Overview
What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
An SEO Specialist's Perspective
Powerful Insights for Strategic Digital Campaigns
TrustRadius Insights
Our Go-To Marketing Tool
One of the best SEO tools allied with digital marketing agencies
Make fantastic advertising keywords.
SEO tool for market analysis
Great tool for keyword discovery!
Semrush is a must for any SEO pro
Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.
"Sehm-rush" or "Ess EE Em Rush" - either way, it gets the job done!
The best SEO tool on the market
Semrush Review
Satisfied with Semrush
Semrush Is Awesome
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Keyword analysis (148)9.494%
- Competitive analysis (143)9.090%
- Site audit / diagnostics (144)8.989%
- SERP ranking tracking (144)8.383%
Reviewer Pros & Cons
Pricing
Pro
$129.95
Guru
$249.95
Business
$499.95
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $129 per month
Product Demos
Semrush Domain Analysis Demo - Best SEO Tool 2023?
Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis
Semrush Review + $9864 Bonus + With Free Trail
SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)
Long Tail Keywords with SEMrush - Keyword Golden Ratio
Features
SEO
Core features related to search engine optimization
- 9.4Keyword analysis(148) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 8.3Backlink management(141) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 8.3SERP ranking tracking(144) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 8.5Page grader(123) Ratings
The tool scores each page of your website for SEO.
- 9Competitive analysis(143) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 8.9Site audit / diagnostics(144) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 8.2Site recommendations(133) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 7.1Task management(88) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 6.1Local SEO(123) Ratings
The tool helps optimize your website for local searches.
- 7.7Social SEO(101) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 8.5Mobile SEO(108) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 8.8Global SEO(109) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 9Multi-domain support(110) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 8Integration with web analytics tools(114) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
Semrush Integrations
Semrush Competitors
Semrush Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(724)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
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Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
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Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
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Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
Attribute Ratings
Reviews
(1-25 of 148)An SEO Specialist's Perspective
Powerful Insights for Strategic Digital Campaigns
Our Go-To Marketing Tool
Make fantastic advertising keywords.
SEO tool for market analysis
Great tool for keyword discovery!
Semrush is a must for any SEO pro
Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.
The best SEO tool on the market
Semrush Review
Satisfied with Semrush
Semrush Is Awesome
SEMRush is the best SEO tool
A great SEO software
Great Tool for SEO Project Management
Perfect tool used for teaching future marketers
Semrush is the Swiss Army Knife of SEO
A Great Tool for SEO Management
SEMRush: It feels like cheating. It feels like other sites don't have a chance. It feels GOOD.
Are you serious about the marketing! MUST have tool...
1. Audit tool - We use Semrush for various different tasks in our company. From running technical audits, so we know what fixes we need to implement for our clients in order to get a healthy website that Google will love, and the Semrush audit tool is great for that.
2. Keyword research - Keyword magic tool is a must to tool when it comes to kw research and getting new ideas for your blog
3. Rank tracker - for every client we set up rank tracker so we can focus on the main pages and their main KW
4. Reporting - Must have tool, to generate monthly reports that we can send to our clients
5. Social media scheduling... and much more...