- Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
- Price. Startups can get by with the free version of Segment for a long time.
- Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
- More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
- Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
- We setup segment on our marketing website, support website and application (SaaS)
- We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform
- Very easy to install tracking code across all websites and applications
- Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup
- Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool)
- Would be good to see their integration library grow with smaller solutions that are not as popular yet
- I found myself wanting integrations for a few marketing tools that were not yet in the application library
- The new integration management area is confusing, I liked the old version better
- I would recommend Segment to any marketing or customer success team of a software company
- It's perfect for enabling non-technical people to test a variety of tools without having to bug the development team every time
- If your going to be using tools like Intercom, FullStory, Mixpanel etc. you should be using segment to enable accurate data tracking across all of these platforms
For larger corporations with more engineering resources, Google Tag Manager might be a better fit (more complicated, but also more customizable).
- We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
- Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.io.
- There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment.io just wraps Mixpanel code.
- We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
- Very little to dislike here. In some ways there is nothing sexy about Segment.io, but it gets the job done and stays out of your way.
If you have only a single analytics tool (E.g., Google Analytics) then you don't really need it. If you are solely within the Google-verse, then Google Tag Manager is an appropriate substitute.
Segment Scorecard Summary
Segment is an SF-based customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve significant time and cost savings on their data infrastructure. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.
Segment Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Segment Technical Details
|Supported Countries:||North America, South America, Europe, Asia, Australia|