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Twilio Segment

Twilio Segment

Overview

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…

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Recent Reviews
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Pricing

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Free

$0.00

Cloud
Includes 1,000 visitors/mo

Team

$120.00

Cloud
Includes 10,000 visitors/mo

Business

Contact Sales

Cloud
Custom Volume

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://segment.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $120 per month
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Product Details

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.



Twilio Segment Features

  • Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
  • Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
  • Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
  • Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
  • Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings

Twilio Segment Integrations

Twilio Segment Competitors

Twilio Segment Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, South America, Europe, Asia, Australia
Supported LanguagesEnglish

Twilio Segment Downloadables

Frequently Asked Questions

Twilio Segment starts at $120.

mParticle and Astro by Astronomer are common alternatives for Twilio Segment.

Reviewers rate Support Rating highest, with a score of 7.7.

The most common users of Twilio Segment are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(102)

Attribute Ratings

Reviews

(1-18 of 18)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
If you already have data channels embedded in your Shopify, Klaviyo, etc which already provide you with a way to source and analyse data, you may not need this Twilio Segment. This may just be the most beneficial app if you want to take it a step further and do a deeper dive into your customer data.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
Jono Child | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It was fast to implement and now runs perfectly passing event data to all our 3rd party applications. It is very easy to add a new integration if a marketing or some other team needs to send data somewhere else. We will also use it for real-time event streaming which will then be used to provide a personalised experience for users.
Score 8 out of 10
Vetted Review
Verified User
  • Segment is great for companies that want to track their front-end actions with a high degree of granularity and send them to different tools and data warehouses.
  • If you have a high value per user, Segment can be very affordable for what it is.
  • Segment's pricing is per unique user, so if you run a lot of traffic (e.g. publishers, ultra-low value per visit and low LTV companies) that doesn't monetize effectively the pricing may not work for you.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Excellent if you want to start tracking usage data and send it to multiple systems (like a BI tool or your marketing automation tool). They integrate with almost all major tools in the market. They are still evolving their Personas product which as of now is not the most sophisticated solution in the market.
Yaniv Vararu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
There's no specific scenario I can provide. It's more of the general benefit of getting accurate and realtime data of our customers' usage in order to drive us to get decisions. This is done extremely well by the Segment app. In addition, the Segment app is very intuitive (after setup), which makes it really easy to use.
Justin Collier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Segment is a perfect tool if your organization is asking client-side software application developers to make user analytics data available to multiple teams with different use cases. Segment makes it easy to get data that is useful for UI/UX design teams, marketing and business units all to the appropriate places without sacrificing accuracy or resolution.
Manan Vora | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This is perfect for any business, startup or tool that puts any importance on data collection and organization. Segment can ease the process by enabling you to set up your data collection protocols for your tool initially, with their own stack and then it connects with other tools, to pass the data into readable formats for those tools. It saves the effort of having to set up different collection parameters for different tools every time you wish to try a new tool out.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We got in early, so our pricing is grandfathered. It works well for us because it's not really capped on usage right now. However, we have some colleagues who use it who claim they're getting killed on pricing. This could be because they're much higher volume than we are, I'm not really sure. But, for a startup... it's ideal. I'm unaware of anything else that does this service as well.
Brad Crabtree | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We currently use a platform that has built-in dashboards and analytics. However, the data is too broad and not specific enough for our needs. We could not track individual usage or provide personalized recommendations. We found that certain important data points would be ignored.
Segment filled all of those gaps and provided more information than we could’ve imagined was available. After plugging it into our own database, we are now able to create our own customized dashboards to give us and our team the information we need instantly.
Fedor Paretsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Tim Abraham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Any startup that wants to get on the right track with their analytics should be using Segment rather than Google Analytics, Mixpanel, Amplitude, Heap, and Kissmetrics. Segment is far superior and a better value. In addition to collecting data, Segment will also solve many of your companies marketing automation tasks.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • I would recommend Segment to any marketing or customer success team of a software company
  • It's perfect for enabling non-technical people to test a variety of tools without having to bug the development team every time
  • If your going to be using tools like Intercom, FullStory, Mixpanel etc. you should be using segment to enable accurate data tracking across all of these platforms
February 02, 2018

Segment makes life easier

Jon Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Any company that uses analytics in their efforts should use Segment to simplify the management of those external services. The only area where Segment would not be well suited is if the service you use is not already in the Segment marketplace and it causes some custom work in order to properly implement.
Michael Ball-Marian | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you are doing web-based behavioral analytics, and implement multiple solutions (e.g., Mixpanel, Try Chameleon, Intercom, Social media ads, etc.) it is a great, flexible solution.

If you have only a single analytics tool (E.g., Google Analytics) then you don't really need it. If you are solely within the Google-verse, then Google Tag Manager is an appropriate substitute.
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