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Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Learn from top reviewers

One of the most comprehensive, user friendly SEO services out there

Rating: 10 out of 10
January 17, 2025
IncentivizedVetted ReviewVerified User
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for clients. This software is used acros...
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Billy Heany
Account Manager - Marketing
Organic Search Manager
Wavemaker
Semrush4 years of experience
Verified on LinkedIn

Semrush continues to deliver and responds to market changes

Rating: 10 out of 10
November 26, 2024
IncentivizedVetted ReviewVerified User
Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection o...
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Verified user
Manager
Semrush10 years of experience

The most reliable tool for SEO and SEM

Rating: 9 out of 10
November 25, 2024
IncentivizedVetted ReviewVerified User
We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic comin...
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Verified user
Director
Semrush3 years of experience

An SEO tool you will never be disappointed with

Rating: 8 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
Semrush was instrumental when we moved a large site over to a new domain. It provided us critical information on the health of our site during that process. It also allowed us...
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Verified user
Employee
Semrush3 years of experience

Solid SEO solution

Rating: 7 out of 10
September 2, 2024
Vetted ReviewVerified User
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
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Verified user
Team Lead
Semrush6 years of experience
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Pricing

View all pricing

Pro

$139.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $139.95 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
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Features

SEO

Core features related to search engine optimization

7.8
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

7.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.5
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Integrations

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $139.95.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Integration with web analytics tools highest, with a score of 9.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 82)

SemRush review

Rating: 7 out of 10
Incentivized
April 04, 2017
Verified User
Employee in Marketing
Financial Services Company, 201-500 employees
Vetted Review
Verified User
Semrush
5 years of experience
Use Cases and Deployment Scope
I've used it mostly for keywords research to find new relevant keywords and to see which keywords our competitors running so I can make sure we are not missing anything. Also, it great tool to see competitors landing pages and creative for each keyword.
Pros
  • Competitive research
  • Creative Analysis
  • Budget planing
Cons
  • Keyword volume estimation
  • Social media Information
  • Backlink reports is not good enough competing to similar tools
Likelihood to Recommend
It's suited to get intelligence on relevant competitors, it's less good to define search volume. You can use it to find out where your competitors spending their budget on Google but keep in mind that the search volume and other sink parameters are not 100% accurate.

Excellent competitive analysis tool for search marketers

Rating: 7 out of 10
Incentivized
December 11, 2018
Verified User
Executive in Marketing
Marketing and Advertising Company, 11-50 employees
Vetted Review
Verified User
Semrush
8 years of experience
Use Cases and Deployment Scope
We have used SEMRush in our search engine optimization and pay per click advertising projects to accomplish three goals: 1. Keyword research. SEMRush provides a powerful suite of tools to perform keyword research. 2. Competitive Analysis. SEMRush provides keyword rankings for competitor sites and estimates the traffic those keywords are sending to help assess the level of competition for a specific group of keywords and to help estimate the benefit that optimizing for those keywords will produce. 3. Reporting. SEMRush provides automated reporting tools for multiple clients.
Pros
  • Keyword research. SEMRush provides a powerful suite of tools to perform keyword research.
  • Competitive Analysis. SEMRush provides keyword rankings for competitor sites and estimates the traffic those keywords are sending to help assess the level of competition for a specific group of keywords and to help estimate the benefit that optimizing for those keywords will produce.
Cons
  • Free version is significantly limited.
  • Pricing is steep for occasional users.
Likelihood to Recommend
Best suited for agencies or in-house digital teams that rely heavily on search ranking and traffic data to make marketing decisions. May not be the most appropriate tool for a small team who is merely curious about their stats, or who don’t have a clear search marketing strategy in place.

Great search metrics software and an invaluable SEO tool

Rating: 9 out of 10
Incentivized
May 26, 2021
JH
Jake Harding
SEO Manager
Utility Warehouse (Utilities, 1001-5000 employees)
Vetted Review
Verified User
Semrush
5 years of experience
View profile
Use Cases and Deployment Scope
Used for keyword/topic research, SEO reporting, and monitoring.
Pros
  • Distilled, smartly organized action points for site health/technical SEO aspects.
  • A wide variety of tools— it can do almost everything to some degree at least.
  • Keyword Magic Tool is a great one-stop shop for keyword permutations and research.
Cons
  • Navigation controls within the product could be better.
  • Can be slow at times.
Likelihood to Recommend
Semrush has been great for all of the following scenarios:
  • Identifying any technical development opportunities to CMS and websites to help content rank better.
  • Keyword research for a new content strategy, as well as for overhauls to key product pages,
  • Competitor/gap research on others who rank in our space, helping us to learn common or standard search terms and the SEO competitive landscape.

Semrush is the High-Powered Telescope of Search Marketing

Rating: 9 out of 10
Incentivized
May 12, 2021
FH
Freddy Hunt
Director of SEO & Content Marketing
Oneupweb (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Semrush
4 years of experience
View profile
Use Cases and Deployment Scope
We use Semrush for keyword research and monitoring keyword performance. This helps us justify organic search campaigns (new website content ) and measure the effect our campaign had on improving our representation in organic search results. We also use Semrush in the sales process to show prospects all of the keywords for which their competitors are ranking but they are not. This helps them see the opportunity in terms of organic search volume and potential organic traffic/leads.
Pros
  • Tracks keyword changes on a trend line
  • Analyzes organic keyword profile for any domain
  • Measures featured snippets better than any other tool
  • Intuitively allows users to sort and segment keywords
Cons
  • The keyword that you're researching isn't always included in the data export
  • Reports are emailed to users by default (you have to opt out rather than opt in)
  • Mobile search volume seems to be incomplete or less accurate
Likelihood to Recommend
We use Semrush at the beginning of website projects. We refer to this as our Analytics-Informed Sitemap. As part of this process, we identify existing content gaps and then propose new pages on their sitemap to close this gap. This enables us to launch a website that adds organic traffic instead of suffering a dip in organic traffic, which has become so common that it's expected.

SEMRush is a great starting tool for anybody working in the search space

Rating: 10 out of 10
Incentivized
September 10, 2018
Verified User
Employee in Marketing
Higher Education Company, 51-200 employees
Vetted Review
Verified User
Semrush
2 years of experience
Use Cases and Deployment Scope
SEMRush is being used to keep our company in the know about our organic search rankings, keyword performance, and page performance in the SERPs. SEMRush is specifically used by myself to get a better handle on which pieces of content are ranking for the most search terms, which pieces of content are ranking highly for said search terms, and what percentage of our traffic is coming from specific landing pages and/or search terms. It's an incredibly valuable tool for any marketer that's interested in the organic or CPC health of their website.
Pros
  • SEMRush does an excellent job of providing insights into every keyword your site ranks for, individual pages rank for, and how much traffic each of those keywords is driving
  • Keyword/competitive research is a strong point of SEMRush, from being able to analyze competitors' search positions and traffic, to finding new keywords your site can rank for, there's a myriad of possibility within SEMRush to get the upper hand on competitors.
  • The whole interface is very user-friendly, so the crossover features between SEMRush and Google's products that offer similar functionality are much easier to pick up on.
Cons
  • A very minor thing, but it's not as easy as clicking a link to view a page that ranks for a certain term. The links are always internal and point to the page analysis for a particular page. It would be nice to just click on that link to view the page, but the reasoning for the current UX makes sense.
  • It would be nice to see what percentage of the total search volume for a query ends up on your site. For example, a query with 15k searches/month might yield 10% of my business's organic traffic, but I have to calculate what that percentage equals in sessions and then find that as a percentage of the total search volume. Easy to do on a one-off scenario, but a pain to export and do formulas every time you want to do that analysis in bulk.
Likelihood to Recommend
SEMRush is very well suited for anybody looking to do keyword research and keep an eye on their site's organic/paid health/traffic. For raw search/keyword research it is my favorite tool on the market, especially for the price. For those looking to mine backlinks and that are more focused on growing a backlink portfolio, a tool such as Ahrefs would be more appropriate as it's competitive analysis across all dimensions and it's backlink indexing is much more robust.
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