Overview
What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
An SEO Specialist's Perspective
Powerful Insights for Strategic Digital Campaigns
TrustRadius Insights
Our Go-To Marketing Tool
One of the best SEO tools allied with digital marketing agencies
Make fantastic advertising keywords.
SEO tool for market analysis
Great tool for keyword discovery!
Semrush is a must for any SEO pro
Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.
"Sehm-rush" or "Ess EE Em Rush" - either way, it gets the job done!
The best SEO tool on the market
Semrush Review
Satisfied with Semrush
Semrush Is Awesome
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Keyword analysis (148)9.494%
- Competitive analysis (143)9.090%
- Site audit / diagnostics (144)8.989%
- SERP ranking tracking (144)8.484%
Reviewer Pros & Cons
Pricing
Pro
$129.95
Guru
$249.95
Business
$499.95
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $129 per month
Product Demos
Semrush Domain Analysis Demo - Best SEO Tool 2023?
Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis
Semrush Review + $9864 Bonus + With Free Trail
SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)
Long Tail Keywords with SEMrush - Keyword Golden Ratio
Features
SEO
Core features related to search engine optimization
- 9.4Keyword analysis(148) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 8.3Backlink management(141) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 8.4SERP ranking tracking(144) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 8.5Page grader(123) Ratings
The tool scores each page of your website for SEO.
- 9Competitive analysis(143) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 8.9Site audit / diagnostics(144) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 8.2Site recommendations(133) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 7.1Task management(88) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 6.3Local SEO(123) Ratings
The tool helps optimize your website for local searches.
- 7.7Social SEO(101) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 8.5Mobile SEO(108) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 8.8Global SEO(109) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 9Multi-domain support(110) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 8.1Integration with web analytics tools(114) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
Semrush Integrations
Semrush Competitors
Semrush Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(721)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
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Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
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Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
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Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
Attribute Ratings
Reviews
(1-4 of 4)Semrush: a real success story for the company I work for!
- Shows us our SEO evolution regarding diverse criteria
- Helps us at finding best SEO keywords and expressions for our content
- Allows us to perform our link building follow-up
- Offers seminars which help us at knowing and using the tool even better for our daily tasks
- There are different ways to find specific information. Maybe would it be more intuitive if a few changes would be made?
- "SEO Content Template" is amazing, but could maybe be more developed
- Keyword magic tool
- Keyword manager
- Link building tools
- SEO Content Template
- SEO Dashboard (position tracking/organic traffic, etc.)
- Keyword analysis
- 90%9.0
- Backlink management
- 90%9.0
- SERP ranking tracking
- 90%9.0
- Competitive analysis
- 70%7.0
- Site audit / diagnostics
- 70%7.0
- Site recommendations
- 60%6.0
- Local SEO
- 80%8.0
- Mobile SEO
- 90%9.0
- Multi-domain support
- 80%8.0
- Integration with web analytics tools
- 80%8.0
- Better organic traffic on our main keywords
- Great ROI
- Content writing - keyword research
- SEO evolution analysis
- Trends
- Social media
- Product Features
- Product Reputation
- Prior Experience with the Product
- Keyword magic tool
- Keyword manager
- Link building tool (we cannot add more than 1 link per website)
- Traffic analytics
Semrush has really produced results for me!
SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.
The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
- Position Tracking.
- Site Audits.
- Local SEO.
- Facebook Group is GREAT!
- I don't like some of the pricing structure especially as it relates to the On-Page SEO Checker.
- It could use a little more work in the keywords area.
- The Social Content Poster could be more robust!
- Site Audit Tool.
- Local Marketing Tools.
- Keyword analysis
- 100%10.0
- Backlink management
- 100%10.0
- SERP ranking tracking
- 100%10.0
- Page grader
- 100%10.0
- Competitive analysis
- 100%10.0
- Site audit / diagnostics
- 100%10.0
- Site recommendations
- 100%10.0
- Task management
- 100%10.0
- Local SEO
- 100%10.0
- Social SEO
- 100%10.0
- Mobile SEO
- 100%10.0
- Global SEO
- 100%10.0
- Multi-domain support
- 100%10.0
- Integration with web analytics tools
- 100%10.0
- It has made my telephone ring with consistency.
- It has given me more confidence in my marketing and sales process.
- I feel like that it has brought my business to the point where I am getting more predictable activity and sales.
- Content Marketing
- SEO Toolkit
- Local Marketing
- Social Media Calendering and posting
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- Support
- Support
- Support
- no training
- Site Audit
- Instant Banner Generator
- Local SEO
- Dealing with Support....They could improve this function.
- Semrush App Center
The best SEO tool on the market!
- SEMrush can be easily customized to show different forms of stats. We use it to view a general overview of our website and also monitor the ranking of specific keywords. It will tell us how competitive that keyword is as well as where our page ranks on it.
- The site analysis tool is also really useful and updated often. The site analysis tool will scan a website and report any errors it encounters and how to better optimize the website SEO-wise. This is useful in catching issues that could pose a big problem and result in a penalty from Google.
- Another great tool is the backlink analysis feature. It will show every website that links back to yours and also provide a score to the website that will tell you whether or not that backlink is toxic. From there, it's really easy to disavow those links and prevent any future ranking issues. It can also be used to see what sites are linking back to your competitors.
- SEMrush is really feature rich, however, it can be confusing at times as to what certain tools do and how to use them. It would be great if SEMrush provided some sort of short tutorial when they launch a new tool.
- While SEMrush is great at continuously adding new keywords, it can be hard to find good data on the lesser trafficked keywords. I'm not sure whether it is possible, but it would be great to get more accurate stats for smaller keywords or location-specific keywords. The stats for those are sparse right now.
- Keyword analysis
- 100%10.0
- Backlink management
- 100%10.0
- SERP ranking tracking
- 100%10.0
- Page grader
- 100%10.0
- Competitive analysis
- 100%10.0
- Site audit / diagnostics
- 100%10.0
- Site recommendations
- 90%9.0
- Task management
- 80%8.0
- Local SEO
- 70%7.0
- Social SEO
- 90%9.0
- Mobile SEO
- 90%9.0
- Global SEO
- 100%10.0
- Multi-domain support
- 100%10.0
- Integration with web analytics tools
- 100%10.0
- SEMrush has helped our website increase its ranking by about 80%. There were a lot of errors and issues with the website and SEMrush really helped in getting those cleared up and improving our on-page optimization.
All-in-one SEO/SEM audit tool - SEMRush!
- First and foremost, it's an all-in-one marketing toolkit and provides an overview to all the major KPIs for any given website.
- Also, I love how you can choose the country right before adding the URL of the domain one wants to analyze.
- Also, the analysis of paid traffic/keywords also helps not just in SEO but also in SEM.
- The fact that one can do backlink, keyword and competitive analysis, rank audits just under one window is great about SEMRush.
- Often I have realized that it crashed when a heavy amount of data was exported. Of course, I don't know if it's my PC/browser or the tool itself.
- SEMRush can also work on making working on multiple devices/platforms easier. This would improve the usability a lot.
- The tool itself has a steep learning curve which is not necessarily bad as every detailed/comprehensive tool is a little complicated. But the UI/UXcan surely has a room for improvement.
- Keyword analysis
- 100%10.0
- Backlink management
- 100%10.0
- SERP ranking tracking
- 90%9.0
- Page grader
- 80%8.0
- Competitive analysis
- 100%10.0
- Site audit / diagnostics
- 90%9.0
- Site recommendations
- 90%9.0
- Local SEO
- 90%9.0
- Social SEO
- 90%9.0
- Mobile SEO
- 90%9.0
- Global SEO
- 90%9.0
- Multi-domain support
- 100%10.0
- Integration with web analytics tools
- 90%9.0
- Like mentioned before, it has been mostly a positive impact for us. As tool contains many different aspects for SEO and SEM purposes it eliminated the need for us to buy different tools for different things like for backlink analysis (Ahrefs, majestic SEO) etc.
- Also the positive point is the pricing strategy for SEMRush. The tool provided an option to try it for free in the beginning (of course with limited insights) which made it easier for us to decide If we wanted to go with this tool. Also, as mentioned in the first point, having one tool instead of 5 made it possible to have a positive ROI.
- A small negative was the fact we couldn't connect the tool to our Google Analytics. It wasn't a big negative but it would have been great to have combined insights.
- Price
- Product Features
- Vendor Reputation
- Existing Relationship with the Vendor
- Analyst Reports
- Third-party Reviews
- Competitor Analysis is surely great to perform with SEMRush. It's very simple and very intuitively integrated. Also, a very value driven function for agencies and consultancies.
- Regular webinars and blog posts on how to better use the tool and also about other information updates going on in the SEO/SEM world makes the tool one of the best in the category.
- Keyword analysis and active SEO recommendation makes the tool the best in the industry. Very few tools provide to the point recommendation that are hands-on.
- Just the interface is a little difficult to use.
- When exporting the data from the tool, often it crashes but does so less over the time.