Return on Investment
- Overall this is a tier 1 solution and has a price tag associated with this.
- When operational, the systems can be efficient with the right workflows.
- New Fiori interfaces have made a huge difference.
SAP is best known as an ERP vendor and their enterprise CRM product tends to be used by customers who are already using SAP's ERP other solutions. SAP CRM also includes marketing resource management (MRM) capabilities.
SAP has recently combined SAP CRM with analytics, mobile, collaboration, and social media capabilities under the moniker SAP 360 Customer.
SAP also offers CRM solutions for SMB customers with their Business ByDesign product