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SAS Marketing Optimization is a marketing automation software with analytic capabilities, drag-and-drop customization, and a real-time …
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What is SAS 360 Discover?
SAS 360 Discover provides a customer experience data model that can be integrated with any first-, second- or third-party data asset that a brand owns. By connecting data sources, SAS provides a hybrid marketing view of the customer in the…
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What is SAS 360 Discover?
SAS 360 Discover provides a customer experience data model that can be integrated with any first-, second- or third-party data asset that a brand owns. By connecting data sources, SAS provides a hybrid marketing view of the customer in the cloud or on-site to support reporting, analytics,…
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What is SAS 360 Discover?
SAS 360 Discover provides a customer experience data model that can be integrated with any first-, second- or third-party data asset that a brand owns. By connecting data sources, SAS provides a hybrid marketing view of the customer in the cloud or on-site to support reporting, analytics, modeling, campaign management, next-best actions, segmentation, attribution and personalization.
SAS 360 Discover Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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- Overview
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- Pros
- Cons
SAS Marketing Optimization is a marketing automation software with analytic capabilities, drag-and-drop customization, and a real-time decision-making engine.
Positive experiences from users include the user-friendly interface, which makes it easy for anyone to use, even those without strong technical skills. It also helps to save time when dealing with large quantities of data. Customers have also found it helpful in increasing ROI of campaigns and optimizing data size and cost. Additionally, customers appreciate its ability to filter exact audiences for business requirements as well as its graphical representation. The largest benefits customers receive from using the product are the consolidation of company goals and the optimization of marketing strategies to maximize profits.
However, some users have reported some drawbacks. For example, one customer reported that the system was less flexible and supported on Unix operating systems. Another reported that they felt the reports were complicated, while a different reviewer stated that integrations were difficult.
SAS Marketing Optimization provides a powerful and easy-to-use solution for dealing with large amounts of client data. Customers have found it to be user-friendly, easy to use, and helpful in increasing ROI of campaigns. It also has the ability to filter exact audiences for business requirements and optimize data size and cost. Overall, customers are satisfied with its performance.
The primary benefit of this software is that it can help companies consolidate their company goals, maximize profits, optimize marketing strategies, and organize and analyze data intelligently. Additionally, customer support is excellent, and the program is very stable.
However, this software also has some limitations, which include a lack of quality support for Unix operating systems as well as some complicated reports that are still being implemented. Furthermore, graphical representation could be improved for better understanding or customer experience. Lastly, it requires IT support during implementation and optimization techniques to ensure success.
Accurate Analytics: Users have praised SAS Marketing Optimization for its highly accurate analytical capabilities that enable the creation of retention, cross-sell, up-sell and response models. Many reviewers have found these features useful in making customized campaigns according to customer's needs.
User-Friendly Interface: Several reviewers have expressed appreciation for the user-friendly interface of SAS Marketing Optimization. The drag and drop feature makes it easy and quick to create customized campaigns. According to users, the platform is very easy and straightforward compared to other optimization platforms.
Effective Data Management: SAS Marketing Optimization has been commended by many users for its effectiveness in data management. It can pick out the right audience to send business campaigns, which helps optimize data size and cost while reaching the right people. Additionally, it can hold and analyze data in a smart way with advanced analysis tools that improve campaigns' accuracy and predict sales to optimize online marketing strategy.
User Interface: Not very user-friendly Some reviewers have mentioned that the SAS Marketing Optimization software has a non-user friendly interface. The software requires structured knowledge and training to campaign the results, making it difficult for new users to navigate.
Server Maintenance Cost: Expensive According to some reviews, server maintenance cost is quite high in order to keep track of and secure data on SAS Marketing Optimization. This can be a concern for customers who are looking for cost-effective solutions.
Graphical Representation: Poor quality, limited extensions Several reviewers have noted poor graphical representation and limited support from extensions which makes integration with other tools difficult.