Selligent is the bomb dot com.
We use Message Studio to launch our firm's email communications (over 67,000,000/year across multiple business units). We do not currently …
Selligent Marketing CloudFormerly StrongView
Selligent Marketing Cloud
Selligent Marketing Cloud
Overview
What is Selligent Marketing Cloud?
Selligent Marketing Cloud, a CM Group brand, is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. The Selligent Marketing Cloud...
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What is Selligent Marketing Cloud?
Selligent Marketing Cloud, a CM Group brand, is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. The Selligent Marketing…
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What is Selligent Marketing Cloud?
Selligent Marketing Cloud, a CM Group brand, is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. The Selligent Marketing Cloud combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns.
Users can create complex campaigns with automated real-time content, with Selligent Marketing Cloud’s simple, no-code, drag-and-drop functionality, to define, build, and adapt your contextual content based on up-to-the-minute real-world conditions. The user can learn and leverage customer behavior, through artificial intelligence and behavioral retargeting, to achieve optimal send times, to drive higher open and interaction rates.
Selligent Marketing Cloud also lets users centralize data coming from all data sources in one location, and consolidate consumer activity, wherever it happens, through a single consumer profile. Boasting rapid onboarding, users can make all data consolidated and actionable, with its integrations. As a CDP, Selligent can link behavioral and situational data from every customer touchpoint, with 360° view customer data profiles.
Users can create complex campaigns with automated real-time content, with Selligent Marketing Cloud’s simple, no-code, drag-and-drop functionality, to define, build, and adapt your contextual content based on up-to-the-minute real-world conditions. The user can learn and leverage customer behavior, through artificial intelligence and behavioral retargeting, to achieve optimal send times, to drive higher open and interaction rates.
Selligent Marketing Cloud also lets users centralize data coming from all data sources in one location, and consolidate consumer activity, wherever it happens, through a single consumer profile. Boasting rapid onboarding, users can make all data consolidated and actionable, with its integrations. As a CDP, Selligent can link behavioral and situational data from every customer touchpoint, with 360° view customer data profiles.
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Introduction to Selligent Marketing Cloud
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|---|---|
| Mobile Application | No |
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March 31, 2016
Selligent is the bomb dot com.
We use Message Studio to launch our firm's email communications (over 67,000,000/year across multiple business units). We do not currently use any content related add-ons.
- Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
- Easy segmenting and content block capabilities
- Responsive customer service
- Better data integration
- Friendlier user interface
- Easier guides and instructions
- Increased employee efficiency due to content blocking
- Lower rate of errors/apology emails due to technical errors
Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
November 02, 2015
Great on data.
StrongMail is an integral part of our organization. We use their software every single day as part of a core piece of our business which is sending emails to our customers. We further use their data analytics and reporting to optimize our creatives and sending policies, both in nature and frequency.
- StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
- StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
- StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
- Some level of the sending functionality for StrongMail is lacking. For example you can not do user record level targeting on the native communication protocols but if you inject via SMTP you can target down to the individual user record. However using SMTP you lose a lot of other native functionality.
- The bounce processing that we see from StrongMail does not have the flexibility we require and thus we manually mine the log files each night for the previous day to acquire the data we need.
- Due to the granularity of data and real-time nature of it that you can get from StrongMail we are able to respond to ISPs reactions in quasi real-time. It absolutely helps us and our customers. [Positive]
- The lack of record level user targeting on send required us to hire StrongMail's professional services in order to get the features we need. [Negative]
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.