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SAP Customer Data Solutions

SAP Customer Data Solutions
Formerly Gigya

Overview

What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Data Storage (29)
    7.8
    78%
  • Data Enhancement (29)
    7.7
    77%
  • Data Connectors (29)
    7.6
    76%
  • Data Ingestion (29)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.sap.com/products/crm/custom…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

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Product Details

What is SAP Customer Data Solutions?

SAP Customer Data Cloud enables companies to be able to provide seamless engagements and to securely identify consumers across channels and devices. Users can build trust with businesses, partners, and customers by enabling them to manage consent and preferences throughout their relationship with the business. The vendor aims to help organizations deliver personalized digital experiences through first-party consent-based data that can be governed and orchestrated across the organization from a central platform to drive business value.

SAP Customer Data Solutions Features

  • Supported: Customer Identity Access Management
  • Supported: Enterprise Consent and Preference Management
  • Supported: Customer Data Platform

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

SAP Customer Data Solutions Video

Build customer trust through consent based engagement

SAP Customer Data Solutions Integrations

SAP Customer Data Solutions Competitors

SAP Customer Data Solutions Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesSAP Customer Data Cloud supports data localization globally with global data centers in North America, EMEA, Russia, China, and Australia, as well as compliance with regional laws
Supported LanguagesEnglish, French, German, Italian, Spanish, Russian, Traditional Chinese, Simplified Chinese, Japanese, Korean, Brazilian Portuguese, Latin American Spanish

Frequently Asked Questions

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.

Akamai and ForgeRock Identity Platform are common alternatives for SAP Customer Data Solutions.

Reviewers rate Identity Resolution highest, with a score of 7.9.

The most common users of SAP Customer Data Solutions are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(105)

Attribute Ratings

Reviews

(1-25 of 58)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • We have been able to improve our overall user retention by 20%.
  • With automation and default templates, we are able to make our entire business process more efficient.
  • With SAP offering a centralized platform, we are able to save a lot of money with cutting down unnecessary spends.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • We had a 29% conversion from inactive to active accounts
  • Over 20X increase in time on website
  • 5X click-through-rate with dynamic vs. static content
Aman Kumar | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • SAP Customer Data Solutions have positively impacted businesses by enhancing customer engagement, improving marketing effectiveness, and streamlining operations, resulting in a positive return on investment (ROI).
  • The specific ROI varies depending on the business's objectives and the implementation of SAP Customer Data Solutions.
Camila Carrizo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
  • Using insights from the software, we refined our marketing plans and campaigns for better impact.
  • Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.
Rohan Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It assists in giving the user a more segmented journey.
  • Provides the user access to deep data insights to assist them acquire market leadership.
  • Provides up-and-down API integration to accommodate the majority of use cases.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Over the years we have used SAP Customer Data Solutions for different activities and it has always integrated without problems.
  • SAP Customer Data Solutions makes it easy to track and store payment history so we can manage our collections in order.
  • SAP Customer Data Solutions helps us save time and money by not needing additional tools by integrating different functionalities all in one
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Friends forever with customers .. As you know he is the real king of market and that's what SAP helps.
  • Its bit too overwhelming for small people and people who have just started out.
  • When we first started using SAP, it felt a bit like learning a new language.
  • Cost is also bit on a higher side
Chetan Soni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Customer attraction, retention and lead capture. Building relationships with the customer base.
  • AI/ML features stands out.
  • 360 degree view of the customer. Personalize interaction with the customer thus providing rich relationship experience.
  • More effective customer service using in depth analytics and provide best solutions.
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