Selligent Marketing Cloud

Selligent Marketing Cloud
Formerly StrongView

Score 6.4 out of 10
Selligent Marketing Cloud

Overview

What is Selligent Marketing Cloud?

Selligent Marketing Cloud, a CM Group brand, is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. The Selligent Marketing Cloud...
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Recent Reviews

Great on data.

8 out of 10
November 02, 2015
StrongMail is an integral part of our organization. We use their software every single day as part of a core piece of our business which …
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Pricing

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What is Selligent Marketing Cloud?

Selligent Marketing Cloud, a CM Group brand, is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. The Selligent Marketing…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Introduction to Selligent Marketing Cloud
03:05
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Product Details

What is Selligent Marketing Cloud?

Selligent Marketing Cloud, a CM Group brand, is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. The Selligent Marketing Cloud combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns.

Users can create complex campaigns with automated real-time content, with Selligent Marketing Cloud’s simple, no-code, drag-and-drop functionality, to define, build, and adapt your contextual content based on up-to-the-minute real-world conditions. The user can learn and leverage customer behavior, through artificial intelligence and behavioral retargeting, to achieve optimal send times, to drive higher open and interaction rates.

Selligent Marketing Cloud also lets users centralize data coming from all data sources in one location, and consolidate consumer activity, wherever it happens, through a single consumer profile. Boasting rapid onboarding, users can make all data consolidated and actionable, with its integrations. As a CDP, Selligent can link behavioral and situational data from every customer touchpoint, with 360° view customer data profiles.

Selligent Marketing Cloud Video

Introduction to Selligent Marketing Cloud

Selligent Marketing Cloud Competitors

Selligent Marketing Cloud Technical Details

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Comparisons

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Reviews and Ratings

 (20)

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
We use Message Studio to launch our firm's email communications (over 67,000,000/year across multiple business units). We do not currently use any content related add-ons.
  • Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
  • Easy segmenting and content block capabilities
  • Responsive customer service
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
November 02, 2015

Great on data.

Score 8 out of 10
Vetted Review
Verified User
StrongMail is an integral part of our organization. We use their software every single day as part of a core piece of our business which is sending emails to our customers. We further use their data analytics and reporting to optimize our creatives and sending policies, both in nature and frequency.
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
  • Some level of the sending functionality for StrongMail is lacking. For example you can not do user record level targeting on the native communication protocols but if you inject via SMTP you can target down to the individual user record. However using SMTP you lose a lot of other native functionality.
  • The bounce processing that we see from StrongMail does not have the flexibility we require and thus we manually mine the log files each night for the previous day to acquire the data we need.
If you need the reporting and analytics on the data associated to your email sends then StrongMail is the way to go. All the data is available in the message studio interface down to how specific ISPs are responding in real-time. Additionally the log files are robust to where if you need to mine the files to further parse the information it is both possible and easy based on the structure and classification of the data, i.e. success logs are separate from failure logs, deferrals that either end up succeeding or failing are separate from each other and also separate from straight successes.
  • Due to the granularity of data and real-time nature of it that you can get from StrongMail we are able to respond to ISPs reactions in quasi real-time. It absolutely helps us and our customers. [Positive]
  • The lack of record level user targeting on send required us to hire StrongMail's professional services in order to get the features we need. [Negative]
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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