One of the most comprehensive, user friendly SEO services out there
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for …
Starting at $129 per month
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What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
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Popular Features
- Keyword analysis (148)9.494%
- Competitive analysis (143)9.090%
- Site audit / diagnostics (144)9.090%
- SERP ranking tracking (144)8.383%
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Pricing
Pro
$129.95
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per month
Guru
$249.95
Cloud
per month
Business
$499.95
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $129 per month
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What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
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Semrush Competitors
Semrush Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.
Semrush starts at $129.
Reviewers rate Keyword analysis highest, with a score of 9.4.
The most common users of Semrush are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
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Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
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Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
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Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
Attribute Ratings
Reviews
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March 03, 2024
An SEO Specialist's Perspective
We use it for our Earned Media/SEO department specifically. We use it to perform keyword research and perform competitive analyses.
- Keyword research, ideation, and organization (with the Keyword Magic tool). The way this tool works really helps with our own internal process too
- Process support - meaning it's very easy to incorporate SEMRush's various tools into a team's process. We are a new team and still building processes and find the workflows within SEMRush to be intuitive and helpful in building our team's processes
- Competitive information - there are a lot of ways to dive into competitive research, which is great because that's always a big question from clients and from our team as well- what are competitors doing, how are they doing, etc.
- I wish there was a way to upload a list of keywords you already have and see search volume, etc. This can be achieved through Site Audit or Projects (forget the exact terminology) but it's clunky to do it that bc there's a lot of other things you have to fill out
- I just need to explore the features more, honestly! I know I'm not using SEMRush to its fullest potential
November 13, 2023
Powerful Insights for Strategic Digital Campaigns
Score 9 out of 10
Vetted Review
Verified User
Semrush provides a comprehensive suite for SEO and digital marketing analysis. I particularly appreciate its intent-based keyword research option, enabling users to align content strategy with specific user intents. With robust analytics and competitor insights, it's a powerful tool for enhancing online visibility. Its user-friendly interface makes it accessible for both beginners and seasoned marketers. Highly recommended for strategic digital campaigns.
- Keywords Research
- Backlinks Analysis
- Pillar topic research
- Local Grid
- Accurate Position Tracking
September 29, 2022
Our Go-To Marketing Tool
Score 10 out of 10
Vetted Review
Verified User
Semrush is used by both our Marketing team and our Editorial team. Reviewed's Marketing team uses Semrush for paid and earned marketing research, competitive analysis, and tracking performance. Our Editorial team uses multiple research and writing tools that help them make decisions about SEO.
- Competitor Reporting
- Keyword Research
- Ranking Tracking
- The trend graph in the Keyword Magic report is confusing and should stay static (showing in Jan-Dec order no matter what the month currently is)
- Most of the data is a day delayed. That seems to be more related to Semrush data sources than anything else
- Excited about the Top Stories tracking feature, but it's not without its errors. Looking forward to improvements there
Score 8 out of 10
Vetted Review
Verified User
In this role, I used Semrush for keyword research to help determine Article topics for the editorial team Headers, title tags, meta data, and body copy for "core" informational landing pages on the site Keyword-rich templated title tags and headers for e-commerce pages I also used it to track and report on rankings for high-value keywords and those we selected/incorporated. Additionally, I used it to track our competitors' rankings for those same keywords. I also used it for higher-level industry research to get a better idea of the competitive landscape. Occasionally I used the platform to look at site health metrics and other technical data, but not on a super consistent basis.
- Great visuals for keyword position tracking, love that you can see the page that is ranking
- Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
- Shows many different and useful views for competitive research
- Great templated keyword research tools for those who are not as hands-on with SEO
- I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
- The auto-generated reports don't get nearly as specific with drilled-down info as I would like. It seems the options are broad but shallow. Especially compared to how good some of the visuals and tables are in-app.
- Some of the views/research features (like Organic Research/Keyword Gap) are a little redundant in my opinion.
- I wish keywords for Position Tracking weren't so expensive
- Some of the keyword data from Google - like volume - is slow to update, so you may be seeing data that is weeks old, which in certain scenarios can be a hindrance.
March 30, 2022
Satisfied with Semrush
Score 10 out of 10
Vetted Review
Verified User
I use Semrush as a college student to practice discovering marketing insights and running SEO campaigns. I have never had an inside view of the software that helps companies run digital marketing strategies before, so having this opportunity with Semrush was amazing. One business problem that Semrush addresses is that many of the great features that they offer are only available through their Trends Subscription plan. I did find that this prevented me from exploring many of the tools and features that they have but at the same time I understand why I didn't have access to them because I did not pay any money for the subscription I currently have which is Pro.
- Creates Simplified Reports
- Easily Monitor and Manage Traffic Analytics
- Allows you to Perform Advanced SEO Tasks with Ease
- Semrush Only Provides Data for One Search Engine, Google
- Some Competitive Analysis Features Cost an Additional $200 per Month Extra
- Their Site is Hard to Use on a Mobile Device
March 28, 2022
Semrush Is Awesome
Score 10 out of 10
Vetted Review
Verified User
I used Semrush for my Marketing Analytics course at Dean College to better understand Search Engine Optimization. Semrush is a fantastic tool that would be extremely beneficial to any company that wants to improve its marketing.
- I love how easy it is to use Semrush. It is very use friendly.
- I also loved the Competitive Analysis and Keyword Research course. That is a great tool to use when comparing your company with your competition.
- The knowledge that you gain from each individual section of Semrush is truly fascinating.
- I also am a big fan of the different keyword research knowledge that Semrush shares with you.
- I only have one suggestion. Semrush was awesome.
- The tests in the Competitive Analysis course were a little bit difficult at times so I would try to improve them a little bit but honestly, I really enjoyed using Semrush.
February 03, 2022
Great Tool for SEO Project Management
Score 10 out of 10
Vetted Review
Verified User
Semrush is used by our entire team of over 150 individuals from 8 different SEO teams, including analysts, project managers, content creators, and website developers. We mainly use Semrush during pre and post-migrations. The 3 main features we use are market research, competitor analysis, and on-site SEO elements.
- Organic research
- Domain overview (trends, pages, competitors, keywords)
- Site audits
- Toxic backlinks - Semrush shows “toxic backlinks" meanwhile Google does not show them as harmful in Google Search Console.
January 14, 2022
Perfect tool used for teaching future marketers
Score 10 out of 10
Vetted Review
Verified User
Semrush is used in our Marketing Analytics paper, meant for second-year undergraduate students. The tool is used to illustrate how data from third-party platforms can be used to inform marketing decision-making.
- Easy to use.
- Great support.
- Certifications that complement the use of the platform.
- Highly-recognised industry-level tool.
- Access to students was a little limited, perhaps providing access that corresponds to the certification videos would be helpful.
- The duration of the access for students could be extended.
December 01, 2021
A Great Tool for SEO Management
Our organization uses Semrush to assist us in the daily tasks and managing our clients in SEO programs. My favorite features are the reporting system that automatically sends out reports, the organic search research, and the position tracking. This system has made it easy for us because we can automatically schedule reports for the first of the month and can trust our clients are getting monthly results. Their other tools make it easier for us to reach our goal and complete their monthly SEO work. They are constantly updating and adding new features to keep up with the industry, which makes it an ideal tool for us.
- Reporting
- Organic research
- Tools
- No archiving for Projects
- Difficult if multiple people need to log in to the same account
- Great Features are added, but for more cost
November 08, 2021
Excellent work Semrush
Score 9 out of 10
Vetted Review
Verified User
It is an absolutely critical tool in our organization. We rely on it heavily and use it on a daily basis. Especially the ability for us to track positions. We also use the client portal feature, however we are not very impressed with their lead generation tool. It needs a lot of improvement we believe.
- Position tracking
- Client Portal
- Backlink Audit
- Lead Generation Tool
November 08, 2021
Top Software
Score 10 out of 10
Vetted Review
Verified User
Semrush has been the principal tool in our SEO Agency Toolbox for years now. So much so that we have recently upgraded to a higher package due to our growth. The information that Semrush provides for our clients is unsurpassed, particularly the competitor analysis reports. Clients have referred to this as 'industrial espionage' and one or two have asked "is this info you are getting legal?" Semrush allows us to benchmark and record the success of our SEO Campaigns. Plus, their support is top-notch. The company is uber-accessible. Quite frankly, we could not run our business without Semrush as it gives us such a competitive advantage. Anyone claiming to be an 'SEO Expert' who does not use this software, is an amateur.
- Competitor Analysis
- Backlink Analysis
- Search Query Ranking
- I still have not received any SWAG
November 02, 2021
Semrush is a Vital Tool for Any Digital Marketer
We use Semrush in a couple of different ways. First to qualify prospects by identifying what keywords are driving traffic to their websites and where there are areas of opportunity for SEO for those prospects. We also use it to research keywords, difficulty, and what features of Google are associated with that particular keyword so that we can create content that will rank on Google.
- Keyword research: Enter any term and get all keywords and questions associated with it.
- Historical trends: You can easily see how a site has fared over time.
- Competitors' research: See how sites stack up against one another in the digital ecosystem.
- So many features: It can be a little overwhelming and I know that I'm not using the tool to its fullest extent
- Can be a little bit tricky to get out of Semrush once you're in.
- Can only break down search traffic by country, not state.
October 20, 2021
Your Competition HATES Semrush!
Score 10 out of 10
Vetted Review
Verified User
It is used to manage the entire online presence of our sites. From SEO, to content, social media, and competitor research. I especially like how you can sort through competitor keywords and filter results by volume and difficulty. It allows you to target search phrases that others may not have thought of that still drive significant traffic. Another feature I love is the backlink analysis. You'd be surprised to find the different strategies that are used as well as opportunities for your own business. Semrush is an easy-to-use solution that allows small operators to find opportunities to build their brand and online visibility. It helps even the odds vs larger competition in your industry.
- Backlink analysis
- Keyword research
- Content strategy
- Social media management
- More internal linking/site structure suggestions
September 23, 2021
Pivotal To our Agency's Success
As a small digital agency, SEMRush plays a pivotal role in how we support our clients. There are very few functions of our business where we do not use SEMRush to help us do our job.
It is our go-to tool when we're onboarding a new client, researching to develop a digital/content/SEO strategy, identifying an action plan for our SEO work, reporting on our progress and more.
It is our go-to tool when we're onboarding a new client, researching to develop a digital/content/SEO strategy, identifying an action plan for our SEO work, reporting on our progress and more.
- I love that they appear to be continually looking to improve their product. For example, the Site Audit adapts its checks as SEO best practice evolves. The content tools such as Topic Research, while not perfect, are improving.
- The SEMRush reporting function is particularly strong. It's really easy to create custom and branded reports by dragging and dropping widgets.
- They are not alone in that they are contributing research to help the industry but I believe they go beyond some of their competitors in getting out to SEO Meetups and hosting awards.
- I'd love for them to continue to improve their content based tools. The Topic Research, Gap Analysis, and SEO Content Template tools are all great but are not quite best-in-class.
- There would be a huge benefit if they could start to improve on their backlink offering.
- It'd be really hard to improve on what they have already, and I'm sure they have plans in place as the knowledge is available, but I'm hoping they stay in front of the pack regarding snippet optimisations.
September 18, 2021
Excellent suite of SEO tools that we use everyday!
Score 8 out of 10
Vetted Review
Verified User
morphsites use Semrush every day and it's super useful for informing and supporting our SEO work for clients. We not only use Semrush in the digital marketing team, but our copywriting teams use it on a daily basis to gauge keyword volumes and related keyword topics.
When working with new clients, Semrush is very useful for finding out accurate and quick data on the strengths and weaknesses of a client's website and we are quickly able to contrast this against competitor's websites and share this info with clients in our initial meetings.
We also use Semrush to track keyword positions on an ongoing basis, so we can track and report on agreed KPI's for our client base.
Based on the figures provided by Semrush and customer insights, we can extrapolate potential ROI for Google Ad campaigns. Clients can then see potential measurable business benefits, often making it an easy sell.
When working with new clients, Semrush is very useful for finding out accurate and quick data on the strengths and weaknesses of a client's website and we are quickly able to contrast this against competitor's websites and share this info with clients in our initial meetings.
We also use Semrush to track keyword positions on an ongoing basis, so we can track and report on agreed KPI's for our client base.
Based on the figures provided by Semrush and customer insights, we can extrapolate potential ROI for Google Ad campaigns. Clients can then see potential measurable business benefits, often making it an easy sell.
- Excellent SEO site audit tool
- Keyword volumes & content recommendations
- PPC keyword research
- Domain keyword history goes back many years
- Simple to use
- Proactive and are always adding new tools and functionality and soliciting feedback from users
- Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
- Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
- Tracking multiple keywords, across multiple clients can be costly
September 18, 2021
The Ultimate All-In-One Tool To Grow Any Business Online by Semrush
Semrush is the primary tool used in the everyday workflow at our SEO agency. Our team of over 35x specialists uses it for a wide range of reasons. The tool helps us conduct in-depth SEO website audits, find valuable data across countless niches, grow our client's keyword databases, formulate solid SEO strategies, create large-scale content marketing strategies, and produce easy-to-understand performance reports. The tool is pivotal to our success and the success of all our clients worldwide. The customer service support from Semrush is second-to-none and the software is regularly updated with heaps of new & cool features that are super helpful.
If your business or agency is in the digital marketing space, this tool is definitely for you.
Thanks for everything Semrush!
If your business or agency is in the digital marketing space, this tool is definitely for you.
Thanks for everything Semrush!
- Keyword Research Tool – Large and ever-growing keyword database which covers many countries
- Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
- Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools
- Keyword Research – Additional countries added to the keyword research tool
- Sitemap Tool – Sitemap diagram tool to create sitemaps for new websites which incorporates keyword research
- Backlink Audit Tool – More in-depth backlink profile review which covers a website's long history of losing and gain backlinks (Only goes back by 1 year)
August 30, 2021
Best All In One SEO Platform
Score 10 out of 10
Vetted Review
Verified User
We use Semrush on a weekly basis for keyword research and to track our competitor's progress. We also track ranking progress using visibility and keyword position. The sheer power and visibility Semrtush gives you is phenomenal, it certainly gives you an advantage over competitors not using this tool. I would recommend this tool without hesitation.
- Keyword Research
- Progress Tracking
- Topic research
- Writing assistant for content optimization
- The link building tool only gives you 1000 emails with contacts
- Once domains are in the progress tab you have to manage them individually
- No way to sort domains in link building tool for only ones with contact info
June 30, 2021
Semrush has really produced results for me!
Score 10 out of 10
Vetted Review
Verified User
I am a trusted CPA who... solves IRS problems.
SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.
The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.
The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
- Position Tracking.
- Site Audits.
- Local SEO.
- Facebook Group is GREAT!
- I don't like some of the pricing structure especially as it relates to the On-Page SEO Checker.
- It could use a little more work in the keywords area.
- The Social Content Poster could be more robust!
June 07, 2021
Semrush is a must for SEO...AND SOCIAL
Semrush has been an incredible tool. It easily and effectively allows us to audit and perform SEO tasks across multiple client websites. It also is an easy reporting tool, letting you set up and automate reports for various types of clients. We also manage our clients organic social media through Semrush as well. The insights and posting abilities are a a huge help to our social media team.
- SEO auditing
- SEO content Ideas
- Social Media posting
- First comment on IG ability
- Very limited Social Media reporting metrics
- Very limited Google Ads reporting metrics
- Not extremely helpful on the paid side of things (GA)
June 07, 2021
Great product and well worth the investment
We use Semrush in the marketing department for our own site and client sites. Our organization covers multiple services, but we only use it for marketing/SEO clients. It helps us perform site audits, look at competitors, plan our PPC campaigns, and evaluate site performance. It's helped us out a lot.
- Keyword Research
- Competitor Research
- Dashboard changes often and isn't the most fluid.
- Can be hard to navigate.
- While it doesn't crash often, it crashes more than I would have thought.
June 07, 2021
Why you should try Semrush!
We use Semrush for all of our own SEO needs and we also use it as a service we provide for our clients. It helps bring organic traffic by making informed decisions. We are currently trying out the writing assistant and so far it helps out writing out blog content.
- Good Website Audit tools
- Easy keyword research
- Helpful writing assistant
- Would like a better way to save on screen, multi-keywords for doing related keyword research.
- Writing assistant mistook our own site's post as an originality flaw on a blog we are updating. Could maybe get a domain white list for the assistant.
- Not sure yet if the tool exist[s] in Semrush, but would like a paid keyword difficulty or any other metrics to use for advertising guidance too.
Semrush is our go to SEO and SEA research tool, we use it to analyze the competition, make keyword lists.
With all the SEO tools out there I find Semrush easy to use and complete with all the functions you need (sometimes to much), to do everything around SEO for your website.
The main thing I really like is that you can make a fast list of SERP features of specific keyword, and make a short list of it for easy snippet spots in Google, we where able to win many top positions this way. :)
With all the SEO tools out there I find Semrush easy to use and complete with all the functions you need (sometimes to much), to do everything around SEO for your website.
The main thing I really like is that you can make a fast list of SERP features of specific keyword, and make a short list of it for easy snippet spots in Google, we where able to win many top positions this way. :)
- Fast list of SEP Features for easy snippet positions.
- Spying on competitions keywords and make a quick list of them (know what you are missing!)
- Spying on advertisings of the competition, know what works for them!
- Pricing model can ramp up fast, they have all this small add on packs that are $$$.
- Keyword research often shows keywords of other languages even when you filter it out.
I work for an internet company, so understanding SEO and SEM is of extreme value to us. While our core competency and product delivery has been website design and development for nearly 20 years, we've recently made a huge push toward digital marketing for clients. As the digital strategist on the team, it's necessary for me to be able to track SEO progress, competitors, etc. This tool is only used by our digital marketing team.
- The ability to crawl every tiny detail of a website is great. Not only that, but SEMRush breaks down problems by Errors, Warnings, and Notices. By prioritizing technical issues and content needs, it makes it very easy to know where to start optimizing a site.
- The competitor analysis feature in SEMRush is extremely robust. In fact, we switched to SEMRush from another program specifically for how robust the competition feature is.
- SEMRush covers a wide range of needs. If you need social media insights and a tool to schedule content, this does it. If you need comprehensive website audits, it does that too. From keyword tracking to backlink audits, this tool has everything.
- The report builder feature is extremely helpful. It allows you to drag and drop certain features from your project and build out a report.
- Since several areas of SEMRush are still in the Beta phase, it can be quite buggy at times. However, their customer service team is very quick to respond and resolve any bugs you find.
May 13, 2021
The best toolkit available for SEO
Score 10 out of 10
Vetted Review
Verified User
We use Semrush at several different levels. Two departments benefit the most from it, the SEO planning department and our editors. Of course, our writers use Semrush writing assistant as well. The most important use of Semrush is as a great time saver. It helps us cut down on onboarding new employees for multiple tools and just allows us to teach them how to use this one Suite instead. It is a great time saver.
- Saves time
- Great Keyword Research
- Takes feedback into consideration and changes things accordingly.
- Their Brand monitoring tool needs work.
May 12, 2021
Semrush, a great, additive tool
We use Semrush across our whole organization. It offers us a quick way to do keyword research, search competitors, and review domain authority.
- Identify keyword gaps
- Identify useful backlink opportunities
- CPC estimation
- Better rank tracking
- Too much data shown - could be more digestible
- More customizable dashboarding