TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/PY/Jf/7M38U01K0020.JPEGThe best option for event tracking out thereI was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.,Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days). Price. Startups can get by with the free version of Segment for a long time. Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.,More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking. Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.,10,Event tracking lets you take ownership of your own data, which in part makes it easy to craft metrics and do deep dives to see how your product is working. This has a huge ROI, because without metrics you're basically flying blind. You can also use Segment's event tracking to fuel your experimentation and AB testing strategies. AB testing is the best way to ship features in a tech product with confidence that you're making a positive impact.,Amplitude Analytics, Google Analytics, Kissmetrics, Mixpanel and Heap,RStudio, Amazon Web Services, Tableau OnlineImportant tool for data consolidationWe use Segment as a datahub to centralize our data and analyze it. It helps to avoid all the scattered and siloed data problems by consolidating it in a data warehouse.,Integrations. Data consolidation. Event recording.,Complicated user interface. No visibility on data passing through the hub. Needs more integrations to apply to more use cases.,9,It has centralized data. Not sure how to trace that to ROI.,PieSync and ZapierSegment makes life easierSegment is used across all departments/groups to manage software on our marketing site and applications. We also push all activity through Segment with defined actions and store that in our database for further analysis. This allows us to better understand what our users are doing, why they're doing it and how we can make their experience better for them.,Integrates 3rd party software into your site Tracking custom events Ultimate in flexibility, track how you want to track,Dashboard could be laid out better,10,Ability to accurately target users at a granular level reduced developers time when adding a new analytics program,mParticle,Slack, GitHub, ATOMIZED Marketing Visualization PlatformSegment for SaaS Companies from a Marketers POVWe setup segment on our marketing website, support website and application (SaaS)We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform,Very easy to install tracking code across all websites and applications Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool),Would be good to see their integration library grow with smaller solutions that are not as popular yet I found myself wanting integrations for a few marketing tools that were not yet in the application library The new integration management area is confusing, I liked the old version better,7,Saved a ton of time for setting up user tracking Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events,,Mixpanel, Intercom, SalesforceIQSegment.com reviewFor startups, the first thing I would do would be to implement segment.io before any of the other marketing analytics, automation and ad tech tools. It basically removes the engineering cost of adding any of these services and further more, allows you to test various services easily to make an informed decision. (Replaces the need to insert all the custom JavaScript snippets that these various tools require, now just copy your API key to Segment.io, and flip a switch and your service is ready to go. Furthermore, for event tracking, rather than writing the custom code for each tool, write it once for Segment.io and it can send the user data and events/actions to any tool for analysis).,Ease of integration Reduces engineering costs Event tracking and user info,Cheaper Redshift data plan More flexible tagging for more custom information,9,Saved many hours of engineering time Quick testing of new martech tools to determine best fit,Google Tag Manager
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Segment
26 Ratings
Score 9.1 out of 101
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Segment Reviews

Segment
26 Ratings
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Score 9.1 out of 101
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Tim Abraham profile photo
August 14, 2018

Segment Review: "The best option for event tracking out there"

Score 10 out of 10
Vetted Review
Verified User
Review Source
I was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.
  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
Any startup that wants to get on the right track with their analytics should be using Segment rather than Google Analytics, Mixpanel, Amplitude, Heap, and Kissmetrics. Segment is far superior and a better value. In addition to collecting data, Segment will also solve many of your companies marketing automation tasks.
Read Tim Abraham's full review
Tim Berman profile photo
December 10, 2018

Segment Review: "Important tool for data consolidation"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Segment as a datahub to centralize our data and analyze it. It helps to avoid all the scattered and siloed data problems by consolidating it in a data warehouse.
  • Integrations.
  • Data consolidation.
  • Event recording.
  • Complicated user interface.
  • No visibility on data passing through the hub.
  • Needs more integrations to apply to more use cases.
A businesses with a developer team or development budget will appreciate Segment.
Read Tim Berman's full review
Jon Lee profile photo
February 02, 2018

User Review: "Segment makes life easier"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Segment is used across all departments/groups to manage software on our marketing site and applications. We also push all activity through Segment with defined actions and store that in our database for further analysis. This allows us to better understand what our users are doing, why they're doing it and how we can make their experience better for them.
  • Integrates 3rd party software into your site
  • Tracking custom events
  • Ultimate in flexibility, track how you want to track
  • Dashboard could be laid out better
Any company that uses analytics in their efforts should use Segment to simplify the management of those external services. The only area where Segment would not be well suited is if the service you use is not already in the Segment marketplace and it causes some custom work in order to properly implement.
Read Jon Lee's full review
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March 16, 2018

Review: "Segment for SaaS Companies from a Marketers POV"

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • We setup segment on our marketing website, support website and application (SaaS)
  • We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform
  • Very easy to install tracking code across all websites and applications
  • Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup
  • Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool)
  • Would be good to see their integration library grow with smaller solutions that are not as popular yet
  • I found myself wanting integrations for a few marketing tools that were not yet in the application library
  • The new integration management area is confusing, I liked the old version better
  • I would recommend Segment to any marketing or customer success team of a software company
  • It's perfect for enabling non-technical people to test a variety of tools without having to bug the development team every time
  • If your going to be using tools like Intercom, FullStory, Mixpanel etc. you should be using segment to enable accurate data tracking across all of these platforms
Read this authenticated review
Sam Ho profile photo
July 11, 2017

"Segment.com review"

Score 9 out of 10
Vetted Review
Verified User
Review Source
For startups, the first thing I would do would be to implement segment.io before any of the other marketing analytics, automation and ad tech tools. It basically removes the engineering cost of adding any of these services and further more, allows you to test various services easily to make an informed decision. (Replaces the need to insert all the custom JavaScript snippets that these various tools require, now just copy your API key to Segment.io, and flip a switch and your service is ready to go. Furthermore, for event tracking, rather than writing the custom code for each tool, write it once for Segment.io and it can send the user data and events/actions to any tool for analysis).
  • Ease of integration
  • Reduces engineering costs
  • Event tracking and user info
  • Cheaper Redshift data plan
  • More flexible tagging for more custom information
Segment.io is a must for any small startup getting going and for medium sized startups as well.

For larger corporations with more engineering resources, Google Tag Manager might be a better fit (more complicated, but also more customizable).
Read Sam Ho's full review
Michael Ball-Marian profile photo
October 19, 2017

Review: "Segment solves a problem and solves it well."

Score 9 out of 10
Vetted Review
Verified User
Review Source
We're using Segment.io within our enterprise startup business, Instant Agenda. This is effectively a small team within a huge organization. We're effectively a separate entity, attempting to develop a new business with new customer segments and new channels. We use Segment to implement metrics on our public facing web site and our web/mobile app.
  • We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
  • Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.io.
  • There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment.io just wraps Mixpanel code.
  • We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
  • Very little to dislike here. In some ways there is nothing sexy about Segment.io, but it gets the job done and stays out of your way.
If you are doing web-based behavioral analytics, and implement multiple solutions (e.g., Mixpanel, Try Chameleon, Intercom, Social media ads, etc.) it is a great, flexible solution.

If you have only a single analytics tool (E.g., Google Analytics) then you don't really need it. If you are solely within the Google-verse, then Google Tag Manager is an appropriate substitute.
Read Michael Ball-Marian's full review

Segment Scorecard Summary

About Segment

Segment is an SF-based customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve significant time and cost savings on their data infrastructure. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.



Segment Features

Has feature​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
Has feature​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
Has feature​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
Has feature​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
Has feature​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
Has featureEnterprise Security — Configure Single Sign-On and restrict account access to certain team members
Has feature​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
Has featureCross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites

Segment Screenshots

Segment Integrations

Zendesk, Stripe, Google Analytics, Amazon Redshift, Optimizely, AppsFlyer, Braze (formerly Appboy), Salesforce, Amplitude, Big Query, Facebook, Adobe, + 200 other technologies

Segment Competitors

Tealium AudienceStream, mParticle, Astronomer

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

segment.com/pricing

Segment Support Options

 Free VersionPaid Version
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

Segment Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:North America, South America, Europe, Asia, Australia
Supported Languages: English