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SAP Customer Data Solutions

SAP Customer Data Solutions
Formerly Gigya

Overview

What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Data Storage (29)
    7.8
    78%
  • Data Enhancement (29)
    7.7
    77%
  • Data Connectors (29)
    7.6
    76%
  • Data Ingestion (29)
    7.5
    75%

Reviewer Pros & Cons

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Verified User
Account Manager in Information Technology
Information Technology & Services Company, 501-1000 employees
Verified User
Employee in Information Technology
Information Technology & Services Company, 51-200 employees
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Pricing

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SAP Customer Data Solutions

SAP Customer Data Solutions

N/A
Unavailable

What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.sap.com/products/crm/custom…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Tag Management

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Customer Data Management

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Product Details

What is SAP Customer Data Solutions?

SAP Customer Data Cloud enables companies to be able to provide seamless engagements and to securely identify consumers across channels and devices. Users can build trust with businesses, partners, and customers by enabling them to manage consent and preferences throughout their relationship with the business. The vendor aims to help organizations deliver personalized digital experiences through first-party consent-based data that can be governed and orchestrated across the organization from a central platform to drive business value.

SAP Customer Data Solutions Features

  • Supported: Customer Identity Access Management
  • Supported: Enterprise Consent and Preference Management
  • Supported: Customer Data Platform

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

SAP Customer Data Solutions Video

Build customer trust through consent based engagement

SAP Customer Data Solutions Integrations

SAP Customer Data Solutions Competitors

SAP Customer Data Solutions Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesSAP Customer Data Cloud supports data localization globally with global data centers in North America, EMEA, Russia, China, and Australia, as well as compliance with regional laws
Supported LanguagesEnglish, French, German, Italian, Spanish, Russian, Traditional Chinese, Simplified Chinese, Japanese, Korean, Brazilian Portuguese, Latin American Spanish

Frequently Asked Questions

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.

Akamai and ForgeRock Identity Platform are common alternatives for SAP Customer Data Solutions.

Reviewers rate Identity Resolution highest, with a score of 7.9.

The most common users of SAP Customer Data Solutions are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(105)

Attribute Ratings

Reviews

(1-25 of 59)
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February 20, 2024

Customer Engagement with SAP customer data solutions

Verified User
Account Manager in Information Technology
Information Technology & Services Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Ut works extremely well when it comes to scalability and performance with its architecture but could yse some work in the speed of implementation by enhancing the speed and simplicity of the initial setup would be great as business look for quick integration with SAP into their existing systems. It could Also reduce downtime
January 09, 2024

The best platform to manage customer data

Verified User
Employee in Information Technology
Information Technology & Services Company, 51-200 employees
Score 9 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
January 08, 2024

SAP Customer Data Solutions review

Noah Burton | TrustRadius Reviewer
Noah Burton
Owner, PTA, CSCS
Core Rehab (Hospital & Health Care, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Customer Data solutions has been a great product and works well for businesses of any size, the only downside there is the cost for a smaller business. Customer Data Support has great support team as well, any time our team has had any issues phone support at all. Recommend Customer Data Solutions.
November 13, 2023

One of the best platform to manage customer data.

JM
Joe Miller
Senior Product Marketer
PIMworks (Information Technology & Services, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
With the help of the data-level personalization that we offer to our end users, we have been able to improve our overall user retention. It is very simple and straightforward to a personalization optimized for engagements and conversions. Also, the default in-built templates help us make our entire business process much quicker and much more efficient.
November 01, 2023

Tremendously strong technology to construct experiences tailored to the customer's preferences

ND
Nitesh Dabholkar
Technical Support Engineer
Route Mobile Limited (Information Technology & Services, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Best suited for businesses that want to turn digital interactions into richer, high-value experiences that reach across computing platforms and devices to engage people anywhere, anytime. It's been a pleasure to work with SAP and it's technology allowed us to target campaigns by account, presenting targeted experiences to the right visitors, which we weren't able to do before.
November 01, 2023

Great platform for understanding the customers and deliver personalized experiences

Verified User
Team Lead in Research & Development
Research Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
SAP Customer Data Solutions is best suited for a unified customer view, including contextual profile views and unified customer profile views. The solutions is also best for enterprise customer data orchestration that ensures near-real-time data flow to engagement systems. This facilitates personalized customer experiences in research-oriented content management, increasing conversion and loyalty.
October 27, 2023

Exceptional platform for efficient and precise data manipulation.

GM
Greg Meyer
Head of Marketing Technology
Optiemus Infracom Ltd (Telecommunications, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
SAP Customer Data Platform can sit on top of your data lake and run increasingly large-scale marketing operations for you. Their platform has proven to be technically solid and performant, and every person we have interacted with has been extremely helpful.
October 26, 2023

Insights into SAP Customer Data Solutions.

Aman Kumar | TrustRadius Reviewer
Aman Kumar
Researcher
IISER (Chemicals, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
SAP Customer Data Solutions are well-suited for large enterprises with complex data needs and those engaged in omnichannel customer interactions, offering a comprehensive platform to manage and analyze customer data. They may be less appropriate for small businesses with simpler data requirements that do not justify the investment.
October 26, 2023

Incredibly powerful that it greatly simplified our marketing tech stack

ML
Marcus Levinger
Head of Digital Operations
Sayam Auto Group (Automotive, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great platform to juggle multiple marketing campaigns at once and you will be able to considerably increase conversion rates when you begin working with them. Compared to other solutions, the data is more prosperous, as it connects with how customers behave.
October 25, 2023

Deep Insights for Successful Marketing: Utilizing SAP Customer Data Solutions

Camila Carrizo | TrustRadius Reviewer
Camila Carrizo
Digital Marketing Specialist
WOM Chile (Telecommunications, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Customer Data Solutions are particularly useful to organizations seeking to enhance their digital marketing strategies by using extensive customer data management, behavioral insights, and personalized marketing. It is suitable to use the software in situations where you want in-depth knowledge of how customers behave, customize marketing campaigns, and create tactics using data analysis to engage the appropriate audience efficiently. Nevertheless, this software may not be ideal for companies on a budget or those who do not prioritize data-powered marketing approaches.
October 24, 2023

SAP Customer Data Solution: " A great platform for customer data"

Verified User
Consultant in Information Technology
Information Technology & Services Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It provided easy to use user interface. Supports multiple languages. Problems can be hadled via data analysis. Real depth data insights help user to grasp market lead.
However integration with external service present challenge for this product. Integration with external services should have been made easier.
October 24, 2023

SAP Customer Data Solutions: Strengthening Connections with Customers

Rohan Kumar | TrustRadius Reviewer
Rohan Kumar
Software Engineer
Mytechcasa (Information Technology & Services, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The ability to combine and integrate customer data from several departments, including sales, marketing, and customer support, is the main advantage of using SAP customer data solutions. Based on individual preferences, prior performance, and customer behavior, we may tailor our marketing efforts, product recommendations, and customer support interactions. Overall, this has produced a 30–40% improvement in customer happiness and loyalty, which has improved revenue.
October 23, 2023

SAP Customer Data Solutions Review

Verified User
Executive in Sales
Computer Software Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
SAP Customer Data Solutions is well suited for large enterprises with complex data ecosystems, industries with stringent compliance requirements, businesses prioritizing personalized customer experiences, and those already invested in the SAP ecosystem. It may be less appropriate for small businesses with limited data complexity, organizations requiring rapid deployment, businesses with highly customized data management processes, budget-conscious companies with simple needs, and those preferring fully cloud-native solutions.
October 23, 2023

An end-to-end, flexible and complete Customer Identity and Access Management solution

Verified User
Analyst in Information Technology
Telecommunications Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
SAP Customer Data Solutions are perfect if you fall in any of this cases:
  1. Your company has a fragmented customer base that needs to be unified in a single database
  2. Your company manages multiple brands/website, that can or cannot be under SSO
  3. Your company is international, and so requires compliancy with many different privacy laws
  4. Your company requires advanced login methods (social, phone OTP, mail OTP, TFA, Passkeys, SAML etc)
  5. Your company has assets that require complex access mechanism, or your company needs to manage "sub account" or "sub company" owners (CIAM for B2B)
October 23, 2023

An industry leading tool to help improve customer experience

Verified User
Engineer in Information Technology
Information Technology & Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For use of data where the trend analysis is needed, the SAP CDC helps to channelize the data properly and also assist in acting as a customer data repository. This is especially helpful as the customer data need not be replicated across different applications and can be reused.
October 22, 2023

SAP Customer Data Solutions is the best and most powerful tool I have used

Verified User
Analyst in Finance and Accounting
Construction Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
SAP Customer Data Solutions is the best and most powerful tool I have used, due to the ease of integrating different areas of a company and allowing them to work independently without any problem, it is a fast and effective tool, when it comes to handling large volumes. of data, analyze and manage different types of information
October 22, 2023

Customer focused needs analysis

Verified User
Employee in Sales
Computer Networking Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I'd say it's the gold standard in customer satisfaction. It is absolutely unrivaled to cookie-cutter type one-size-fits-all applications. It's very customer built which is the point. Smart recommender is an example of how productivity can be captured and improved as is the easy-to-implement integrations with other platforms we used.
October 20, 2023

SAP Customer Data Solutions will make your team more data-driven and focused!

Verified User
Analyst in Marketing
Utilities Company, 1001-5000 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
- Integrating the tool with our databases went very smoothly. This tends to be an issue in the market because these kind of tools tend to be very complex;
- The user experience sometimes is not the most intuitive so can take a but of time to fully grasp it
October 20, 2023

Synthesizes data into traits, audiences, and predictions for each customer

SN
Samantha Naicker
Insights Strategist
Primedia Broadcasting (Broadcast Media, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Not only will SAP Customer Data Platform provide you with the data pipeline critical to powering your marketing tech stack, but you will aslo be able to track all types of events across the entire customer lifecycle. Leveraging this data, you can do predictive modeling so you are proactive with customers. It is worth noting maintenance and monitoring require effort to keep the data authentic and clean.
October 20, 2023

Amazing tool for the GOAT

IH
Ishant Harjai
Business Development Manager
FAB Web Studio (Information Technology & Services, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited: You know those really huge stores with tons of cool things? SAP Customer Data Solutions are like superheroes for those stores! They can keep track of all the toys, clothes, and gadgets people buy, helping the store managers know what people like and stock up on the right stuff.

Less suited: Stores Where People Don’t Hang Out Much: Like Some places, like hardware stores or gas stations, don’t have a lot of chitchat with customers. If people just come in, buy something, and go, there might not be a big need for SAP. It’s like having a super detailed map when you’re only going a few blocks—you don’t really need all the fancy features.
October 19, 2023

Know your customer with SAP data solutions

Chetan Soni | TrustRadius Reviewer
Chetan Soni
Delivery module lead
Mphasis (Banking, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It provides real data insights where user wants to gain market lead and attract customers.
It cannot be recommended where it needs to integrated with non-SAP products as there would be compatibility issues. Engagement to social media is having minimal features. One can avoid the product if using for such scenarios.
October 19, 2023

Data Harmony: SAP Customer Data Solutions in Action

Verified User
Analyst in Information Technology
Internet Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
SAP Customer Data Solutions excels in scenarios where businesses run extensive multi-channel marketing campaigns. It effectively consolidates customer data from various touchpoints, allowing for precise segmentation and personalized messaging across channels like email, social media, and mobile.Less Appropriate Scenarios:Small-scale Operations: For very small businesses or startups with a limited customer base and minimal data points, SAP Customer Data Solutions may be more robust than necessary. A simpler solution might suffice for organizations with less complex data management needs.Highly Specialized Data Processing Needs: In cases where businesses have extremely specialized data processing requirements that fall outside the typical scope of customer data platforms, SAP Customer Data Solutions may not be as adaptable. Highly customized data processing workflows might necessitate a more tailored solution.
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