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Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Learn from top reviewers

One of the most comprehensive, user friendly SEO services out there

Rating: 10 out of 10
January 17, 2025
IncentivizedVetted ReviewVerified User
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for clients. This software is used acros...
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Billy Heany
Account Manager - Marketing
Organic Search Manager
Wavemaker
Semrush4 years of experience
Verified on LinkedIn

Semrush continues to deliver and responds to market changes

Rating: 10 out of 10
November 26, 2024
IncentivizedVetted ReviewVerified User
Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection o...
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Verified user
Manager
Semrush10 years of experience

The most reliable tool for SEO and SEM

Rating: 9 out of 10
November 25, 2024
IncentivizedVetted ReviewVerified User
We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic comin...
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Verified user
Director
Semrush3 years of experience

An SEO tool you will never be disappointed with

Rating: 8 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
Semrush was instrumental when we moved a large site over to a new domain. It provided us critical information on the health of our site during that process. It also allowed us...
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Verified user
Employee
Semrush3 years of experience

Solid SEO solution

Rating: 7 out of 10
September 2, 2024
Vetted ReviewVerified User
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
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Verified user
Team Lead
Semrush6 years of experience
Log in with LinkedIn to see content from your network
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Pricing

View all pricing

Pro

$139.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $139.95 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
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Features

SEO

Core features related to search engine optimization

7.8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Integrations

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $139.95.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Integration with web analytics tools highest, with a score of 9.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 107)

An Essential Tool for SEO Website Audits

Rating: 9 out of 10
Incentivized
December 06, 2019
TP
Tom Pick
Independent B2B Digital Marketing Consultant
Webbiquity (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Semrush
6 years of experience
View profile
Use Cases and Deployment Scope
Currently, we use SEMRush primarily for keyword and competitive research. I use it on behalf of a couple of different clients to help identify keyword phrases for which they rank a few pages into Google, but have the opportunity with some SEO work to move up in the rankings. Also, I use it to determine what organic and PPC keywords their top competitors are ranking for and bidding on.
Pros
  • Keyword discovery: finding high-potential keyword phrase to focus on for organic SEO efforts.
  • PPC planning: finding opportunities for advertising keywords and seeing what competitors are doing in paid search.
  • Competitive research: discovering what organic and paid keywords top competitors are focusing their effort on.
Cons
  • Support responsiveness: I've been waiting for a call back on an issue (fortunately non-urgent) for several days now.
  • Function clarity: the product has lots of features, but it isn't always clear exactly what information is being reported.
  • Pricing: it would be nice if there were a lower pricing tier for infrequent/light users.
Likelihood to Recommend
SEMRush is excellent as part of an SEO or digital marketing audit. It helps site owners who've not previously done an analysis like this know what keywords their site is ranking, identify keyword opportunities to focus on, and understand what top competitors are doing in terms of both organic and paid search campaigns.

SEMRush is My Favorite

Rating: 10 out of 10
Incentivized
January 15, 2019
SR
Scott Richardson
Co Founder and SEO Consultant
Scott McKellam Agency (Internet, 1-10 employees)
Vetted Review
Verified User
Semrush
2 years of experience
View profile
Use Cases and Deployment Scope
We use SEMRush to do SEO audits as well as manage a few client campaigns. We use it to do site health audits, monitor keyword position rankings, on-page SEO analysis, backlink audits, PPC ads, organic traffic insights and to do competitor research. It gives us the most complete look at the SEO health of a website compared to any other tool on the market.
Pros
  • Keyword research.
  • Position tracking.
  • Competitor analysis.
  • Site audits.
Cons
  • Pricing can be prohibitive.
  • Positioning isn't always exact - but I haven't found a tool that is 100%.
  • Backlink audits aren't always exact - but again, most tools differ here.
Likelihood to Recommend
It is perfect for full-blown SEO audits. The information that is available through SEMRush is comprehensive and does the job of perhaps 4-5 other tools combined. If you're just looking for a keyword tracker - or ranking tracker - SEMRush is overkill. It's pricing is not for the hobbyist or the freelancer who only needs one or two of these features.

All-in-one SEO/SEM audit tool - SEMRush!

Rating: 9 out of 10
Incentivized
April 26, 2017
RA
Rahul Agarwal
Digital Strategy Consultant
Trenkwalder Group (Staffing and Recruiting, 201-500 employees)
Vetted Review
Verified User
Semrush
2 years of experience
View profile
Use Cases and Deployment Scope
SEMRush was used within the whole organization at my last job. The best part of the tool is that it integrates many aspects of a good SEO tool. Being a consulting [company] it was always important for us to get a complete overview of the overall performance and important KPIs of any given website/client. SEMRush was always to the point to provide us needed input for best possible performance overview.
Pros
  • First and foremost, it's an all-in-one marketing toolkit and provides an overview to all the major KPIs for any given website.
  • Also, I love how you can choose the country right before adding the URL of the domain one wants to analyze.
  • Also, the analysis of paid traffic/keywords also helps not just in SEO but also in SEM.
  • The fact that one can do backlink, keyword and competitive analysis, rank audits just under one window is great about SEMRush.
Cons
  • Often I have realized that it crashed when a heavy amount of data was exported. Of course, I don't know if it's my PC/browser or the tool itself.
  • SEMRush can also work on making working on multiple devices/platforms easier. This would improve the usability a lot.
  • The tool itself has a steep learning curve which is not necessarily bad as every detailed/comprehensive tool is a little complicated. But the UI/UXcan surely has a room for improvement.
Likelihood to Recommend
I can barely think of any scenario where SEMRush is less relevant. The reason I say this is because for any organization which had a produce/service which is cold online and has competitors this tool will drive a lot of value. It is a complete toolset for companies to analyze their online landscape, competitors, where they stand online and their online brand footprint. It very well covers SEO and SEM audits.

Great for Mid and Large Size Agencies

Rating: 8 out of 10
Incentivized
March 27, 2019
JL
Joseph Lesho
Team Lead, Digital Marketing Services
Vizergy Digital Marketing (Hospitality, 51-200 employees)
Vetted Review
Verified User
Semrush
2 years of experience
View profile
Use Cases and Deployment Scope
We use SEMRush primarily for keyword research and tracking, site audits and reporting. The system is used company-wide, from the SEM department to the Account Management team. Its ease-of-use and report readability are key reasons why we use the platform.
Pros
  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Cons
  • The UI isn't the most aesthetically pleasing, but despite that the platform is still pretty easy to navigate.
  • Each user needs to have their own login, as logins cannot be shared. If a user is logged in with an account and someone else also logs in with that same account, the original user is kicked out. This seems backwards to me, as I feel it would be more logical to just let the second user know that the account is not available for use. With the current setup, the original user gets booted from the system while they're in the middle of a task with no warning.
  • It doesn't play nice with subdomains. We have some foreign language clients where the non-English site is a subdomain of the English site, and the system doesn't know how to correctly report on these sites.
Likelihood to Recommend
The platform is fantastic, but it is a bit on the pricier side. I would recommend it for mid- to large-sized agencies, but it may be out of the price range for smaller agencies.

SEMRush helped us kick our paid campaigns out of the park!

Rating: 10 out of 10
Incentivized
March 15, 2016
OG
Offain Gunasekara
Digital Marketing/SEO Specialist
Vitacost.com (Health, Wellness and Fitness, 501-1000 employees)
Vetted Review
Verified User
Semrush
1 year of experience
View profile
Use Cases and Deployment Scope
SEMRush is being used to leverage paid search. It allows us to analyze and understand competitor paid campaigns which in turn allows us to mold our paid campaigns for better conversions. We also use it to audit the site.
Pros
  • Paid campaign analysis
  • Website audit
  • Keyword research
Cons
  • Social engagement
Likelihood to Recommend
SEMRush is great for leveraging your paid campaigns.
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