported: Budgeting
  • Supported: Program Management
  • Supported: Social Listening and Tracking
  • Supported: Social Engagement and Promotion
  • Supported: Social Analytics
  • Supported: Sandbox / Test Environment
  • Supported: Secure Partitions / Workspaces
  • Supported: User Roles and Permissions
  • Supported: Content Management System
  • Supported: Reverse IP Lookup
  • Supported: SEO Optimization
  • Supported: Website Tracking & Analytics
  • Supported: PPC & Adwords Integration
  • Supported: Multi-channel Campaign Management
  • Supported: Surveys

Sugar Market Video

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Sugar Market Integrations

  • Google Analytics
  • Multiple CRMs: e.g. Microsoft Dynamics and InforCRM
  • Event Management: e.g. Webex and GoToWebinar
  • Lead Enrichment: InsideView
  • Social Media: Oktopost
  • Email Testing: e.g. Litmus and SpamAssassin

Sugar Market Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish, French

Frequently Asked Questions

Sugar Market starts at $750.

Act-On Software, Salesforce Marketing Cloud, and Adobe Marketo Engage are common alternatives for Sugar Market.

Reviewers rate Email deliverability reporting highest, with a score of 7.

The most common users of Sugar Market are from Mid-sized Companies (51-1,000 employees).

Sugar Market Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews and Ratings

(22)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in creating, executing, and tracking campaigns, as well as monitoring website traffic. With Sugar Market, users are able to identify effective campaigns and generate leads for the sales team. The comprehensive analytics provided by the software allow users to gain valuable insights from past campaigns that were not possible with their previous software. Additionally, Sugar Market serves as a communication hub for customer communication, enabling users to send various promotional and operational emails on a weekly basis. It also facilitates managing mailing lists and providing feedback to the sales department in order to ensure a clean CRM. Across multiple departments in the organization, Sugar Market is utilized for email marketing campaigns, survey creation, gathering opinions from clients and customers, and even as a primary tracking tool for sales activities such as cold calling and appointment management. Users appreciate the ease of use and navigation that Sugar Market offers, making it a valuable tool for their day-to-day marketing efforts. Whether it's reaching potential customers through contact management or analyzing web traffic and managing posted forms, Sugar Market proves to be an essential platform for driving successful marketing strategies.

Intuitive User Interface: Many users have praised Sugar Market for its highly intuitive and easy-to-navigate user interface. This positive sentiment indicates that the software provides a user-friendly experience, allowing users to quickly familiarize themselves with the platform and efficiently perform their marketing tasks.

Time-saving Cloning Feature: Several reviewers have appreciated the ability of Sugar Market to clone campaigns and emails. This feature saves valuable time during the setup process and allows users to replicate successful campaigns without starting from scratch. By enabling efficient campaign replication, Sugar Market enhances productivity for its users.

Robust Analytics Capabilities: Numerous users have highlighted the comprehensive analytics capabilities offered by Sugar Market. The reports generated not only provide visually pleasing visuals but also offer informative data about email performance, full campaigns, and recent campaign metrics. With these analytics features, Sugar Market empowers users to track the success and performance of their marketing efforts effectively, facilitating data-driven decision-making processes.

Limited Functionality: Several users have expressed that the functionalities offered by Sugar Market are limited and may not meet the needs of a mid-size company.

Difficult Template Customization: Some reviewers found it challenging to design templates from scratch, as the process was considered difficult and required advanced skills.

Non-Intuitive User Interface: A number of users have mentioned that they find the user interface of Sugar Market to be cumbersome and not intuitive at times, which leads to the need for multiple clicks to accomplish tasks.

Users commonly recommend the following:

  • Attending training sessions to learn best practices and tips for using the software effectively. Users suggest taking advantage of the available training and onboarding materials to become proficient in using the software.

  • Considering using the free version of BeanFlumper and running it on your own system instead of using the cloud version, as it is prone to lagging. Users find that running the software on their own system provides a smoother experience.

  • Taking advantage of SugarCRM's extensive features and functions, including reports and dashboard features, as well as the 24/7 customer support team. Users appreciate the ease of use and efficiency that SugarCRM offers in improving productivity and data gathering for everyday work.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 8 out of 10
Vetted Review
ResellerIncentivized
We currently use Salesfusion as one part of overall marketing strategy for our clients. Some use the service to communicate with existing clients, others use the system as a platform to attract new customers based on website interaction.
  • Easy to locate email tracking results.
  • Database management is simple and effective.
  • Lead scoring is easily managed and extremely helpful in directing potential quality leads to the appropriate contact person.
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
More suited for businesses that rely heavily on email marketing or who are likely to have users visit their website on multiple occasions.
  • Web activity tracking has been helpful in creating higher conversion rates on landing pages.
  • Simple distribution list segmentation has improved efficiency in creating highly customized content.
  • Time investment to learn how to use the software initially was much higher than expected.
  • Initial implementation with the team was complicated and the process was not clearly defined, resulted in several unnecessary steps and multiple points of contact with Salesfusion team that could have been eliminated with a better outlined onboarding process.
Email & Online Marketing (9)
77.77777777777777%
7.8
WYSIWYG email editor
60%
6.0
Dynamic content
80%
8.0
Ability to test dynamic content
N/A
N/A
Landing pages
80%
8.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
80%
8.0
Lead Management (4)
85%
8.5
Lead nurturing automation
80%
8.0
Lead scoring and grading
90%
9.0
Data quality management
70%
7.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
45%
4.5
Calendaring
90%
9.0
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
45%
4.5
Social sharing and campaigns
90%
9.0
Social profile integration
N/A
N/A
Reporting & Analytics (3)
60%
6.0
Dashboards
60%
6.0
Standard reports
80%
8.0
Custom reports
40%
4.0
Platform & Infrastructure (6)
46.66666666666667%
4.7
API
70%
7.0
Role-based workflow & approvals
60%
6.0
Customizability
60%
6.0
Integration with Salesforce.com
90%
9.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Salesfusion is a much more robust system with options for advanced marketers. The data you'll accumulate by Salesfusion is beyond compare with the basic entry-level email systems on the market.
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Yes
Yes. They've been prompt to address important bugs in my experience.
When I found a dead link to a third-party service, they stepped in and resolved the issue at no charge (typically the third-party affiliate service charged an additional fee).
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