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Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Learn from top reviewers

One of the most comprehensive, user friendly SEO services out there

Rating: 10 out of 10
January 17, 2025
IncentivizedVetted ReviewVerified User
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for clients. This software is used acros...
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Billy Heany
Account Manager - Marketing
Organic Search Manager
Wavemaker
Semrush4 years of experience
Verified on LinkedIn

Semrush continues to deliver and responds to market changes

Rating: 10 out of 10
November 26, 2024
IncentivizedVetted ReviewVerified User
Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection o...
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Verified user
Manager
Semrush10 years of experience

The most reliable tool for SEO and SEM

Rating: 9 out of 10
November 25, 2024
IncentivizedVetted ReviewVerified User
We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic comin...
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Verified user
Director
Semrush3 years of experience

An SEO tool you will never be disappointed with

Rating: 8 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
Semrush was instrumental when we moved a large site over to a new domain. It provided us critical information on the health of our site during that process. It also allowed us...
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Verified user
Employee
Semrush3 years of experience

Solid SEO solution

Rating: 7 out of 10
September 2, 2024
Vetted ReviewVerified User
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
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Verified user
Team Lead
Semrush6 years of experience
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Pricing

View all pricing

Pro

$139.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $139.95 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
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Features

SEO

Core features related to search engine optimization

7.8
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

7.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.5
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Integrations

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $139.95.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Integration with web analytics tools highest, with a score of 9.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 93)

SemRush review

Rating: 7 out of 10
Incentivized
April 04, 2017
Verified User
Employee in Marketing
Financial Services Company, 201-500 employees
Vetted Review
Verified User
Semrush
5 years of experience
Use Cases and Deployment Scope
I've used it mostly for keywords research to find new relevant keywords and to see which keywords our competitors running so I can make sure we are not missing anything. Also, it great tool to see competitors landing pages and creative for each keyword.
Pros
  • Competitive research
  • Creative Analysis
  • Budget planing
Cons
  • Keyword volume estimation
  • Social media Information
  • Backlink reports is not good enough competing to similar tools
Likelihood to Recommend
It's suited to get intelligence on relevant competitors, it's less good to define search volume. You can use it to find out where your competitors spending their budget on Google but keep in mind that the search volume and other sink parameters are not 100% accurate.

SEMrush is Great For Pros, Not for SEO Newbies

Rating: 8 out of 10
Incentivized
August 16, 2017
CE
Chandler Elmore
Lead Generation Manager
Huebner Marketing Communications (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Semrush
2 years of experience
View profile
Use Cases and Deployment Scope
We use SEMrush for keyword ranking. This is done primarily when we build out websites for our clients and implemented at the very beginning of the process. It is used by the copywriting/SEO team at the start of the process, the design team during the website build itself, and then used to monitor the success of the website moving forward.
Pros
  • Keyword position tracking. Monitors your national, regional, and local search engine positions for any keyword you put into it.
  • Compare domains with key visibility indicators. SEMrush uses visualizations to illustrate your online competitors’ web presence. Data on key visibility numbers are presented in line, bar, or pie graphs.
  • Has a powerful backlink checker to check accuracy and strength of backlinks.
Cons
  • No white label reports at all.
  • Advanced interface is not as intuitive as other tools and might require more knowledge from a dedicated SEO professional.
Likelihood to Recommend
It is recommended to use it for competition analysis as well as tracking your client's success online. It also has good capabilities outside of keyword tracking. Social listening, backlink auditing, and SEO audits make it easy to increase clients' web presence and put them a step ahead of their competitors. It is less appropriate if you are just starting out in the SEO arena.

SEMRush Analysis

Rating: 8 out of 10
Incentivized
March 29, 2018
AV
Austin Voigt
Senior Analyst - Paid Media
Augurian (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Semrush
5 years of experience
View profile
Use Cases and Deployment Scope
SEMRush is used by our organization in a research capacity. We utilize the tool in order to conduct competitive research in various industries for our clients as they look to launch digital advertising initiatives. We also use it for ourselves internally, in order to optimize our own digital advertising initiatives.
Pros
  • SEMRush has some of the most accurate competitive search information available, compared to other similar tools.
  • SEMRush has some of the most detailed competitive search information available, compared to other similar tools.
  • SEMRush's platform is easy to navigate, but not over-simplified.
Cons
  • SEMRush data (or data available in any comparable platform) is never 100% accurate, and should always be taken with a grain of salt.
  • SEMRush can be a bit expensive, compared to other similar tools (but it also provides more data, so it's a trade-off).
  • SEMRush should implement competitive data outside of just search - like social advertising competitive data.
Likelihood to Recommend
SEMRush is fantastic for initial research when launching new initiatives for our clients. It allows us to more accurately estimate costs, performance, and available opportunities in various industries. It also allows us to monitor competition and changes in the paid search landscape, and stay adaptive as our campaigns are running.

Very Happy with SEMRush

Rating: 10 out of 10
Incentivized
February 07, 2019
AM
Anne Murphy
Director of Marketing
SaaSLicense (Computer Software, 11-50 employees)
Vetted Review
Verified User
Semrush
4 years of experience
View profile
Use Cases and Deployment Scope
We are in a very tricky keyword space. Most of our strategy is derived from competitive insight and accurate search date. SEMRush provides direct visibility into this.
Pros
  • Ease of Use
  • Graphs/dashboard interface
  • Rich feature set
Cons
  • Not sure sometimes how accurate the keyword data is
  • They restructured pricing and cut out some of the features
Likelihood to Recommend
If your keyword market is pretty straightforward and/or you have low volume on your site, you could probably find out this data without spending the money. I think anybody who spends more than 600 bucks a month on AdWords benefits from this.

The best SEO tool on the market!

Rating: 9 out of 10
Incentivized
January 29, 2019
TS
Tim Sleeper
Web Developer Search Engine Optimization
Preferred Care at Home (Hospital & Health Care, 51-200 employees)
Vetted Review
Verified User
Semrush
3 years of experience
View profile
Use Cases and Deployment Scope
We use SEMrush to monitor the ranking of our location sites and to monitor keyword changes within our own site as well as review Google updates. SEMrush is also helpful in analyzing the performance of competitor websites and allows us to have an insight into any changes we need to make. SEMrush has really made the SEO monitoring process easy and, in my experience, has been the most accurate source out there.
Pros
  • SEMrush can be easily customized to show different forms of stats. We use it to view a general overview of our website and also monitor the ranking of specific keywords. It will tell us how competitive that keyword is as well as where our page ranks on it.
  • The site analysis tool is also really useful and updated often. The site analysis tool will scan a website and report any errors it encounters and how to better optimize the website SEO-wise. This is useful in catching issues that could pose a big problem and result in a penalty from Google.
  • Another great tool is the backlink analysis feature. It will show every website that links back to yours and also provide a score to the website that will tell you whether or not that backlink is toxic. From there, it's really easy to disavow those links and prevent any future ranking issues. It can also be used to see what sites are linking back to your competitors.
Cons
  • SEMrush is really feature rich, however, it can be confusing at times as to what certain tools do and how to use them. It would be great if SEMrush provided some sort of short tutorial when they launch a new tool.
  • While SEMrush is great at continuously adding new keywords, it can be hard to find good data on the lesser trafficked keywords. I'm not sure whether it is possible, but it would be great to get more accurate stats for smaller keywords or location-specific keywords. The stats for those are sparse right now.
Likelihood to Recommend
SEMrush is great for any SEO team or manager. I can't imagine running any sort of SEO campaign without it. It does just about everything and provides a lot of in-depth stats that are crucial for running a good campaign. I would highly recommend SEMrush to anyone or company that is running a website. The tools it provides are invaluable.
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